innovative programming - lisa taylor
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Innovative Programming
June 2009
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Programming - should it be a priority?
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Programming - should it be a priority?
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Bread and butter programming
Objectives• £’s on bottom line
• Improve customer retention
• Improve customer experience
• Improve staff retention
Priorities• Improve customer
experience• Improve staff retention
– Increasing pay & variety– Increased training– Professionalism
• £’s on bottom line – Membership sales
• Improve customer retention
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Routes to Market
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Routes to Market
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Bread and butter programming
Inclusive of Membership• Studio Classes• FIA Sweat in the CityAdditional Cost• PT 1-1• PT Group• Core Fit / Back Fit • Weight Management• Specialist Studio classes
Subsidised• Special events with
ulterior motive eg Fun Run
• GP ReferralFully Funded• Childhood & Adult
Obesity• Smoking Cessation
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Studio programming Managing Group Exercise • Group Exercise Co-ordinator
• Key Performance Indicators
• Managing under performing classes
• Marketing
• Continuous improvement
• Keeping up to date
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Innovative Programming
Funky ideas – have fun!
Get outside
Respond to media entertainment trends• Dance• Skating on Ice• Pole dancing • Parkour • Cheerleading • New mums and dads classes with the babies!
On line / off line?
Programming around annual timetable of sporting events
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Key delivery partner for health care services
Health and Fitness Sector StrengthsLocationSustainable OutcomesStaff
Health and Fitness Sector ChallengesProfessionalismStaff QualificationsStaff Turnover Commissioning process
Developing a relationship with PCTs
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Key delivery partner for health care services
Advice From Government
Don’t go it alonePractise what you preachDon’t re-invent the wheel
Change4Life
FIA MoreActive4Life
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Recording and Utilising DataRepresentative results from our 2006-07 Randomised Control Trial:
positive outcomes at 3 and 6 months after MEND Programme completion
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Write or purchase programmes?
Target participants & channels
Evidence:- Academic- Market- Compe-tition
Channel & distribution
Structure & key content
Marketing
Funding, sales & partnerships
M & E, feedback & QA
Resources, design
IT
Ops & logistics
Business model
Pilot(s) Launch
CI, Adaptation
Research
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Programme Development Roles & Responsibilities Summary
Target participants
Evidence:- Academic- Market-Competition
Channel & distribution
Structure & key content
Marketing
Funding, sales
& partnerships CI, adaptation,
QA & research
M & E, feedback
Resources, design IT
Ops & logistics
Business model
Feedback, benchmarking, QA
• OxHA• LT• Other RPD? HBU?
• Channel: LT, OxHA• Distribution: LT, HM• Structure: LT, PS, PC, BK, HM• Key content: As structure
• Marketing: CC• Partnerships: HM• Funding partners: HM• Sales targets: LT, RM
• Academic: JR (50%)• Market research: LT,
Other
• Resources & Design: LT, PS, PC…• OMMS & IT: NP• Ops & Logistics: GB• Business model: LT, HM, OxHA
• M&E: PS, PC, BK, LT• Feedback: RPD, NP• CI: RPD• Adaptation: BK• QA: Shahida• Research: Research Manager
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MENDs Approach – some key features
Solution in a box: the MEND Programme kit Children’s resources
Outcomes data:from our proprietary “OMMS” system
Large-scale: kit storage warehouse
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National reach and influence
A growing national
network: 350 programmes running across
the UK
Government recognition:Rt. Hon Alan
Johnson MP visits MEND
Programme in Islington, London
Large-scale operations:
Contracted for first national
government roll-out of a child
weight management programme in
Wales
Embedded in high profile
health initiatives:
Change 4 Life national
supporter
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MEND today
20 year
research partnership with Great
Ormond Street
Hospital and the
Institute of Child Health
86%Parent/child attendance
throughout the programme RCT
10,000families supported to date
£3mCorporate donation
from Sainsbury’s supermarket to run MEND Programmes
in the UK
250,000 families will benefit from
Move-it! our new national obesity
prevention campaign
4countries
£8m Big Lottery Funding
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Vision
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MEND family success stories The People February 2009
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