How did InsidePSI come about?

When the collaboration working group got together to talk about ways in which collaboration at PSI could be improved, there were lots of good ideas put on the table. But one idea—which had come up before—was that an organization-wide newsletter might help knit us all together more. Sort of like a family. The idea resonated among all of us.

As the COO and working group lead, what do you expect this newsletter will achieve?

When I travel, most people want to know about what everyone in the network is doing. And they are not referring so much to the business side of things as they are about the people. Promotions. New arrivals. Departures. Reorganizations. Memorable moments—the highs and the lows. So the idea is that this newsletter will help fill that gap. I expect that it will make the widely dispersed PSI world feel just a touch more intimate. In it, we can learn more about each other. To make it work, all of need to help out. So, please, don't be afraid to contribute.

To set the tone of the newsletter (relevant, engaging and fun) tell us something about yourself -that people may not know:

I have, for many years, brought (snuck) my dog to the office. Grace used to get angry with me about doing that (sorry Grace) and so I had to, in the end, keep this practice restricted to weekends, holidays, days when Grace was on the road, or like a few a weeks ago, during a snow day. I call her my "brand ambassador." If you ever notice a small bowl in my office on the floor by the door, well, that's my dog's water bowl. I keep it filled just in case.

- Peter Clancy,

Chief Operating Officer

MARCH 2014EDITION: 1 WWW.PSI.ORG

Welcome to InsidePSI!

What’s your story?

Peter Clancy and his Brand Ambassador,

Noelle

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The PSI Somaliland team has embarked on an exciting venture to strengthen the capacity of the government to regulate the health sector and ultimately, improve health services for Sara. A bit of background: The government of Somaliland has tried repeatedly to regulate the private health sector, notably with the introduction of the National Health Practitioners Council (NHPC), but has failed to achieve significant progress. Most private health practitioners in Somaliland fear they won’t pass the stringent registration process legally imposed by NHPC and therefore avoid any regulation.

In response, NHPC and PSI Somaliland recently agreed to work together, jointly driving regulation forward in the private sector and improving the perception of quality at the social franchise network, BulshoKaab. Monty Hermann (SOCIALCAST), Social Marketing Technical Advisor and Communications Officer, Ahmed Suleiman (SOCIALCAST), led a DELTA session with NHPC to help design a 2014 communication strategy in order to increase demand for self-registration amongst health practitioners. The NHPC was fully engaged in the DELTA process and expressed interest in sharing work with PSI Somaliland in the near future. PSI Somaliland agreed to pilot the registration process with 20 top-performing BulshoKaab pharmacies. This partnership serves as an excellent example of the Total Market Approach (TMA) in action!

To learn more about PSI Somaliland’s initiative and to see their DELTA materials, visit KIX.

Monty Hermann, Social Marketing

Technical Advisor, in the DELTA session with NHPC

Marketing Minute

Staff Spotlight

WOULD YOU LIKE YOUR INITIATIVE TO BE FEATURED IN THE NEXT MARKETING MINUTE?

Write to us at inside@psi.org!

CONGRATULATIONS TO ELOGE SALAME:

Manager for the Mobile Service Unit, ABMS in Benin.

Eloge produced 21 videos related to ABMS health themes! The project allowed the MVU team to become closer to the communities they work in and allowed ABMS to renew their MVU offerings for a fraction of the cost. Keep up the great work!

Want to reach out to Eloge? Find him on SOCIALCAST or send an email to esalame@abms-bj.org

Dianna won the 2013 Cambodia National table tennis Championship. High Fives!!

Want to reach out to Dianna? Find her on SOCIALCAST or send an email to dianna@psk.org.kh

CONGRATULATIONS TO DIANNA LONG:

Strategic Information Director for PSK Cambodia

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THE PROJECT

In October of 2013, a 60-day national campaign called “CAMPAIGN CLASS” was launched here in BURUNDI. “CLASS” is a concept that brands healthy behaviors and actions to encourage young people to take accountability of their future, their health, and to protect themselves and their loved ones, by using the Prudence CLASS condoms. We strived to use new and innovative approaches. One of our strategies was to utilize local Burundian celebrities to become ambassadors. As part of our campaign, we executed five concerts where famous Burundian singers performed. The main objective was to put into song our messages of what it meant to be “CLASS.”

WHAT HAPPENED?

During the first concert, instead of promoting the behaviors of what it meant to be CLASS, the singers solely promoted our condom brand.

WHAT WERE THE CONSEQUENCES?

We produced many educational materials, such as brochures, but once out in the field, our messages contradicted those of the performers. Overall, the messages were not aligned.

WHAT WOULD YOU DO DIFFERENTLY NEXT TIME?

I would ensure that all partners fully understand the main objective, so that we’re all on the same page. Prior to embarking on anything, I would guarantee that they fully understand their role in turning objectives into reality and make certain that everyone is working together to achieve these set objectives.

WHAT DID YOU LEARN THAT YOU’VE BEEN ABLE TO APPLY MOVING FORWARD?

I learned that those who “walk together, walk surely” and that by having a common understanding you in turn lay the foundation for achieving your goal.

ACROSS

4. Country of the oldest PSI’s affiliate

5. This individual founded PSI in 1970 together with Tim Black

6. This Asia platform has averted nearly half of PSI’s BCC DALYs since it started measuring them

8. PSI’s first Asia program was located in this country

9. This CR has been a CR in Africa/EE and Asia

10. This man has been a member of PSI’s Board of Directors since its inception

11. Karl Hofmann and Brian Smith rode camels together in this country

13. In 2007, PSI opened its doors in this new country

DOWN

1. PSI’s earliest African country program

2. This PSI product does not have any associated DALYs

3. This product was launched in Laos in 2010

7. Russia is the only country platform that offers this product

12. This is the name of the first condom brand launched by PSI

PSI Crossword

Ooops! Lessons Learned

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NAME: Ninon Ndayikengurukiye

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PROJECT NAME: CLASS Campaign

PROJECT ROLE: Campaign Coordinator

Coming & Going

Madeleine Moore moved to Tanzania to work as a Fellow, after working as Program Coordinator for East Africa.

Jennifer Wheeler is now the Regional Researcher for LAC.Previously she worked as a research technical advisor for Mozambique and Angola and consultant for R&M.

Joyce Wanderi is now COO of PS Kenya. She has over 10 years experience in social and private sector marketing.

Nicola Hobby is now the MIS Program Manager. She’s worked with PSI for nearly 10 years in a variety of positions both in HQ and in Rwanda.

Temple Cooley is now the Deputy Director, Family Planning and Reproductive Health Methods, SRHT after serving as Manager, New Business Development.

Anthony Okoth is now the CEO of PS Kenya, our newest independent network member. Anthony has been with PSI for 2 years as the Deputy Director of PSI Kenya.

Carla Lopez moved to Angola as Interim Chief of Party for PSI’s OUAKULA project. She’s worked for PSI in HQ, Papua New Guinea and Haiti.

Megan Littrell is returning to PSI as the Senior Research Advisor for the ACTwatch project. She previously worked in Nairobi for the MCSD as the Senior Research Advisor for Malaria and Child Survival, and most recently at PATH.

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Promotions & Job Changes

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Amanda Huber, Technical Advisor, Reproductive Health

Before PSI, Amanda served as reproductive and maternal health programs and policy advisor at Ipas, USAID and IntraHealth.

Sem Panhavuth, Management Information System Manager, PSK Cambodia

Sem joins PSK Cambodia after working as a Project Manager for Handicap International Belgium.

Chea Thavann, Trade Marketing Manager, PSK Cambodia

Chea joins PSK Cambodia joins after working for the DKSH Company as their Business Development Manager.

Kim Kanika, Finance Manager, PSI (in Cambodia)

Kim joins PSI after working as an Operations Manager for Conservation International.

Catharine Hurley, Program Coordinator, MCSD

Before joining PSI, she worked with the French Red Cross and has previously worked on an HIV/AIDS study in Cape Town and a maternal health and child survival project in Karatu, Tanzania.

Ton Mach, National Sales Manager, PSK Cambodia

Ton joins PSK Cambodia after working for GSK-DKSH as a Sales Manager.

Chi Socheat, Executive Director, PSK Cambodia

Chi brings over 15 years of program management experience both with international organizations and bilateral donor agencies.

Abdirizak Salan, Grants Manager, PSI Somaliland

Prior to PSI, he worked at INGOs in fields of Operations and Finance and lectured at local colleges and universities.

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Welcome New Staff!

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Baby Photo Reveal

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Tony Yao

Senior Financial Analyst, PSI/HQ

Jyoti Kulangara

Associate Manager for Online Engagement, PSI/HQ

Linley Mancilla

Project Manager, IT, PSI/HQ

Peter Clancy

Chief Operating Officer, PSI/HQ

Poster 1

Christina Fitz

Executive Assistant to the President, PSI/HQ

Lek Ngamkitpaiboon

Data Analyst, Research and Metrics, PSI/HQ

Paul Stannard

Senior Procurement Officer, PSI/HQ

Haywood Clark

Mailroom/Facilities Assistant, PSI/HQ

Poster 2

Pilar Sebastian

Country Representative, PASMO Guatemala

Han Win Htat

Marketing Director, PSI/Myanmar

Marie-Laure Curie

Deputy Director, Learning and Performance, PSI/HQ

Yasmin Madan

Country Representative, PSI/Vietnam

Poster 3

Did you guess right? Find out!

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