introducingpersuasionapi20111104
TRANSCRIPT
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Intr ducing
as seen in
Arjan Haring, Cofounder PersuasionAPI, 4th of October
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The New Brave World of Persuasion Profiling
“new work by Maurits Kapteinand Dean Eckles, doctoral students in communications at Stanford University” shows
“Retailers could not only personalize which products are shown, they could personalize the way they’re pitched, too.”
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All websites run better* with PersuasionAPI
Persuasive websites deliver better resultsPeople respond better to a persuasive sales pitch
Adaptive persuasive websites deliver even better resultsEveryone responds to a different sales pitch
* Our recent data on pilot websites indicates at least 16% better
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Persuasion is the new usability
Adapted from:
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Our recent data on pilot websites indicates at least 16% better
Adaptive persuasive websites continuously outperform their non-adaptive counterparts
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Social Proof Scarcity
Commitment & Consistency Authority
I haLiking Reciprocity
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Cialdini’s 6 Persuasion Principles
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Persuasion Pr filingCustomer
XYZ on You
r Websit
e
Learning Algorithm Suggestion EngineAuthority 1 ... ... 6Social Proof 1 1 ... Customer XYZ ... 23Scarcity 1 ... ... 9… ... ... ...
HT @foverbeek
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Real time Persuasion
Taxonomy
Scarcity
Social proof
Authority
…
Persuasive Design
Persuasion Profiling
Source: @haijeson
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After: Optimized sales pitch stays with individual at different stages of the funnel
Individual XYZ is a sucker for Expert Opinions (Authority)
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Our planning
February2011
September2011
January2012
Development & partner testing Beta cycle Launch