INTERNATIONAL PORTFOLIO2019

INTERNATIONAL PORTFOLIO2019

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THE WORLD’S LEADING STUDENT PLATFORM

IDP connect receives 44 million visits from prospective international

students each year. Our network of local-language sites simplify

international study by providing unparalleled support and

guidance throughout a student’s research journey.

These platforms aim to inspire, inform and match our students with

a study option that is right for them.

Our innovative solutions use key criteria such as courses

preference, current qualification, budget and IELTS score to match

students with the perfect institution.

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INSPIRING CONTENT THAT RESONATES

With a focus on immersive video content, the IDP connect Content

Hub allows universities to showcase the stories, successes and

innovations that resonate with prospective students.

• With a focus on immersive video content, the IDP connect

Content Hub allows universities to showcase the stories,

successes and innovations that resonate with prospective

students.

• Promote market-specific, translated content to students across

12 Hotcourses sites

• Host international student-specific content on the Complete

University Guide

• Drive highly-engaged web traffic and enquiries are to the

institution to begin conversion to enrolment.

ROI Metrics:

Web traffic, email enquiries, Enrolment Matching Tool

Option

Annual content hub subscription: £25,000 (+ VAT if applicable)

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EXCLUSIVE ACCESS TO OUR PARTNER NETWORK

To ensure our brands continually engage with and influence

students, IDP connect has developed global education

partnerships and a social media presence of over 2 million

followers.

For the first time, the IDP connect Content Hub enables our

partners to leverage this network to deliver university content

free-of-charge across:

• Our regional Facebook, Weibo and VK accounts

• Country-specific TV and newspaper partnerships

• Hotcourses’ international sites and the Complete University

Guide

Option

Available exclusively to all Content Hub partners

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INSIGHT INTO PROSPECTIVE STUDENT DEMAND

Tracking the search behaviour of international students on IDP

connect platforms allows our university partners to understand

prospective student demand through our industry-leading Insights

tool.

This allows institutions to:

• Understand the real-time impact of global policy decisions in a

rapidly changing market

• Identify areas of opportunity by monitoring demand for

competing institutions

• Make agile, data-led decisions on portfolio planning, marketing

and in-country activity

Option

Annual international Insights licence: £10,000 (+ VAT if applicable)

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DATA-DRIVEN RETARGETING CAMPAIGNS (targeted by region, subject and competitor)

Powered by the unique data of our Insights tool, our Insights Led

Retargeting campaigns allow institutions to target users based on

demand in real-time.

First, we leverage our global audience of 44 million users to

identify a bespoke audience segment based on university

recruitment objectives, location of demand and competing

institutions.

We then deliver high-impact display inventory to these students

across the web, driving engagement and enquiries from key

markets at key times.

ROI metrics:

Specific goal-conversions measured through pixel-tracking

Option

2 million display impressions: £20,000 (+ VAT if applicable)

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INFLUENCE OUR DATABASE OF REGISTERED USERS

When students register to our sites they volunteer key information

on their study preferences.

Our email marketing campaigns allow our partners to reach

students in local language according to study level, subject,

location and potential year-of-entry.

We can even reach users based on the type of institution they

have already enquired to, ensuring key messaging is sent to the

right audience, making these campaigns ideal for highlighting key

courses or driving late applications.

ROI metrics:

Open and click-through rate, traffic analysis through Google

Analytics

Option

Email to 5,000 users: £4,500 (+ VAT if applicable)

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REACH STUDENTS AS THEY SEARCH

Deliver high-impact display inventory at key times to boost

recruitment for key courses.

Targeting can be structured by subject, study level and location,

enabling institutions to increase brand presence during critical

recruitment periods and differentiate from competing institutions.

ROI metrics:

Clicks, traffic analysis through Google Analytics

Option

200,000 onsite display impressions: £3,000 (+ VAT if applicable)

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RETURN ON INVESTMENT

Ensuring our campaigns lead to demonstrable return on investment

is at the core of everything we do. We do this in the following ways:

• Onsite metrics – Analyse and track content views and enquiries

at any time

• Google Analytics – Measure the key actions students undertake

on your site as a result of a Hotcourses campaign

• CRM integration – Work with Hotcourses to ensure leads are

uploaded to your CRM in a timely manner to ensure optimum

student experience

• Enrolment Matching Tool – Understand how IDP connect

campaigns have contributed to applications and enrolments

with our easy-to-use tool.

GET IN TOUCH

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Call us:

020 7384 6000

Email us:

ukclientpartnerships@idp-connect.com

Across the web

www.idp-connect.com