SocialMedia.ie Instagram Masterclass

WELCOME!

Instagram’s community has grown to over 200 million monthly active users. Its engagement levels are 15 times higher than Facebook and over 75% of leading brands are already present on the platform.

With so many conversations taking place on Instagram every day, many brands are now getting involved and adopting Instagram to create meaningful interactions with online communities.

The aim of the Instagram Masterclass is to teach you how to effectively adopt and leverage Instagram to increase your social media engagement. We will also show you how to effectively integrate Instagram with other social networks like Facebook and Twitter.

COURSE CONTENT

Foundation of Content Marketing and Instagram

Defining your photography theme, topic and structure

How to snap attractive Instagram photos

Core techniques in post-production with editing

Maintain a strong engagement and following

Attract new followers from outside your network

Manage and fine tune your follower base

Track and analyse your progress on Instagram

Running successful competitions on Instagram

Core techniques to improving engagement on photos

Manage multiple Instagram accounts & comments in bulk

TRAINERS

ALLAN DIXON @daxon

Allan Dixon won the 'Best Job in the World' campaign by Tourism Australia, and helped their marketing team gain 1 million Instagram followers. He was also a finalist in the first Insta-Film Festival in Sydney.

Allan previously worked for Web Summit, Bebo and Nokia; and boasts a number of success stories using photography, video and social media to obtain, jobs, internships, projects and technology with Sony Ireland, Sony Hong Kong, Tourism Tasmania, Red Bull, Electric Picnic, Adventure.com, SUP for all, Enterprise Ireland and Failte Ireland.

CONOR LYNCH @connector360

Conor Lynch, CEO of Connector and SocialMedia.ie, is one of Ireland’s leading experts in digital business, with an illustrious 15 year career to date.

Conor was awarded the Irish Internet Association’s ‘Best Use of Social Media’ Award in 2011, and was voted ‘Internet Marketer of the Year’ in 2005.

This career has seen him working in Asia Pacific, US, UK, and Ireland with a wide range of companies including start-ups, SMEs and global brands.

Conor is an early adopter of all social media tools and has been working with social media for 7 years.

WORKSHOP BOOKINGS

COURSE DETAILS

Public classes are mostly in Dublin but we will travel - private workshops can be held on site for clients marketing teams.

INTERMEDIATE SESSION

1.5 hours of coaching1.5 hours of hands-on session

ADVANCED SESSION

1.5 hours of coaching1.5 hours of hands-on session

ENQUIRIES & BOOKINGS

SocialMedia.ie10 Thomas StreetThe Digital HubDublin 8

team@socialmedia.ie+353 1 906 0006

CONNECT WITH US

Conor - Twitter & Instagram @connector360Allan - Twitter & Instagram @daxon

TESTIMONIALS

“I found Allan’s enthusiasm infectious and his approach to photography unique and adventurous. I would recommend Allan to anyone looking for a passionate, curious and fun loving photographer and influencer.” - Lauren Bath, @laurenepbath (385,000 Instagram Followers)

“The workshop with SocialMedia.ie was interactive and fast paced. I feel more knowledge about the digital marketing arena after a very informative workshop” - Eibhlin Curley, Assistant CEO – Dublin City Enterprise Board

“I would recommend SocialMedia.ie to anyone who is interested in social media and social learning” - Dr. Robert Galavan, NUI Maynooth

“During Marketing Week Conor delivered a fun, informative and engaging presentation with a strong emphasis on member learning. I have no hesitation in recommending Conor as a speaker or trainer. He establishes connection and rapport quickly with his audience”. - Joy Ferguson, Chartered Institute of Marketing

ABOUT US

COMPANY PROFILE

SocialMedia.ie leads the way in Ireland as a specialist provider of digital, social, and mobile marketing education and agency services. We ensure people and organisations create and implement world class social media in this vital new business battlefield.

SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including - FMCG, financial services, technology, media, hospitality, pharmaceuticals, sports, education, and many more.

Why not talk to our team about how we can support the delivery of your organisation’s marketing objectives achieving measurable results fast!

SOCIALMEDIA.IE TRAINING

Since 2010, SocialMedia.ie have trained 3,000 professionals in digital, social, and mobile marketing.

We offer group training or 1-to-1 consultative training sessions for both B2C and B2B, delivered online and offline. Our highly interactive classes use a mix of methodologies, best practice case studies and group exercises so you learn by doing.

Typically the workshops are 3 or 6 hours long, which can be done in either one or two days.

SAMPLE CAMPAIGNS

SONY @ ST. PATRICK’S DAY PARADE

Sony Mobile wanted to use the celebration of St Patrick’s Day to interact with attendees of the Dublin parade online and offline.

Their digital agency Connector created the Sony ‘Selfie Studio’ on the streets of Dublin. Starting with no fans, we attracted over 1,000 Irish Instagram fans in 4 weeks with 5,600 offline & online interactions with Sony Mobile through photos and Instagram posts.

SocialMedia.ie and Connector are both managed by Conor Lynch.

SONY @ TASTE OF DUBLIN

Sony Mobile wanted to activate their sponsorship of Taste of Dublin 2014. Connector developed a foodie strategy and created SonyFood.ie supported by the Sony Gigapixel Campaign.

This featured a monster image made up of thousands of fan photos taken at the event. We generated 50,000+ website visits and more than 7,000 new Facebook likes in 4 weeks.

We loved proving that tasty content will deliver tasty results!

OUR CLIENTS

THE INSTYS

THE INSTYS INSTAGRAM AWARDS

We are delighted to announce the launch of The Instys, the Independent Instagram Community Awards. The Instys will recognise and reward all the photogenic splendours that the Instagram Community has to offer.

The Instys have great PR potential for brands, photographers, and photogenic people and places everywhere!

With many great categories and interactive fun, both online and offline, The Instys will become the coolest new social media awards in 2015.

SocialMedia.ie Instagram Masterclass