innovation: product? process? focus on people!
TRANSCRIPT
my TRAVEL through INNOVATION
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THE GOOSE HOLLOW INN PORTLAND - OREGON – USA
alessio cuccu - 2010
Alessio CuccuTraveller & amateur photographerDesign & architecture passionateMaterial engineer
TWITTER - @AlessioCuccu
WORLD talks about and trust so much
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WHAT is INNOVATION
ACTUALLY ?
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PROCESS INNOVATION?
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THE ICE CUTTER in GINZA TOKYO – JAPAN
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PRODUCT INNOVATION?
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PIGS TOOTHBRUSH, maybe @ - K2013 FAIR DUSSELDORF - GERMANY
alessio cuccu - 2013
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AHA HA HA JOKES & NOVELTIESEDIMBURGH - SCOTLAND
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“CRASH of CAPITALISM is INEVITABLE” Alexander Kosolapov painting
Cà Foscari University – VENICE - ITALYalessio cuccu - 2013
And thousands years ago
does INNOVATION exist ?
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Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
NECROPOLI MONTESSU VILLAPERUCCIO -SARDINIA - ITALY
alessio cuccu - 2008
PEOPLE
CHANGING place to live from a NATURAL “grotta”
to a HUMAN built place
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STONE AGE
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NURAGIC VILLAGE - UNESCO HERITAGEBARUMINI – SARDINIA - ITALY
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DESIGN WEEK 2011MILAN – ITALY
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THE PAST IS THE KEY TO THE FUTURE
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SCULPTURE STONEEDIMBURGH – SCOTLAND
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THE METAL AGES
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MARCO AURELIO EQUESTRIAN STATUEROME - ITALY
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COPPER
BRASS
IRONPresentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
So, ancient eras are commonly related to MATERIALS which seem to lead
INNOVATION
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GUN POWDER FIREWORKS
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ADRITATIC SEA FIREWORKSROSOLINA MARE – ITALY
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GLASS
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NOTRE DAMEPARIS – FRANCE alessio cuccu 2007
In the 1800-2000 years we talk more about INDUSTRIAL REVOLUTION
&
ENERGYthan
MATERIAL's AGES
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Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
CLOSED COAL MINE – CARBONIA SARDINIA – ITALY
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COAL
LIGHT POWER
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HECETA HEAD LIGHTHOUSE CAPE COVE – OREGON USA-
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but
“OLD” MATERIAL are still with
us
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TRANSATLANTIC DEPARTURES SANTANDER – SPAIN
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STONE
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QUEEN MARY'S BATH HOUSE EDIMBURGH – SCOTLAND
alessio cuccu 2013
IRON
Still with us in
NEW WAYS
&SHPAPES
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BBK – BRONZE STATUEBILBAO – SPAIN
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BRASS
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BOSCO di SAN FRANCESCOASSISI – ITALY
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COPPER
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FORTH BRIDGE – NORTH QUEENSFERRY – SCOTLAND
alessio cuccu 2013
IRON
POLYMER
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RICHARD SERRA ART BASEL – SWITZERLAND
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IRON
Still with us together with
NEW MATERIAL
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THE NEW CONTEMPORARY ART MUSEUMNYC – USA
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ALUMINIUM
CONCRETE
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VITRA CAMPUS – WEIL am Rhein – GERMANY
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STRUCTURAL GLASS
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APPLE STORE NYC – USA
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POLYMERS
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INSIDE THE ELEVATOR @ N.G. HAYEK CENTER – SWATCH GROUP GINZA – TOKYO - JAPAN
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and
NEW
ENERGIES
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OIL
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OIL RAFFINERYSARDINIA - ITALY
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FUEL
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FUEL STATIONGALLIERA – BOLOGNA - ITALY
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GAS
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GAS SUPPLIER TEULADA-SARDINIA-ITALY
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and
GREEN
ENERGIES
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Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
NIAGARA FALLSNIAGARA CITY – TORONTO - CANADA
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Le GALLERIETRENTO-ITALY
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WATER MILLBORGHETTO SUL MINCIO – VERONA -ITALY
alessio cuccu - 2005
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TREES shaped by the windARBOREA – SARDINIA – ITALY
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Le GALLERIETRENTO-ITALY
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WIND TURBINESARDINIA - ITALY
alessio cuccu - 2015
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WIND TURBINES IN THE SEAHOLLESUND BRIDGE – MALMOE - SWEDEN
alessio cuccu - 2010
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SUNSETFONTANAMARE – IGLESIAS - ITALY
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Le GALLERIETRENTO-ITALY
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BO01 MALMOE - SWEDENalessio cuccu - 2010
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SOLAR POWER PLANTDELTA DEL PO – ROVIGO - ITALY
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SOLAR POWER PLANTEMILIA ROMAGNA - ITALY
alessio cuccu - 2011
WE EAT so much ENERGY
Not only for breakfast
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ELECTRIC POWER
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PICCADILLY CIRCUSLONDON - UK
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ELECTRIC POWER
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TIME SQUARENYC - USA
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ELECTRIC POWER
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TIME SQUARE - NYC
GINZA TOKYO - JAPAN
alessio cuccu - 2007
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FRANCE PAVILLION ARCHITECTURE BIENNALE – I GIARDINI
VENICE- ITALYalessio cuccu - 2014
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Till now
I showed you
MORE...
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DESIGN MUSEUM EXHIBITIONLONDON - UK
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Who are
WE
MISSING? Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
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YONGE & DUNDAS St. TORONTO - CANADA
alessio cuccu - 2011
PEOPLE!
FOCUS on PEOPLE Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
PROCESS ?
PRODUCT ?
INNOVATION
PEOPLE DRIVEN INNOVATION
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NeoRealismo – la nuova immagine in Italia 1932-1960CENTRO INTERNAZIONALE SCAVI SCALIGERI
VERONA - ITALYalessio cuccu - 2012
PEOPLE MOVE
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BIXI – PUBLIC BICYCLE RENTTORONTO - CANADA
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NO PEOPLE
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GIRLS CYCLING & BICYCLECOPENHAGEN . DENMARK
alessio cuccu - 2011
PEOPLE ACT
IDEASPRODUCTS
EARLY ADOPTERSEXPERIENCEdisruption
INNOVATION
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CONCEPT IDEA
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PRODUCTINNOVATION
SHOWED
NOT USED
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TWIZY RENAULT – FUORISALONE MILANO – ITALY
alessio cuccu - 2012 EARLY ADOPTER
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PRODUCTINNOVATION
OWNED USED
EARLY ADOPTERS
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AUTOSHARETORONTO-CANADAalessio cuccu - 2011
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PEOPLENEW BEHAVIOUR
SHAREDNOT OWNED
MANY PEOPLE
PEOPLE LOOK for SHARING FUN
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Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
SUGAR BEACHTORONTO - CANADA
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PEOPLE LOOK TO MEET TOGETHER
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THE SERPENTINE – arch. SOU FUJIMOTOLONDON - UK
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PEOPLE LOOK TO PLAY TOGETHER
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Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
LANDSCHAFTSPARK – INDUSTRIAL HERITAGE DUISBURG-GERMANY
alessio cuccu - 2014
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ARCHITECTURE BIENNALEVENICE - ITALY
alessio cuccu 2012