International Congress and Convention Association

ABC of ICCA

María José Alvez

LATIN AMERICAN ICCRM

Curitiba, Brazil

19-21 June 2005

iccaworld.com

Content

1. Introduction

2. Opportunities : 1. Business, 2. Education3. Networking4. Promotion

3. The ICCRM:1. Benefits2. Structure

iccaworld.com

iccaworld.com

What is ICCA?

• International Congress & Convention Association,

• Founded in 1963.

• World’s leading organisation representing suppliers to the global meetings and events market.

• Membership of almost 700 companies in 80 countries

• A unique network of professionals with the common aim of maximising business opportunities and raising standards in the organising of meetings, incentives, conventions and exhibitions.

1. Introduction

"ICCA is the global community for themeetings industry, enabling its members togenerate and maintain significantcompetitive advantage."

iccaworld.com

1. Introduction

Mission Statement

ICCA's working philosophy

"Fast, simple, needs-based, flexible."

ICCA is committed to providing business advantages for all its members:

• Minimal bureaucracy.

• Anticipation of market threats &Opportunities.

• Listening to the real, individual needs of members.

iccaworld.com

1. Introduction

Global membership and service

ICCA Head Office: Amsterdam, The Netherlands

Asia Pacific Office: Kuala Lumpur, Malaysia

Latin America Office: Montevideo, Uruguay

North America Office: New Jersey, USA

iccaworld.com

1. Introduction

ICCA covers all supplier segments tothe international meetings industry

A - Travel agents/DMC'sB - Airlines & AlliancesC - Professional Congress Organisers (PCO's)D - CVB's and Tourist BoardsE - Meeting Information & Technical SpecialistsF - Meetings HotelsG - Congress, Convention & Exhibition Centres

Each category has an elected seat on the ICCA Board of Directors

iccaworld.com

1. Introduction

  

Mr. Christian MutschlechnerPresidentAustria

Mr. Leigh Harry1st Vice President

Australia

Mr. Lars Christensen2nd Vice President

Denmark

Mr. Eduardo Sanovicz3rd Vice President

Brazil

Ms. Tuula LindbergImmediate Past President

Finland

Mr. Fernando BetanzosMemberMexico

Ms. Margarete GamaufMemberAustria

Mr. Jurriaen SleijsterMember

Switzerland

Mrs. Anne Wallin RodvenMemberNorway

Mr. Lutz VogtMemberGermany

Mr. Tom HultonMember

United Kingdom

Mr. Arnaldo NardoneMemberUruguay

Mr. Martin SirkChief Executive Officer

The Netherlands

iccaworld.com

Board of Directors

Focus on business

• Leading data source international association meetings market. 

• ICCA Intelligence 

• Face-to-face client contact.

• IMEX & EIBTM other tradeshows.

• Client-supplier workshops

 

iccaworld.com

1. Introduction

Content

1. Introduction

2. Opportunities : 1. Business, 2. Education3. Networking4. Promotion

3. The ICCRM:1. Benefits2. Structure

iccaworld.com

How can ICCA lead you to more business?

1. Business Opportunities2. Education3. Networking5. Joint Promotion

2. Oportunities

2.1. Business Opportunities

ICCA assists members in identifying business leads and opening up direct lines of communication with potential clients:

2. Opportunities

iccaworld.com

•ICCA Data•Associations Database Online•Hot Leads•Key Contacts•Meetings Statistics

How can ICCA lead you to more business?

1. Business Opportunities2. Education3. Networking5. Joint Promotion

2. Oportunities

iccaworld.com

2.2. Education

Focus on business oriented education, with both peer-to-peer and outside expert input:

• ICCA Congress (high level strategic and marketing/sales)

• ICCRM (Europe, Asia & Latin America).

• ICCA Data workshops

• Association Expert Seminar

• CMP, Le Cordon Blue

• Forum For Young Professionals

iccaworld.com

2. Oportunities

2.2. Education

ICCA General Assembly & CongressICCA's most important annual event:

2004 Cape Town, South Africa2005 Montevideo, Uruguay 2006 Rhodes, Greece2007 Asia2008 Americas2009 Europe

iccaworld.com

2. Oportunities

2.2. Education

Networking: the Art of Communication between Suppliers & Clients

iccaworld.com

2. Oportunities

LACIME 2005 Sao Paulo, Brazil,

Thursday June 23 - 12:30 a 15:30 hs.

Transamerica Expo Center –

Room 1-Mezzanine

How can ICCA lead you to more business?

1. Business Opportunities2. Education3. Networking5. Joint Promotion

2. Oportunities

2.3. Networking

• High level networking on a global scale. 

• ICCA members share expertise and experience and business leads - a unique model amongst international associations in our industry.

• Members Update (Online) – ICCA’s monthly newsletter keeping you in touch with the Association and its members

iccaworld.com

2. Oportunities

How can ICCA lead you to more business?

1. Business Opportunities2. Education3. Networking5. Joint Promotion

2. Oportunities

2.4. Promotion

• Quality benchmark.

• Clients contact though evets.

• Membership Directory • ICCA Intelligence.

iccaworld.com

2. Oportunities

Content

1. Introduction

2. Opportunities : 1. Business, 2. Education3. Networking4. Promotion

3. The ICCRM:1. Benefits2. Structure

iccaworld.com

• Collect valuable sales leads.

• Meet clients.

• Learn all about ICCA DATA products and the Internet.

• Be educated on many marketing & research related topics.

• Exchange research/marketing specialist questions and ideas and create your own network of colleagues.

iccaworld.com

3. The ICCRM

3.1. Benefits

iccaworld.com

3. The ICCRM

3.2. Structure

Sunday 19 June

• Icca Data Workshop I and II.

Speaker: Ms. Donatella Pace, ICCA DATA Researcher, ICCA.The Netherlands.

• Wellcome Reception

iccaworld.com

3. The ICCRM

3.2. Structure Monday 20 June:

• ABC of ICCA

Speaker: Mría José Alvez, Manager ICCA Latin American Office. Uruguay

• Set your Target for the International Meetings Market.

Speaker: Ms. Vaniza Schuler, Events Manager, EMBRATUR. Brazil

• IT Services and Solutions for the Meetings Industry.

Speaker Marcelo Tannus, Director of EdN Soluciones en TIC. Uruguay.

• Turn Local Research into International Success.

Speaker: Julio Urban, Director Idealiza Eventos. Brazil.

iccaworld.com

3. The ICCRM

3.2. Structure Monday 20 June Continued:

• Destination Partnership. A waste of time?

Speaker: TBD

• Business Ideas Exchange.

Moderator: Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands.

• How to Research and Approach Medical Clients. Get the Recipie !

Spaker: Dr. Marcelo Bendhack, President of UROLA, Uro Oncology Latin American Association. Brazil.

• Turning Soar Feets into Leads at Trade Shows.

Speaker: Mr. Arnaldo Nardone, Marketing Sales & Con_

ventions Director, Radisson Montevideo. Uruguay.

iccaworld.com

3. The ICCRM

3.2. Structure Tuesday 21 June.

• Client Supplier Communication

Pannel: Dr. Marcelo Bendhack, President of UROLA. BR.

Dr. Ruddy C. Facci, Vice President of ICOH. BR.

Dr. Luiz Pereira Ramos, Chemestry Dept. Federal

University of Parana. BR.

Moderator: Sr. Julio Urban, Director Idealiza Eventos. BR.

• Closing Session

Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands.

ICCA's working philosophy

"ICCA is an enabler“

We cannot "give" business to members, but we can provide the means and the

opportunities to win business. 

Active members who use all of ICCA's services have most to gain.

iccaworld.com

iccaworld.com

Welcome to the ICCRM

Enjoy it !

ICCA

The International Congress & Convention Association &The ICCA Latin American Office 

Thank you for your attention !

María José Alvez Daniela BobbaManager Latin America Research and Admin. Officer

ICCA Latin American Office, Uruguay

iccaworld.com

ICCA

The International Congress & Convention Association &The ICCA Latin American Office 

Thank you for your attention !

Marianne Korten, Donatella Pace, Manager Education and Training, ICCA DATA Researcher,

ICCA Head Office. The Netherlands.

iccaworld.com