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This presentation contains a set of
information regarding Instagram marketing.
Included are the overview of Instagram
marketing strategy in Indonesia, rules of how
to market your brand with Instagram, the do's
& the don'ts, as well as the examples that will
help to understand the utilization of
Instagram in building a brand.
Instagram is an online photo sharing platform in which since itsfirst debut in 2010, it has engaged 500M active accounts with80% of its users are outside the US, including Indonesia (source:business.instagram.com). Instagram usage is very strong amongmillennials compared to other social media platform. By 2019,nearly two-thirds of all millennial smartphone will use Instagram(source: www.emarketer.com).
In Indonesia, according to survey conducted by "Jajak Pendapat"(blog,jakpat.net) towards 3002 Instagram users in Indonesia, turnsout that most respondents open their Instagram account at least5 times a day. 31.05% said that they open more than 10 times aday.
Follow and following are important things in Instagram. 41.84%respondents said that they follow brand. Deriving from thepercentage, it can be perceived that Instagram plays a crucial roleamong Indonesians. By utilizing the visual language as Instagram'ssignature, brand marketing on Instagram has the power to movethe target audiences within the field of digital marketing.
200%increase in potential
organic audiencesince 2012
68%of Instagram users
are regularly engagewith brands
58Xmore engagementper follower than
100%reach of one brand's
followers per post
$65worth for average
order value for eachengaged follower
5TIPS TO BUILDYOUR BRAND WITHINSTAGRAM MARKETING
Let your followersTELL YOUR STORY
Instagram is all about visualstorytelling, thus should be
initiated with a brand'sstory. By encouraging your
followers to tell theirstories about your brand
within their Instagramaccount can be a great
Emphasis onHQ IMAGE
A High-quality (HQ) image
should be considered
important while conducting
your Instagram marketing
strategy. Most people only
scroll down through timeline.
Hence, make sure your brand
post an inspiring, brand
relevant, quality images to
resonate with your target
audience and able to
communicate your story
Create and CollectA HASHTAG
Using hashtag is the best way
to boost your brandto help
your brand remains
noticeable. Focus on specific
hashtag that covers your
brand's story, i.e. your brand
campaign, can help to
enhance your brand's search
engine optimization (SEO)
A recent study reports thatuser-generated content is
more influential onMillennials. To engage
influencers who are able tospeak about your brandthat go accordingly with
your brand's story canreach your target audience
Integrating your Instagramwith your brand's owned
media, for example itsofficial website, that
features the great contentsalready posted on
Instagram can be a verygreat option. This will
leverage and amplify yourbrand
As one of the most followed brands onInstagram, Starbucks relies on thepower of '#Regram' re-post thephotos uploaded by their followers intoStarbucks Instagram account.
A weekly-theme photo contest iscurrently running under the "Red Cup"campaign following the holiday season.Using #RedCupContest as its hashtag,Starbucks encourages their followersto share their dailies with Starbucks'red cup around.
Contest on InstagramInitiating contest on
Instagram willhelp your brand to engage
with theirtarget audience
By re-posting the photos of yourfollowers will enable your brand
to connect with the targetaudience
Hubungan MasyarakatIlmu Komunikasi
ReferencesInstagram for Business. (2016). Instagram for Business. Retrieved 8 December 2016, fromhttps://business.instagram.com/
Instagram Continues Double-Digit Growth - eMarketer. (2016). Emarketer.com. Retrieved 8 December2016, from https://www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612
Prastika, C. (2015). Instagram User Behavior #2 - Survey Report - JAKPAT. JAKPAT. Retrieved 8 December2016, from https://blog.jakpat.net/instagram-user-behavior-2-survey-report/
Smith, D. (2016). Instagram: marketing to Millennials vs. Gen X | Curated. Curated. Retrieved 8 December2016, from http://curated-digital.com/instagram-marketing-millennials-vs-gen-x/
Starbucks Coffee (@starbucks) Instagram photos and videos. (2016). Instagram.com. Retrieved 8December 2016, from https://www.instagram.com/starbucks/