interiors monthly december 2013

StresslessCity: New comfort for 2014

F U R N I T U R E F L O O R I N G B E D S C A R P E T R U G S A C C E S S O R I E S

Interiorsmonthly

f i r s t f o r f u r n i t u r e , f l o o r i n g a n d a c c e s s o r i e s

Decem

ber

2013

CarpetBestsellers of 2013

Interiors UKPreview

t h e c o m p l e t e s e r v i c e

UK: 00353 42 9 351 351 Ireland: 042 9 351 351 SERVICE QUALITY VALUE

IS YOUR BUSINESS DEFINEDBY MULTI-GROUPS?

CLAIM YOUR INDEPENDENCETCS - Professional Free In-Store Studios and Merchandise

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EDITOR’S COMMENT

www.interiorsmonthly.co.uk 3

How are YOU?

Andrew KiddEDITOR

City: new comfort for 2014 fromStresslesswww.ekornes.co.uk

Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 783 561 E: [email protected] advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected], flooring, lighting and accessories advertising:Joanne PaullT: 01732 783 561 E: [email protected] sales agent: Jane DaiT: 00 86 755 8292 5229 E: [email protected]

Published by Interiors Media LimitedUnit 11, Riverside Business Centre, Riverside House,Riverlawn Road, Tonbridge, Kent TN9 1EPT: 01732 783 561 F: 01732 783 562E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236Stressless

City: New comfort for 2014F U R N I T U R E F L O O R I N G B E D S C A R P E T R U G S A C C E S S O R I E S

Interiorsmonthly

f i r s t f o r f u r n i t u r e , f l o o r i n g a n d a c c e s s o r i e s

Decem

ber

2013

CarpetBestsellers of 2013

Interiors UKPreview

At a time when talk is generally of pre-Christmas trading and preparations forwinter sales, it is easy for people to be caughtup in the complexities of running a business:it is your livelihood after all.

Much has been written in the media aboutTrott’s return home from Australia and theimpact the modern sporting world has on itsparticipants. But what about the effects ofbusiness on its workers?

You don’t have 35,000 spectatorsscreaming at your every decision all day. But you do have the livelihoods of your staff, your family and the demands of your customers on your mind: be it how the company is performing, a late delivery,

a complaint, or your cashflow. But how much is it on your mind? Can you switch off?Does it keep you awake at night? Are yourelying on whatever-it-may-be to getthrough the day?

If so, talk to someone who can help, be it afriend, partner, doctor, colleague or a grouplike the Samaritans. An estimated one in fourpeople in the UK suffer from some form ofmental illness in a year, according to Mind. Soif you’re not feeling yourself make the step tobeing who you were or who you’d like to be.

Victoria Carpets’ £16m deal to buy Westexcould transform the company. Westex hasincreased sales and profits in the past fewyears and made £3.7m from record sales of£17.5m in the year to 2 March. Compare thatto Victoria’s £86,000 from sales of £34.5m inthe six months to the end of September.

Westex will continue to operate as aseparate company and its management havecommitted to staying for five years, bringingvaluable management success to the Victoriagroup and an enhanced product offer.

It also shows that companies can accessfunding – Victoria had just over £3m in thebank – when the right deal comes along.

A merry Christmas to all our readers.

The return home ofEngland cricketer JonathanTrott from the Ashes tourbrings the wider topic ofmental wellbeing inbusiness to the fore.

The SOONER you order - The LESS you pay comforless

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CONTENTS


ale-Bridgecraft

A W ARDS 2011

WINNER

AWA

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WINNER 2008 - 2013

Best customer serviceBest business support

Extra Support!

Vale-Bridgecraft Show Centres at:

Hebden Bridge, West Yorkshire, 01422 885000Gateshead, Tyne and Wear, 0191 4883682

Warrington, Cheshire, 01925 571982Sheffield, South Yorkshire, 01142 618952

Loughborough, Leicestershire, 01509 218647Draycott, Gloucestershire, 01386 700458

Nutfield, Surrey, 01737 822027Hedge End, Hampshire, 01489 796479

Bristol, Almondbury Business Centre, 01454 614650Felsted Nr. Chelmsford, Essex. Opening Jan 6th 2014

National Advertising Display Discounts

Regional Support Show CentresBest Customer/Business

Winners 2008-2013Numerous order referrals

Furniture Built to Last

INSIDE THIS ISSUENEWS

6 Polyflor settles tax tweet row

10 Positive Headlam buys Fell’s Carpets

12 Victoria buys Westex for £16m

FEATURES

20 Carpet

The bestselling carpets of the year; being cool

28 Upholstery

A bolder look for Stressless in 2014

30 Beds and bedroom

Warning over ‘deathtrap’ and dirty mattresses;

20up’s success

36 Buying groups

Benefits of joining up

44 Preview

Interiors UK, Domotex, Home, Heimtextil, IMM Cologne,

May Design Series

79 Review

Brussels Furniture Fair

REGULARS

15 Opinion

16 New products

NEXT ISSUE

Interiors UK show guide

Warranties and protection

Beds and bedroom

INTERIORS MONTHLY DECEMBER 2013

NEWS

6 Interiors Monthly December 2013

Polyflor settles tweet taxrow with charity donationPolyflor has donated £50,000 to Children in Need to settle

a legal action from Tarkett after Polyflor tweeted about

Tarkett’s tax bills.

The Polyflor tweet in December included a link to a

document called ‘The Starbucks debate’ prepared

by Gordon Oliver, finance director of Polyflor parent

James Halstead. The document said Polyflor paid £18m

in tax between 2009 and 2011 while Tarkett had paid

nothing.

Tarkett said the tweet was defamatory and had been

widely read in the flooring industry. At the time Polyflor had

about 800 followers.

Restructuring at Tarkett triggered a tax loss in 2008 that

reduced its tax liabilities on subsequent years.

A Polyflor statement says ‘it did not seek to allege that

Tarkett had avoided paying corporation tax in the UK for the

financial years ending 2009-2011 through the use of

artificial profit-shifting devices. On the basis of the

information and assurances received from Tarkett, Polyflor

accepts that Tarkett does not use such practices.’

NEWS

US push forFurniture ClinicGrowth in online sales has led to the

opening of a US showroom for leather

repair and cleaning company Furniture

Clinic.

The company has opened a 3,000sqft

premises in New York to allow it to offer

its products to customers and suppliers

across the US.

‘We felt like it was the right time to go

ahead with our plans. Many customers in

the US can be put off by a company that

does not have a base in the country and

we felt that the opening of this office

would really help us to expand as a

business and firmly establish our brand

internationally,’ says Ben Staerck,

Furniture Clinic founder.

Roche Bobois celebrated the official opening of its new UK

flagship store last month with hundreds of guests in Chelsea.

The 4,500sqft store was officially opened by Gilles Bonan,

Roche Bobois ceo as the chain marked its 250th branch. The

Chelsea branch is the ninth in the UK for the upmarket chain.

‘It’s exciting to be opening in Chelsea, a district long

associated with eclectic design, fashion and style. Today it’s

more of a hub for the design community than ever and we’re

confident that our unique blend of creativity, savoir-faire and

quality workmanship will appeal to central/west Londoners as

much as it does to their counterparts in Hampstead,

Wandsworth and Harrods where loyalty to our well-established

stores continues to grow,’ says Martin Gleize, Roche Bobois

international director.

New store? Have a party

A furniture distributor has been fined

£4,000 plus £5,500 costs for supplying a

sofa that failed flammability regulations.

Tests on a Carol sofa bought by

Northamptonshire Trading Standards

officials in February found that the foam

filling was illegal.

The sofa was supplied to the retailer by

UK Sofa Distribution, which pleaded

guilty to contravening the Consumer

Protection Act 1987 at Northampton

Magistrates Court in November.

The company initially denied

supplying the upholstery but pleaded

guilty after Trading Standards seized

documents and computer evidence.

The labelling on the sofa falsely stated

that the foam had been tested to ensure

compliance with the regulations.

A spokesman for Northamptonshire

County Council said: ‘Research shows

that these regulations save 54 fatalities

and 780 casualties each year and

therefore compliance with them is vital.

The company failed to take proper steps

to ensure they only supplied safe

products. We will continue to carry out

proactive tests to ensure consumers are

protected from unsafe products.’

The retailer that Trading Standards

bought the sofa from recalled the other

sofas it had sold.

Distributor fined forsupplying illegal sofa

The opening party

SECONIQUE PLC

CAIRO BEDROOM FURNITUREIN DARK KENNEDY PINE EFFECT VENEER

ADDITIONS TO OUR CAMBOURNE RANGEIN SONOMA OAK EFFECT VENEER

SECONIQUE PLC, GLENDALE HOUSE, WODEN ROAD WEST, WEDNESBURY, WEST MIDLANDS, WS10 7SF

TEL: 0121 506 4888 FAX: 0121 506 4889 EMAIL: [email protected] WEBSITE: www.seconique.co.uk

STAND B16

RIO DINING SETDISTRESSED WAXED PINE

WINCHESTER DROP LEAF DINING SETNATURAL OAK/MINK MICROSUEDE

HARLEQUIN 4’ DINING SETCLEAR GLASS/BLACK BORDER/BLACK GLASS/

SILVER/BLACK PU/CHROME

showoff er

showoff er

CORONA TRIO

DISTRESSED WAXED PINE

SOL SUPER TRIO

OAK

Look

for

the

Butt

er

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Sales office open until Christmas Eve

To ensure you get the carpet you require oursales office is open until Christmas Eve, we arealso open Saturday mornings throughout Novemberand early December. We have invested in ourdelivery fleet throughout 2013 and will continueour programme of investment into 2014. Thismakes sure you carry on receiving your carpet ontime and as efficiently as possible.

Ring in the New Year for 2014We will make sure you are first in the queue for sales in 2014. Be the firstto see the new Associated Weavers collection at Domotex - Hall 6, StandA20. Alternatively your AW sales manager will be calling to give you a fullnew collection update. We will be adding new trend colours to many of ourexisting best selling products. We will be launching three innovative rangesto further increase sales in our StainAway brand. We will also be addingsmart new POS material and finally we will build on our reputation forinnovation with a brand new concept in carpet fibre development.

This years best selling saxony, Sophistication,offers exceptional levels of comfortcombined with high performance in allareas of the home. There is still time to getit fitted on your customer’s floor beforethe Christmas rush. This carpet featuresa luxurious soft deep pile, using a highperformance fibre that is smart anddurable. Available in three weights 70oz

Sophistication, 45oz Promenade and 30ozBellaire. All are supported by 20, 15 and 10year StainAway warranties. Currentlyavailable in 10 up-to-date fashionablecolours and manufactured in 4m andmoney saving 5 metre widths.

The perfect choice for any home.

Ass

ocia

ted

Wea

vers

Sale

s:01

42

24

3110

0Em

ail:

sale

s@as

soci

ated

wea

vers

.co.

uk

Sophisticationis a seasonal success story

To all our customers have a Happy Christmas and a Prosperous New Year

The high performance luxury saxony carpet

Sophistication

Sophistication is ideal for any home where comfort and style is paramount. The 20 year

StainAway Warranty and wear guarantee have made this the best selling range in 2013.

Simon LewyckyjCommercial Manager Associated Weavers

Sophistication 34 Malm

“ ”

NEWS


Support centre for Essex: Upholstery manufacturer Vale-Bridgecraft

is to open its 10th retailer support showroom in Felsted, Essex, eight

miles from Chelmsford. Opening on 27 December, the showroom will

support local stockists such as Hatfields, Fishpools, Roomes and

Chelmsford Co-op and is also expected to attract consumers from

London. The support centres will be backed by a £500,000 consumer

advertising campaign during 2014.

PositiveHeadlambuys Fell’sFlooring group Headlam has confirmed anecdotal

evidence of an autumn upturn among independent

retailers while adding to its distribution business.

The group says sales rose in October and that

momentum has continued into November.

Like for like sales rose by 0.6% in the first three quarters

of the year and by 0.8% for the 10 month period. The

group has also maintained the 30 basis points margin rise

it saw in the first half.

‘Notwithstanding the occurrence of monthly revenue

volatility in the UK, as the year has progressed, trading

for each successive quarter has shown continued

improvement with the third quarter lifting the cumulative

underlying UK performance into positive territory

compared with last year,’ says Tony Brewer, Headlam chief

executive.

‘Revenues in the UK during October maintained the

positive trend, resulting in the 10 month like for like

performance increasing to 0.8%. This upturn in market

activity evident during October, the first month of what

is traditionally the group’s most active quarter, provides

encouragement particularly since the momentum has

continued into November.’

The group says it can maintain its dividend if trading

targets for November and December are met.

Meanwhile, it paid £1.3m for North Yorkshire distributor

Fell’s Carpets. The 98 year-old company, which had sales of

£6.7m in the year to 30 April, was founded in Castleford by

Percy Fell, the great uncle of Fell’s Carpets’ md Tim Fell.

Headlam has proposed moving operations to its facility

at Gildersome, Leeds, subject to staff consultation, while

preserving the autonomy and identity of Fell’s Carpets.

‘Combining the two companies provides an excellent

opportunity for Fell’s to grow and offer a broader range

of products to our customers whilst offering a richer

experience to our staff, with the backing and resources of

a large group,’ says Fell.

NEWS

Ups and downs for M&SThe roll-out of its latest homewares format helped Marks &

Spencer achieve a double digit sales increase. The Cheshire Oaks

branch was the first store to have the format in August 2012,

since then it has been introduced at a further 54 stores. Home

sales at these stores were 10% higher than non-refreshed stores.

The rise was not enough to stop a like for like general

merchandise sales drop of 1.5% in the 26 weeks to 28 September.

After seeing consistent year-

on-year growth in the first

half of 2013 and a summer

boost across July and August,

growth in the homewares

market increased significantly

in September, with the

strongest performance for

more than a year.

According to GfK, the

market grew by 9.4%.

Glassware (+10%) and

crockery and china (+10.5%)

continued their strong

summer performances,

alongside promotion-led

growth in cookery.

For textiles, a 3.9% rise was

boosted by a 6.7% increase in

curtains. Although still down

2.6% over the last year,

September was the second

consecutive month of growth.

‘Forecasts are pointing

to increased housing

transactions aided by

Government schemes. It is

therefore likely that, after a

very subdued market over

the last few years, more

considered purchases such

as made-to-measure curtains

could benefit,’ says GfK.

Focusing on home

accessories, after negative

growth for much of 2013,

wall-art, pictures and frames

saw flat growth in the month

after an increase in August.

GfK says: ‘This indicates that

the market is recovering just

in time for the key Christmas

run-in. With sales in Q4 2012

more than 25% higher than in

the average in 2012,

Christmas this year will be

critical in determining

whether the homewares

market can further build on

the recent momentum.’

Sales rose

at new

format

stores

Homewares boost

B e a u t i f u l h o m e s d e s e r v e b e a u t i f u l f u r n i t u r e

NEWS


Victoria agrees to buyWestex Carpets for £16mIn a deal that could transform Victoria, it has agreed to buy

rival Westex Carpets for £16m.

Westex will continue to operate as a separate company

and its management have agreed to stay for five years.

Westex made a pre-tax profit of £3.7m from record sales

of £17.5m in the year ended 2 March 2013.

Victoria will make further payments if future profit targets

are met. It says the enlarged group will benefit from a

strengthened senior management team, with a clear and

focused strategy for further turnaround and growth.

‘Westex is one of the finest carpet manufacturers in the

UK and I am very pleased Victoria has been able to reach

an agreement with the directors. As a result there will

not be any changes to the existing sales, production and

administrative operations at Westex following the

acquisition. Westex will continue to operate its own brands

within the Victoria group, maintaining the same level of

high quality service for its customers,’ says Geoff Wilding,

Victoria executive chairman.

NEWS

Furniture and flooring retailer Lee

Longlands has secured a six-figure grant,

covering almost 10% of the cost of its

new Derby store.

Lee Longlands is investing £1.7m in a

65,000sqft store in the former Co-op

department store in Derby’s city centre.

The four-storey Exchange Street shop,

which was closed in April, is due to

re-open on Boxing Day creating 35 jobs.

The retailer has been awarded a

£160,000 grant from the £20m Derby

Enterprise Growth Fund, which is part of

the Government’s Regional Growth Fund

and run by Derby City Council.

Darren Campo, Lee Longlands financial

director, says the support from the Derby

Enterprise Growth Fund was the deal

clincher in its decision to come to Derby.

He says the company will be investing

heavily both in the refurbishment of the

building and in the marketing of the new

store.

‘We are confident that this will drive

significant footfall into the city centre

with knock-on benefits for all our

neighbouring businesses,’ says Campo.

‘We are therefore delighted that Derby

City Council has recognised the wider

positive effect that our plans will have on

the city centre and have supported us

through the Derby Enterprise Growth

Fund,’ he adds.

Paul Bayliss, Derby City Council leader

and chairman of the DEGF panel, says:

‘This is an iconic building at the heart of

St Peters Quarter and it was vital that we

attracted a high quality retailer to drive

footfall to this part of the city centre.’

Lee Longlands wins grant for new store

Shareholders will vote on the deal on 13 December.

Victoria has returned to the black in the past six months

after cutting costs and ‘focusing on selling product at an

acceptable margin, rather than seeking sales at any cost,’

according to Wilding. UK and Ireland sales rose by 2% to

£14.05m in the six months to 28 September. An operating

loss of £235,000 became a profit of £1,000.

For its Australian operations, sales fell by 7.8% but profits

rose from £752,000 to £918,000.

A group pre-tax loss of £1.1m became a profit of £63,000.

Wilding described the performance as satisfactory, saying

a considerable amount of work had been done to remove

unnecessary cost from the business and improve the group’s

working capital position, although more remains to be done

before the group starts to deliver acceptable results.

Net debt was cut from £7.51m to £2.97m. ‘Stock levels

have been reduced, lowering the risk and resultant expense

of obsolete product and materially improving the group’s

working capital. Cash locked up in stock is dead money and

this improved stock management position means that

growth in the future will consume less capital than

previously, allowing funds to either be deployed into

productive assets elsewhere in the business or returned to

shareholders,’ he says.

‘The market outlook remains mixed. Although there

appears to be more positive consumer sentiment in both

the UK and Australia, we share the view that conditions

remain challenging. Wool prices, a key driver of our costs,

have appreciated significantly in the last six months and,

overall, consumer demand for carpet remains soft. However,

residential construction and property sales activity continue

to improve, which shows encouraging signs of growth in

consumer confidence,’ adds Wilding.Victoria’s Rosewood

OPINION


GREENWOOD RETAIL LTDBritain’s Leading Experts in Retail Sales Promotion

1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 [email protected] www.greenwoodretail.com

WHY CHOOSE GREENWOOD?

ASK OUR CLIENTS…“Having hired both the best known sales

companies, I’ve learned a valuable lesson – whichone is the best! With Greenwood you just get a

better job. It’s in the detail, the preparation, andthe guys they send to work in store are excellent.Most importantly, the results are better. Based on

my actual experience, I really can recommendGreenwood as the number one sales company.”

Neil Richardson, Hampton & McMurray, Glasgow

DON’T HIRE A SALESCOMPANY UNTIL YOU’VE

SPOKEN TO GREENWOOD…If you’re going to employ a sales promotion

company, you’ll want to be sure to choose the bestone. The only way to be sure, is to ask the opinionof those retailers who have previously employedmore than one of the main firms. We can provide

long lists of them.

Greenwood has planned and organised manymore retail sales events in the UK and Irelandthan our nearest competitor. Greenwood hasbecome Britain’s largest and most experienced

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FIND OUT MOREABOUT GREENWOOD SALES...

Take a look at our website or call us now on 01625521010, or, send an e mail enquiry, and we’ll

gladly call you to discuss the exciting possibilitieswe can offer you, without obligation.

We are now booking events for 2014 on a firstcome first served basis. Book your sales event early

to guarantee exclusivity for your business.

News seems to be prevalent in the media that a renewedconsumer confidence is under way, or at least, on its way. As we all tentatively emerge from the aftermath of a recession the industry has rightly been left cautious, perceptibly austerebut perhaps most important, surfaced with a fresh enthusiasm.Everything must work harder or it begs the question: why do itat all?

Recent data from the CBI suggests that the sales of furnitureand carpets are growing at their fastest rate for years. At last,some enthusiasm, things are looking up. Music to an eventdirector’s ears you might think, but experience tells us toproceed with caution: there is a new order in town.

The social effects of recession have been tremendous with a

make do and mend culture now firmly transplanted within thehome. Householders are doing more home improvements andspending money on their homes in a bid to, quite simply, makea house a home.

Industry will now need to adapt to safely navigate this newwave, rather than watch statically as time goes by.

Exhibitors at Interiors UK are often a steady barometer of themarket. And it is evident from the feedback the Interiors UKteam receives that the tide is turning towards better fortunes.

The team and I have worked tirelessly over the past few yearsto provide the best and most pertinent show for the industry. Aplatform, ever-relevant, for exhibitors to meet key independentand multiple retailers all under on roof.

Before we skip away into the sunset, the old adage, by failingto prepare, you are preparing to fail, rings ever true.

As the UK industry becomes far more reliant on foreign trade it is essential that our show becomes more internationalin flavour, with a greater variety of exhibitors to give our visitorsa better selection of products. In turn, by attracting moreoverseas visitors, exhibitors will gain more global exportopportunities.

While the news is encouraging and certainly going in theright direction, it now calls the time to collect together ourlearnings for a more optimistic future.Interiors UK is at the NEC, Birmingham from 19-22 January 2014,organised by UBM

Suzie AgerInteriors UK event director

A new wave ofoptimism for interiors

Experience tells us toproceed with caution: there is a new order in town

NEW PRODUCTS


1 Magis has additional versions of its Troy

chair by Marcel Wanders. There is an

upholstered model in a choice of stacking

chair with or without arms, five-wheel

swivel and swivel and non-swivel four star

base chairs.

Visit: www.magisdesign.com

2 Calia Italia’s Rio would fit into any

contemporary and young living area,

thanks to its unconventional shapes and

its colours – from neutral to brilliant

green and romantic wisteria. Its corner

module has been designed to offer a

seating place to fully enjoy the entire

seating length.

Visit: www.caliaitalia.com

3 Carpenter’s Sleep Better brand has bold

and vibrant mattress covers to complement

its Spring Link

mattress range. The

soft-feel polyester

fabric provides

mattress protection

and comfort, while

being stylish. It is

available in a

selection of

designs and fabric treatments to suit

individual requirements and tastes.

Tel: 01457 892 400

4 Hyder Living’s home delivery service is for

online and independent retailers who cannot

commit to high stock levels yet want to offer

excellent service and fast deliveries. The

service has seen huge success, providing

retailers with peace of mind that customers

will receive a seamless transition from

ordering to delivery straight to their door.

Tel: 01484 531 000

5 For an inspirational user experience,

interior roomsets are displayed side-by-side

in a modern, large grid format on the Gallery

page, of Avenue Floors’ website. The entire

range from natural wood and stone styles to

contemporary bright stripes and patterns can

be browsed, compared and selected.

Visit: www.avenuefloors.co.uk ��

1 2

5

3

4

NEW PRODUCTS


6

7

8

6 In October the Quick-Step Academy

ran a Foundation course in wood and

laminate fitting, with all attendees new

to floor fitting with little or no industry

experience. Many had never fitted or

even cut a laminate floor, yet by the end

of the two-day course all competently

completed an entire installation.

Tel: 0161 877 6955

7 As a pioneer of floorcoverings suitable

for allergy sufferers, Vorwerk has

updated its product branding with the

introduction of the Life Balance seal.

This seal stands for an approach

towards environmentally aware and

health-conscious manners and was

developed in cooperation with leading

German testing institutes.

Tel: 020 7096 5090

8 Cormar Carpets has added the

Sensation Twist collection to its

Sensation portfolio of luxurious easy

clean carpets. It has been crafted from

the same two-fold specialised yarn to

create a lustrous handle but with a finer

twist definition. In 16 plain colours, it is

available in 4m and 5m widths.

Visit: www.cormarcarpets.co.uk

9 Crown Floors’ Roseland offers a fresh

and modern interpretation on the

traditional salt and pepper classic

carpet; encapsulating a multi-tonal

heather effect that harmonises small

and large spaces alike, adding subtle

visual interest to interiors. The carpet

comes in 12 earth-inspired colourways

that nod to the latest interior trends.

Tel: 0800 0773 301

10 Leoline has updated its www.

leoline.co.uk website with a stylish

layout featuring inspirational lifestyle

photography showing the diverse range

of styles from Leoline cushion flooring.

The website has a clear, streamlined

design tailored for the needs of UK

consumers, making it easy to explore

the collections.

Tel: 0800 0323 970

9

10

Copyright 2013 Lynch Brothers Licensing Corporation

Serving the United States, Canada, and the United Kingdom

Contact: Gareth Price29 Warblington Road, Emsworth, Hampshire PO10 7HE

Tel: +44 (0) 1243 378369 • www.lynchsales.co.uk

Not All Sales Promotion

Companies AreCreated Equal.

S I N C E 1 9 1 4

We recognise that you have a choice in your promotional partner, which is why Lynch continues

to innovate, developing new materials and techniquesto attract customers through your doors. Below

are clients who have tried “look-a-like” sales promotion firms, but found good reasons

to turn to Lynch.

“The difference being that one is left with the lastingimpression of a Lynch sale that the organisation is very

much “batting for your side.”“Richard Nunn

Richard Cook Furnishers LTD, 14th October 2013

“The previous events were run by another organisingcompany with different event managers, and I can unreservedly say that the Exeter event ran by Lynch

was executed better than these previous two.”Peter Betteridge

The Bed Expert, 9th September 2013

“Congratulations on helping Habels to close our Andover store with pride and great aplomb – andthank you to Ray for a job done magnificently.”

Danny HabelHabels, 20th June 2013

For results that you can bank on, choose Lynch,the original Sales Promotion company.

CARPET


The bestsellerslistInteriors Monthly asked leading carpet suppliers what their top

three bestsellers of 2013 were, in terms of range and colour

BALTA BROADLOOM1 Gala – 822 Stainsafe Noble Saxony –8003 Stainsafe Shepherd Twist –680

1st

IDEAL1 Dublin Twist2 Echo3 Charisma

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C ontact informationT: +44 (0)1297 33533F: +44 (0)1297 35241

E: [email protected]: www.axminstercarpets.co.uk

Ian McDermidNorthern RegionalAccount ManagerT: +44 (0)7836 521658E: [email protected]

Seamus FoodyNorthern Ireland andthe Republic of IrelandAccount ManagerT: 353 86 0400552E: [email protected]

Dave WilliamsAccount ManagerT: +44 (0)7702 208790E: [email protected]

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Rob SimpkinsAccount ManagerT: + 44 (0)7702 208789E: [email protected]

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Dave WoodAccount ManagerT: +44 (0)7702 208800E: [email protected]

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NEW Account Manager

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NEW Account Manager

NEW Account Manager

NEW Account Manager

Steve ClentCommercial Account ManagerT: + 44 (0)7818 575652E: [email protected]

NEW Commercial Account Manager

Meet our New Account ManagersAxminster CarpetsTM is pleased to announce that we now have an account manager for every region in the UK & ROI. Please join us in welcoming our new team members.

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.


Alternative Flooring has become the first exclusively flooring

brand to be named as a CoolBrand, in the annual initiative to

identify the UK’s coolest brands.

The CoolBrands list, now in its 12th year, follows a vote by a

combination of 3,000 consumers and a panel of 37 designers,

style experts, media personalities and prominent figures from

the worlds of TV, fashion and music. Helping rate coolness this

year were the likes of TV chef Gizzi Erskine, musicians Laura

Mvula and Charli XCX, Bestival founder Rob da Bank, and model

Daisy Lowe.

‘The pressure on consumers’ disposable income is still

considerable, so having a loved and desired brand can provide

a much-needed edge in the battle for discretionary spend. The

brand qualities we examine in the CoolBrands survey – such as

authenticity and innovation – can be key influences on

consumer purchasing, so performing well is not just a thumbs

up for Alternative Flooring’s reputation, but an indication of its

future success,’ says Stephen Cheliotis, CoolBrands Expert

Council chairman.

Chris Brammall, Alternative md, says: ‘Alternative Flooring

strives to be original, stylish and desirable, creating products

and campaigns that reflect what we are all about. Being

alternative and letting our brand’s personality shine was our

goal and to have this recognised by CoolBrands is a brilliant

endorsement of everything that Alternative Flooring stands for.’

The company has also updated its POS with the Beacon stand

displaying everything in one unit – wool, naturals, runners and

Make Me A Rug – each headed by lifestyle images and graphics.

The sections have stories to tell with bestsellers, mix and match,

fine and chunky textures.

The Be Stand has had a facelift with the latest lifestyle images

and graphics designed to link with seasonal campaigns. Its

latest brochure features a section devoted to runners and is

accompanied by revamped Colourscapes and Borderlines

leaflets and a new Runnerways pocket guide.

Alternative’s new range of runners now comes in pre-cut

widths designed to create a cost effective option for consumers

looking to have stand-out runners on their stairs.

Alternative’s runners comprise more than 80 designs from

Quirky prints, Rock’n’Roll stripes, Fine Lines and iconic wools.

In wool there are 23 Quirky patterns, 31 stripes from

Rock‘n’Roll, Pinstripe and Blocstripe and 11 plain Cord. There are

17 in natural fibres from Sisal Super Bouclé to Sisal Herringbone.

Quirky is available in 69cm widths with a selvedge, with other

designs available in 66cm widths with a whipped edge.

A number of the runners also come as carpets so the same

design can be used throughout the home.

The company has also produced a video celebrating its

CoolBrand status: www.youtube.com/user/alternativeflooring.

Visit: www.alternativeflooring.com

Really cool

Left: Tutti Frutti

Right: Tess runner

in pink

Below right:

Rock’n’Roll Purple

Rain

The CoolBrand list includes its

first exclusively flooring brand

CARPET

Next Day Express Delivery On All Orders Placed Before 1.00pm

Please contact the Next Day team via:

E: [email protected]

T: 0121 505 0278 F: 0121 505 4516

Our New Next DayExpress Delivery Service...

It’s as Wide as Our Range.

Our new Next Day Express Delivery has been designed to provide

stockists with unbeatable service. Order before 1pm stating that you

wish to take advantage of the new express dispatch and goods will

be delivered to you the next working day.*

The new NATIONWIDE service will be managed by our own

logistics team to ensure every aspect of the operation is

handled to the highest of standards. It is aimed at

providing you with fast and efficient delivery on orders

– doing all we can to assist you in securing a sale

and keeping your customers happy.

Next Day Express Delivery On All Orders Placed Before 1.00pm

Our new Next Day Express Delivery has been desi

stockists with unbeatable service. Order before 1p

wish to take advantage of the new express disp

be delivered to you the next working day.*

The new NATIONWIDE service will be ma

logistics team to ensure every aspect of

handled to the highest of standards. It i

providing you with fast and efficien

– doing all we can to assist you

and keeping your customers

* Based on orders requesting the Next Day Express Delivery service and received before 1pm. The new Next Day Express Delivery service is based on the next working day (Monday to

Friday, excluding Bank Holidays). Delivery charge applies and varies depending on items being dispatched. Unless requested on order, deliveries will be dispatched on our usual 7-10

day service. Excludes delivery to: Isle of Wight, Scottish Highlands, Isle of Man, Channel Isles, Northern Ireland & EIRE.

UPHOLSTERY


Ekornes has adopted a bolder

look for its 2014 designs

Ekornes has taken a bold step in terms of design with

the introduction of its Stressless Metro and

Stressless City recliners. Both recliners feature slim,

elegant lines and a metal base, which Ekornes has

designed with a younger, more design focused

consumer in mind.

‘The combination of the chrome rotating base

and sleek lines is absolutely unique. All the

ergonomic Stressless advantages and functions are of

course included, plus the chairs can be ordered in two

different seat heights’ says Arve Ekornes, Ekornes product

development director.

‘The high back edition, with the matching footstool, gives

perfect support to your body in every position. The low back

edition works very well in groups,’ he says.

Like the other models in the Stressless collection, Metro and

City can be ordered in both leather and fabric options

plus numerous colours. Metro also features a unique headrest

that can be adjusted to suit individual needs.

To complete the contemporary look, the company has also

expanded its table collection. ‘Our

new glass table, Urban, is the

epitome of sleek and stylish looks,’

he says.

The tables have steel legs and

a round tabletop in toughened

glass and come in two sizes – large

and a convenient small size that

fits alongside any Stressless

recliner.

‘The Urban table – either small or

large – will give your living room a

truly distinctive look,’ says Ekornes.

Metro, City and Urban from

Stressless will be available from

next spring.

Visit: www.ekornes.co.uk

Left: Stressless City

low back recliner in

Paloma Clementine

and Stressless

Urban large table

Below: Stressless

Metro recliner and

stool in Paloma

Clementine and

Stressless Flexi

table

Bottom: Stressless

Metro low back

recliner in Paloma

Coffee and

Stressless Urban

large table

City brights

ZAHRRA Divan Set• 1000 pocket Mattress with a Latex top.

• Non turn available in Firm or Soft feel.

• Ultra soft knit Velvet fabric.

• Airflow border system.

• Hand tufted with woollen tufts.

• Hypo Allergenic.

• Six Divan Base Colours.

Dreamland Beds UK Ltd.Unit 4, Bertha Road

Greet, Tyseley

Birmingham B11 2NN

Telephone 0121 771 3663

w: www.healthiposture.co.uk

DreamLandBeds

w: www.dreamlandfurnishings.co.uk

e: [email protected]

BEDS AND BEDROOM


Call for action ondeath trap mattressesBed firms are concerned about dangerous and dirty mattresses sold in the UK

The UK’s largest bed manufacturer has

hit out at what it calls ‘death trap’

mattresses that are proliferating the

market and says retailers haven’t realised

how damaging these could be to their

businesses.

‘Many beds and mattresses are simply

a death trap: this is an issue that the

industry cannot shy away from and

urgent action must be taken to ensure

that UK consumers are not unknowingly

being put at risk,’ says Steve Freeman,

Silentnight Group md.

‘The consumer votes with their wallet

and there are manufacturers out there

trying to improve the bottom line so

they will cut corners. Why should people

get away with not testing? It’s a problem

that needs to be flushed out.’

Freeman claims the non-compliant

mattresses are mainly foam and spring

products that can be rolled and are often

imported from the Far East and Eastern

Europe. He says they are also devaluing

consumers’ view of what a quality

mattress should be.

He stresses that retailers have failed to

appreciate the damage selling such

products could do to their reputations.

‘The retailer doesn’t perceive how

important it is to their business. They are

liable for what they sell. God forbid there

should be a fatality, one death is too

many, directly linked to a mattress. It

could be very detrimental to the whole

industry. We can’t afford that to happen.

‘We all saw the impact that the horse

meat scandal had on the frozen food

ready meal market with the negative

impact and bad publicity that it had on

the named retailers involved in selling

these items. Clearly we do not want the

same to happen within our industry, but

unless we take action now – going into

Christmas especially – this is exactly the

situation we could find ourselves in.’

Silentnight Group has performed 977 ��

flammability tests on raw materials and

2,778 tests on finished products this year.

To highlight the problem it has

released a video comparing the

difference in a controlled burn test of a

compliant Silentnight mattress to that of

a non-compliant imported mattress

bought online from a UK retailer.

The compliant Silentnight mattress

fails to ignite, but the non-compliant

mattress sets alight and within three

minutes is filling the room with toxic

fumes. After six minutes the room is

completely ablaze: far quicker than the

average of nine minutes it takes for

firefighters to reach a fire.

According to statistics from the

Department of Communities and Local

Government, in 2011/12 fires in England

and Wales that started in bedrooms

accounted for 8.8% (3,315) of the 37,601

total accidental fires in dwellings, but

they claim a much a higher proportion of

casualties.

The 37,601 accidental dwelling fires

caused 244 deaths, with bedroom fires

accounting for 28.7% (70) of these

deaths, with only fires started in

After four

minutes

75% of

people will

die as a

result of

smoke

inhalation

After six

minutes

the room is

destroyed

‘Why shouldpeople get awaywith not testing?’

• Flammability • Health & Hygiene • Trade Descriptions

To find out more visit:

www.bedfed.org.uk

The mark ofapproval the publicwill be looking for.Welcome to a new era of reassuranceNow there’s a new way to be completely assured the beds you buy are everythingthey say they are. Every NBF Approved Member manufacturer has undergonerigorous independent auditing to certify that they have robust procedures in place toensure they are complying with regulatory requirements for flammability, cleanliness offillings and trade descriptions. Buy from an NBF Approved Member with confidence,safe in the knowledge that what you buy is safe, clean and honest.

BEDS AND BEDROOM


achieve acceptable standards. What we

hope is that the code will reinforce the

credibility of NBF members and help

improve standards across the wider

industry.

‘Most companies make every effort to

do things properly. But it isn’t always all

that straightforward. The flammability

regulations in particular are both

complex and in parts quite confusing.

The independent audits aren’t just

designed to catch companies out – they

are there to help them get it right, too,

which is exactly what’s been happening.

The feedback from the auditors is that

even the most assiduous companies may

have had to make a few adjustments to

get it right,’ he says.

The code of conduct will drive out

living rooms causing more fatalities.

Bedroom blazes claim a higher ratio of

non-fatal casualties than fires started in

other rooms (351 per 1,000 fires,

compared with 292 per 1,000 for

living/dining room/lounge fires and 201

per 1,000 for kitchen fires).

For all types of fires, 13 out of 287

deaths and 228 out of 8,926 injuries were

caused by beds or mattresses. Where

beds and mattresses were ‘mainly

responsible’, they accounted for 2.2% of

fires in 2010/11 (the latest statistics

available) but 13.7% of deaths.

Freeman added that overseas

manufacturers need to reassure

consumers their products comply with

the regulations, as long as the message

was consistent with the National Bed

Federation’s new code of conduct.

‘Honest trading has become a hot

issue and as a result third party auditing

is becoming more commonplace,’ says

Stuart Hibbert, NBF president. ‘We want

to reassure trade customers and the

consumer that NBF members’ products

are safe, clean and honest – that is, what

they say they are.

‘It’s a mark of approval but not to be

confused with a quality mark. We’re

looking at best practice and processes

within each company and helping them

‘cowboy’ bed companies passing off old

mattresses as new, according to Ebrahim

Patel, Vogue Beds Group md.

‘There are cowboy bed/mattress

manufacturers that have been behaving

very badly and are bringing this industry

into disrepute. Some of these companies

are simply recovering dirty, soiled

mattresses in new fabric and selling

them to retailers. There’s been a massive

influx of zipped mattresses in the market

recently, they are a cheap and easy way

to recover old, soiled mattresses without

the need of any machinery,’ he claims.

‘It’s pretty clear that they don’t play by

the same rules and probably don’t even

fire test their normal mattresses – or

even have a scheme set up to do this.

‘The code represents what’s good

about the industry and to ensure that all

retail customers will be aware that upon

seeing this logo, it will mean they are

buying quality, clean divans beds and

mattresses. It will also start the process to

stop these rogue businesses for passing

off new mattresses for old mattresses.’

Under the NBF code of conduct

introduced on 1 November, members are

audited by an independent company

covering flammability, cleanliness of

fillings and trade descriptions.

Visit: www.bedfed.org.uk

After three minutes the flames on the Silentnight mattress have fully extinguished

Steve Freeman says mattresses must be testedNBF says its members’ products are safe

‘The independentaudits aren’t justdesigned to catchcompanies out –they are there tohelp them get itright too’

[email protected]

See us atINTERIORS UKHall 1 Stand F7

AVAILABLE FEATURES:• TV LIFT FUNCTION

Enables your screen to vanish inside thecabinet via remote control.

• LED LIGHTINGTactile mood lighting which can be controlled by touch.

• INTEGRATED AUDIOFabric-covered front panels & integratediPhone docks. Heard but not seen.

• MULTIPLE FINISH COMBINATIONSCompletely personalise your unit withfour cabinets body finishes and eightfront panel finishes to choose from.

Schnepel multimedia S1 TV cabinets bringtogether the very essence of quality, designand technology. If their sleek, beautiful designdoesn’t win you over immediately, then theabundance of features to personalise it will.

Website: www.schnepel.com

Telephone Enquiries: 01270 586 236

Email: [email protected]

individuality in itsmost beautiful form

Showroom in Crewe, call for appointmentAV Furniture, C/ SG World, Duchy Road, Crewe CW1 6ND

BEDS AND BEDROOM


UpwardsandonwardsRauch’s customisable bedroom

collection continues to prosper

Just over a year since it was revealed and

10 months since it was introduced to the

UK market, German cabinet company

Rauch is continuing to enjoy success

with its 20up customisable bedroom

range.

Part of its Steffen collection, 20up

allows consumers to select a multitude

of options, creating an almost bespoke

bedroom.

‘20up continues to be a success story

for us. After 10 months of actively

offering 20up in the UK market, the

programme has exceeded our

expectations. The 20up concept has

proven to be inspirational to both

consumers and retailers alike,’ says

Joachim Salomon, Rauch UK export

manager.

Salomon points out that Rauch is also

enjoying success across its other ranges.

‘20up is not Rauch’s only asset: in fact our

versatility is our greatest strength.

Retailers are able to select their

programmes out of the wide ranges of

our four brands [Steffen, Dialog, Select

and Packs]. This enables them to obtain

their complete range requirements from

one supplier. We can offer retailers a

small wardrobe retailing at

approximately £129, all the way through

the hard to beat variety of mid-market

models up to our top end range of 20up.

Retailers are in a position to give the end

customers attractive, contemporary

products at almost every price point.’

The products for UK stockists were

decided by Salomon and the company’s

UK and Ireland agents during its annual

at-home show in October where about

200 new models, including updates and

new colours, were shown.

‘We have definitely taken our time to

look at all the models and to select the

best products for the UK market. Who

knows better than the agents what is

selling and what is not. The agents are in

the market every day; they speak to

retailers on a continuous basis. We also

collect feedback from selected retailers,

groups and key accounts,’ he explains.

‘Of course, if we were to select all the

models available, our UK catalogue

would explode, so we sometimes have to

make tough decisions. But that said it is

always nice to have something in reserve

from which you can choose if there is an

additional demand in the market.

‘Without telling too much, based on

our latest selection in October, we are

confident we have assembled a great

portfolio for 2014 with a lot of

interesting, surprising new models and

colours which we’ll reveal at Interiors UK,’

Salomon adds.’

Visit: www.rauchmoebel.com

More than 200 models were debuted in October and its latest UK products will be unveiled at Interiors UK

20up is part of the Steffen collection

Stylish. Versatile. Universal. And amazingly easy. “20up” –

a range of stand-alone wardrobes with multiple choices

in design, colours, widths and heights that fits anywhere!

Experience “20up” and the new Rauch collection for 2014,

perfectly suited to your needs. Join us at Interiors UK!

JOIN US ATINTERIORS NEC

19.-22.01.2014

Hall 5, Stand 5F56

Through our agency we are close to your markets and thus always close to you:

U.K. Agents · Easterhill Furniture · 86, High Street · Evesham, Worcs. WR 11 4 EU

Telephone 01386 41333 · Fax 01386 765065 · www.rauchmoebel.com

BUYING GROUPS


‘For more than 30 Years AIS/Flooring One has provided

excellent support for our growing membership. Year after year

our services to members evolve and expand to meet their

changing needs. As trade and technology progresses so do we,

as we constantly adjust and evolve to meet the ever changing,

challenging marketplace,’ says Glenn Harding, Flooring One

controller.

‘Our main aim is to make members more profitable. We can’t

sell the flooring for them but we can give them the tools to do

the job.’

Harding highlights several services:

Marketing: the marketing manual contains everything from an

image library, templates and headlines, to complete colour

advertisements for seasonal campaigns. The manual comes

with easy to follow instructions and CDs allowing members to

create their own individual yet highly professional campaigns.

Own label product: Harding says Flooring One is the only

flooring buying group to offer a collection of ranges in a clear

range plan structure enabling members to protect margins.

Annual rebate scheme: Many major suppliers participate in

these schemes allowing members to earn more.

Central payment system: Flooring One’s centralised payment of

accounts system guarantees regular payments to suppliers and

the process greatly reduces the time members spend on

administration. It also offers above industry settlement terms

and preferential group prices, according to Harding.

POS: Flooring One has developed an innovative colourful style

of POS, brightening and visually lifting displays dominated by

beige carpets, all supported by features and benefits of each

own label range, simplifying the buying process for consumers

and staff alike.

Training: Courses or online training programmes are available

to members from the group’s training partner.

Consumer website: To meet all of the multi-channelling needs

of the Internet today, www.flooringone.co.uk is a

comprehensive colourful website with lots of product

information, care, advice and a retailer locator facility.

Member trade show: The May event is supported by over 60

suppliers annually.

Harding stresses that: ‘As a member of our buying group you

have 200 like-minded retailers all working together with you to

compete and succeed in this challenging marketplace. We do

not interfere in your business – we support and want to help

grow your business more profitably.’

Flooring One, tel: 0121 683 1427

Reasons to joinBeing a member of a buying group can offer many advantages

The Flooring One marketing pack

Flooring One’s website offers

consumers information and

details of where to find members

Join us today

If you are interested in finding out more about Flooring One and all of the services available

Please contact: Glenn HardingT: 0121 683 1427 E: [email protected]

Be part of a professionalflooring buying group

RETAIL


John Lewis reveals its understanding of UK shoppers

John Lewis is now the second largest

retailer in the £22bn UK home market,

with a 5% market share, and 6.8% share

in the smaller £10.8bn homewares

market, according to Verdict. Its How We

Shop, Live and Look report provides an

insight into today’s consumer and John

Lewis’ understanding of them.

‘We are meeting changing customer

expectations with the launch of new

ranges and activities such as Open

House, a pop-up shop with a difference,

which used cultural and culinary events

to give customers an immersive John

Lewis experience,’ says Andy Street, John

Lewis md.

‘With recessionary times still fresh in

the memory, our customers are looking

for high quality pieces that are built to

last. This is expressed through the

durable statement pieces of our Design

Icons collection, which is selling well.

These established pieces were cutting-

edge when they were created, yet

continue to stand the test of time. They

include the Noguchi coffee table,

Herman Miller office chair and Eames

lounger.’

Affordable home furnishings for those

seeking value and design is also a key

trend. Street says its House by John Lewis

is a one-stop-shop for affordable

furniture and homewares, offering a solid

range of basics which can be built on in

the future.

‘The range targets younger, urban

customers, for whom space is a big

concern. By offering them products that

can fit comfortably into smaller living

spaces, but without compromising on

design, the sales of the range have

rocketed. In fact, over 20% of new John

Lewis customers over the past year have

been acquired as a result of the House

launch,’ he says.

Also responding to rising house prices

and shrinking living space, John Lewis

launched furniture designed for small

homes, from multipurpose dining tables

– such as those incorporating drawers for

extra storage space – to petite sofas,

which from August to October 2013 sold

almost half the total they did in the

whole of 2012. Three-piece suites

continued to fall out of fashion, with

these making up just 6% of John Lewis

upholstery sales.

Street says a slower housing market at

the start of the year also led people to

see their garden as a viable extension of

the house and innovations such as

garden spheres, which provide an

additional ‘room’ outside the house, have

proved popular in spite of their £7,000

price tag.

As the housing market began to show

signs of recovery during 2013, sales of

items associated with buying and selling

a home rose for the company. Carpet

sales are up 6% year on year, rugs rose by

4% and door knobs increased by 13%.

‘Customers today have a desire to

stamp their own mark on living spaces

and move away from the one-size-fits-all

model. The quest to cater for customers

as individuals has meant expanding

choice in-store. We introduced the Any

Shape, Any Fabric service, which reflects

this appetite for personalised style, as

customers can now choose from 400

fabrics to upholster an item of their

choice. In total, John Lewis now offers a

range of 112,203 combinations,’ says

Street.

Further evidence of a desire to express

individual tastes was seen in an

explosion in the personalisation of art in

the home, with a 14% rise in photo

frames. Globes also had a major return,

with sales 400% higher than last year.

‘We have also recognised that lighting

is a key style statement for many of

Britain’s homes, with sales overall

increasing by 35%. And it wasn’t just

grown-up living spaces that people

invested in. With birth rates in the UK at

their highest for 40 years, more shoppers

than ever before were preparing their

homes for the pitter-patter of tiny feet,

with sales of cribs up 27%,’ adds Street.

In the year to October, the chain

attracted 1million new customers. Some

64% of its customers shop online and

in-store, 20% in-store only and 16%

online only. Some 42% of customers

have a household income of under

£30,000, 56% of customers are women,

39% of shoppers are under 34 and only

28% are over 55.

Visit: www.johnlewispartnership.co.uk

What customerswant

The House range attracted more than 200,000 new customers to John Lewis

[email protected]

See us atINTERIORS UK

Hall 5 Stand D37

In-StoreEPoS

Stock Management

OnlineShop

Happy Customers & Increased Sales

Visit us at Interiors UK - Stand 4E3601823 669 122 www.swanretail.co.uk [email protected]

Create products for any channel

Process stock and orders

Manage sales

Control stock in-store and online

RUGS


Force for goodA flooring initiative is helping Afghan workers

Following its launch at The Rug Show in

New York in September, the AfghanMade

Carpets initiative will unveil its first

designs at Domotex next month.

AfghanMade Carpets is part of an

initiative promoting indigenous

industries in Afghanistan led by the Task

Force for Business and Stability

Operations of the US Department of

Defense. TFBSO is working to revitalise

the Afghan carpet industry by facilitating

the cooperative work of international rug

importers and Afghan producers.

It has hired industry experts to provide

training on wool selection, spinning

techniques, colouration and design. Two

state-of-the-art facilities have been set

up in Mazar-e-Sharif and Herat for the

washing and finishing of rugs. All

employees receive training, so that

premium quality washes according to

international standards can be produced.

All this means that Afghanistan can

now sell its finished products directly to

international markets, rather than having

the work finished, packaged, and sold by

neighbouring countries.

AfghanMade has secured partnerships

with Matt Camron, Oritop, Michaelian &

Kohlberg, Ignacio Larrain, James Opie

Collection and Eliko.

‘Afghan rugs have become the most

modern and versatile,’ says Fritz

Langauer, Oritop director, praising the

Afghan industry’s ability to maintain old

values with the use of hand-spun wool

and natural dyes while embracing

contemporary designs and colours.

James Opie, owner of the eponymous

company, says he is proud to be

connected with the work as he is helping

to create positive change as weavers

now earn a fair living wage. He says he

prefers to have his rugs woven in a

‘nation where weavers instinctively

understand and “feel” their work.’

As well as its first designs, AfganMade

– which has also set up cashmere and

jewellery projects – will be unveiling the

winners of a design competition at

Domotex with the creations of the three

students and three young designers on

show. Each has had their designs

handmade in Afghanistan using hand-

spun wool, all-natural vegetable dyes

and traditional hand-knotted techniques.

Visit: www.afghanmade.com

Colouring wool with natural dyes in Kabul

Below: Sheep farming in Mazar

Right: Rug weaving in Kabul

State-of-the-art facilities have been set up for the washing and finishing of rugs

Est. 1986

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Mulliners Works154 Bordesley Green Road,

Bordesley Green,Birmingham

B8 1BY.

Tel: 0121 773 9969Fax:0121 766 7413

Email [email protected]

3,000 Individual Pocketed Springs75mm Temperature responsive Unique cool memory foam

THE UK’S DEFINITIVE FURNITURE, LIFESTYLE AND DESIGN EVENTRegister for your FREE ticket at www.interiorsuk.com

Please quote promo code INT91

19 – 22 JANUARY 2014NEC BIRMINGHAM

Trade only. No children.

PREVIEW


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More than 500 companies will be showing their

latest furniture, flooring, lighting and accessories

across five halls of the NEC next month. Here

are some of the highlights

��

Winter warm up

Distributor Clifton Lighting will

launch two modular ranges from

Venetian brand Metallux featuring

faultless chromation so they won’t

become tarnished or discoloured. It

will also be showing Voltolina’s

handmade Murano fittings.

Dar Lighting is showing several

designs including the Atticus 5

Light Ceiling Pendant, Equator 12

Light Ceiling Pendant, Ottaman 1

Light Pendant French Gold

Deknudt Decora’s Nick Silver mirror

Metallux’s Circle from Clifton Lighting

[email protected].

uk

For copies of our

brochures please call

our Sales Team

on:

0121 505 0270or Email:

Innovative design and quality

manufacturing, all at exceptional value.

www.serenefurnishings.co.uk

NEC, Birmingham, 19th - 22nd January 2014

We Look ForwardTo Seeing You At

The

Prec

ious

Met

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The

Met

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ion

The

Faux

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ctio

n

The

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HALL 5STAND A38

Followus on

Serene Furnishings is proud to be exhibiting itslargest ever range of beds at INTERIORS UK.

You are invited to witness the launch of new designs andview key collections in a variety of materials, includingmetal, wood, fabric and faux leather; accompanied by awide choice of ottomans, sofa beds and headboards.

Visit stand A38 in Hall 5 and be among the first to see what will have so many people talking in the aisles of the UK's definitive Interiors event for furniture, lifestyle & design.

Standards have never beenso high, for our widest

range to date.


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and Phoenix 4 Light Pendant.

Deknudt Decora will uncover the Nick

Silver mirror with its edgy design and

reflective silver frame that is suitable for

both modern and classic homes.

New to the show, Italian brand

Egoitaliano offers its contemporary

designs. The Alice Sofa makes its debut

in the UK, renowned for its simple yet

functional design.

Ercol is unveiling the Romana dining

collection, with soft curves and solid pale

oak. Also new to the show is the Teramo

bedroom range in clear lacquered oak

with a spindled headboard.

Mirror supplier Gallery Direct has

expanded its offer by almost two-thirds

to include furniture and accessories and

will launch British-designed sofas and

chairs, console tables and occasional

furniture ranges.

G Plan Upholstery is introducing a

leather version of its G Plan Vintage The

Fifty Nine. It will also relaunch its iconic

6250, known as The World’s Most

PREVIEW

Several of Tomasella’s designs will make their UK debut

Kettle Interiors’ Pembridge Twist

Egoitaliano’s Audrey

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��

Comfortable Chair, with a version called

The Sixty Two inspired by James Bond.

First-time exhibitor Hitch Mylius

presents its award-winning designs

alongside its latest models. Clean lines,

strong shapes and bold colours are the

calling card of the British furniture

manufacturer.

One year old firm, Julia Brendel, makes

its NEC debut with its Origins fabric

collection. The range includes richly

indulgent fabrics, with intricate patterns

and refined colour palettes paying

homage to a creative fusion of cultural

influences in lavish silks and cottons.

Kettle Interiors will introduce a

country-style oak collection. ‘Visitors to

the show will be the first to discover the

flexibility and diversity of this new living

and occasional oak collection. We firmly

expect this new collection to become

one of our most successful, following on

from the runaway success of last year’s

launch, Oakham,’ says Simon Ainge,

Kettle sales director.

Alongside the new collection, Kettle

will showcase a metal handle, which is

now a supplied option on the Chunky

Oak collection. The handle helps to boost

the contemporary look of the collection

for modern apartments and new homes,

while the existing wood handle still

continues to provide a more neutral

option. Both handles will be supplied

with every piece of Chunky Oak.

La-Z-Boy returns to the event

with two new ranges going in a G Plan Upholstery’s The Sixty Two

Julia Brendel’s Origins

Spires Art will expand its range of pictures

[email protected]

For a copy of ourPrecious Metals brochureplease call our Sales Team

on:

0121 505 0270or Email:

Innovative design and qualitymanufacturing, all at exceptional value.www.serenefurnishings.co.uk

Our New Brochure Is Worth It’s Weight In Gold.Introducing the new Precious Metals Collection.

Now is the perfect time to unveil this premium range of bedsteads that presents an eclectic revival of historic styles. It’s a collection that breathes new life into the modern day bedroom, successfully combining aspects of the traditional and contemporary with luxurious features. Nine exquisite designs present beauty ofform and the finest materials shaped by the hands of quality craftsman.

Immerse yourself in inspired design, unbounded luxury and comfort.


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novel direction. The ranges will boast

sleek designs and unique coloured

leathers, with a second range centred

on a popular vintage look and feel.

Parker Knoll will highlight its

Seattle range while unveiling two

additions to the Classic collection as

well as two fabrics for its Glamour

and Classic ranges.

Rug-Maker.com relaunches its

website at the show to update the

way customers are able to design

their own bespoke rugs.

Spires Art will debut a range of

glass design pictures.

A British designed range is being

launched by Stil-Furniture. Inspired

by the brand’s Anglo-Scandinavian

roots, it will unveil a range of

contemporary occasional furniture

that melds functionality, style and

design.

Italian cabinet and bed company

Tomasella showcases its latest ranges

not yet seen in the UK.

Visit: www.interiorsuk.com

PREVIEW

Parker Knoll’s Seattle

Dar Lighting’s

Atticus 5 Light

Ceiling Pendant

Stil-Furniture’s Pad coffee table

Gallery Direct’s Niccolo

AM UK24 Lintot Square, Fairbank Road, Southwater, West Sussex RH13 9LAPhone 01403-734999Fax [email protected]

a u t h e n t i c m o d e l s . c o m

PREVIEW


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Serene Furnishings likes to give its customers what they want.

This year has seen it increase warehouse space, enlarge stock

levels and offer fast delivery, as well as introduce new ranges.

‘The arrival of the Oak Collection in the summer came at

exactly the right time for retailers and is selling extremely well.

It’s a well thought out range,

which though small in number,

presents three core sellers that

are testimony to our awareness

of the market and design

process,’ says Tasleem Tasab,

Serene Furnishings founder and

creative director.

‘As with all our collections, a beautifully put together

brochure and sales support makes selling the Oak Collection as

effortless as possible and retailers can take confidence in the

large levels of stock held at our state of the art warehouse

facility in West Bromwich. It’s from here that quick turnaround

on orders helps retailers achieve a sale, helped by our next-day

dispatch service and direct home delivery.’

The launch of this service followed the implementation of

extensive software and logistical upgrades. ‘Systems were put in

place to make this a viable proposition, giving Serene stockists

even greater levels of customer service and support. It’s

essential that we meet the increasing demand from consumers

to receive their purchases as quickly as possible,’ Tasab says.

Warehouse space was increased, more staff were taken on

and a sophisticated internal stock management system was

introduced to optimise operational procedures, all to ensure

Serene’s already high levels of customer service were exceeded.

‘A few months on since launch and the new service has

received a very positive reception from retailers. Customers are

glad we have again listened to their requirements and with the

support of our new dispatch service, many have seen how it has

contributed to an uplift in their sales,’ he says.

Plenty of fresh additions to the Serene portfolio will greet

visitors at Interiors UK. ‘We’re keeping our plans largely under

wraps until the doors open at the NEC. However, there will be

welcome new arrivals across a series of collections, including

designs offering inspired storage solutions, along with the

launch of a range in luxurious faux leather, adding to the

bestselling faux leather models that continue to perform

extremely well,’ says Tasab.

The Precious Metals collection will also feature strongly.

Launched mid-way through 2013, it is a premium range of

bedsteads presenting an eclectic revival of historic styles.

Solomon is one of the collection’s nine designs and captures

the grandeur of a bygone era with the detailing in a choice of

brass or nickel finish making a charming statement piece for

any bedroom capable of accommodating its distinguished

proportions. The Victoria inspired design measures 1.5m in

height and is available in two sizes (5ft and 6ft), with hand-

poured castings and a birch veneered slatted base.

There is an impressive talent

for capturing the imagination

with inspired design that

resonates throughout the

business, Tasab says. ‘This year

we pushed boundaries to

present an incredible portfolio

in a wide variety of materials and as we look ahead to 2014, the

passion for design and quality manufacturing will take centre

stage once more. We will never run out of ideas, there are no

limits to creativity,’ he adds.

Visit: www.serenefurnishings.co.uk

‘There are no limitsAt the NEC, Serene Furnishings will celebrate a busy

past 12 months and show off its latest designs

Tasleem Tasab

‘The passion for design and quality manufacturingwill take centre stage’

Faux leather models, Roma (above) and Tuscany (below)

PREVIEW


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to creativity’

Salisbury is part of the Oak Collection

Solomon


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Wholesaler Julian Bowen has seen sales climb this year

Buoyed by a 15% increase in sales this year, Julian Bowen is

looking forward to greater success in 2014, fuelled by products

it will introduce at Interiors UK.

‘With the introduction of new products we are looking

forward to significant growth during the coming 12 months.

The warehouse has been extended to 140,000sqft and plans are

afoot to make further investments in our infrastructure and

supply chain to improve their service to customers,’ says

Emmett Lenaghan, Julian Bowen commercial director.

In August the company expanded its bedroom offer with the

Marlborough Oak collection, a comprehensive range of chests

of drawers, wardrobes and dressing tables featuring 30mm

chunky tops, solid oak frame construction doors and dovetail

joints in the drawer sides, with a waxed finish. This has proved

to be a bestseller with the first containers already sold and more

stock on the way.

Lenaghan also highlights the success of the Crantock and

Lucy space-saving dining sets

during 2013.

‘The stylish glass and chrome

Boston and Tempo dining sets

have also been among the top

performers for Julian Bowen.

Children’s furniture continues to

be an important product area for

us and we have dominated the

market with our sleepstations and

cabin bed designs. The recent

introduction of the Kimbo cabin

bed, combining white and pink

and white and blue, and the

Scorpion Racer in a high gloss red

are very eye-catching and selling

well.’

He also says the Gold DHD service has enabled it to recruit

retailers. ‘It’s proving to be a great success. We pride ourselves

on providing a fully responsible door to door quality service

with seven to 10 day

delivery with a two-

man room of choice

option. Customers

are contacted no

less than 48 hours

beforehand and

given an am or pm

slot. This hassle free

service has attracted

a lot of new

customers in 2013.’

Visit: www.julian-

bowen.co.uk

PREVIEW

Continued growth

Lucy

Marlborough Oak

Kimbo

Marlborough Oak Bedroom

Voted UK'sNumber 1FurnitureWholesaler

2012

Voted UK'sNumber 1FurnitureWholesaler

2013

Bentinck House, Park Lane Business Park, Kirkby in Ashfield, NG17 9LETel: (01623) 727374, Fax: (01623) 754555, e-mail: [email protected], www.julian-bowen.co.uk

All products are available on the Julian Bowen Gold Direct Home Delivery Service

Julian Bowen Limited

PREVIEW


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Diverse styles Premier Housewares is part of a family

run group of companies with more than

50 years of trading experience combined.

Founded in 1988, Premier has become a

market leader in the housewares sector

and has a 340,000sqft facility in Glasgow,

including a 7,000sqft furniture and living

showroom and an 8,000sqft kitchen and

bathroom showroom.

Its extensive product portfolio has

recently been expanded to include

furniture, with the company building on

the success of its kitchenware, tabletop,

bathroom and decorative accessories,

soft furnishings and lighting. Its aim is to

provide retailers, both large and small,

with a complete sourcing solution to

housewares and home lifestyle retailing.

Premier will again be taking part in

Interiors UK. It will bring the 1950s up to

date with its Idun collection of coffee and

square tables. For two of the Idun tables,

the welcoming natural wood-effect

veneer of the body is offset by pristine

white drawers, bringing a pleasing

contrast that highlights the angularity of

the design recalling 1950’s chic.

Taking its muse from the 18th century

grandeur of the French estate of the

same name, the Chateau Chantilly

collection brings a taste of bygone

decadence and glamour into the

modern home. Emulating the finesse

of the great French craftsmen, each item

is complemented by an understated

cream finish.

With eight items in the range,

including a graceful dressing table,

chair, chests of drawers of varying sizes,

a characterful corner unit, mirror and

console table, the Chateau Chantilly

furnishings could be used collectively to

transform a contemporary room into a

classic boudoir, or lend character and a

feeling of cohesion when scattered

throughout a home.

Combining solid hard wood and

cambric, Valentina is a positively regal

range of seating. Consisting of a softly

curving sofa and matching bucket chair,

a characterful hooded armchair in the

Orkney style, and a more classically

ornate sofa and armchair, the collection

combines archetypal design principals

with modern aesthetics and the need for

comfortable seating.

Taking equal inspiration from art deco

and the 1980s, the Crocodile Mirror

collection offers clean sharp lines and

defined angles, highlighted by the rich

Premier Housewares will unveil several looks

crocodile-effect insets and stainless steel

detailing. Every item in this range speaks

of glamorous minimalism while invoking

glitter balls and urban chic.

The nine-drawer cabinet and five-

piece table and stool set vie for

supremacy as the centrepiece of this

collection, but with simple shelves,

nested and console tables, storage trunks

and wall mirrors to choose from, any

room can be revamped with a touch of

Crocodile Mirror flare.

Also on show will be the 1950s-

inspired Lighting Colours collection, the

Cordoba occasional range, while the

Industrial Cubic range has been

expanded with metal chairs, chairs with

arms, stools, tall stools and small tables

in eight powder-coated finishes.

Premier Housewares, tel: 0141 579 2000

Idun

Crocodile Mirror

Chateau Chantilly and Valentina chair

PREVIEW


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Sweet Dream’s latest products

are designed to stand out

Attentiongrabbers

Sweet Dreams will be showing a mix of bedroom and living

room products at Interiors 2014.

Almost all Sweet Dreams’ bed collections were revamped in

September and many of the new models will be exhibited,

including divans from the new, streamlined Pocket Spring

collection comprising Showcase, Memory and Traditional

ranges.

These are likely to include Admiral, a Traditional Pocket

Spring bed with exceptionally high spring count and Celebrity

Cool, a Showcase Pocket Spring bed featuring Sweet Dreams’

CoolGel filling.

Also on show will be popular upholstered hybrid beds from

the Opulence and Vision (TV ready) ranges. All divans and

hybrids are made by Sweet Dreams in the UK.

In addition there were will be new sofabeds and sofas,

including the British-made Illinois and Ohio, as well as Panache,

a contemporary attention-grabber.

Panache, an imported model, comes in four vibrant

colourways and features a clic-clac action and a concealed leg.

Sweet Dreams will also be showing an array of its latest

occasional tables in pine.

Visit: www.sweetdreamsuk.com

Panache

Admiral

Opulence Chic

PREVIEW


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��

19 JANUARY11am-11.45am The ghost in the

machine: Charles Leon, Charles Leon

Associates and British Institute of Interior

Design council of directors.

12pm-12.45pm From interior design to

the design studio: Simon Hamilton, BIID

international director.

Hamilton speaks to one of House and

Garden’s top 100 leading interior

designers, Staffan Tollgard. Tollgard runs

an award-winning architectural interior

design service in London and has just

opened Staffan Tollgard Design.

1.30pm-2.15pm Key colour and material

trends for autumn/winter 2014/2015:

Hannah Malein, Global Color Research

colour and trend consultant.

Malein profiles four key colour stories for

2014/15: Blush, Frame, Axis and Herald.

Based on the forecast book Mix Trends,

she will explore the how these trends

inform colour choices, inspire design

concepts and influence material and

surface application for interior and

exterior decoration. The trends covered

are two of those explored on the

installation display at the Birmingham

City University Institute of Design and Art

stand.

2.30pm-3.15pm Ecommerce for

independent retailers: British

Independent Retailers Association.

BIRA has launched target200 with

MyHigh.St to help retailers and their high

streets to embrace the Internet to build

sales, to build destinations and to inform

future town development. The

Charles Leon

A host of industry experts will take over two stages at the

NEC during Interiors UK: one stage dedicated to interiors, the

other to lighting. The panel of speakers will approach all

aspects of the industry – from business, retail and customer

service, to the latest trends, designs and ecommerce.

George Davies, former Next chief executive, George at

Asda and Per Una creator, and Andrew McMillan, former

John Lewis head of customer service, head the list of

speakers.

Davies’ seminar, What should George do next?, will focus on

how to inject success into business, and how to make

retailing work.

In his talk MacMillan challenges the concept of

globalisation and web development and explains how to

differentiate your business from the competition. ‘Many

retailers quite rightly focus on product when they try to

differentiate themselves from their competition, but with

globalisation and the Internet that is getting harder to do.

Inspiring curation of product assortment will make your

brand distinctive, but what is the personality of your

business?’ he asks.

The dedicated lighting stage coincides with the Lighting

Show’s reintroduction as a separate event. Keynote speaker

Mike Simpson from Philips Lighting delves into the Future of

Light drawing experience from his role at the forefront of the

lighting revolution with a global market leader.

Other speakers include Jonathan Rush, Hoare Lea associate

lighting designer and Steve Allen, Connect Intelligence.

Talking shop… and more


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campaign will build an ecommerce

network of 200 pioneering towns and

thousands of retailers to ensure

communities are embracing the digital

marketing channels available to them.

3.30pm-4.15pm Launching an effective

ecommerce website – a start up

experience: Rob Pollard, Rock My Roost

director.

Rock My Roost recently set up an

ecommerce website, selling homeware,

furnishings, gifts and fashion. During this

session, Pollard will offer advice from his

experience of starting up a website and

the challenges surrounding the process.

20 JANUARY11am-11.45am Grow your business with

social media: Justyna Sowa, Decorum

co-founder.

Sowa will discuss how to stop wasting

time on social media and instead use it

strategically, with the core focus on your

business and its growth. Topics covered

include: How to find your target

audiences online; How best to reap the

benefits of daily communications with

your potential clients and customers;

How to strategically use social media

networks to contribute to your business

goals and How to integrate social media

with your overall marketing and sales

activity.

12pm-12.45pm What should George do

next?: George Davies.

Davies will focus on how to inject success

into business, and his bite-sized formula

on how to make retailing work.

1.30pm-2.15pm Enhancing your store:

Unlock the potential of your store

through the expertise of visual

merchandising: Lynda Murray,

International Visual founder.

Find out innovative ways to present your

merchandise to encourage customers to

buy. This presentation showcases great

ideas that attract customers to stores and

the products inside. Discover clever

techniques you can use to handle

products. These ideas come from a

variety of retailers across all product

categories both in the UK and abroad.

During the presentation you will see

ideas for windows and interior displays.

Get ideas for your store and gain

inspiration for future merchandising

projects.

3.30pm-4.15pm Retail in fashion: Anshu

Srivastava, MRA Architecture and Interior

Design, director.

Srivastava shares some of the firm’s

recent high-profile projects and shows

how these captivating environments

convey the brands’ message and create

spaces that sell.

4.30-5.15pm Lightning talks:

Birmingham City University students.

Final year students from BCU’s Textile

Design (Retail Management), Interior

Design and Product Design courses are

given five-minutes to share their

imaginative ideas and concepts.

21 JANUARY11am-11.45am How to utilise trend data

to stimulate innovation and improve

business performance: Simon Bolton,

Birmingham Institute of Art and Design,

associate dean for research and

enterprise.

12pm-1pm Differentiation through

service: Andrew McMillan, former John

Lewis head of customer service.

Many retailers quite rightly focus on

product when they try to differentiate

themselves from their competition, but

with globalisation and the web that is

getting harder to do. Inspiring curation

of product assortment will make your

brand distinctive, but what is the

‘personality’ of your business in terms of

the sort of experience your staff deliver

for customers? Is that personality

engaging enough to stand out from your

competitors and ensure your customers

become loyal to your brand for your

products and the experience of buying

them?

1.30pm-2.15pm The house that £100k

built: Piers Taylor, Invisible Studio

founder and co-presenter of BBC2 series,

The house that £100k built.

2.30pm-3.15pm Delivering exquisite

retail experience: Richard Vickery,

Harvey Nichols Birmingham general

manager.

Vickery will talk about his experience of

facing some of the challenges in

restructuring struggling businesses and

those when growing a new one as well

as delivering growth in well established

luxury businesses.

4.30pm-5.15pm Keeping up with today’s

digital consumer: Google.

Taking the best of the web in-store and

vice versa through the smart use of

digital technology.

22 JANUARY11am-11.45am Lightning talks:

Birmingham City University students.

12pm-1pm A guide to working with a

retailer: Paul Tanner, Marks & Spencer

furniture buyer and product developer.

Tanner will talk from experience on how

designers can get their foot in the door,

and how to keep the relationship alive.

Having been on both sides of the story,

working for Habitat, Made.com and now

Marks & Spencer, he will speak about the

good and bad ways of working with

retailers.

1.30pm-2.15pm Key colour and material

trends for autumn/winter 2014/2015:

Hannah Malein, Global Color Research

colour and trend consultant.

Malein profiles four key colour stories for

2014/15: Blush, Frame, Axis and Herald.

PREVIEW

George Davies

Andrew McMillan

Staffan Tollgard

19th - 21st January 2014

This is THE Show for all furniture retailers. AIS Ltd have brought together over 40

leading Brands and we’re opening the doors to non members to show the very

latest in furniture and accessories.

THE Show takes place at one of the UK’s premier exhibition venues - Cranmore

Park with unrivalled show facilities, excellent catering and ample FREE car parking

just minutes from J4 M42, only 8 miles from the NEC.

Complimentary lunch for all pre-registered guests.

19th - 21st January 2014

Scan now to register

or visit www.thefurniture-show.co.uk for more information

e: [email protected]

Follow us: twitter.com/FurnitureShowUK

Cranmore Park Exhibition Centre

Cranmore Avenue, Shirley, Solihull, West Midlands B90 4LF

PREVIEW


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rebuild the carpet industry in

Afghanistan through funding from the

US Task Force for Business and Stability

Operations, will show its progress and

designs from Michaelian & Kohlberg,

Matt Camron, Eliko, Ignacio Larrain and

Oritop which are all having collections

woven by the Afghan weavers.

Ball & Young is using the show to

gauge customers’ reactions to its latest

product launch, as it did with

Connoisseur in 2012.

Balta Broadloom will display three

Sensit collections: Supreme, Twist and

Infinity. Also on show in Hannover for the

first time will be Melrose Twist and

Paramount Twist, featuring Balta’s newest

X-Tron extra strong yarn. The berber

classic Corsa will be updated and

relaunched together with a the 65oz

80/20 wool twist, Royal Signature Twist.

British Wool will promote the fibre and

British Wool products from licensed

manufacturers.

Carpenter adds to the 14 ranges of PU

underlay it already produces for the

domestic, commercial and marine

markets.

Chromatone will introduce a range of

60 Chromatone shades inspired by

nature called Contemporary Style,

display its full colour range and selected

recent bespoke shades. ��

Taking the floorSome 1,400 companies will make Domotex

the centre of the flooring world next

month. Here are some of the highlights

Granorte’s Vita

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PREVIEW


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Cavalier will showcase products

including the new Couture Collection;

spinner Danspin highlights its Laneve

ranges; Martinelli’s new yarns on display

include a wool braided lustre, a wool

boucle, space-dyed wool chenille, a wool

cable and a wool/metallic; while Grentex

– the only Laneve brand partner in Asia –

will display its wool yarns and wool tops.

Visit: www.domotex.de

The Atlantis, The Palm, Dubai, is among Interfloor’s overseas clients

Lano’s Startwist Supreme

Karndean’s latest POS

Alongside updates to its cork

collections, Granorte will show the latest

developments to its Vita range which

uses advanced high definition digital

printing, with several new colourways

and surface texture options.

Interfloor will continue to target

overseas markets at the show. It already

has customers in more than 70 countries

including China and South East Asia, and

has been particularly successful this year

in the Middle East. ‘Our international

success has been based on the enduring

strength of our brands, product quality,

and product range. Major customers

around the world know that they can rely

on Interfloor to provide the optimum

solution for underlay and flooring

accessories wherever they do business,’

says Tony Capon, Interfloor export

director.

Karndean Designflooring’s new

Designflooring German subsidiary, will

show its latest POS showroom concept.

Several new qualities from Lano

Carpets will be at Domotex including

Treasure; a luxurious cutpile consisting of

Perlana fibres made from 100% recycled

content. Three notable additions to

current collections include a woven

Venice Wilton design, Zen Heather

showcasing a two-tone finish and Heavy

Loop Bamboo joining the Bamboo

family, featuring 40% Bamboo content

mixed with soft polyamide. There are

also several colour updates.

Wools of New Zealand has increased

its stand giving greater exposure to its

partners. The stand will have four main

areas: the Laneve studio showing new

and existing Laneve ranges; the Styling

Studio showing WoNZ’s predictions for

2015 colours which will be shown in

cutpile and loop pile carpets; the

Innovation section and the nine partners.

The stand’s carpets will be a print made

by Halbmond inspired by the tiled floors

of Italy’s great villas and a three colour

100% wool loop pile Wilton produced by

New Franco Belge which is an abstract

mosaic frieze design.

There will be nine partners: Crucial

Trading will show its entire collection;

Brockway celebrates its 50th anniversary

with new concepts; Flock-Living launches

three flatweave ranges – Classics,

Contemporary and Retro; Cormar makes

its Domotex debut; Westex will launch

Exquisite, an 80/20 velvet Wilton in 60

colours and five colour-matching widths;

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Laminate company Balterio will use Domotex to introduce 110decors across 20 collections in different plank sizes and thicknesses.

Among them the Tradition Quattro collection will be upgradedwith six new decors and seven new decors are being added to theImpressio collection, complete with knots and cracks. A uniquefeature on Impressio is Panoramic Design: the decor opticallycontinues from one plank to another creating the illusion of anever-ending plank.

The show will also see the launch of the Quattro Vintage range in11 fashionable vintage style decors.

‘With True-to-Nature, the Balterio embossing-in-registertechnology, the laminate is hardly distinguishable from real woodand parquet. 3D-Wood technology further enhances this effect,’says Franky Terrijn, Balterior marketing director. ‘3D-Wood not onlyensures that the structure perfectly follows the underlying design,but also means that the decor shows depth thanks to varyingdegrees of gloss.’

The company will also introduce a number of new collectionsfeaturing Balterio’s PressXpress (PXP) click system, developed in-house offering quick installation. PressXpress (PXP) won theInnovation Award at Domotex in 2011.

‘We will also be visiting three new families in different countrieswho have installed Balterio laminate for the 2014 brochure andupdated website, which will be available from February,’ adds Terrijn.Visit: www.balterio.com

Balterio will debut more than 100 decors

Century maker

Tradition Quatrro Carbon Black

Impressio Boathouse Pine

Impressio Imperial Oak

PREVIEW


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ary Home returns this January with one of

the most comprehensive collections of

design-led interior accessories ever

presented at a UK trade event, according

to Ian Rudge, Home brand director.

‘Home is the fastest growing event of

its type in the UK. It has doubled in size

since launching two years ago,’ he says.

Now in its third year, Home has

become the go-to event for professionals

seeking the latest and best in interior

accessories and homeware, says Rudge.

Sitting alongside Top Drawer at Earl’s

Court, London, and at the beginning of

the trade show calendar, January will see

the largest Home, with more new

products, exhibitors and exclusive

launches than before. More than 80% of

the exhibitors aren’t exhibiting at any

other UK event this spring, he says.

From furniture and lighting to

wallpaper, soft furnishings, tableware

and accessories, Home presents high

quality design products from furniture

and lighting brands including Coach

House, Another Country, Assemblyroom,

Wayfarer Furniture, HemingwayDesign,

Seletti, Bloomingville, Garden Trading,

Grand Illusions, Latitude 22, Lozi, PR

Home, Broste, Parlane, 95%, Authentics

and in its first UK appearance in many

years, Artek.

Another Country, nominated for an Elle

Decoration British Design Award 2013,

has quickly established a loyal following

due to its reputation for contemporary

furniture and home accessories built to

last. The brand has a strong British

identity; the designs fit a British country

kitchen setting but are also heavily

influenced by Scandinavian and

Japanese woodwork. At Home, you can

expect to see its Series Three collection, a

range of beech oak furniture which is its

most functional to date. The collection is

characteristically unfussy and

hardworking yet also demonstrates

stylish flourishes such as soft rounded

corners and splashes of colour. It will also

showcase the Soft Series, working with

textile designer Ruth Duff. This collection

fuses complex patterns with a diverse

colour palette.

Lozi was founded in 2012 by Soroush

Pourhashemi, a graduate of Brunel

University with an MSc in Advanced

Engineering Design. Pourhashemi’s

passion for innovation and simplicity

underpins the brand ethos of Lozi, and

instructs all the pieces he creates

Spotlight

on designNow in its third year,

Home continues to grow

Above: Seletti

Right: Plumen

Below: Lozi

��

12—14JANUARY2014

REGISTER YOUR INTEREST AT

WWW.HOME-LONDON.NET

THE DEFINITIVEHOMEWARES ANDACCESSORIES EVENT

WWW.HOME-LONDON.NET

FURNITURE AND ACCESSORIES HAVE A NEW HOME

FOLLOW US @home_london

Co-located with Top Drawer & Craft

HemingwayDesign- G Plan/ Assemblyroom/ Coach House/ Artek/ Ella Doran/ Grand Illusions/ Another Country/ House Doctor/ Garden Trading/ PR Home/ Jonathan Adler/ Pad Home/ By Nord/ Broste/ Eightmood/ Ferm Living/ Seletti/ Scarlet & Argent/ L-Living and hundreds more

KITCHEN/DINING/INTERIOR ACCESSORIES/SOFT FURNISHINGS/LIGHTING/SMALL & OCCASIONAL FURNITURE/GARDEN ACCESSORIES

EARLSCOURT 2LONDON

PREVIEW


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ary as chief designer for the collection.

Lozi will be bringing a range of its

products to showcase at the event,

including bookcases, dining tables,

shelves and chests of drawers. Every item

is hand-crafted in its central London

workshop, combining modern

technologies with traditional

woodworking methods, to produce

pieces with a distinct character that no

factory-made piece can deliver.

Since 2012, Home has championed

British design talent, from the best

emergent designers to the more

established brands in the market. The

Homegrown section is a popular part of

the show: a dedicated space for new

British designers that ensures buyers will

be the first to catch the freshest talent

and hottest trends. The best home-

grown talent has been selected with a

commercial eye.

Among the companies in Homegrown

will be Assemblyroom, founded in 2010

by Peter and Cathy Wall. The duo have

spent several years working in

commercial interior design, which has

highlighted to them the fundamental

needs of their consumers. Creating

pieces that both exude style and deliver

comfort is the primary focus.

The Assemblyroom collection is

manufactured employing the best of

British craftsmanship using the highest

quality materials that have been selected

for their function, aesthetics and

durability. Some of the products

expected at the show are its Burgess

compact table, Finsbury armchair and

Hyde Stacking range – a collection of

colourful upholstered stools.

Visit: www.home-london.net

Top: PR Home

Above: Latitude 22

Right: Graham & Brown

Below: HemingwayDesign

Below right: Another Country

Experience how textile interior design reinvents itself. Meet

more big names, up-and-coming companies and creative

individuals than anywhere else in the world. And gain direct

access to a dynamic start to the season.

For information and tickets at advance sale prices visit:

[email protected], Tel. +44 (0) 14 83 48 39 83

Where next is now!

8 –11. 1. 2014

PREVIEW


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Science meets natureHeimtextil’s Trend Book panel has identified four key trends for 2014/2015

Progress! – Generate Collision! To accommodate the demand for unique, individualised products, designers

increasingly experiment with novel materials and technologies. Computer

algorithms and similar technologies facilitate the mass production of

customised items because, for example, panels of fabric can be printed

digitally without the design having to be repeated. Similarly, playful printing

and marking techniques enable uncontrolled artistic expression. Colours are

swiped over or drawn, dabbed or splattered on surfaces. Designers

experiment with ways to allow production processes to determine the look

and texture of the final product.

Progress! – Engineer Nature! New textile techniques

intertwine living systems

with biological and

texture technologies

copied from nature to form

novel fabrics. Designers technicise nature

by copying nature’s processes. This

innovative approximation of biology to

materiality goes hand in hand with new

responsibilities: designers are beginning

to rethink the consequences of modifying

their former lifestyles. Where the design

sector turns biology into a new medium for

creativity, scientists leverage the

complexity of living systems using

technical processes. A design trend that

explores the concept of creating natural

works using artificial means inspired by the

interaction of science and design.

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Revive! – Rejuvenate Craft! Designers work with recycled materials, conjuring up the concept of an

improvised lifestyle as a counterpoint to our technology-dominated society.

Uniformity is replaced by the collage look to stage the unexpected and

evoke alluring visual tension. Using the language of traditional craft

techniques such as embroidery, weaving or knitting, designers tell stories

about their lives. The revival of craftsmanship gives rise to a wealth of

textures.

Visit: http://heimtextil.messefrankfurt.com

Revive! – Exalt Purity! As a response to mass production, the interest in objects that have

personalities and are accompanied by stories is increasing. In the quest for

meaning, this movement honours natural materials by embracing their

imperfections and highlighting their origins deliberately. The results are

primitive yet modern aesthetics. Wild and coarse nature with its

unadulterated colours, textures and shapes acts as the generator of ideas. In

this way, designers focus on the humble, the pure, the unadorned. Pristine,

untreated materials are used, and resource-saving production processes and

the longevity of products define the main criteria. Animism, essentialism,

minimalism and reductionism prove to be the decisive trends.

Bedroom Furniture : Beds : Gilt Mirrors : Dressers : Desks : Occasional Furniture : Dining FurnitureMahogany Furniture : Tables : Upholstery : Consoles : Bedroom Linen : Outdoor Furniture

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throughout the UK and Ireland

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t: 0044 (0)28 3885 1509e: [email protected]: www.derrys.com

furniture for life

Glamorous textures and sophisticated

colour schemes are the basis of our

French inspired furniture ranges.

Combining form and functionality,

these pieces add a romantic flourish

to any room setting. The combination

of look, feel and styling complete the

fresh and contemporary aesthetic.

Whether an ornate or understated

look is required, the range of inspired

seating from Derry’s will create a

setting from truly rustic to romantic

chic for any room in the home.

VISIT US AT HALL 3STAND M10

PREVIEW


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LondoncallingPlans are being put in place for the

event’s second show in the capital

With London being one of the design retail capitals of the

world, May Design Series is timed to reach an exclusive set of

London-based retailers who are often time poor, providing

them with the opportunity to view new products and curated

collections.

Andrew Vaughan, May Design Series event director, says: ‘May

Design Series has been cleverly positioned at the end of the

international show cycle to present shop-ready collections that

retailers can buy – making their jobs much easier. The show

brings a full spectrum of inspirational exhibitors and market

leaders together, providing access to the best in British and

international design all in one London location.’

He says organiser UBM is working hard to build on the

success of the launch show and increase the number of

quality retailers that attend by providing greater networking

opportunities and packages.

‘The show marks a response to industry change and demand

and, put simply, we are now better equipped to offer visitors a

broader solution to their lifestyle needs,’ he explains.

Vaughan says MDS has moved the traditional trade event

model forward and made the experience for visitors and

exhibitors both enjoyable and profitable.

‘I think the team delivered one of the best shows possible

with impeccable navigation, great design function and, perhaps

most importantly, a show that is thoroughly commercially

minded with plenty of business being done at the event and

ample more built on the relationships since,’ he says.

According to Vaughan, MDS, which combines the Interiors

LDN, kbb LDN, DX and ARC shows, signals a shift in the industry

where there is a desire for bold, new, intelligent thinking

wrapped-up in a commercially focused event.

‘We have strong ambitions for MDS and part of this will be

improving and developing the show to fulfil longer-term

strategy and goals. For example, we want to achieve significant

growth in each represented product to keep delivering return

on investment for both our visitors and exhibitors,’ he says.

‘The key to our success has been the ability to satiate the

response from those companies diversifying in the market and

we are keen, now more than ever, to adapt to this as it happens.

It’s all part of MDS’s unique charm,’ adds Vaughan.

Visit: www.maydesignseries.com

MDS combines four

shows, includes curated

areas and is timed to

appeal to busy retailers

Organised by

Be a part of it in 2014

Call Joel Butler on

+44 (0)20 7921 8712 or

email [email protected]

www.maydesignseries.com

May Design Series returns toExCeL on 18-20 May 2014

The fresh, intelligent, commercially

focused event for the architecture

and design community, attracts over

10,000 contract & retail buyers.

Hitch Mylius, KKDC, Crosswater,

Poggenpohl, Collección Alexandra,

and SITS will be there amongst over

200 exhibitors.

London’sCommercial Design Exhibition

Featuring:

May Design Series18-20 May 2014 London ExCeL

PREVIEW


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New twistThe 2014 event will see changes

More than 1,100 companies from 50 countries will be on show

at IMM Cologne next month, and the show will see several

changes.

There will be an enlarged Pure design area with new formats

Pure Elegance and Pure One-Design Injection. The traditional

core of Pure and starting point of the Design Course remains in

hall 11. From there visitors are guided to hall 3.2, the home of

Pure Editions. The next stop is Pure Village in hall 2.2 with

unconventional brand and product stagings of design oriented

premium exhibitors. Pure Elegance – an exclusive range of

luxury and high quality products – will also be in hall 2.2. It will

also be the location of Das Haus, this year created by Danish

designer Louise Campbell.

Another new format can be found in hall 1. Pure One-Design

Injection is where young talents and selected participants of

the international design competition (D3) contest present

innovative ideas and interior design concepts – and transform

the hall into a creative idea laboratory.

With holistic living concepts becoming an increasingly

attractive sales catalyst, Living Interiors, the event for

bathrooms, flooring, wallcoverings and lighting, will focus on

bringing furniture together to a harmonious interior design

concept.

Due to the high demand of innovative sleeping concepts,

the segment Sleep, hosting modern sleeping comfort in hall 9,

will be extended to hall 5.2. This allows the presentation of

furniture and accessories that transform bedrooms into

recreation areas.

From the bed to a multifunctional sofa: Comfort, the world of

upholstery, invites visitors to halls 6 and 10.2 to relax and test.

Classic setups with modern stylish aesthetics and high quality

are located in hall 5.1 and 10.1.

Smart, the segment for young lifestyle, is in halls 7 and 8.

Global Lifestyles – another new segment – will be launched at

halls 2.1, 3.1 and 4.1.

Visit: www.immcologne.de

Bretz

Home

Himolla

REVIEW


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Buying timeRetailers were keen to place orders

The Brussels Furniture Fair attracted 300

exhibitors from 3-6 November, and

although the number of visitors fell

fractionally to 19,713, exhibitors reported

that retailers were keen to place orders

and many increased sales on 2012. UK

visitors rose by 12% to 556 with

exhibitors reporting extremely positive

reactions and results.

In the show’s Balthazar awards, the

2013 Best of Belgium award was won by

Kreamat for its Sparta model, designed

by Studio Segers. The bed is put in a

broader context, with lots of functional

ways of personalising it.

The Country Today Balthazar, for a

piece of furniture that is able to set a

rustic trend in a contemporary lifestyle,

went to Kluskens for its Tense table: a

super-slender solid wood table.

LS Bedding won the Most Green award

for its Circulaire bed. This concept was

devised on the basis of the cradle-to-

cradle philosophy, and is an example of

far-reaching cooperation between firms.

At the end of its useful life each bed can

be either composted – the bio range – or

recycled (the techno range).

The Balthazar for the Most Innovative

went to Mathy by Bols for Fusion

designed by David Enthoven. The eco

design for bedroom furniture in MDF

and aluminium was also founded on

a process of cradle-to-cradle thinking.

The metal connecting parts are kept to

a minimum, and the thin 4 mm

aluminium extrusion was designed

specially to provide sufficient stability

and strength.

Natuzzi’s Re-Vive recliner range made

its European debut at the show.

Designed and engineered in New

Zealand by Formway Design Studio, the

three models have no buttons or levers

and use responsive reclining with a

weight compensating mechanism to

provide a natural reclining motion. It will

be launched in March.

Next year’s event will run from 2-5

November.

Visit: www.furniturefairbrussels.be

Natuzzi’s Re-Vive Kreamat’s Sparta

LS Bedding’s Circulaire Kluskens’ Tense Mathy by Bols’ Fusion

REVIEW


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Down the aislesGreendale’s suppliers attended the

buying group’s annual show in Solihull

Mr Tomkinson featured its new Gemstone Saxony display,

which shows six North American Saxonies, in a variety of

textures, weights and colours.

Visit: www.mrtomkinson.co.uk

��

‘Many visitors commented that the new Sensation range was their top seller,

which is a great achievement. I am sure that over the next 12 months the

new extended Sensation family will continue to win the hearts and minds of

Greendale retailers,’ says David Judge, Cormar md.

Visit: www.cormarcarpets.co.uk

Interfloor presented several of its flagship underlays such as Tredaire

Colours Red and Sensation, and Duralay Timbermate Excel and Kensington

Deluxe. Also featured were the unique Stikatak SpeedCatt creasing and

tucking tool and a new knee kicker and tack hammer. The latest Stikatak

metals boards were profiled, as was the latest Underlay Selection Guide.

Tel: 01706 238 810

Adam Carpets

unveiled two

ranges: Revelation

and La Dolce Vita.

Both ranges drew

interest and are

due to be launched

shortly. It also

highlighted its

iconic Fine

Worcester Twist

range which has

recently been

coordinated with

the Farrow & Ball

paint colourbank.

Pictured is FW113

Mitton Mouse with

229 Elephants

Breath paint.

Tel: 01562 822 247

‘The annual

Greendale event is

always something

that we enjoy. We

were further

honoured by being

awarded Supplier of

the Year for the first

time. We aim to not

only live up to this,

but to also ensure

that we maintain

and enhance

service to our

Independent

retailers ongoing,’

says Phil Hartley,

Edel Telenzo

Carpets chief

executive.

Tel: 01422 374 417

Westco used the

show to

demonstrate its

wide range of

laminate, cork

flooring, vinyl,

wood parquet and

carpet tiles.

Tel: 029 2037 6700

Unique, Antique, ClassicalChinese & Tibetan Furniture

Showroom: Brook Business ParkBrookway, Ivyhouse Lane

Hastings, E. Sussex, TN35 4NN01424 719800 / 07446 045587

www.redcabinetcompany.com

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REVIEW


Gre

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Anglo Recyclingshowed its range offlooring made fromrecycled fibres,including theRecoWool, FREndurance, Polymer-Felt and Felt-Rubbercombinationunderlays. RecoWooluses carpet off-cutsthat wouldotherwise have goneto landfil. Tel: 01706 853 513

JHS’s new Manuscript,Commodore andImpressions are allproduced on a scrollmachine with arandom formatdesign. These50cmx100cm tiles canbe laid broadloom,herringbone, brickbond and in a numberof other interestingways. Installation ofthe larger tiles cantake less time thantraditional 50x50cmstiles. Tel: 01827 831 400

WhitestoneWeavers/Hugh Mackayspotlighted four newranges at the show, withthe wool loop rangesValencia and Lumley Loop(pictured) joined by twoadditions to their growingHasslefree Collection,Luxury and LuxuryHeathers. Tel: 01429 892 555

Axminster’s standfeatured its relaunchedAxfelt premium underlayand the Devonia, SimplyNatural and MoorlandHeathers carpet ranges.It also unveiled itsupdated Ready to Weaveportfolio designed withhospitality businessesand boutique hotels inmind. Tel: 01297 32244

Ryalux showcased its Ultimate 18 velvet range. ‘Ultimate 18 is a true pinpointvelvet, and has an almost billiard table finish. Made from New Zealand wool, wecan reproduce lighter, more delicate shades, which cannot be achieved withother wools,’ says Scott Lea, Ryalux North East sales representative. Tel: 0161 762 3030

Carpet & Flooring hasgrown into one of thelargest distributors offloorcovering products -stocking and distributingproducts from Europe’sleading manufacturers, aswell as its own domesticand contractfloorcovering brandsVanguard Carpets andCFS Carpets. Tel: 01527 511 860.

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Carpet Cushion PaperDensity: 100 kgm3

Top: Printed Crepe PaperBottom: Plain Spunbond PolyesterThickness: 9mm & 11mmApplication: General Domestic/ Light Commercial

Air Cushion SpunbondDensity: 100 kgm3

Top: Printed Spunbonded PolyesterBottom: Plain Spunbonded PolyesterThickness: 9mm & 11mmApplication: General Domestic/ Light Commercial

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Top: Printed White Crepe PaperBottom: Plain Spunbonded PolyesterThickness: 11mmApplication: Luxury Domestic & Commercial

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the brand leader

interiors monthly december 2013

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