internet summit: crowdsourcing online video
DESCRIPTION
You don't need a Super Bowl ad or Danica Patrick to successfully crowd source creative advertising content. This presentation was delivered at Internet Summit 2010 in the Online Video session and shares successful case studies and best practices from Zooppa.com, the world leader in creative crowdsourcing.TRANSCRIPT
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
Crowdsourcing Online Video:How to Do it Successfully Without a
Super Bowl Ad or Danica Patrick
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
TMZ and JEvans:A Love Story
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
Two Types of Viral Outbreaks:Traditional (One to Many) &
Memetic (Peer to Peer)
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
Universal Studios:King Kong’s Return to Hollywood
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
The ROI:So You Don’t Get Fired
• 125 Original Videos
• 9 Selected for
National Broadcast
• $52,000 Investment
• 110 Original Videos
• 10 Selected for a
Custom Microsite
• $35,000 Investment
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
Best Practices:Platforms, Not Features
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
Best Practices:Open-ended and Personal
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
Best Practices:Engage. No Really, Engage.
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
Best Practices:Embrace It, Baby.
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: [email protected]
For More Information
CrowdsourcingCreativeContentZOOPPA
http://zooppa.comOnlineVideoResearch
TheEmergingMediaResearchCouncilhttp://theEMRC.com
InnovationinCreativityArikAbel’sBlog
http://arikabel.com