intelbuilder social media platform - presentation

Social Media SolutionsArtem Gassan

Vesta Digital LLC

www.vestadigital.com

7/2/2009

7/2/20091-866-855-0966 www.vestadigital.com 1

http://www.vestadigital.com/

Agenda

• What is Social Media?

• Characteristics of Social Media

• Major Social Media Websites

• What is IntelBuilder™ Social Media Platform (SMP)

• IntelBuilder is the right tool for success

• Pepsi Social Media Marketing Campaigns

• Total 360° Immersion

7/2/2009 21-866-855-0966 www.vestadigital.com

What is Social Media?

• Online technologies and practices that people use to share their:▫ Opinions

▫ Insights

▫ Experiences with each other


Characteristics of Social Media

Social Media vs. Traditional Media

• Messaging: “talk-with” rather than “talk-to”

• Content: anyone can be a leader rather than privileged few

• Distribution: reduce the time and effort needed to check websites for new information

• Culture: group participation rather than passive audience

47/2/20091-866-855-0966 www.vestadigital.com

Major Social Media Websites

• Facebook

• Twitter

• MySpace

• YouTube

• LinkedIN

• Flickr

• Technorati

• Digg

• Stumble!


What is IntelBuilder SMP?

• Web-based platform that makes it easy for you to add a wide array of social features to your website.

• Delivers a range of social media applications that help power audience growth and engagement


IntelBuilder is the right tool for success

Manage your own social networks:

• Content

• Photos

• Video sharing

• Social blogs

• Video Podcasts

• Message boards and much more


Pepsi Marketing Campaign


IntelBuilder Results

• Create

• Distribute

• Communicate

• Interact


Create

Distribute

Communicate

Interact

Drive Traffic

Total 360° Immersion


intelbuilder social media platform - presentation

Technology

social media

intelbuilder

vestadigital

characteristics

tool

talk