USE RESOURCE BOARDS TO THEIR MAXIMUM POTENTIAL

Resource Boards

Presented by Lisa TaylorDirector of Communications

Berkeley Hall School

#BBK12UC

Outline• The Look

• The Content

• Marketing to the Community

• Bonus! Online Field Trip Permission Forms

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The Look

Important

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• Identify Decision Makers

• Choose a Palette of Colors

• Keep it Simple

• Be Consistent

• Cultivate Consensus

Size Matters

• No Text: 600 x 400

• With Text: 600 x 330

• Pixels

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Graphic vs. Image Buttons

• Categorize Content

• Long-term vs. Short-term

• Direct Link vs. Detail Page

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Graphic vs. Image Buttons

• Graphic Buttons

• Choose a palette of colors

• Graphics person create masters

• www.Dreamstime.com

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Graphic vs. Image Buttons

• Image Buttons

• Keep images simple & clean

• Take screen shot to create

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Create Button

• Screen Shot Image– Watch size on hash mark

• MAC: Shift Command 4

• PC: Accessories > Snipping Tool

– http://www.wikihow.com/Take-a-Screenshot-in-Microsoft-Windows

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The Content

Detail Page vs. Straight Link

• Categorize Content– Long-term Resources– Events or Field Trips– Grouped Items

• Detail page Design and Art

• Decision Maker– One person final word

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Detail Pages

• Variety of Information

• Group Like Things Together

• Special Events

• Establish Decision Protocol

• One Person has Final Decision

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Place an Order

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Important Documents

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Team Sports

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Event Detail Page

Detail Page Elements

• Banner Image• Date / Time• Call to Action• Photos/Video• Volunteers• Sponsors• FAQ• Downloads

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Graphic Buttons

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Graphic Banners

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Use Graphics

• Pushpage

• Links on Course Pages

• Banners on Landing Pages

• Buttons as logo in Marketing blasts

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Country Fair Pushpage

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Country Fair Pushpage

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Educate the Community

• Drive Constituents to Resource Board

• Use Pushpage, News, Course Pages

• Continual cross-reference

• Parent Meetings, Back-to-School, New Family Info, Marketing Material

• Visual Recognition of Images

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Respond to Parents

• Be consistent with directions on use

• Have someone respond to emails immediately

• Encourage questions and give a phone number

• Use Jing How-to videos to help parents navigate

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Thank You

Feel free to contact me with any questions.

Lisa Taylor

Director of Communications

Berkeley Hall School

ltaylor@berkeleyhall.org