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This project is funded by the European Union A project implemented by GFA Consulting Group GmbH / conterra / Umweltbundesamt / GDI Gisdata The European Union’s IPA Programme INSPIRATION Spatial Data Infrastructure in the Western Balkans Reference N°: 2011/281-381 Project Identification No. EuropeAid/130907/C/SER/Multi Annex 12 to the 2 nd Progress Report Regional Public Awareness Study and Recommendations Report (Act. 3.1, 3.2) March 2013 ISBN 978-953-55793-3-5

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Page 1: INSPIRATION Spatial Data Infrastructure in the Western Balkans Reports/Regional Public... · environmental field - undertake in order to develop public awareness on issues related

This project is funded by the European Union

A project implemented by GFA Consulting Group GmbH / conterra / Umweltbundesamt / GDI Gisdata

The European Union’s IPA Programme

INSPIRATION – Spatial Data Infrastructure in the Western Balkans

Reference N°: 2011/281-381

Project Identification No. EuropeAid/130907/C/SER/Multi

Annex 12 to the 2nd Progress Report

Regional Public Awareness Study and Recommendations Report (Act. 3.1, 3.2) March 2013

ISBN 978-953-55793-3-5

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This project is funded by the European Union A project implemented by GFA Consulting Group GmbH / conterra / Umweltbundesamt / GDI Gisdata Publisher for the consortium: GDi Gisdata, Zagreb Zagreb, december 2013.

Your contact persons within GFA Consulting Group GmbH are

Fritz Kroiss (Team Leader)

Conrad Graf Hoyos (Project Director)

INSPIRATION – Spatial Data Infrastructure in the Western Balkans

EuropeAid/130907/C/SER/Multi

Annex 12 to the 2nd Progress Report

Regional Public Awareness Study and

Regional Public Awareness Study and Recommendations

Report (Act. 3.1., 3.2)

March 2013

Authors: Christian Ansorge, Ulrich Roth

Disclaimer The content of this publication is the sole responsibility of Fritz Kroiss and can

in no way be taken to reflect the views of the European Union.

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INSPIRATION – Spatial Data Infrastructure

in the Western Balkans

Regional Public Awareness Study and Recommendations Report (Act. 3.1., 3.2),

March 2013

Table of Contents

1 EXCUTIVE SUMMARY ............................................................. 1

2 INTRODUCTION ....................................................................... 2

3 OVERALL STUDY DESIGN AND CONTEXT ........................... 3

4 KAP SURVEY – FOCUS ON REGIONAL ANALYSIS .............. 5

4.1 Study objectives ............................................................................................5

4.2 Target Groups ................................................................................................5

4.3 Approach ........................................................................................................6

4.4 Evaluation of study design and approach ..................................................8

4.5 Study results ..................................................................................................8 4.5.1 Overview ...............................................................................................8 4.5.2 Presentation of survey results by questions .........................................9 4.5.3 Key findings of the KAP Study ........................................................... 12

5 STUDY ON BENEFICIARY COMMUNICATION ACTIVITIES AND PRODUCTS – NATIONAL FOCUS ................................ 13

5.1 Approach and Methodology ...................................................................... 13

5.2 Bosnia and Herzegovina............................................................................ 14 5.2.1 Bosnia and Herzegovina- Federal Administration for Geodetic and

Real Property Affairs of FBiH ............................................................. 14 5.2.1.1 Conditions for communication ........................................................ 14 5.2.1.2 Communication activities and products .......................................... 14 5.2.1.3 Resume .......................................................................................... 16

5.3 State Geodetic Administration of the Republic of Croatia(SGA) .......... 16 5.3.1 Conditions for Communication ........................................................... 16 5.3.2 Communication Activities and Products............................................. 17 5.3.3 Resume .............................................................................................. 21

5.4 Kosovo Cadastral Agency ......................................................................... 22 5.4.1 Conditions for communication ............................................................ 22 5.4.2 Communication activities and products ............................................. 22 5.4.3 Resume .............................................................................................. 23

5.5 Agency for the Real Estate Cadastre(AREC) of the Former Yugoslav Republic of Macedonia (FYROM) .............................................................. 24 5.5.1 Conditions for Communication ........................................................... 24 5.5.2 Communication Activities and Products............................................. 25 5.5.3 Resume .............................................................................................. 27

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5.6 Republic Geodetic Authority of the Republic of Serbia ......................... 27 5.6.1 Conditions for communication ............................................................ 27 5.6.2 Communication activities and products ............................................. 28 5.6.3 Resume .............................................................................................. 31

5.7 Key findings of the Study on Beneficiary Communication Activities and Products ...................................................................................................... 33

6 CONCLUSIONS AND RECOMMENDATIONS ....................... 34

6.1 Communication Processes & Activities .................................................. 34 6.1.1 National round tables ......................................................................... 34 6.1.2 Regional NSDI Forum ........................................................................ 37 6.1.3 Ideas Competition .............................................................................. 39

6.2 Support to Beneficiaries on further development of already existing information products ................................................................................. 40 6.2.1 Special issue - TV Spot ...................................................................... 41

6.3 Specific communication products produced by the project ......................... 42 6.3.1 INSPIRATION Communication Activity Plan ..................................... 42 6.3.2 Maintain and strengthen continuous project communication ............. 43 6.3.3 INSPIRE Booklet ................................................................................ 43 6.3.4 Other activities and products ............................................................. 44

6.4 Time Schedule for implementation .......................................................... 45

7 ANNEXES ................................................................................. 46

7.1 Annex 1 – Questionnaire ........................................................................... 47

7.2 Annex 2 – Interview Guidelines ................................................................ 50

7.3 Annex 3 – Questionnaire Analysis ........................................................... 54

7.4 Annex 4 – Beneficiary Communication Activities .................................. 59

7.5 Annex 5 - Additional Publications SGA Croatia ...................................... 62

7.6 Annex 6 – Conferences and Events Croatia ............................................ 65

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Table of Figures Figure 1: Public Awareness and Communication 3

Figure 2: Public Awareness and Communciation - Target Groups 6

Figure 3: Survey - Steps and Phases 8

Figure 5: Member Structure of "Runder Tisch GIS e.V." Germany 36

Figure 6: Legal and Institutional Framework "Memorandum of Understanding on Spatial Data Infrastructure in the Western Balkans" 37

Figure 7: Project communication activities breakdown 42

Figure 8: Project communication - structure and relations 43

Figure 9: Communication Activities and Products - Calendar 2013 45

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ACRONYMS

ADA Austrian Development Agency, the operational unit of the Austrian Development Cooperation

AP/EP Accession/European Partnerships

AREC Agency for Real Estate Cadastre (Macedonia (FYROM))

BD Brčko District

DG Directorate General

DTM Digital Terrain Model

EC European Commission

ESDI European Spatial Data Infrastructure

EU European Union

FGA Federal Administration for Geodetic and Real Property Affairs (BiH)

FGU Federalna uprava za geodetski

GEOSS Global Earth Observation System of Systems

GIS Geoinformation System

GIZ

Deutsche Gesellschaft für Internationale Zusammenarbeit, Former GTZ

GMES Global Monitoring for Environment and Security

GNSS Global Navigation Satellite System

IACS Integrated Administration and Control System

ICT Information and Communication Technology

IDA

International Development Association, World Bank‟s Fund

IGIS The Infoterra Geo-Information Solution

ILAS Integrated Land Administration System

INSPIRE INfrastructure for SPatial InfoRmation in Europe

IPRO Immovable Property Registration Office (Albania)

IPRR Immovable Property Rights Register

JICA International Cooperation Agency of Japan

JRC Joint Research Centre

JSTE Junior Short-term Expert

KAP Knowledge, Attitude and Practices

KCA Kosovo* Cadastral Agency

KCLIS Kosova* Cadastre Land Information System

KE Key Expert

LA Land administration

LAMP Land administration and management project

LPIS Land Parcel Identification System

MB Management Board

MIS Management Information System

M&E Monitoring and Evaluation

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NMCA National Mapping and Cadastre Authority

NGO Non Governmental Organisation

NSDI National Spatial Data Infrastructure

OGC Open Geospatial Consortium

OM Operation Manuals

PCA Partnership and Cooperation Agreement

PCM Project Cycle Management

PSI Public Sector Information

PT Project Team

PRPs Public Relations

QMS Quality Management System

RCS

Regional Cooperation on Cadastre and Spatial Infrastructure

REA Real estate administration (Montenegro)

RGA Republic Geodetic Authority (Serbia)

RSGA Republic Authority for Geodetic and Property Affairs (Republic of Srpska)

SAA Stabilisation and Association Agreements

SC Steering Committee

SDI Spatial Data Infrastructure

SDIRS Spatial Data Infrastructure of the Republic of Srpska

SGA State Geodetic Administration (Croatia)

SIDA Swedish International Development Cooperation Agency

SSPMG Senior Strategic Project Management Group

STE Short term expert

SSTE Senior Short-term Expert

SWOT Strength – Weaknesses – Opportunities – Threats

TL Team Leader

TA Technical Assistance

ToR Terms of Reference

UNSCR United Nations Security Council Resolution

UNSDI United Nations Spatial Data Infrastructure

UZN

Real Estate Directorate of Montenegro (from Montenegrin “Uprava za nekretnine”)

WB World Bank

WD Working Days

WG Working Group

WS Workshop

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1 E X C U T I V E S U M M A R Y

It is commonly accepted that the success of a Spatial Data Infrastructure – regardless of its topic or size - is measured by its contribution and full involvement of the target group. Awareness for the services offered by a SDI is a crucial precondition in order to reach potential users and customers. The aimed target group has to be involved in the implementation process as soon as possible in order to get a better idea of the user needs and requirements which then again will result in more targeted services as well as resource savings for data provider and user. This study will provide a comprehensive insight about the status of stakeholder and information multipliers awareness for SDI which acts as indicator for public awareness. The key results of the Regional Public Awareness Study are:

• Cross sector communication should be strengthened (Governmental, Business, Education and Media sector),

• Websites are a key communication tool for providing and consuming information on SDI,

• The general attitude to SDI is very positive and there is potential willingness for further investments,

• Still relatively low use of SDI elements,

• In the perception of all stakeholders government institutions are considered as main responsible for communicating SDI,

Based on the assessment this document will list and describe a selection of recommendations which are targeting the key results of the awareness study. These measures are trying to take advantage of processes and activities already in place. The key recommendations are:

• National round table for national cross border SDI communication and user integration;

• Regional NSDI Forum as regional networking channel and as platform for joint public awareness activities;

• Ideas competition which will promote the socio-economic benefit and added value of sharing spatial information and services.

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2 I N T R O D U C T I O N

The Terms of Reference state the following about the activity 3.1 and activity 3.2:

“3.1 Regional Public Awareness Study The study will include a survey of public opinion on SDI and Land Administration in each Beneficiary, as well as the activities that the relevant institutions - with a special emphasis on NMCA and stakeholders in the environmental field - undertake in order to develop public awareness on issues related to SDI and LA. 3.2 Regional Public Awareness Recommendations Report The report will include proposals in terms of methodologies and tools to inform the larger public and increase their awareness, as well as provide directions for the implementation of campaigns in each Beneficiary, including templates for promotion material.” (Project ToR, page 17)

Following the ToR the Regional Public Awareness Study has two main components:

a) a survey of public opinion on SDI and Land Administration ( focus on region, Chapter “KAP Survey”)

b) an analysis of the activities that the relevant institutions undertake in order to develop public awareness on issues related to SDI and LA ( focus on country specific situations, Chapter “Beneficiary Communication Activities and Products”)

These two subcomponents act as assessment for the Regional Public Awareness Recommendations Report which will introduce recommendations to raise the awareness and improve the cross-sector communication.

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3 O V E R A L L S T U D Y D E S I G N A N D C O N T E X T

This section will introduce in the selected approach for the Regional Public Awareness Study as the key task for Activity 3 – Awareness Raising & Communication. Besides providing information on the objectives, target groups and used methodology this section shall also reflect the used approach regarding its impact and effectiveness. Activity 3.1 is the first tier of the awareness component within the INSPIRATION project. The information achieved within this sub activity is essential and the basis of decision-making for all other following sub-activities as presented in the following graphic:

Figure 1 - Public Awareness and Communication

Activity 3.1 is the analytical basis for the recommendations laid down in Activity 3.2 and the implementation of activities 3.3 to 3.7. The result of this activity is the state of the play of the region and a comparison regarding commonalities and differences of public awareness initiatives related to NSDI in the region. The Regional Public Awareness Study on SDI will incorporate:

A description of the research approach and methodologies applied,

An analysis of the current awareness status and communication bottlenecks regarding the diffusion of the SDI and the INSPIRE Directive in the region‟s professional and administrative communities, and in the region‟s societies at large (state of play),

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An analysis of stakeholders in general and of intended target audiences and intermediaries in particular as far as their current knowledge, attitudes and practices are concerned,

An assessment of potential SDI topics and contents to be communicated to specific target audiences which could later be fine-tuned to public awareness objectives and message design, an overview of the relevant media landscape and media preferences (related to future media selection and mix).

The Regional Public Awareness Study is composed of two elements:

1. The KAP (Knowledge Attitude Practice) Survey with a focus on regional analysis (Chapter 4)

2. The Study on Beneficiary Communication Activities and Products with a focus on specific situations in the different countries (Chapter 5)

Both studies have been carried out by the INSPIRE project core team for Activity 3 with strong support of the national experts of the project. Especially with the Study on Beneficiary Communication Activities and Products they have contributed an essential input that was then edited and “streamlined” by the project core team for Activity 3. The decision to carry out the study on Beneficiary Communication Activities and Products additional to the KAP study was taken in late October. It was considered necessary to undertake this initiative in order to receive more specific information about each country. Due to the tight timeframe, this report does not yet contain information about all beneficiaries. However it was considered useful to start this initiative as a concrete first step to design and deliver tailor-made support and recommendations to the beneficiaries according to their individual level of facilities, resources, skills an capabilities. It is envisaged to deliver this support during 2013 through a series of 3- to 4-day missions to each beneficiary.

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4 K A P S U R V E Y – F O C U S O N R E G I O N A L A N A L Y S I S

4 . 1 S t u d y o b j e c t i v e s

The main purpose of this activity is to conduct a situation analysis and problem identification on public awareness related to SDI, the INSPIRE directive and LA reform in the beneficiary countries. Furthermore the objective of the analysis is a regional state of play and comparison in terms of knowledge and implementation of SDI regarding the requirements of the INSPIRE Directive.

4 . 2 T a r g e t G r o u p s

Despite the title of this activity “Regional Public Awareness Study” it was agreed during the inception workshop in Zagreb (March 2012) that the “general public” is not the target group of this study due to the tight timeframe and limited resources. Hence this study is rather focusing on the awareness and attitude towards NSDI of major stakeholders groups.

SDI encompasses a wide range of topics and addresses a large and heterogeneous group of stakeholders. Knowledge of individual stakeholders about SDI is often fragmentary and limited to their specific field of work. This means that even stakeholders highly related to SDI are not informed as broadly and in-depth about the topic as it would be necessary.

In order to develop a targeted methodology it was necessary to structure and classify the heterogeneous range of stakeholders into groups with certain patterns and similarities. A common approach for classification is to consider their professional background as key criteria for classification.

Regarding INSPIRE and NSDI in the region we differ between four major groups of relevant stakeholders. The ranking of the groups is randomly.

- Governmental sector entities

- Private sector entities

- Academic sector entities

- Mass media and information multiplier entities As governmental sector we clustered entities, which are governmental institutions on national and regional level. These institutions are related to the term „public authorities‟ in the INSPIRE Directive, excluding the education sector. Their activities are financed mainly externally by local governments or institutional bodies (e.g. UN). All project beneficiaries are governmental institutions as this sector can be seen as the main responsible sector for NSDI. Even if the INSPIRATION project is focusing on this sector in the case of this study all sectors are equally taken into account.

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The private sector is clustering entities whose business is mainly focusing on the provision of products or services to customers for money. These entities – mainly companies – are non-government related and have a strong economic interest. This sector is also expected to reflect the public awareness to a certain degree due to its intense customer communication and feedback. The academic sector is clustering entities whose main responsibility is research and education. These institutions (private or governmental funding) may be universities, academies or research centres. We are addressing mass media and information multipliers as entities which distribute information by newspapers, journals, television, radio broadcast or the internet. This target group is expected to act most intensively with the public and the public awareness. Therefore the status of public awareness can be derived from the knowledge and awareness of this target group. Even small in numbers this sector is an equal important target group for assessing the overall awareness in the region. Figure 2: Public Awareness and Communication - Target Groups

Within this classification the public is not considered as stakeholder because INSPIRE as European SDI is not targeting the public directly. It is rather more expected that information and services are provided to the public by the different sectors by customization of NSDI services. Therefore the public as stakeholder is represented mostly by the mass media sector and the private sector that are expected to interact intensively with the public.

4 . 3 A p p r o a c h

The biggest challenge in assessing the awareness of a specific topic like SDI is, that the knowledge on this topic is very heterogeneously distributed among the target groups. While the key beneficiaries are mostly well informed about NSDI and INSPIRE other stakeholder are newcomers in this field. Therefore it was necessary to develop a methodology (including different modules and stages) to gather reliable feedback from all stakeholders.

academia, research related to SDI

SDI beneficiaries, key experts, WGs

private sector

mass media as mediators to public

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For the assessment of the awareness of stakeholders a 3-staged survey was developed and conducted. The development and implementation of the survey followed the key principles of Knowledge-Attitude-Practice (KAP) study that is commonly used for studies including a wide and heterogeneous range of participants.

Define the survey objectives

Develop the survey protocol

Design the survey questionnaire

Implement the KAP survey

Analyse the data

Develop recommendations A KAP survey is a specific study among a limited range of actors to collect information on what is known, believed and done in relation to a particular topic. This survey is typically done by structured questionnaires or individual interviews following given questions. Then these data can be analysed quantitatively or qualitatively depending on the objectives and design of the study. The objective of the survey was to gather information on how well the targeted groups feel informed about SDI and how SDI penetrated their daily work and influenced their behaviour. The degree of penetration acts as an indicator beyond the knowledge on the topic. The survey was done in three mayor steps:

1. A first questionnaire with questions regarding the stakeholders was sent out to the beneficiaries in each country. This questionnaire was a shared questionnaire; send out in the framework of Activity 2 while the result – a list of relevant stakeholders for each country – was used by Activity 3 as well.

2. A second questionnaire with KAP questions regarding SDI was sent out to all identified stakeholders. This questionnaire was the main source of information of the survey and due to its structure useful for the purpose of analysis. Besides using the stakeholder list also networks of the working group members (Awareness Raising & Communication) and content experts of the INSPIRATION projects was exploited. (See Annex 1 – Questionnaire)

3. As final step of the survey the content experts of the INSPIRATION project contacted several mayor stakeholder and representatives from the mass media sector in order to conduct personal interviews. The tool of individual interviews was used to complement the result of the second questionnaire. (See Annex 2 – Interview Guidelines)

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Figure 3: Survey - Steps and Phases

4 . 4 E v a l u a t i o n o f s t u d y d e s i g n a n d a p p r o a c h

The success of all project activities lies in the cooperation of the beneficiaries and other stakeholders. This is of special importance for all study activities (A 1.1, A 2.1 and A 3.1) as they actually fully depend on the feedback from the stakeholders of the region. While planning the study this and the lack of time where identified as the bottlenecks of this first activity.

The first round of questionnaires regarding the stakeholder was sent out to the beneficiaries at the beginning of June 2012. Details on the degree of feedback can be found in the Regional Capacity Building and Education Study.

The second round of questionnaires which are supposed to be the main sources of information was sent out to all identified stakeholders at the end of July 2012. Due to the season and the specific topic, at first the number of answers was very low. Even after several reminders and the request towards the working group to support the survey only a few answers were given directly to the core project team until end of August 2012.

From mid August 2012 till September the content experts in each country of the region became involved in Activity 3.1. They supported the further distribution of the questionnaires and conducted a large number of interviews (3rd stage of survey). As a result the project received 124 filled questionnaire templates and 47 interview reports.

4 . 5 S t u d y r e s u l t s

4 . 5 . 1 O v e r v i e w

The general questions 1 and 3 of the main questionnaire give us an idea of the target group we should concentrate on. According to the questionnaire feedback stakeholders from the governmental section are more satisfied with the provision of information and feel better informed about SDI than stakeholders from the business and the academic sector. Despite they already feel well informed the governmental sector institutions are the key

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stakeholders of NSDI implementation and should be taken into account for the recommendations.

A general conclusion from the analysed questionnaires (see Annex 3 – Questionnaire Analysis) is that we have to focus on the business sector and academic sector, as there is the strongest demand for more information on SDI according to the questionnaire feedback. More than 60% of business sector representatives and more than 40% of the academic sector expressed that they don‟t feel properly informed about SDI. Additionally, they are not satisfied with the information provided and expect especially from the governmental sector and the academic sector to improve the provision of information towards all sectors.

It can be stated in general that key NSDI stakeholders (governmental institutions) should communicate stronger to the private sector. Therefore the general conclusion and recommendation is that communication towards other stakeholders sectors involved in SDI has to be improved on all levels!

4 . 5 . 2 P r e s e n t a t i o n o f s u r v e y r e s u l t s b y q u e s t i o n s

Question 1: How well informed are you about SDI?

A majority of the private sector considers to be less or not informed about SDI. Question 2: What are your three most important sources of information

on SDI?

Question 2 was an open question. The result: “Media” are for nearly 80% the most important source of information as compared to “Networking and events” and “Education”. Within “Media” relevance and importance of the different sources of information are distributed as follows:

Internet (65%)

Magazine, journal, book, literature (22%)

Media as TV, radio and newspapers (13%)

Conclusions:

1. A very strong focus should be placed on very well developed websites, web-based services and applications, designed to serve in particular the interests of the private sector. This is the number one issue!!

2. Attention should be given to strengthen the flow of communication through specialised publications that address specific groups of the private sector like e.g.: publications of chamber of commerce, chambers of trade and crafts, forestry, tourism, agriculture, companies working in environmental sector, real estate sector….etc….

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Question 3: Are you satisfied with the information supply on SDI?

The answers on this question can be summarised in the following way:

The private sector and the media feel predominantly not satisfied with the information supply on SDI – this indicates that government and academic sector do not provide enough information and / or do not use the right channels of communication to inform the private sector and the media.

Governmental and university/academic sectors feel predominantly satisfied with the information supply on SDI – this can be explained by the fact that these sectors are working actively on the subject and thus are more proactively searching and eventually finding information about SDI.

Question 4: Which SDI aspects would you like to have more information

on? The following tendencies can be seen:

a) The academic sector would like to have more information on “scientific facts”.

b) The governmental sector would like to have more information on “administrative features”.

c) The private sector would like strongly to have more information on “business opportunities”.

d) The media would like to have more information on “media applications”.

Conclusions: Each target group is focused on and manifests a specific interest in its own field of work. This shows the need to develop a broader, integrated cross sector view on the topic, and to stipulate an interest to obtain and spread information from and to the connected sectors. Question 5: SDI is a topic mostly for:

Governmental sector / private sector / academic sector / media sector / other sectors

Predominantly it is considered that SDI is in the first place a topic for governmental sector, in the second place for the private sector, in the third place for the academic sector and in the fourth place a topic for media.

Conclusion: The governmental sector therefore carries the highest load of expectations referring to set topics and to become proactive in communicating about SDI and in initiating activities to promote better SDI and SDI applications Question 6: Who should supply more information on SDI?

Clearly the governmental sector, followed by the academic sector – nearly 70% consider them as mostly responsible for supplying more information on SDI

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Question 7.1: Would you invest time in SDI?

Over 80% stated they would “Maybe” or “Very much so” invest time in SDI related activities.

Conclusion: there is a potentially high interest to spend more time in SDI related activities and this can be activated with the right measures, the right support and the right communication! Question 7.2: Would you invest financial resources in SDI?

The private sector answers predominantly positive to this question: 65% would consider to invest financial resources, 29% state it would be “unlikely” that they invest, but only 12% say that they would “not at all” invest.

Conclusion: When receiving the right conditions and reliable information about investment opportunities the great majority of the private sector would be willing and interested to invest in SDI related business opportunities! Question 8.1: How do you see the future of SDI in your line of work?

Clear tendency: over 80% see the future in their line of work positively. Question 8.2: How do you see the future of SDI in your country?

Also a clear tendency: over 75% see the future of SDI in their country positively. Question 9: Which SDI aspects are you already affected by?

The majority is stating that they are affected by the administrative aspects of SDI – which is not surprising: the basic technical infrastructure and the legal and economic conditions to use this infrastructure have to be provided by the state and the administration and they are determining the opportunities to develop specific applications and „mash-ups“. Question 10: Do you already actively apply SDI elements in your line of

work?

Only 30% apply actively SDI elements in their line of work. Question 11: Who would you need to support you in order to make your

SDI efforts more successful?

51% say that support should be provided by administration / governmental institutions and 25% demand support from academic institutions.

Conclusion: 75% of the asked people expressed that they need support from governmental institutions and the academic sector in order to make their SDI activities more successful. This is a very clear message!

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4 . 5 . 3 K e y f i n d i n g s o f t h e K A P S t u d y

1

Website is a key communication tool A very strong focus should be placed on very well developed websites, web-based services and applications, designed to serve in particular the interests of the private sector. This is the number one issue!!

2

Specialised publications are the direct link to the private sector Attention should be given to strengthen the flow of communication through specialised publications that address specific groups of the private sector like e.g.: publications of chamber of commerce, chambers of trade and crafts, forestry, tourism, agriculture, companies working in environmental sector, real estate sector….etc….

3

Government institutions are main responsible for communicating SDI The governmental sector together with the academic sector carry the highest load of expectations referring to set topics and to become proactive in communicating about SDI and in initiating activities to promote better SDI and SDI applications – nearly 70% consider them as mostly responsible for supplying more information on SDI

4

Cross sector communication should be strengthened Most sectors are focused to receive SDI information strictly related to their specific sector. There is however the need to communicate sector specific information across all sectors in order to develop new approaches, products and applications.

5

The general attitude to SDI is very positive Over 80% see the future in their line of work positively and over 75% see the future of SDI in their country positively.

6

Potential willingness to invest When receiving the right conditions and reliable information about investment opportunities the great majority of the private sector would be willing and interested to invest in SDI related business opportunities!

7

Still relatively low use of SDI elements Only 30% apply actively SDI elements in their line of work.

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5 S T U D Y O N B E N E F I C I A R Y C O M M U N I C A T I O N A C T I V I T I E S A N D P R O D U C T S – N A T I O N A L F O C U S

This study is complementing the KAP survey and adds valuable information about country specific situations. Before proposing recommendations and measures to increase awareness about SDI / GIS of stakeholders and general public it is important to understand how communication and public awareness activities were carried out by the project beneficiaries in the past. Therefore the following institutions responsible for the implementation of NSDI have been included in this study:

1. Federal Administration for Geodetic and Real Property Affairs of Federation of Bosnia & Herzegovina

2. State Geodetic Administration of the Republic of Croatia

3. Kosovo Cadastral Agency

4. Agency for the Real Estate Cadastre of the Republic of Macedonia (FYROM)

5. Republic Geodetic Authority of the Republic of Serbia The respective studies regarding the communication activities of the Immovable Property Central Registration Office of the Republic of Albania, the Republic Authority for Geodetic and Property Affairs of the Republic of Srpska and the Real Estate Directorate of the Republic of Montenegro did not reach the project team until the date of publication of this document. They will be integrated into an updated version of the report as they are necessary for the evaluation of upcoming campaign proposals Activity 3.3 Organisation of Public Awareness Campaign on SDI and Land Reform).

5 . 1 A p p r o a c h a n d M e t h o d o l o g y

The guidelines and the structure for this study were sent to the national project collaborators at the end of October 2012. (see Annex 4 – Beneficiary Communication Activities)

The reports presented below were drafted by the national project collaborators who contacted directly competent staff of the beneficiary institutions in order to receive first hand information. The information in the country studies present to the largest part the point of view of competent staff of the beneficiary institutions themselves – the studies are thus a firsthand self evaluation of the beneficiaries and an ideal starting point for providing individual support and coaching for improving the communication and PR work.

This designation is without prejudice to positions on status, and is in line with UNSCR 1244/99 and the ICJ Opinion on the Kosovo declaration of independence.

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5 . 2 B o s n i a a n d H e r z e g o v i n a

Bosnia and Herzegovina is a special case due to its two entities, which have separate Administrations for Geodetic and Property Affairs. Each of these has a different government organization and hierarchy. In the Republic of Srpska the administration is centralized, while in the Federation of B&H it is arranged according to the federal principal (municipality-Federation, and some places municipality-canton-Federation). Therefore there have to be two separate types of communication, when writing recommendations for the communication on the territory of B&H - the communication between two entities (i.e. geodetic Administrations) and the communication with the public. At the moment only the report of Federation of B&H is available.

5 . 2 . 1 B o s n i a a n d H e r z e g o v i n a - F e d e r a l A d m i n i s t r a t i o n f o r G e o d e t i c a n d R e a l P r o p e r t y A f f a i r s o f F B i H

5.2.1.1 Conditions for communication

FGU B&H does not have a special section for communication with the public although there is one associate employed with those and other administrative tasks. So far, there was no separate project task or a special budget assigned for these tasks. Furthermore, there is no written strategy on communication and information of the public on SDI-related tasks, although the employees have to be trained for conducting these tasks, and certain communication with the staff form the other entity and/or the public is in planning and/or are already being realized. There is no annual calendar for communication activities. Communication activities are conducted depending on the realization dynamics of specific projects planned for next year. It would be of utmost importance to include these activities in the realization plan next year which would secure certain financial resources for creating a communication strategy including the SDI and creating a team that would conduct these tasks.

5.2.1.2 Communication activities and products

Website FGU B&H‟s Website was made in 2005 and since then it is regularly updated with various news and events relation to FGU‟s activities.

The FGU i.e. its employees maintain the website (information associate and the associate for the communication with the public and other administrative work). Leaflets, flyers and brochures Brochures and pamphlets were produced for relevant projects (e.g. Land Administration Project), and can be found on the FGU website. The target groups of these publications are Cadastre employees and people dealing with land administration in the Federation of B & H. There were no such activities in fields relating to SDI.

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Newsletters Federal Administration for Geodetic and Real Property Affairs since July 2008 is initiating a publication of a newsletter entitled GEOINFO.

The aim is to inform the land surveyors, but also the public, about the current state of activities and their results, project realizations, and other activities of the FGU B&H. The process of reforming land administration is progressing and its success is one of the basic preconditions for a successful market economy. That is why the FGU B&H informs and creates a space for info exchange for both Geodetic- Cadastral field and the general field of land administration.

The newsletter is issued occasionally. Since July 2008 till today there have been published 8 newsletters issues. 150 copies of the newsletters are distributed to municipal cadastres in FB&H. Some issues can be found on the FGU webpage in PDF format. Specialized magazines

Geodesy Herald – not issued regularly. Recently only printed twice a year.

HB annual magazine – published annually.

FGU participated in partial financing of these magazines (on a voluntary basis). Meetings and events FGU is a sponsor of the 1st and 2nd Congress on Cadastre BiH. It is also one of the organizers of the round table on SDI. Information campaigns Information campaigns are carried out in the framework of projects in implementation or in the context of events within the responsibilities of a FGU. For this purpose all available media, advertising, TV, radio spots, posters, press articles and more were used, such as for example information campaigns in cooperation with the World Bank on a land administration project.

Launching the SDI campaign has not been prepared yet as there is no adequate legal basis on which FGU in an independent manner may initiate the formation of NSDI project and all other obligations arising out of that. Relations with press and media – communication with general public The average of press releases per year is not known. It depends on the number of planned and funded projects for the current year and the need for their presentation in the media. Participation in television and radio programs is not limited to planning current projects but also other issues that fall within the domain of the FGU. For SDI no organized public appears.

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5.2.1.3 Resume

Website is actually the strongest point FGU strongest communication activities are related to their website, which regularly informs the public about planned projects and steps in their implementation, and all the working meetings and conclusions from these meetings. Furthermore information about the organization of the administration of their duties and obligations, and on the approved funds can be got through the website. This website provides information to users about the applicable laws and regulations that are in the area or partially cover the area dealt with FGU B & H. To be improved – future plans

Organize more and better prepared workshops,

Creation of a Department for Communication,

Assuring and annual budget for all activities related to public relations.,

Creation of a public information strategy communicating the need to establish a legal framework for NSDI and its application in practice,

Develop and publish newsletter and specialized magazine(s).

5 . 3 S t a t e G e o d e t i c A d m i n i s t r a t i o n o f t h e R e p u b l i c o f C r o a t i a ( S G A )

5 . 3 . 1 C o n d i t i o n s f o r C o m m u n i c a t i o n

Staff In 2003, SGA noticed the need for a Public Relations Officer. Since then, different people performed the job. The PR officer is working directly under the Director and according to a job description laid down in the “Internal Rules of SGA” (Pravilnik o unutarnjem redu Državne geodetske uprave) Budget SGA is spending in total around 0.6% of the annual budget for information, communication, PR, publicity and public awareness. This means, that from the 2012 Budget of about 34.46 million Euro, a total sum of over 206,000 Euro is reserved for communication activities.

About 0.35% (about 120,000 Euro) are dedicated to communication activities related to the Real Property Registration and Cadastre (publications, promotional materials, publicity, visibility).

About 0.25% (about 86,000 Euro) are used for communication with the professionals and general public. This includes activities like publishing periodic professional journals (“Vizura”, “Geodetski list”, “Kartografija i geoinformacije”), supporting conferences, publication of books and brochures; and maintenance of the website. Additional funds for communication and public awareness have been spent for developing the land administration system within the project “Organized

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Land”. The project had carried out several market research studies and subsequent public information campaigns. It is expected that also during the ongoing second phase of this project (“Integrated Land Administration System Project”) considerable funds for public awareness campaigns are made available. Strategy The actual SGA communications strategy was adopted on 31 December 2009 and according to SGA a new communication strategy is under development. Communication activities are internally discussed and planned in detail for each year and included in the annual budget.

5 . 3 . 2 C o m m u n i c a t i o n A c t i v i t i e s a n d P r o d u c t s

Website The first SGA website www.dgu.hr was created in 2001 and redesigned for the first time in 2003. Since 2011 the SGA web-site was experiencing significant changes – from each department of SGA a responsible person was in charge for providing-up-to-date information from the respective department for website. This resulted in an increased number of news and a permanently up-to-date website. Leaflets, flyers, poster Product target group / distribution

Dan europskih geodeta I geoinformatičara (“Europan Geodata and Geoinformation Day),

download sample;.

elementary and secondary schools in the SGA office on the open day and freely available on web, annual publication

Upis prava vlasništva (“Registration of ownership”) – publisher: Uređena zemlja & SGA,

download sample complemented by a poster

General public, owners of land

Upis hipoteke (“Mortgages”): Publisher:

Uređena zemlja & SGA, download sample General public

Brisanje hipoteke (“Deleting a mortgage”):

Publisher: Uređena zemlja & SGA, download sample

General public

Promjena osobnih podataka (“Change personal data”) Publisher: Uređena zemlja &

SGA, download sample

General public

CROPOS – flyer on the occasion of first CROPOS

conference download sample Stakeholder, general public

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Brochures

1. About the cadastre and land registration (O katastru i zemljišnim knjigama)

download sample ; Publisher: Uređena zemlja&SGA.

2. Capacity Building Project: Real Property Registration and Cadastre Project

download sample ; Publisher: SGA& Ministry of Justice, 2008; ISBN 978-953-6971-16-9.

3. Croatian-Norwegian technical cooperation on improvement of capacities in cadastre and cartography 2001 - 2010: CRONO-GIP PROJECTS I.-V., Croatian-

Norwegian Geoinformation Projects I-V: Publisher: SGA, 2010; Edition: 400 prints, ISBN 953-293-419-7. Download sample ;

4. CROPOS: User Manual: Publisher: SGA, 2008; ISBN 978-953-293-100-6, Download

sample ;

5. Geo-Croatia - joint presentation geodetic-cadastral institutions and companies:

(Intergeo East, Beograd 19.-20.veljače 2008.), publisher: SGA, 2008; Edition: 1000 prints, ISBN 978-953-6971-15-2. Download sample;

6. Product Catalogue 2005; Publisher: SGA, 2005. Download sample,

7. Project support in the construction of the cadastral system in Croatia 2001.-2008.

(Projekt Unterstützung beim Aufbau eines Katastersystems in Kroatien 2001.-2008. ) Publisher: SGA, 2008.; ISBN 978-953-293-001-6., Download sample;

8. State Geodetic administration: Publisher: SGA, Edition: 500 prints, Zagreb 2012,

catalogue on the day of The open door of Faculty of Geodesy, University of Zagreb;

9. Reform of Property Registration: Ministry of Justice & SGA, 2006.;

10. International cooperation in the field of land administration: Ministry of Justice &

SGA, Edition: 1200 prints, 2006. ISBN 953-6971-07-0

11. The Real Property Registration and Cadastre - Mid-term review of projects:

Ministry of Justice & SGA, Edition: 1200 prints, 2006. ISBN 978-953-293-515-8., Download sample

12. Reform of land registers: Ministry of Justice & SGA, 2004., Download sample

Other publications – studies, booklets, books – periodical and monographs During the past decade SGA has published in addition to the above-listed leaflets and brochures nearly 40 more publications, many of them addressing specific stakeholder groups and professionals from different partner institutions and state administration. There are too many to list them here, all publications are listed in Annex 5. Newsletters

Name print run

target group periodicity web reference

Vizura 3200 (HR) 200 (EN)

geodetic professional community. Hard copy distributed to employees in the SGA, members of the Croatian Chamber of Chartered Surveyors, the employees at universities, retirees etc.

since 2006 monthly (actual issue is nr.66)

Weblink

CROPOS

newsletter

E-Newsletter sent out to mailing list. Actually it is more like a Newsflash sent out according to

recently started, event driven

Weblink

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Specialized magazines

Name print run

target group periodicity web reference

Cartography and Geo-information

500 Scientific and Professional Information Journal. Edited by the Croatian Cartographic Society / supported by SGA

bi-annually (since 2002)

Weblink 1 Weblink 2

Geodetski list

1800 Oldest professional journal, edited by the Croatian geodetic society and supported by SGA

quarterly (since 1919)

Ekscentar 3000 Professional magazine of students of geodesy and geoinformation science at the Faculty of Geodesy at the University of Zagreb. Supported by SGA

annually (since 1997)`

Weblink

Meetings and events Regularly, on an annual level, the State Geodetic Administration and the Croatian Cartographic Society organize a NSDI and INSPIRE day and Cartography and Geoinformation Conference. The goal of these events is assembling all NSDI subjects and providing information concerning the development of the spatial data infrastructure on all levels. The development and promotion of spatial data infrastructure greatly contributes to the development of disciplines in the field of geo-information, geodesy, geography, cartography and other related sciences as well as to the development of a geoinformation educated society.

Over 20 conferences and events have been organized during the last decade bringing together thousands of professionals and creating a good media coverage. A detailed list of events is presented in Annex 6. Information campaigns

“Organized Land” Within the frame of the project “Organized land” a massive information campaign has been carried out. Certain activities became examples of good practice in the region. The campaign was conducted with the support of professional communication agency that was contracted. The SGA played an important role in the campaign and a team of SGA staff under the supervision of the SGA director responded to specific demands of media and press. The campaign started in 2005 with the aim of raising awareness and better understanding of the land administration system by the public and the mobilization of support for the implementation of government reforms in the sector.

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The campaign was funded by EU CARDS 2002 and 2004, and was made up by numerous communication materials and activities:

Overall visual identity of the "Organized Land",

Comprehensive Brochure "A Cadastre and Land Registry" in millions of copies, and 4 types of leaflets about the most common types of real property rights registration,

TV spot in which citizens are invited to take care of the registration of their property,

Releases and radio campaign,

Web-site "Organized Land" for the basis of complete information about projects and reforms in public: www.uredjenazemlja.hr,

Production and print publications, posters, flyers and other promotional material.

During the campaign, staff of SGA and Ministry of Justice increased significantly their capacities and skills to deal with media and developing professionally media relations. During the project duration of 3 years more than 3000 articles and reports appeared in press and media. SGA and the Ministry of Justice developed good relations with a group of key journalists who covered relevant events and announcements regularly. Croatia map for each student (Hrvatska karta za svakog đaka) This campaign is carried out jointly by SGA & Ministry of Science, Education and Sports. The project ensures that at the beginning of the school year every student of the third grade of primary school in Croatia gets a 1:25 000 topographic map of the area where his school is located. The project began in 2006, and until 2009 about 55,000 topographic maps have been distributed. This facilitated awareness and understanding of the cartography and geoinformation ”world” and became a new tool in education. Wall-map (“Kartozid”) The SGA Wall Map Project (Megamap) was started in October 2007 with the "Dubrovnik nertevanski Wall Map". The 6x11 meter sized map at 1:25 000 scale was officially recognized by the Guinness Book of Records as the largest printed map of the world. The project has placed Megamaps in almost all Croatian counties and created considerable media resonance. The open door cadastre office On 5 March 2012 for the first time the “Day of the European Surveyor and Geoinformation” was held all over Europe. During this day SGA organized “opened its doors”, and organized tours through its offices, exhibition of cadastral maps, and demonstrations of the use of geodetic devices. Target group were school students and the interested general public. Students got an insight into the geodetic and surveying profession and might be motivated to choose this as their profession. The general public understands better the work and the importance of SGA. Link to Press Article

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Relations with press and media – communication with general public

Press releases:

Approximately 10 per year.

Press conferences:

In average 2 per year.

Participation in TV and radio programmes (Talk shows, interviews, reports):

Approximately 6 times a year, mostly in radio broadcasts

5 . 3 . 3 R e s u m e

Strong points

NSDI defined by law and NSDI bodies are established,

Good results in NSDI establishment till now,

High number of professional associations involved and supporting SDI development,

Strong involvement of high schools and university institutions in NSDI establishment (geodetic),

Plenty of existing communication channels available (magazines, web-pages, events, ...)

Which are considered challenges:

Further increase the presence and visibility SGA in public. The most urgent need for improvement in communication are:

adoption of a communication strategy, adoption of the plan with precisely determined goals with a focus on new / redesigned visual identity.

Recommendation for SGA: Create a digital archive of SGA publications and communication activities The author of the report about SGA communication activities strongly recommends to archive systematically all SGA publications and activities and make them available to all interested persons in this field. The author considers the existing material a wealthy source of information that should be preserved and used. Conclusion:

Taking into consideration the collected data it is clear that the SGA for the past 10 years has developed a outstanding publishing and promotional activities aimed at promoting the service and the profession. An integral part of these activities was the successful promotion and introduction of the concept of spatial data infrastructure to the general public in Croatia.

A special focus of communication activities was directed to a wide range of professionals in all sectors and concerned state institutions and other organisations. Due to on-going staff fluctuation it is necessary to maintain the intensity and outreach of communication towards these target groups.

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Another massive media campaign is considered necessary once the new law on national data infrastructure is enforced, similar to the “Organized Land” campaign

5 . 4 K o s o v o C a d a s t r a l A g e n c y

5 . 4 . 1 C o n d i t i o n s f o r c o m m u n i c a t i o n

There is a communication department and at the time being, the KCA has its own PR Officer. As a part of World Banks project, there is an important segment dedicated to Public relation.

For the planning of communication activities, an Annual Survey for customer satisfaction is carried out. The latest survey 2012 is about to be finalized. According to the results of the annual survey plan the strategy for PR and communication are set up.

5 . 4 . 2 C o m m u n i c a t i o n a c t i v i t i e s a n d p r o d u c t s

Website The website was created about 10 years ago and is being updated minimum twice a week. The section which is regularly being updated is the NEWS section. Approximately 120 news are published per year. Update of website is done by own staff. Leaflets, flyers and brochures In the last two years various materials for both professional users and the general public were provided. For the general public, there was a brochure on the benefits from Building Construction Cadastre including the procedures for registration of apartments and a similar brochure for Cadastre Reconstruction. Other brochures were:

Women‟s right on property (Language / Nr. of copies: AL/3200, SRB/800)

Information brochure on the Kosovo Positioning System (Language / Nr. of copies: AL/600, SRB/200, EN/200)

High quality catalogue on KCA projects and products (stakeholders) (Language / Nr. of copies: AL/600, SRB/200, EN/400)

Within one and a half years, for the professional users the following manuals were produced, printed and distributed:

manuals/guidelines for Building Construction Cadastre,

manuals/guidelines for Procedures for Registering the Property in MCO‟s,

manuals/guidelines for Cadastre reconstruction.

manual/guideline on immovable property identifiers

manuals/guidelines for land management.

This designation is without prejudice to positions on status, and is in line with UNSCR 1244/99 and the ICJ Opinion on the Kosovo declaration of independence.

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Printed materials were distributed during meetings to stakeholders, commercial companies and municipal cadastral offices. Newsletters No Newsletter Specialised magazines No specialized magazine Meetings and events At least twice a year, the Donor Coordination Meeting and Inter-Ministerial Committee are taking place. There are regular meetings with the MCO‟s (Municipal cadastral Offices). Information campaigns In 2011 a huge information campaign about cadastre was organized using broadcast advertisements on four major national TV stations (KTV, KLAN, Public Television RTK, and RTV 21). Also, the main radio stations where used. Relations with press and media – communication with general public Press releases are sent for each big event, at least 15 times per year. In most cases the web-portals give the best coverage. Press conferences are not organized. The KCA CEO was invited in TV programs twice this year. Also in the TV and Radio news regular coverage is achieved.

The topics Unified Address System, Geoportal, Cadastre reconstruction and Building cadastre Construction are of interest for the media. They contact KCA and ask for more information about the SDI/GIS.

5 . 4 . 3 R e s u m e

Strong focus on internet presence during the next year The creation of national Geoportal (http://www.kca-ks.org) will be accomplished in March 2013. It is considered as a major achievement and as a key information tool for the future. Also the website of KCA is being re-worked and will be launched in early 2013. To be improved

Better contact and communication with the 28 Municipal Cadastral Offices.

Strengthening the communication capacities by creating separate Directorate or Division for PR, Marketing and Public Information.

Further plans Having a free of charge hotline service would help a lot in relation to the maintenance of the contacts with public in general and stakeholders.

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5 . 5 A g e n c y f o r t h e R e a l E s t a t e C a d a s t r e ( A R E C ) o f t h e F o r m e r Y u g o s l a v R e p u b l i c o f M a c e d o n i a ( F Y R O M )

5 . 5 . 1 C o n d i t i o n s f o r C o m m u n i c a t i o n

Key communication activities of AREC are web based

Public communication on spatial data in Macedonia is established through conventional and WEB oriented systems. Conventional systems have been introduced in every institution; whereas WEB oriented systems have been introduced in most institutions with an open internal and external concept. The internally open concept has been established in nearly all communal institutions which have an organizational hierarchy on a national level. AREC is a leader in communication-dynamic distribution of externally open concepts. WEB services have been introduced and classified according to users‟ privileges and access. This can all be seen at the portal of AREC and its website http://katastar.gov.mk. This portal is constantly being monitored and updated in terms of data, thus providing permanency in providing classified services which can directly be used through users’ interfaces. Law regulations in the field of real estate cadastre are constantly being posted on the portal, as well as all documents related to activities about capacity building and the development of the cadastre system in the country, SDI strategy and the real estate cadastre, law acts and all changes concerning legal-technical regulations in the field of real estate cadastre. One of the main advantages of SDI promotion and distributive segments of spatial data is user adaptability of services and institutional connection, thus providing direct two-way services. In this view it is important to mention the two-way communication with the private geodesy sector, notaries and other institutions which, according to the law on cadastre, enjoy a privileged status of services redistribution. Services dynamics of the portal is constantly increasing, in particular services related to orthophoto distribution and access to it, which is considered to be a highly dynamic service according to the AREC. As far as these dynamic services are concerned it comes as no surprise that

checking rights and status of real property through the service document of property ownership certificate;

review of spatial structures in vector and raster format; and

chronological reviews with a time determined status of spatial contents

are the most frequent, most significant, most practical and highly dynamic types of services offered and used at the portal.

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The Ministry of environment and spatial planning through its portal http://nbis.moepp.gov.mk/ provides services related to biodiversity. It is a dynamic portal with two-way users‟ access and closing of important web supported services for the users. With the same purpose and design the city of Skopje has established its own dynamic portal http://www.skopje.gov.mk/ for open communication, services and keeping its users updated. All publicly available portals mentioned above have their bases updated and new user services introduced. Maintenance of portals has not been clearly determined. Therefore it depends on the institution, and whether it decides to finance it with its own and/or external capacity. SDI promotion through electronic access to direct locations is made via the above-mentioned portal; there is information about the importance, status, state and needs for systems for establishing and distributing services based on spatial data throughout the country. Of course this type of promotion is only available to a limited number of users, i.e. users who have internet access and the resources necessary for its immediate use. It is extremely important to have a promotion as wide as possible, one that would reach as many users as one can. The realization of this kind of concept includes creating and distributing advertisements such as brochures, bulletins, leaflets, TV programmes, specialized journals, daily and weekly local and national newspapers etc. presented in the following chapter.

5 . 5 . 2 C o m m u n i c a t i o n A c t i v i t i e s a n d P r o d u c t s

Brochures and leaflets As to date the AREC has prepared and distributed the following materials throughout the country

Informative leaflet about real estate cadastre printed in about 2000 copies. The target group of this type of information are citizens as a priority group, professional users of real estate cadastre services and employees at the AREC.

Brochure about SDI prepared and launched at the international conference on SDI held in Macedonia, printed in 100 copies. The brochure was also posted on the website of the AREC as a document available to the wide public. Target user group of this document were primarily conference participants and a potential group of experts who were interested in getting acquainted with SDI. However the publicly promoted document at the AREC portal was aimed at people who could recognize the term SDI.

Bulletins On its portal, under the section projects, the AREC posts bulletins that contain information on activities about periods that had been planned in accordance with the concept of this type of marketing.

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Specialized journals There are currently no specialized journals in the country which cover issues and topics in the field of SDI. Meetings and events Inter-ministerial NSDI working group In 2011 and in the second quarter of 2012 every second month meetings were held with the inter-ministerial NIPP working group. NSDI workshops were organized in 2010, and they were supported by the Kingdom of Holland as part of the project Technical aid for the process of production of digital plans, business development and IT strategy:

- The month of January, workshop for AREC employees - April and September, workshop for ministries‟ staff, the AREC and

government agencies In 2011 with support from the AREC

- The first Regional conference on NSDI was organized

In 2011 with support from the Kingdom of Holland as part of the project “Creating a strategy for NSDI of the FYROM”

- In October 2011, a workshop was organized for members of inter-ministerial NIPP working group as part of the NSDI strategy.

In 2012 with support from the Kingdom of Holland “Creating a NSDI strategy of the FYROM”

- In April, 2012 an NSDI forum and workshop were organized. In 2012 with support of the INSPIRATION project

- In October 2012, the first national INSPIRATION workshop was organized, aimed at ministries‟ staff, the AREC and government agencies

Informative campaigns As part of the project “Real estate cadastre and registration” – in the period between 2006 and 2012 a campaign was launched entitled “To know what it is and to whom it belongs”. The campaign aimed at raising public awareness of property owners about cadastre reforms and registering property rights. As part of the prolonged financing of the current project “Real estate cadastre and registration”– one more campaign was planned. It included promotion of new activities and policies that would be adopted by the AREC and the Government in order to develop the Strategy on NSDI. Press and media relations – public relations As part of the activities for informing the public of the NSDI of FYROM several press conferences were held and some members of the AREC management appeared in the media, first in September 2011 as part of the NSDI conference, and then in October 2012, when a workshop about the NSDI was held.

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5 . 5 . 3 R e s u m e

In terms of dissemination and increase of knowledge about the subject at hand it is necessary that in the future the following key and priority activities should be performed:

Wide promotion in electronic and written form,

Campaigns for drawing the issue nearer to management staff in institutions and SDI members on a national level,

Campaigns within institutions on the need for establishing and applying national standards of spatial data,

Building capacity and resources within institutions themselves,

Reorganization of educational processes with upgraded teaching units and materials,

Further education of new potential teaching staff, particularly in high schools about application and introduction of teaching matter related to SDI in already existing and new school subjects.

5 . 6 R e p u b l i c G e o d e t i c A u t h o r i t y o f t h e R e p u b l i c o f S e r b i a

5 . 6 . 1 C o n d i t i o n s f o r c o m m u n i c a t i o n

Staff There are few employees for communication within the Republic Geodetic Authority (RGA/RGZ), however they work not in the same department. There is a Public Relations Officer, a graphic designer responsible for visual identity, three graphic designers responsible for preparations of print materials and three web masters responsible for updating RGZ web sites (www.rgz.gov.rs and www.geosrbija.rs). The Public Relations Advisor with experience in journalism is employed by the Republic Geodetic Authority; however formally she has a position in Human Resources and by authorization from Director is performing PR tasks. Another person with specialization in communication has a position in Human Resources too and is working for the organization of conferences and seminars. Budget The planned communication budget of Republic Geodetic Authority per year is 0.086% of a total budget of RGA. The following items are covered by this budget: printing services for bulletins, magazines and publications, advertising and propaganda services, publishing of tenders and information announcements, media services (radio and television).

The communication budget does not cover expenses for organization of conferences and seminars. These expenses are planned within different categories like: rental of conference hall, catering services, interior design, conference accessories (like headsets for translation services), etc. Furthermore, the communication budget does not cover expenses for

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additional communication activities like translators, photographers, musicians engaged for cultural program at conferences, university professors and academics who were authors of monograph, etc. They are normally paid based on Service Contract or through Serbian Authors Agency (http://autorskaagencija.com/eng/). To cover expenses of conferences and monograph printed this year additional 0.07% of a total budget was used in 2012. Also it should be taken into consideration that at least two conferences organized this year were paid from the budget of donation funded projects. Conclusion: The Republic Geodetic Authority dedicates approximately 0.16% of the total budget to communication activities including publishing, conference organizing and advertising. The total budget for 2012 being 46.35 million Euro, 0.16% of the budget value are about 75,000 Euro. Communication Strategy A communication strategy was developed in the World Bank Project “Real Estate Cadastre and Registration in Serbia”. An official communication plan does not exist as a document, however there is a clear pattern for publication of several periodic publications (see section “Newsletters and Magazines” further below). The publishing activity is scheduled as mentioned above, conferences and seminars are normally scheduled in relation to certain projects, often ceremonial openings and closures of the projects are organized, but these events are not listed in one document – annual calendar. The managers of each project are responsible for communicating the need to organize an event to the director and then the director entrusts the PR Advisor with the necessary tasks.

5 . 6 . 2 C o m m u n i c a t i o n a c t i v i t i e s a n d p r o d u c t s

Website The website was created in 2001. The site is regularly updated. At the beginning there were only a few news published but very soon employees and management realized the importance of having published news and useful information on the web site. Nowadays the web site is regularly and very frequently updated covering all possible sections such as GIS, NSDI, REC, I&T, legal framework, mass appraisal, events on national and international level etc. Most of employees have a practice to read every day and access the web site in order to keep up with the latest events. In addition, IT staff is updating the website. News per year published on website

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

2 25 50 45 30 45 65 115 195 225 315 165

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Leaflets, flyers and brochures

Leaflets for cartographic publications are made every year since 2009 for the International Fair of the equipment and facilities for modern teaching.

Flyer for NSDI in 2009

Flyer was made for opening of Digital Archive.

Brochure Strategy of RGA 2006 - 2015

Ortophoto Brochure was made for closing of CARDS partnership programme for digital ortho-photo plans production.

IGIS promotional material for IGIS press conference

In May 2012 publication “20 years of Republic Geodetic Authority” was published.

In October 2012 monograph “175 years of geodetic practice in Serbia” was published.

Product print run frequency target group / distribution

Leaflets for cartographic publications plus Catalogue (1000 copies) and Price list (900 copies)

600 annually since 2009

International Fair of the equipment and facilities for modern teaching

Flyer for NSDI in 2009 n.a. once

Flyer was made for opening of Digital Archive

20 – 30 / inhouse

once Distributed during closing of CARDS partnership programme

Brochure Strategy of RGA 2006 - 2015

once

Ortophoto Brochure 20 – 30 / inhouse

once Distributed during closing of CARDS partnership programme for digital ortho-photo plans production

IGIS promotional material for IGIS press conference

50 once IGIS Press conference

In May 2012 publication “20 years of Republic Geodetic Authority” was published

2000 once RGA partners and stakeholders More here

In October 2012 monograph “175 years of geodetic practice in Serbia” was published

1200 once Partners and stakeholders / also for sale

Main Partners and Stakeholders of Republic Geodetic Authority

Ministries of Government of Serbia (ministries of: civil engineering, finance, agriculture, interior, military…);

Municipalities – local self governance;

Institutes for: urbanism, seismology, meteorology, hydrographic institute, etc;

Educational institutions: faculties, colleges and high schools teaching geodesy;

National and international geodetic experts societies;

Private geodetic companies;

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Construction companies;

International partners like: JICA – Japan, SIDA and Lantmateriet – Sweden, The World Bank, IGN France, Statens Kartverk – Norway, EuroGeographics, foreign embassies in Serbia, Delegation of EU in Serbia, etc.

Newsletters

Name print run

target group periodicity web reference

RGZ info 500 mainly dedicated to RGA staff, but also to RGA partners and stakeholders

all cadastral offices

monthly RGZ info

RGZ Bulletin”

1000 mainly dedicated to RGA staff, but also to RGA partners and stakeholders

all cadastral offices

annually RGZ Bulletin

These two publications are free of charge. They are distributed to about 100 institutions in Serbia and abroad (those are ministries, regional sister companies, international sister companies, appropriate departments in UN, World Bank, EuroGeographics, etc. Specialized magazines

Name print run

target group periodicity web reference

Geodetic Service

800 addressed to specialists

all cadastral offices in Serbia

monthly Geodetic Service

Cadastral and Legal Practice

? geodetic and legal experts dealing with cadastre

all cadastral offices

annually Cadastral and Legal Practice Bulletin

Meetings and events

Were there special meetings/events to promote SDI / GIS in the public?

Seminar and Launching of initial geoportal “GeoSerbia” , November 2009

Regional IT conference on land administration NSDI standards, Mass valuation , February 2010

Seminar on Republic Geodetic Authority‟s activities, December 2010

1. Serbian Geodetic Congress with International Scientific Conference, December 2012 (NSDI was one of the subjects)

RGA both organizes and participates in the meetings and seminars with stakeholders from administration and business (banks are always very responsive to cooperation proposals).

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Information campaigns A campaign related to real estate cadastre was organized in 2007. TV spots, print advertising, posters and leaflets were used. Relations with press and media – communication with general public Press releases:

are normally made as an announcement for the upcoming event. Latest were related to:

promotion of monograph “175 years of geodetic practice in Serbia”,

closing ceremony for the Swedish funded project “Capacity Building for Serbia” and

new information boards dedicated to RGA clients and positioned in all cadastral offices.

Press conferences:

In December 2009 a press conference was organized for the opening of the Project for Capacity Development of Digital Basic State Mapping in Serbia.

In May 2011 a press conference about an opening of Digital Archive was organized. The project was funded by Norway and Sweden.

In February 2012 a press conference was organized in order to present IGIS project. the project is funded by a credit from the French Government.

Participation in TV and radio programmes (Talk shows, interviews, reports): The Director of Republic Geodetic Authority has participated several times in different TV talk shows. Reports were also made.

5 . 6 . 3 R e s u m e

Strong points

All news is regularly updated at the web site (almost daily) and newsletter also provide accurate information.

Means of communication exist (monthly and yearly magazines), staff is experienced in editing magazines, conference organizing, preparation of promotional material.

Seminars and conferences were always successfully organized. Normally response of local and international experts is on a high level. Stakeholders are also very keen to participate and RGA received a positive feedback from them.

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Better and closer relations with media should be developed

There was low feedback of media to invitation for conferences and seminars. Seminar presentations are sometimes too long. Presenters should work with PR staff to develop their presentation skills. PR staff was sometimes involved in the organization of conferences at the very last phase, however with very poor information on the subject, so activities related to media involvement were neglected.

Contacts with media representatives should be closer. There should be personal contacts to journalists and editors. More press releases should be produced. News published on the web site is not communicated to the media, selected news could be sent as press releases. Press conferences should be made on a regular basis, at least once a month. All three press conferences mentioned above were initiated by RGA foreign partners.

Improvement of internal communication and coordination

Corporate communications should be stronger. Flow of information should not be interrupted. More communication is needed between different departments and persons in the position of PR Advisor who should be responsible to coordinate information to other staff involved in communication activities.

Strengthening of the position of PR Advisor is needed. That could be done through meetings and presentations, however the RGA Director should give that empowerment to the PR Advisor.

There is a need for better communication channels between managers and staff who are engaged in event organization and/or preparation of print materials. Staff involved in these activities should be addressed and treated as a team, group meetings should be organized instead of tasks being delegated separately to each staff.

Understanding the importance of planned and professional approach to public relations and communication has to be raised across the company. Managers of different projects should include PR staff in their activities in time to facilitate a proper planning of event organisation. That would also allow PR staff to come up with more ideas how to attract public and media attention.

Which are the plans for the next year?

Preparation of communication plan and communication calendar Organization of presentation skills seminar,

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5 . 7 K e y f i n d i n g s o f t h e S t u d y o n B e n e f i c i a r y C o m m u n i c a t i o n A c t i v i t i e s a n d P r o d u c t s

The situation referring communication and Public Awareness is quite different from country to country. However there are some issues that can be identified as similar problems or needs in all countries. The table below comprises the results of three country reports and will be complemented after having all reports available.

1

Dedicate and reserve necessary resources for doing professional communication work

Dedicated person / professional for communication needs to be hired

Communication department needs to be created

Dedicated budget needs to be reserved for Communication and Public Awareness

2 Develop Communication Strategy and annual Communication Action Plans

Communication activities are often done “by occasion” and are not strategically planned.

3 Integrate communication work better in overall organisation

Better internal flow of communication

Better internal coordination

Stronger position of PR officer

4

Improvement of collaboration with press and media / Increasing the importance of PR work

PR work can be very powerful and also very cost efficient.

PR work has to be built up on medium and long-term vision and plans

Reliable relationships with interested journalists have to be developed.

5

Organise events that can be used to facilitate and intensify collaboration with press and media and PR work

Identify achievements and activities that can be presented during an event (minimum one per year, better two or three).

Use these events to communicate about the work of the organisation and NSDI / INSPIRE through press coverage.

6 Due attention is given to the importance of website

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6 C O N C L U S I O N S A N D R E C O M M E N D A T I O N S

There are divers measures to improve this situation, but they all aim at strengthening of internal communication and integration of stakeholders as well as the increased communication within the region. To provide recommendations and measures which are relevant for all countries the recommendations are divided in three sections:

1. Communication processes and activities,

2. Support to Beneficiaries on further development of already existing information products,

3. Specific communication products produced by the project. The following ideas are gathered from discussions between beneficiaries and the project and only reflect a selection of possible measures. This section shall offer a selection on specific measures to improve the situation regarding the identified gaps. Not all recommendations can be implemented by the INSPIRATION project due to organisational, structural and financial limits.

6 . 1 C o m m u n i c a t i o n P r o c e s s e s & A c t i v i t i e s

6 . 1 . 1 N a t i o n a l r o u n d t a b l e s

A national round table shall act as independent communication platform facilitating an open and continuous communication process with different stakeholders. The stakeholder institution responsible for the implementation of NSDI in each country should take over the responsibility for hosting and organising open meetings regarding specific SDI topics and NSDI in general.

Description The important aspect of a National Round Table is that the participation is open for all stakeholders who are interested in and related to SDI. It is of special importance to promote this communication forum not only towards representatives from government institutions only but rather to integrate the economy and education sector as equal important players.

Addressed problem

This recommendation addresses the lack of information and communication towards the private and media sector. The missing cross sector communication in general was identified as key issue by the study results.

Target Group

All stakeholder and interested communities in a country will be targeted (Governmental, Private, Education and Media sector). This recommendation is implemented best individually on national level.

Expected Impact

The National round table shall help to improve the cross sector communication and helps to increase the awareness for SDI, the offered services and issues. Furthermore it shall improve the actual penetration of already existing information and services towards all sectors.

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Risks resp. Problems

- Too few participants to ensure sustainability of the platform;

- Participation is unbalanced resp. participants from certain sectors predominates the platform;

- Participants from Business Sector and Media Sector cannot be attracted;

- Sustainable funding is not ensured.

Funding Funding for administration, the events and the web platform is needed and could be covered by governmental sources as they are the key sector for NSDI. Beside the governmental funding source such events have a high potential to attract sponsors interested in visibility and participation.

Milestones - Web platform with information material is operational; - First round table event is hold.

Success criteria

- The round table events becomes accepted events with participants from different sectors;

- Participants from all sectors participate in the web platform in terms of events and information material.

Open communication and exchange across sectors and closed “communities” The experience of such “National Round Tables” in other countries shows, that this approach helps to exchange information across sectors, beyond the boundaries of the otherwise relatively closed communities. The core idea of INSPIRE, to make productive, new and creative use of available data gains dynamic in such an envi-ronment. The figure at the right illustrates this concept: the borders between sectors become transparent for informa-tion and communication, more contact to press and media is generated and the subjects and topics across all sectors relevant to the whole society are thus communicated more clear and more intense to the general public.

Figure 4: National Round Tables - cross communication platforms

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Figure 5 below shows an example from Germany: “Runder Tisch GIS e.V” http://www.rtg.bv.tum.de/

Figure 5: “Runder Tisch GIS e.V”

This round table has:

• 41 business members

• 26 governmental members

• 6 academia/scientific organisations members

• 139 individual members

The philosophy of National Round Tables is to intensify exchange and networking across all boundaries creating new ideas and synergies. Figure 6: Member Structure of "Runder Tisch GIS e.V." Germany

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6 . 1 . 2 R e g i o n a l N S D I F o r u m

This recommendation of a “Regional NSDI Forum” is related to the central recommendation of the Regional SDI Legislation Framework Analysis and Regional SDI Establishment Recommendation Report (Act. 1.1 and 1.2 where a “Memorandum of Understanding on Spatial Data Infrastructure in the Western Balkans” (MoU-SDI-WB) is proposed which would act as legal and institutional framework for collaboration activities. This MoU-SDI-WB should build on and extend the already existing “Regional Cooperation on Cadastre and Spatial Infrastructure” (RCS). Within this framework the “Permanent Regional Secretariat” will act as operational body and is supposed to conduct and manage the related recommendations as well as to coordinate and to support the proposed “Permanent Working Group for Legal and Institutional Aspects” as well as the “Permanent Working Group on Capacity Building and Communication and Public Awareness” and the “Permanent Working Group on Technical Issues”. This overall framework in presented in the following figure: Figure 7: Legal and Institutional Framework "Memorandum of Understanding on Spatial Data

Infrastructure in the Western Balkans"

The “Regional NSDI Forum” proposed in this paragraph is not designed as an independent operational body but rather as a task which is under the responsibility of the secretariat. In organizing events and activities for the “Regional NSDI Forum” the secretary will be supported by the respective working group.

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Description Complementary to the proposed “National Round Tables” which should facilitate nation-wide internal communication, the Regional NSDI Forum is a concept for a communication platform to organise regular conferences and similar events on a regional scale including all countries of the region. This Regional SDI Forum should try to address and invite other institutions of the region which are interested in a regional dialog and exchange knowledge about SDI and GIS. In contradiction to the National Round Table the Regional SDI Forum should also act as a supporting body to knowledge transfer and the promotion of SDI on a wider scale. This may include joint public relation work, larger conferences with a wider thematic scope and the support of their members with best practices as well as other kinds of knowledge transfer tools.

Addressed problem

This recommendation is addressing the issue of missing regional cooperation for SDI. This issue wasn‟t asked by the questionnaire but came up repeatedly in discussions with beneficiaries.

Target Group

Mainly stakeholder from governmental and academic sector. This recommendation is regional.

Expected Impact

The objective of the Regional SDI Forum is to strengthen and extend the already existing “Regional Cooperation on Cadastre and Spatial Data Infrastructure (RCS). Unlike the round tables the regional SDI Forum will focus on stakeholders from governmental and academic sector in order to promote and support the implementation as well as the dissemination of SDI in the region. Besides this it should act as a networking and knowledge exchange platform for governmental issues and research.

Risks resp. Problems

- Existing cooperation platform (RCS) cannot be extended. - Stakeholders aren‟t willing to join or cannot be attracted by

the Regional NSDI Forum.

- Information material or best practices cannot be provided. - Sustainable funding is not ensured.

Funding Funding for administration, the events and the web platform is needed and could be covered by governmental sources or member fees. Beside these funding sources such events have a high potential to attract sponsors interested in visibility and participation (e.g. OGC‟s business model).

Milestones - Web platform with information on NSDI is operational. - First NSDI Forum event is hold. - Further events are conducted.

Success criteria

- The already existing RCS is updated in order invite and attract new members from governmental and academic sector.

- The Regional Forum events becomes accepted events with participants from different countries of the region.

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6 . 1 . 3 I d e a s C o m p e t i t i o n

The “Ideas Competition” is a versatile tool in the INSPIRATION project strategy. It addresses cross sector communication referring to SDI, it highlights the need for accessibility of metadata and can illustrate the economic and social potential of SDI. At the same time it is an awareness & communication tool which directly approaches the public and interested communities. The best projects proposed will be awarded prizes and the implementation of the two best proposals will be supported by the INSPIRATION Project.

Description The "INSPIRATION" ideas competition invites the citizens of

Albania, Bosnia and Herzegovina, Croatia, the former Yugoslav

Republic of Macedonia, Montenegro, Serbia and Kosovo , to propose concepts of mash-up applications based on INSPIRE or national Spatial Data Infrastructures. The best project proposals will be awarded a prize and the INSPIRATION Project will support the implementation of two pilot projects. Since the consortium planned to implement this recommendation as awareness measure already in the project proposal the work on this measure already started in June 2012. The call for ideas was announced during the Croatian INSPIRE Days, 27

th of September

2012, and the submission phase is currently going on till 18st of

February 2013.

Addressed problem

The ideas competition is addressing the cross sector communication and the lack of information regarding the economic and social potential of SDI. The ideas competition aims at attracting students and government employees and makes them more interested in SDI.

Target Group

Stakeholders from all groups will be targeted. But due to issue of effective promotion we expect the majority of participants from academic and governmental sector. This recommendation is regional.

Expected Impact

By a direct approach of interested people and communities the objective of the ideas competition is to

- Raise awareness for SDI and the benefits of data sharing, - Raise awareness for already existing data and the

potential of added value applications,

- Trigger participation of interested people in the SDI process.

Risks resp. Problems

- Topic and call is to specific to attract a sufficient number of practitioners,

- Submitted ideas aren‟t feasible or not aligned with the scope of the ideas competition (e.g. discriminating),

Funding Funding for administration, awards and the further implementation of ideas is necessary. An idea competition with the potential for high public awareness can easily attract external funding support (e.g. kinds of sponsoring).

Milestones - Ideas competition is planned (preparation phase), - Ideas competition is announced, - Call is closed (submission phase), - Consortium analyse the submissions, - Winner is chosen and idea implemented (implementation

phase).

This designation is without prejudice to positions on status, and is in line with UNSCR 1244/99 and the ICJ Opinion on the Kosovo declaration of independence.

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Success criteria

- The ideas competition attracts a high number of participants.

- The submitted ideas are feasible to implement and lead to a better picture of the needs of the community.

- The ideas competition triggers the development of further added value applications.

6 . 2 S u p p o r t t o B e n e f i c i a r i e s o n f u r t h e r d e v e l o p m e n t o f a l r e a d y e x i s t i n g i n f o r m a t i o n p r o d u c t s

The INSPIRATION Project will support the promotion and communication about SDI, NSDI and INSPIRE in the Western Balkans. This support will be provided to the 8 main project beneficiary institutions as the main responsible bodies for implementing NSDI in their countries. This proposed support is based on the individual country reports presented in chapter 5 “Study on Beneficiary Communication Activities and Products – National focus”. Best practices and experiences will be extracted from these reports and will provide examples and guidelines for other countries as applicable. Individual support and coaching will be provided to the beneficiary institutions as needed. The decision about concrete communication activities and products to be supported financially by the INSPIRATION Project will be made on the base of “Terms of reference for submission of suggestions for public awareness products”. The beneficiary institutions are invited to select from a set of best practice communication activities / products or to submit individual proposals fitting best their needs. Description This recommendation is related to the continuing improvement of

information material already provided by the countries. In all countries of the region information services on SDI provided to the public and stakeholders already exist, but there are different formats of communication in heterogeneous quality and progress. Best practices shall be cross-fertilized between the main beneficiary institutions to improve their information services, such as web pages, flyers and brochures, newsletters, event organisation, collaboration with press and media, special campaigns and others. On demand and in line with the proposed

“Terms of reference for submission of suggestions for public awareness products” the INSPIRATION project experts together with staff responsible for communication in beneficiary organisations will agree on specific activities and products that will be supported financially by the project.

Addressed problem

The recommendation is addressing the problem that the quality and quantity of information on SDI provided by the countries of the region is heterogeneous. Due to limitation of budget and staff it may be difficult for the responsible institutions to maintain a high quality level of their information products in order to address the relevant stakeholder.

Target Group

Main beneficiaries of the INSPIRATION project which already provide information on SDI.

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Expected Impact

The expected impact is that – on mid and long term – the institutions responsible for SDI implementation provide more targeted information products with a higher quality towards all sectors of stakeholder (government, business, academia and media).

Risks resp. Problems

- Guidelines provided not applicable for individual needs. - Beneficiary countries cannot implement suggestions due

to various reasons.

Funding The guidelines are provided by an external regional network, but the individual implementation and improvement of the existing information products should be financed by the beneficiary countries themselves.

Milestones - Analysis of existing communication products and processes,

- Individual suggestions from guidelines and external experts (network) are discussed with the beneficiaries

- Improvements are implemented.

Success criteria

- Quality of provided information (processes and products) is increased.

- Beneficiary country could benefit from each other's experiences.

6 . 2 . 1 S p e c i a l i s s u e - T V S p o t

A TV-Spot dealing with SDI or INSPIRE issues could have an impact on a wider range of receivers than most other more targeted communication measures. The topic “SDI” however is a very specific topic and is therefore not necessarily of interest for nation-wide audience. This would be only the case if there were very specific services and products available that are of interest and direct use for the majority of the citizens of a country. In most of the countries this is not the case. Production costs for a TV spot can be very high. But they will be for sure exceeded by the costs for broadcasting the TV spot over a longer period of time. If it is not assured that a commercial TV spot is broadcasted over a period of several weeks, the investment can be considered usually as lost investment. The investment in a TV spot should be carefully measured against investment needs for improving communication towards stakeholders and private companies for further developing the sector as a whole and promote the creation of new applications. Additionally it must be understood, that a TV spot usually has to be part of a campaign using additional media and channels in order to have impact: radio spots, press advertisement, outdoor advertisement, printed materials like leaflets, flyers and other promotional materials. Final decision about supporting the production of a TV spot will be made on the base of the above mentioned “Terms of reference for submission of suggestions for public awareness products” and in direct discussion with the respective beneficiary.

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6 . 3 S p e c i f i c c o m m u n i c a t i o n p r o d u c t s p r o d u c e d b y t h e p r o j e c t

The Terms of Reference define altogether 7 specific communication activities. The figure below shows a breakdown of these activities: Figure 8: Project communication activities breakdown

6 . 3 . 1 I N S P I R A T I O N C o m m u n i c a t i o n A c t i v i t y P l a n

In the light of the Regional Public Awareness Study and the Recommendation Report an overall communication activity plan for the remaining project period during 2013 has been outlined. The following main fields of activities have been defined:

• Maintain and strengthen on-going and continuous project communication (website and newsletter),

• Support beneficiary communication activities (individual support and coaching, financing support for NSDI / SDI / INSPIRE related communication activities and products, support to promote and set up National Round Tables as possible see chapter 6.2),

• Elaboration of the new product proposals (INSPIRE Booklet, TV Spot (one national spot FYROM), Journalist‟s Info set, Press releases for events, Promotional material for two pilot projects form Ideas competition),

• Organisation of the 2013 events and maximising the press and media coverage in the organising countries as well as on regional and international level as possible.

The basic approach can be resumed in the following principles:

• The INSPIRATION website and newsletter are the backbones of communication.

• The baseline for reaching a broader public are the events.

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• The events will help beneficiaries to improve public awareness and outreach to the general public.

• The materials produced will support strongly the outreach of the events.

• The materials produced will support directly beneficiary communication activities.

The figure below is presenting the above formulated principles. Figure 9: Project communication - structure and relations

6 . 3 . 2 M a i n t a i n a n d s t r e n g t h e n c o n t i n u o u s p r o j e c t c o m m u n i c a t i o n

The backbone of the project communication is the website http://www.inspiration-westernbalkans.eu/. In 2013 the site will be updated and further developed according to upcoming needs. The first “Newsflash” has been sent out at the end of 2012 and it is planned to publish a series of Newsflashes during 2013 on a regular base, appearing minimum every 2 months and if necessary more frequently.

6 . 3 . 3 I N S P I R E B o o k l e t

The “INSPIRE booklet” shall communicate the essentials about INSPIRE, SDI and NSDI in an easy understandable way. Readers that are not confident with the thematic should understand easily what is INSPIRE and SDI all about. Main target group are stakeholders and decision-makers that cannot reached directly through workshops or conferences, but who may have direct or indirect links with the further development of SDI and NSDI. They should realise and understand the administrative, economic and social chances and opportunities provided by SDI, NSDI and INSPIRE.

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Description The booklet (format A4, full colour, 12 to 16 pages) will be customized for each of the countries individually to a certain degree. It will be translated in all languages. The booklet will be structured in two general parts. One part should provide information about the individual situation regarding NSDI in the respective country including the status of implementation, the legal situation and organisational structure. Besides this customized part the booklet may offer information which are for all countries the same, such as information on INSPIRE, business cases, education or the benefits for providers and stakeholders of SDI.

Addressed problem

The target group of the INSPIRE booklet are institutions not primarily involved in SDI who need information on the subject without spending time and effort in order to inform themselves. The booklet also targets high-level decision-makers which need comprehensive information on the subject and select for themselves the level of detail which covers their needs.

Target Group

Stakeholders and decision-makers which can hardly informed directly (workshops or conferences) and expect customized information on different levels of detail.

Expected Impact

Stakeholders and decision-makers can inform themselves regarding INSPIRE and SDI in detail which is most useful for their purposes.

Risks resp. Problems

- Different levels of details cannot combined in a single booklet which would result in separate products and higher costs.

- Messages cannot be targeted enough in order to attract attention of potential message receivers.

Funding Funding for development and printing of material is needed. A regional approach with only minor national customizations in combination with a common part which keeps the same for all countries could save resources. Support (staff and skills) from the beneficiaries is needed in order to draft and prepare the nationally customized part of the booklet.

Milestones - Draft for a common part of the booklet prepared and discussed with the beneficiaries,

- Agreement with beneficiaries on national customisations achieved,

- Common and customized part is prepared and printed as a joint booklet.

Success criteria

- Stakeholders and decision-makers come in touch with the booklet.

- Level of information on SDI of stakeholders and decision-makers increase.

6 . 3 . 4 O t h e r a c t i v i t i e s a n d p r o d u c t s

A strong emphasis will be put on the support to the organisation of the 2013 events for maximising the press and media coverage. Therefore it is intended to produce a Journalist‟s Info set (“20 Questions and Answers for Journalists about SDI, NSDI and INSPIRE”), a poster for announcing upcoming events in stakeholder institutions in the beneficiary countries, press releases for 2013 events; and, other possibly upcoming products and activities.

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6 . 4 T i m e S c h e d u l e f o r i m p l e m e n t a t i o n

Figure 10: Communication Activities and Products - Calendar 2013

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7 A N N E X E S

Annex 1 – Questionnaire

Annex 2 – Interview Guidelines

Annex 3 – Questionnaire Analysis

Annex 4 – Beneficiary Communication Activities

Annex 5 - Additional Publications SGA Croatia

Annex 6 – Conferences and Events Croatia

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7 . 1 A n n e x 1 – Q u e s t i o n n a i r e

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7 . 2 A n n e x 2 – I n t e r v i e w G u i d e l i n e s

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7 . 3 A n n e x 3 – Q u e s t i o n n a i r e A n a l y s i s

0

5

10

15

20

very informed informed less informed not informed

Nu

mb

er

of

rep

lies

How well informed are you about SDI?

governmental

private

university

media

unknown

0

10

20

30

40

50

Media ("Internet", "Journal", "Book",

"Magazine", "Literature", "Media")

Networking and Events ("Conference",

"Workshop", "People", "Friends", "Colleagues")

Education ("University", "Lectures", "Study")

Nu

mb

er

of

rep

lies

What are your most important sources of information on SDI?

governmental

private

university

media

unknown

0

5

10

15

20

25

very satisfied enough not enough not at all

Nu

mb

er

of

rep

lies

Are you satisfied with the information supply on SDI?

governmental

private

university

media

unknown

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0

5

10

15

20

25

30

scientific facts admin features business opportunities

media applications

Nu

mb

er

of

rep

lies

Which SDI aspects would you like to have more information on?

governmental

private

university

media

unknown

0

20

40

60

80

100

120

SDI is a topic mostly for

For governmantal sector

For private sector

For academic sector

For media sector

For other sectors

0

5

10

15

20

25

30

Governmental sector should provide more information

Academic sector should provide more information

Private sector should provide

more information

Media sector should provide

more information

Other sectors should provide

more information

Who should supply more information on SDI?

governmental

private

university

media

unknown

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0

5

10

15

20

25

30

Very much so Maybe Unlikely Not at all

Nu

mb

er

of

rep

lies

Would you invest time in SDI?

governmental

private

university

media

unknown

0

5

10

15

20

25

Very much so Maybe Unlikely Not at all

Nu

mb

er

of

rep

lies

Would you invest financial resources in SDI?

governmental

private

university

media

unknown

0

5

10

15

20

25

30

Very promissing Promissing Gloomy Hopeless

Nu

mb

er

of

rep

lies

How do you see the future of SDI in your line of work?

governmental

private

university

media

unknown

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0

5

10

15

20

25

Very promissing Promissing Gloomy Hopeless

Nu

mb

er

of

rep

lies

How do you see the future of SDI in your country?

governmental

private

university

media

unknown

0

5

10

15

20

25

Scientific Administrative Economic Communication Others

Which SDI aspects are you already affected by?

governmental

private

university

media

unknown

0

5

10

15

20

25

30

35

Yes No

Do you already actively apply SDI elements in your line of work?

governmental

private

university

media

unknown

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0

5

10

15

20

25

30

35

Scientific Administrative Economic Communication

Who would you need to support you in order to make your SDI efforts more successful?

governmental

private

university

media

unknown

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7 . 4 A n n e x 4 – B e n e f i c i a r y C o m m u n i c a t i o n A c t i v i t i e s

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7 . 5 A n n e x 5 - A d d i t i o n a l P u b l i c a t i o n s S G A C r o a t i a

Periodical publications (Brochures, booklets, reports)

Geodetski informator

In the period 2001-2005, SGA issued each year Geodetski information. The publication had been given all the relevant information about the geodetic and cadastral systems in the state. The publication contained an average of 140 pages, printed in the edition of 1000 copies. (SGA, 2001- 2005, ISSN 1334-076X; Download sample

Reports on bilateral technical cooperation

SGA, in cooperation with bilateral partners, upon completion of projects of technical cooperation with Sweden, Germany and Norway organized a final conference (usually in 150 - 200 participants) with the 24-side printed brochures which describe these projects and results are realized. Closing the meeting were:

1. Kingdom of Sweden – 14. 03. 2008.; Brochures: 24 pages; edition: 450 copies

2. Germany - 4. 12. 2008.; Brochures: 24 pages; edition: 400 copies

3. The Kingdom of Norway – 15. 6. 2010.; 54 pages, edition: 500 copies

Reports on the scientific and professional projects SGA

SGA is the time 2001.-2009 printed several editions Reports on the scientific and professional projects SGA ordered by the SGA. Published as:

1. Reports on the scientific and professional projects SGA for 2000. (SGA, 2001., A4)

2. Reports on the scientific and professional projects SGA for 2001. (SGA, 2002., A4)

3. Reports on the scientific and professional projects SGA for 2002. (SGA, 2003., A4)

4. Reports on the scientific and professional projects SGA for 2003. (SGA, 2005., A4)

5. Reports on the scientific and professional projects SGA for 2004/2005 (SGA, 2006., A4, edition: 500 copies, 100 pages)

6. Reports on the scientific and professional projects SGA for 2006/2008 (SGA, 2009., A4, edition: 1000, ISSN 1845-3953, (D: Izvjesca 06-08.pdf)

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Other Publications

1. National Spatial Data Infrastructure in Croatia; Publisher: SGA, 2008, ISBN 978-953-6971-13-8, Download sample;

2. Project of the Integrated Land Administration System: Ministry of Justice & SGA, 2011. Download sample

3. Browser of cadastral data: SGA, 2005, Download sample

4. User satisfaction analysis of land registry and cadastre offices: Ministry of Justice & SGA, 2009. (D. Bagić et al.), ISBN 978-953-293-421-2, Download sample

5. Istraživanje zadovoljstva korisnika zemljišnoknjižnih odjela i katastarskih ureda - ISBN 978-953-293-420-5., Ministry of Justice & SGA, 2009., Download sample)

6. Analysis of the impact of cadastral surveys and land register renewal on local government units: Ministry of Justice & SGA, ISBN 978-953-293-422-9.

7. Analiza utjecaja katastarskih izmjera i obnove zemljišnih knjiga na jedinice lokalne samouprave: Ministry of Justice & SGA, ISBN 978-953-293-423-6., Download sample

8. Handbook of communication with customers: Ministry of Justice & SGA, 2006. – stručne upute

9. Elementi kvalitete prostornih podataka (Editor: M. Lapaine, Publisher: SGA, 2001. ISBN 953-6971-00-3. (Translation of the book: Elements of spatial data quality)

10. Fundamentals of land rights (Osnove zemljišnoknjižnog prava): manual for land officers; Author: T. Josipović; Publisher: Ministry of Justice, 2003. ISBN 953-99230-0-X.

11. Examples of solutions for working with the land registry departments (Primjeri rješenja za rad u z.k. odjelima): (manual) (L. Husar, S. Vojnović; Ministry of Justice & SGA, 2007.

12. Handbook of communication with customers (Priručnik za komunikaciju s korisnicima): Ministry of Justice & SGA, 2006

13. Establishment of a system for the identification of land parcels (LPIS) in Croatia (Uspostava sustava za identifikaciju zemljišnih čestica (LPIS) u Republici Hrvatskoj): Download sample ,

14. Project Real Land Registry and Cadastre (Projekt sređivanja zemljišnih knjiga i katastra: (final report), Ministry of Justice & SGA, 2010. ISBN 978-953-293-515-8. Download sample

15. Study the real estate market in Croatia (Studija tržišta nekretnina u Republici Hrvatskoj) (Uređena zemlja, 2009, ISBN: 978-953-7761-01-1, Edition: 530 copies)

16. The study of social influence (Studija društvenog utjecaja): Ministry of Justice & SGA, 2010., ISBN: 978-953-7761-03-5,

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17. GEOinformatics (GEOinformatika): infoTrend, Special part of infoTrend magazine, prepared in cooperation with the SGA and the Croatian Geodetic Society

18. Regional Study on Cadastre (Regionalna studija o katastru): Project Management and Mapping AS in cooperation with the Faculty of Geodesy, University of Zagreb and Norway Registers Development AS, Publisher: Uređena zemlja & SGA, 2010, edition: 1000 copies, ISBN: 978-953-293-000-9

19. Consulting Service for Development of the NSDI Study, Publisher: SGA, 2005, Download sample

20. Analysis of the impact of Cadastral Survey and updates of land registers to units of local government (Analiza utjecaja katastarskih izmjera I obnove zemljišnih knjiga na jedinice lokalne samouprave): Publisher: Ministry of Justice & SGA, 2010., Edition: 450 copies, ISBN: 978-953-293-423-6

21. Customer satisfaction surveys and cadastral land registry department offices (Istraživanje zadovoljstva korisnika ZK odjela i katastarskih ureda): Publisher: Ministry of Justice & SGA, 2000., Edition: 450 copies, ISBN: 978-953-293-423-6

22. Topographic maps in Croatian, monograph (Topografske karte na području Hrvatske: monografija): authors: S. Ćosić, M. Alilović, S. Frangeš i I. Landek, SGA, 2012, Edition: 1000 copies, ISBN 978-953-293-517-2

23. Geodesy and Geoinformatics Dictionary (Geodetsko-geoinformatički rječnik): authors: M. Lapaine & N. Frančula, Publisher: SGA 2008, Edition: 1000 copies, ISBN 978-953-6971-12-1

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7 . 6 A n n e x 6 – C o n f e r e n c e s a n d E v e n t s C r o a t i a

4th NSDI and INSPIRE day and 1st regional INSPIRATION forum

SDI Days were held in the Hotel International in Zagreb, September 25th – 29th, 2012. SDI Days included training, conferences and social events:

2nd Regional INSPIRE Training, September 25th - 26th, 2012;

1st Regional INSPIRE Forum and 4th Croatian NSDI and INSPIRE Day, September 27th, 2012;

8th Cartography and Geoinformation Conference, September 28th, 2012;

Tour to Hrvatsko Zagorje, September 29th, 2012. Web Reference

3rd Croatian NIPP and INSPIRE day

Third Croatian NIPP day and Cartography and Geoinformation Conference was held on September 14-16, 2011 in Split. The event gathered 177 experts from Croatia, a large number of European countries and Japan, attending 48 presentations. At the event, an Agreement was signed regarding the exchange of cartographic materials between the Institute for Geodesy, Cartography and Remote Sensing (Földmérési és Távérzékelési Intézet – FÖMI) from the Republic of Hungary and the State Geodetic Administration of the Republic of Croatia. Web Reference

2nd Croatian NIPP and INSPIRE day

2nd Croatian NIPP and INSPIRE day and the 6th Cartography and Geoinformation Conference was held in Opatija from November 25-27, 2010. The event gathered 170 participants from Albania, Austria, Bosnia and Herzegovina, Bulgaria, Montenegro, Croatia, Macedonia, Serbia, Germany and Sweden, as well as a representative of EuroGraphics. Web Reference

1st Croatian NIPP and INSPIRE day

The first Croatian NIPP (NSDI) and INSPIRE day and Cartography and Geoinformation Conference was held in Varaždin, at the Faculty of organization and informatics on November 26-28, 2009. At the 1st Croatian NIPP and INSPIRE day, there were about 200 participants including guests from Austria, Bulgaria, Italy, Hungary, Macedonia, Norway, Slovenia and Serbia. Web Reference

1st CROPOS conference

Croatian Geodetic Society in collaboration with the SGA organized the first CROPOS conference to be held in Zagreb on 8 and 9 June 2009. at the International Hotel, Miramarska 24

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March 2013

The aim of the conference is the exchange of domestic and international experience related to the operation and use of the network of permanent GNSS (Global Navigation Satellite System) to improve application CROPOS in performing as many as possible everyday practical tasks, as well as expand its application to other government agencies, public enterprises, business and the public.

2nd CROPOS conference

SGA Faculty of Geodesy, University of Zagreb and the Croatian Chamber of Chartered Geodetic Engineers and Croatian Geodetic Society organized a second CROPOS conference. Conference was held in Zagreb on 8 April 2011. Faculty of Geodesy, University of Zagreb, Kačićeva 26. Proceedings: and Web Reference

Introductory Workshops on NSDI implementation Worldwide

SGA has organized, in cooperation with bilateral partners (NMCA's in principal) and Embassies of several countries in Croatia, four workshops with the goal to promote SDI concept to the broader professional audience and familiarize this audience with the need of establishment of Croatian SDI. Those four events, hold at the Conference hall of the Ministry of Agriculture in Zagreb gathered between 150 and 200 persons from ministries and governmental authorities, public enterprises, regional and local self-governments and private surveying sector. Held workshops were:

1. Workshop on Swedish SDI, Zagreb, 29.-30.05.2007.

2. Workshop on Canadian SDI, Zagreb, 12.09.2007.

3. Workshop on German SDI, Zagreb, 26.-27.05.2008.

4. Workshop on Norwegian SDI, Zagreb, 25. 11. 2009.

7th Donor Conference on Land Administration in RoC

The 7th Donor Conference, traditionally organized by the Ministry of Justice and State Geodetic Administration with the support of the Real Property Registration and Cadastre Project Implementation Unit, was held at the Westin Hotel in Zagreb on 23 March 2007. The aim of the conference was to present the results of relevant projects and inform the donors and stakeholders on the overall activities of streamlining the land administration in the RoC. The meeting was attended by 65 participants from 10 countries along with the representatives of the World Bank, European Commission and, of course, Croatia. All presentations from the conference can be accessed here: Web Reference

WPLA workshop

In co-operation with the UNECE Working Party on Land Administration, the State Geodetic Administration of the Republic of Croatia organized an international workshop in Cavtat, Croatia from October 2-3, 2008. Web Reference

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4th Croatian Congress on Cadastre with international participation

The Congress was held 15th to 17th February 2010, at the conference center Antunovic in Zagreb under the auspices of the Ministry of Environmental Protection, Physical Planning and Construction of the Croatian and Croatian Academy of Engineering.

Brought together more than 1200 surveyors from all Croatian regions.

3th Croatian Congress on Cadastre with international participation

In Zagreb, from 7th to 9th March 2005. The Croatian Geodetic Society organized a third Croatian Congress on Cadastre. Congress, which is traditionally held every four years, aims to present the latest national and international scientific and technical achievements in the field of cadastre, geodesy and geoinformation, and their role in resolving property ownership. Congress has in the Congress Hall of the Zagreb Fair.

2nd Croatian Congress on Cadastre

In Zagreb, at the Opera of 24 to 26 October 2001 held 2nd Croatian Congress on Cadastre. At the opening of the event were more than 400 participants. More on: Web Reference

1st Croatian Congress on Cadastre

Zagreb, Croatia, 19.-21.02.1997.

Geoinformation for practice

Workshop: 15th to 18th October 2003, Zagreb, Croatia Proceedings of the ISPRS WG VI (edited by Ž. Bačić, Z. Biljecki, I. Landek), SGA & Croatian Geodetic Society Section of Photogrammetry and Remote Sensing

Conference of the Croatian Cartographic Society

1. Cartography, Geoinformation and New Technology, Zagreb, 16-18. September 2004.

2. Geoinformation and Cartography in Education, Zagreb, 23-24. September 2005.

3. Cartography, Geoinformation and visualization of spatial data, Zagreb, 15-16. September 2006.

4. Cartography, Geoinformation and Sea, Zadar, 15-16. June 2007.

Web Reference