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INVESTMENT OPPORTUNITIES IN THE LONDON BOROUGH OF BROMLEY FACT FILE: VITAL STATISTICS LONDON’S BIGGEST, LEAFIEST BOROUGH 12 DEVELOPMENT SITES IN BROMLEY TOWN CENTRE PLATINUM DOZEN BIGGIN HILL AIRPORT BECKENHAM ORPINGTON Invest Bromley

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Investment opportunities in the London Borough of Bromley

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  • iinvestment o

    pportunities in the Lo

    ndon Bo

    rough o

    f Brom

    LeyInvestBrom

    leyaut

    umn

    2011

    www.investBromLey.com

    investment opportunities in the London Borough of BromLey

    Fact File: vital statisticslondons biggest, leaFiest borough

    12 development sites in bromley town centre

    platinum dozen

    Biggin Hill AirportBeckenHAmorpington

    Invest Bromley

    London Borough of BromLeytown centre manager and Business support civic centrestockwell closeBromley Br1 3uh020 8313 [email protected]/business

    cathedraL groupJames Bishophead of new Businesscathedral group plcst thomass churchst thomas streetLondon se1 9ry020 7939 [email protected]

    asprey homesBruce walker honorary chairmanasprey homes Limited mega housecrest view drive petts wood, orpingtonKent, Br5 1Bytelephone: 01689 [email protected]

    ward homes paul dawsonLand managerward homesweald house88 main roadsundridge Kent tn14 6er01959 568 [email protected]

    affinity suttonLisa Louishead of external communicationsaffinity suttonLevel 66 more London placetooley streetLondon se1 2da0300 100 [email protected]

    gLadeshoward oldstein general managerthe gladeshigh street Bromley Br1 1dndirect Line 020 8249 4343switchboard 020 8313 9292 [email protected] www.theglades.uk.com

    peLLingsdonald proudhead of Business developmentpellings LLp24 widmore roadBromley Br1 1ryt: 020 8460 9114e: [email protected] www.pellings.co.uk

    Key partners in BromLeys deveLopment:

  • Invest Bromley

    Editor: Siobhn Crozier dEsignErs: Allan Sommerville, Gene Cornelius, Katrin Smejkal, Smallfury Designs contributors: Sarah Herbert, David GrayProduction Editor: Rachael Schofield hEad of businEss dEvEloPmEnt: Paul Gussar officE managEr: Sue Maparamanaging dirEctor: Toby FoximagEs: London Borough of Bromley, London Biggin Hill Airport, The Glades, Studio Egret West, Network Rail, Southeastern Railways, Bromley Mytime, Frontrow Productions - David Fernandes, Cathedral Group

    PrintEd by: Tradewinds

    PublishEd by:

    Lower Ground Floor, 189 Lavender Hill, London SW11 5TB T: 020 7978 6840 F: 020 7681 3468 Subscriptions and feedback: go to www.investbromley.com

    3Fox International Limited 2011. All material is strictly copyright and all rights are reserved. Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden. The greatest care has been taken to ensure accuracy of information in this magazine at the time of going to press, but we accept no responsibility for omissions or errors. The views expressed in this magazine are notnecessarily those of 3Fox International Limited.

    Enfield

    BarnetHarrow

    EalingHillingdon

    Hounslow

    Richmond

    Kingston

    Brent Camden

    Haringey

    IslingtonHackney

    WalthamForest Redbridge

    Barking &Dagenham

    Bexley

    BROMLEY

    Newham

    Greenwich

    Croydon

    Lewisham

    Tower HamletsCity

    Southwark

    WestminsterK&C

    LambethWandsworth

    Sutton

    Merton

    H&F

    Havering

    well connected bromley

    Bromley is

    51 24 025.2N00 01 015.6E

    Bromley South

    Bromley North Shortlands

    Beckenham Junction

    New Beckenham

    Kent House

    Clock House

    Elmers End

    Eden Park

    Elmstead Woods

    West Wickham

    Hayes

    Bickley

    Chislehurst

    Petts Wood

    Orpington

    Biggin Hill AirportDowne

    CudhamBiggin Hill

    locksbottom

    HayesWest Wickham

    Petts Wood

    Beckenham

    Chislehurst

    Penge

    Bromley

    Bromley is a borough with a long history of successful business and a major contributor to growth in South London. The wealth of talent in Bromley is impressive Thorsten Seeger Regional business director, Barclays

    invest bromley Autumn 2011 23

    Retail 3 town centres: Bromley, Beckenham and Orpington. Bromley town centre over 700 retail, commercial and leisure businesses and 20,000 jobs The Glades is one of the largest shopping centres in the region. Over 70% of visitors in aBC1 social grade.

    essential Bromley:Business

    There are over 12,000 VAT registered businesses in Bromley and the majority of local businesses are small companies with fewer than nine employees.

    Bromleys strongest employment sectors are business services, financial intermediation, construction, retailing and wholesale distribution.

    transport

    26 stations in BromleyConnections to Blackfriars, Charing Cross, Dover, Lewisham, London Bridge, Victoria, Waterloo

    Journey times in minutes Bromley Bromley South NorthBlackfriars 24 33London Bridge 36 26Victoria 16 29Waterloo 35 34

    A21 direct link to M25 and Greenwich and Lewisham

    A20 links to M20, leading to Folkestone and Dover

    Trams link Beckenham to Croydon, Merton, Sutton and Wimbledon

    45 minutes drive to Gatwick airport Heathrow airport is 60 minutes

    Bromleys Biggin Hill airport specialises in executive aircraft handling and group charter flights

    Housing

    76% of local homes areowner-occupiedPrices in 2011 are 82.1% of the average across the London region

    Land Registry property prices (May 2011)

    All homes 283,208Detached 558,964Semi-detached 313,798Terraced 249,899Flats/Maisonettes 199,516

    education

    175 nurseries in Bromley74 primary schools17 secondary schools15 primary schools currently rated outstanding by Ofsted

    Bromleys high performing secondary schools(% achieving 5 GCSE A* in 2010 national average is 53.4%) Type GCSE A* (pupils) score

    St Olaves & St Saviours (Boys) Voluntary aided (957) 100%

    Newstead Wood (Girls) Foundation (987) 100%

    Bromley High (Girls) Independent (891) 100%

    Bishop Challoner (Mixed) Independent (425) 89%

    Farringtons (Mixed) Independent (519) 83%

    Langley Park (Boys) Foundation (1681) 79%

    Langley Park (Girls) Foundation (1622) 78%

    Hayes (Mixed) Foundation (1628) 77%

    Ravens Wood (Boys) Foundation (1508) 76%

    Bullers Wood (Girls) Foundation (1439) 73%

    02

  • invest bromley autumn 2011 03

    04 IntroducIng bromley leafy bromleys town centre is rated among londons busiest retail destinations. development plans under way will see it realise its full potential.

    10 town centre projects A summary of the main development opportunities in bromley town centre: whats happening, whos involved and what the schemes will deliver.

    13 mAp town centre projects opportunity sites what is planned and where they are.

    20 elsewhere In bromley projects around the borough: biggin hill, orpington and beckenham.

    22 mArkets Facts and figures on housing, education and market-related topics.

    24 contActs movers and shakers the main development partners who are transforming bromley.

    contentsissue one/autumn 2011

    10

    essential Bromley:tHe facts

    Bromley has more green space than any London borough, with 11 golf courses and six sites of special scientific interest among 150 parks and woodlands. High Elms Country Park alone has over 100 hectares of countryside.

    Bromleys crime rate is one of the lowest in the capital. It compares favourably with the national average, providing a safe environment for residents and employees of Bromleys businesses.

    With 26 rail stations, Bromleys excellent transport links to London include Victoria, Waterloo, London Bridge and Charing Cross. South coast links provide access to a wide pool of skilled labour.

    St Mary Cray

    Orpington

    St Mary Cray

    Bromley is a great place to do business. Its great transport links, combined with good shopping and leisure facilities, makes it easier to attract and retain key employees. Bromley has a diverse mix of businesses of all sizes and sectors it is an ideal place for us to do business and service our clients throughout south-east London and Kent. Adrian Hollands Managing partner, Baker Tilly

    20

  • Capitals newopportunityWith plans for greatly enhanced leisure and shopping facilities, Londons eighth largest retail centre will move up in the rankings, when developers set to work on 12 prime sites in Bromleys town centre

    IntroducIng Bromley

  • invest bromley Autumn 2011 05

    Pause beneath the arching portal of The Glades shopping centre. Youll see local residents teeming along Bromley High Street, the London boroughs main retail artery. Trade remains a Bromley tradition, even in constrained economic times.

    Alternatively, enjoy a quiet coffee by the old market square. Bromleys original settlement was first granted a market charter in 1205. Over 800 years later, this London boroughs economy, driven by its town centre, merits comparison with cities in their own right, such as Southampton, Oxford and Norwich.

    For instance, an average of 17 million shopping journeys are made to The Glades each year. Over 1.3 million people now live within Bromleys immediate road and rail catchment area. Many Bromley residents belong to relatively affluent households enjoying an average household income of just over 43,000. Bromley also has an unemployment rate of 2.8%, significantly lower than the national average.

    Bromley town centre has always been an attractive place to do business, as its so well connected to London and to the countryside, says Councillor Stephen Carr, Bromley Councils leader. People in the borough enjoy a family lifestyle, with high-performing schools, green spaces, low council tax and high house prices.

    Three quarters of Bromleys 130,000

    households are owner-occupiers; the third highest in London. Bromleys borough-wide population is forecast to grow to 307,000 living in 136,000 households by 2020. Bromley hosts 18,000 self-employed residents and over 12,000 VAT registered businesses. Its no wonder the development community is showing great interest in our plans for Bromley town centre, says Carr.

    The town centre, sitting prominently on a ridge overlooking a verdant south-east London and north Kent landscape, includes 1.24 million square feet of retail space served by 21 bus routes and two rail stations. The current cultural and leisure offer includes two theatres, the Pavilion Leisure Centre, the Empire Cinema and over 40 bars, cafes and restaurants. The historic Charter and main town markets bustle regularly with farmers and continental markets.

    To maintain and enhance the centres competitive position, the council recognises that it is vitally important to invest in and improve the centres

    facilities, infrastructure and retail offer. In the face of increased opposition

    from nearby centres, it is vital that we continue to invest and thats why were sending a strong signal to the development and investment communities, with our planned approach to future development in the town, says Carr.

    ThaT signal contains a clear message. The phased development of 12 prime sites throughout Bromleys bustling metropolitan centre offers potentially lucrative returns. The total value of the Bromley town centre transformation could reach an estimated 1 billion. We are determined to keep ahead of other town centres, says Carr. This is a political priority for the council and we are well advanced in delivering our carefully conceived plan.

    Councillor Peter Morgan, Bromleys cabinet member for renewal and recreation, rewinds Bromleys narrative back to the 1980s, when The Glades shopping centre first opened. It was originally promoted by and continues to be partly owned by the council.

    Bromley town centre carried on nicely as a middle-to-upper market retail destination, says Morgan, a long-standing local resident. The Glades shopping centre blended middle to high-end multiples,

    The public and private sectors are working closely together to deliver the largest retail opportunity in south-east London

    By Paul coleman

    Bromley

  • 06

    anchored by Debenhams and a large Marks & Spencer.

    However, the real challenge came when the department store sector underwent major restructuring, says Morgan. Now the council is keen to ensure that the centre remains competitive through the provision of development sites that will deliver additional retail outlets, for which there is considerable demand.

    The plan also explored ways to make peoples time spent in the town centre more habitual, longer and enjoyable. Local people, extensively consulted, clearly wanted schemes to reposition Bromley town centre as one of 21st century Londons most attractive retail and leisure destinations. But they also wanted, wherever possible, to protect the towns historic character as a market town, adds Morgan.

    The components of a resulting planning framework have since been worked into a development programme for the 12 sites. The basic strategy is refreshingly simple: increase Bromleys leisure offering at the north and south of the town centre; enhance the retail core in the middle; improve public safety and make the town centre easier to walk around; expand an attractive public realm; and crucially, respect Bromleys heritage.

    Carr fully appreciates that the strategys complex delivery will need to be flexible to progress along a path of commercial

    viability. The broad aim is to work with development partners who can help deliver 42,000sq m of retail floor-space, 7,000sq m of offices, 5,000sq m of leisure space and 2,000sq m of community, health and faith facilities.

    Partnerships with housing providers will deliver up to 1,800 new homes with an aspiration to offer 35% as affordable housing. Bromley is already working with Asprey Homes to pursue part of this goal. When completed, the 12 schemes will also create 2,000 new jobs.

    Bromley is also working with two developers, Land Group and Cathedral Group. Pragmatic flexibility underpins Bromleys market-friendly plan, guided by the best advice from one of the development communitys top advisory teams, which is led by Neil Parlett at CB Richard Ellis (CBRE).

    We know that the final outcome might not look exactly as originally planned, says Morgan. But the council is prepared to use all of its powers to make

    above left leafy Bromley has more green spaces than any other london borough, and is home to crystal Palace Park. above right Residents and visitors are spoilt with over 40 bars, cafes and restaurants in the centre of Bromley and the area action plan will deliver enhanced leisure opportunities, such as a nine-screen multiplex cinema.

    IntroducIng Bromley

    essential Bromley:tHe FaCts

    Bromley benefits from excellent international transport links, including its own airport at Biggin Hill. Gatwick is only 45 minutes drive away and it takes one hour to reach Heathrow.

    The borough of Bromley has 26 stations, with london Bridge only 26 minutes from Bromley north. london Victoria is 16 minutes from Bromley South, while canary Wharf is reached in 40 minutes.

  • invest bromley Autumn 2011 07

    this happen. Structured development partnerships will also help negotiations with the Mayor of London over public realm and transport improvements.

    Development partnerships are the guiding principle for the future, based on delivering high quality design schemes. For instance, the Westmoreland Road car park site will soon be transformed into a 90 million development, known as Bromley South Central, a mixed-use scheme stemming directly from the development partnership between Bromley and the Cathedral Group.

    This transformation centres on plans being developed jointly by local architect Guy Holloway and Stirling Prize-winning architect, Studio Egret West. The plans include a landscaped public piazza surrounded by a 120-room business quality hotel, up to eight family restaurants, a nine-screen multiplex, 200 apartments, 400 car parking spaces and a 60-metre high tower.

    The partnership hopes to complete the scheme by 2014. Pre-lets have been secured on the hotel, cinema and a number of restaurants. Weve approached this project with determination and vision, says Cathedrals chief executive, Richard Upton.

    Bromley South Central typifies the town centres development potential. As a developer, we looked around Bromley and saw many opportunities, recalls Martyn Evans, Cathedrals marketing and creative director. We are offering a choice of family restaurants, new hotels and a multiplex cinema facilities that will be well received in the location.

    Plans are already under way, with projects being designed and blueprints drawn up, subject to planning permission. The evening economy at Bromley South Central will attract commuters and their families as they return from work via nearby Bromley South, one of Britains 50 busiest rail stations. Network Rails investment programme plans for the

    College transformationone of Bromleys completed regeneration projects is Bromley college of Further and Higher education, with students reaping the benefits of a 24 million investment in its Bromley common campus.

    The Business and Professional centre and learning Resource centre were redeveloped to create a new landmark building. In phase two of the project, the new Technology

    centre was built, housing industry standard workshops for training in craft trades.

    The centre has a biomass boiler, which provides a green solution to heating. It also has high levels of insulation and sun pipes are used to ensure natural daylight

    In 2011, Bromley merged with orpington college, which has had 26 million invested in its estate at The Walnuts in orpington.

    Top Bromley common campus landmark Business and Professional centre. left The green Technology centre with biomass boiler and sun pipes for natural daylight. above orpington central campus.

  • station include lifts, step-free access, a wider gateline, a covered kiss and drop point and a major layout refurbishment. By spring 2012, these measures should be implemented and will be reducing the impact of peak-period congestion.

    The first of the development plans to be delivered is a joint scheme between Bromley Council and leisure provider Mytime for a 5 million upgrade of the Pavilion leisure centre, which will include a ten-pin bowling alley. This is due for completion next spring.

    Bromley also has a preferred development partner, Land Group, to work on plans for a high-class hotel and conference centre on the listed Edwardian town hall site.

    Adjacent to that site is Bromley North Village, which is the towns historic core and conservation area. Listed inns, 17th century artisan housing and Victorian commercial buildings punctuate an original street pattern that also includes the market square.

    There are at least 24 restaurants, eight bars and pubs, a theatre, a cinema, and 93 independent businesses trading in an area that complements the major shops in The Glades. Local residents are keen to see any revamp of Bromley North Village being respectful of conservation yet taking advantage of the areas village appeal. Residential projects, a hotel and restaurants are planned.

    Nearby, new homes are also being sought as part of the planned redevelopment in and around Bromley North station, which will include a new bus and rail interchange. Improved pedestrian routes are being identified just north of this area, to link the 5,000 prosperous households within 10 minutes walking distance.

    Capital Shopping Centres (CSC), joint owner of the 130-store Glades, wants to upgrade its leisure offer further by expanding on land at Queens Gardens. CSC has already added 4,700sq m of

    prime retail at the centres extended southern flank in 2008. CSCs optimism about Bromley is typified by Superdry, the increasingly popular fashion retailer, which has recently opened a new store in the upper mall. Together with the newly upsized New Look store, the letting to Superdry is evidence of the success achieved in strengthening the fashion offer, says Jonathan Ainsley, a CSC asset management director.

    The largest development opportunity site and the most transformational of the Bromley plan involves Churchill Place, Site G. This extensive site, adjacent to the 1970s-built Churchill Theatre and Library, consists of a mix of buildings that house larger retail players such as TK Maxx, Dreams and also smaller independent outlets.

    Bromley and CBRE have worked hard to refine Site Gs development proposition. Higher required densities might need a taller landmark building on Bromleys ridge. Preliminary work also points

    towards this key site featuring a major new retail centre, potentially anchored by a department store, that would balance The Glades and create a retail circuit which would be interlinked via a pedestrian environment.

    Options are being considered at Site G for a retail and leisure led development with scope for provision of enhanced public facilities.

    Encouraging meetings about Site G have already taken place with premier retailers, says Marc Hume, Bromleys director of strategic regeneration and development, who navigates the town centres transformational voyage on a daily basis. We have listened closely to developers and retailers about the schemes design, says Hume.

    Carr, Morgan and Hume remain resolutely inflexible on the guiding principle of quality design. We dont want to create a clone town, explains Hume. Bromley Council is already working with Studio Egret West, a landscape architect

    08

    IntroducIng Bromley

  • with a deservedly strong reputation for re-energising townscapes. David West and his team are assessing the potential to sympathetically convert and refurbish older buildings, so Bromley North Village can register strongly on Londons urban village radar.

    West is exploring the design fabric across the broad spectrum of Bromleys development sites, working to capture its identity to ensure cohesion, aiming to create a sense of place, rather than the collection of disparate projects that all too often typify modern townscapes. The towns topography, history and its famous past residents like HG Wells, all offer a legacy on which to build, says West.

    Studio Egret West is seeking to design ways and use materials that allow pedestrians easier movement along less cluttered streets, across safer roads and through a well-connected sequence of public spaces. West has already identified characteristics that make Bromley unique,

    We want to add an extra dimension of special particularity that allows people to say, This is Bromley, says West.

    That dimension is part of Bromley town centres attraction to potential investors and development partners. Bromleys councillors and officers are a clever set of people who really understand the town centre, says Martyn Evans of Cathedral Group. Of course, our final design will have to satisfy planners and councillors theyre right for Bromleys people.

    Evans agrees that Bromley has taken a different approach and has learnt lessons from other places that have not realised their potential. Refreshingly, the council see all of the different schemes as a single redevelopment process driven by a collection of partners.

    Stephen Carr is pleased Bromleys strong message is being well received. A revitalised Bromley will be a place characterised by development that conveys a sense of vibrancy and a zest for life, says

    Carr. If we get this right, well offer an exemplar development to the rest of outer London and we will have transformed Bromley town centre for the next generation of local people.

    The largest development opportunity site and the most transformational of the Bromley plan involves Churchill Place, or Site G, adjacent to the 1970s Churchill Theatre and library

    Below left and above The central library and churchill Theatre next to churchill Place (Site G), Bromleys largest development opportunity. left The Glades shopping centre, attracts an annual average of 17 million shopping journeys.

    essential Bromley:tHe FaCts

    major businesses and employers based in Bromley include affinity Sutton housing, allied Bakeries food, archers Direct travel, Bank of america, capita business services, churchill Insurance, cosmos Holidays, Faber maunsell engineering, JTl training, muirhead aerospace aircraft components, RBS Group insurance, and univent healthcare.

    main business and industrial estates in Bromley are Biggin Hill airport, crayfields, elmers end, Farwig lane,Holmesdale Road, lower Sydenham, oakfield Road, Ruxley corner and Sevenoaks Way.

    invest bromley Autumn 2011 09

  • 10

    Development will be bASeD on ten SiteS in Six AreAS:

    the northern GAtewAy a transition zone between residential areas and the town centre includes the station and road-based arrival points, but is currently dominated by arterial roads

    bromley north villAGe the historic nucleus of Bromley with a village character, numerous parks and gardens. Development will enhance the character, with fine-grained, low scale architecture, shop frontages and a pedestrian-scale public realm

    bromley CentrAl the main retail and commercial core, focused on the continuous retail frontage of the High Street and covered shopping centre, The Glades, including Queens Gardens

    weStern eDGe a transition zone between Bromley Central and the residential areas to the west, with steep topography and extensive parkland, including Church House Gardens, Library Gardens and Martins Hill

    CiviC Centre Cut off from the centre by Kentish Way, but containing the important assets of the Bishops Palace, lake and award-winning Bromley Palace Park

    bromley South is the principal gateway into the town centre, which includes Bromley South Station

    (See map on page 13)

    Renew the High Street, and to extend the retail offer through the provision of new comparison retail space

    Create a more balanced mix of uses, including leisure and housing, to encourage vitality

    Enhance Bromleys position as a centre for entertainment, culture and leisure

    Encourage distinctive architecture, with the potential for some taller buildings in appropriate locations

    Create a new town square and network of high quality public spaces

    Promote mixed-use development to the west of the High Street to help renew this area and improve linkages

    Encourage an improved balance between car usage and more sustainable modes of transport and to mitigate the impact of new development

    Consolidate the civic centre, and make more effective use of the site

    prioritieS of the AreA ACtion plAn (AAp) Are to:

    brom

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    projects

    Bromleys Churchill Theatre and Central Library will form part of an enhanced cultural quarter, including a town square and space for community activities (see page 19).

  • invest bromley autumn 2011 11

    Bromley town centre is home to over 700 retail, commercial and leisure businesses, and 20,000 jobs. To maintain its competitiveness over the next 15 years, the Bromley Town Centre Area Action Plan will see the town centre transformed, making it a vibrant place where an increasing number of people want to live, work and shop

    bromley projects

  • bromley north StAtionPlans for the station (pictured below) focus on improving the transport interchange, and the creation of a northern gateway into the town centre and North Village. As well as establishing a new station and bus interchange, the mixed-use development will include improved pedestrian links to the town centre, 250 new homes, 2,000sq m of new B1 office space, with 1,000sq m of community space, including a health facility, and a rationalised parking system.

    tweeDy roADFor this sensitive conservation area site, next to the Grade I listed Bromley and Shepherds Colleges, a high quality residential design will be sought that will enhance the appearance of the northern entrance to the town centre. Any development, with about 40 housing units, will have to be low-density, retain important views into the conservation area and use landscaping to integrate it into the townscape.

    olD town hAll On another character site near the North Village, this redevelopment could potentially convert the listed town hall (pictured above) into a 150-bed, four-star hotel and conference centre. The Land Group has been selected as preferred developer, and is currently working up a hotel and conference centre scheme. This will have to ensure the right scale and character for the listed status of existing buildings, such as the fire station, and the surrounding conservation area.

    Site ASite B

    Site C

    12

    brom

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    Site Ethe pAvilionThe first Area Action Plan scheme to get off the ground is the 5 million refurbishment of this 20-year-old town-centre leisure complex, next to The Glades shopping centre. Operated by Bromley Mytime, a charitable trust, the Pavilion will see a new ten-pin bowling alley, a completely refurbished gym, family play centre, and improvements to the changing rooms and reception area. Due for completion in March 2012.

    essential Bromley:tHe FaCts

    Bromley town centres Area Action Plan builds on its position as Londons eighth largest retail destination. It includes plans for new hotel and conference facilities, a multiplex cinema, retail and residential developments.

    Bromley has over half a million square metres of industrial floor space and 334,000sq m of office space. It also has the second highest share of retail floor space in south London.

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    invest bromley autumn 2011 13

    bromley town Centre AreA ACtion plAn: the SiteS

  • brom

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    14

    CiviC CentreThis historically important site, containing the Bishops Palace (pictured right) and the award-winning Bromley Palace Park, has the potential for redevelopment into a mixed-use scheme of civic functions and low-density housing.

    Any scheme would be required to improve this sites connectivity with the town centre. Bromley Council currently occupies the 17th century palace and plans to refurbish it with the aim of staying until at least 2015, unless it finds suitable office accommodation elsewhere in the town centre.

    Site F

  • invest bromley autumn 2011 15

    ChurChill plACeThe development of this major new retail quarter is the scheme that will really transform the town centre (main picture). Potentially requiring demolition of the lower part of the High Street, Churchill Place will provide up to 20,000sq m of large modern units, which could include a medium-sized department store as well as 1,180 homes, offices, faith and health facilities. The council is working with CBRE to refine the development proposition for the site before marketing. Around 600 residential parking spaces, plus 600 public spaces, are needed, probably in an underground car park. Flats above the shopping centre will bring people back into the town centre in the evening. The development will need active frontage to the High Street, and linkages with the Church House and Library Gardens (pictured below) behind it.

    Site G

    Site Kbromley South CentrAl Vital in the drive to improve Bromleys leisure offer, this Cathedral Group scheme at Westmoreland Road (pictured below and right) will include a nine-screen multiplex cinema, 200 homes, top-quality restaurants and a 100-bed budget hotel. A planning application for the 60-70 million scheme to include a 60m tower is expected from Cathedral Group late in 2011. Offers are in from Vue Cinemas, Travelodge and Premier Inn hotels. The proposal, designed by Geddes, could create 370 jobs and provide a total of 300 million GVA to the local economy over 10 years. Completion is envisaged for 2014.

    bromley South StAtionDramatic improvements to this transport hub, which caters for six million journeys a year, will start in autumn 2011, creating a more accessible station and improved public realm. The work, funded through the governments Access for All and national stations improvement programme, will introduce two new lifts, a new station frontage, including a striking glass entrance and block paved forecourt, enlarged booking hall (below), reduced clutter on the platforms, and improved staircases and toilets. Completion is scheduled for spring 2012.

    Site J

  • DhSS builDinG AnD ChriStiAn CentreThis important gateway site will see one or both of its existing buildings (images below and right) redeveloped into a hotel-led scheme, with 40 housing units, 500sq m of community space, faith spaces and small shops. Telereal Trillium, owner of the site, will submit the latest in a series of planning applications later this year.

    brom

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    16

    Site L

  • invest bromley autumn 2011 17

    QueenS GArDenSThis important open space (right and above) will be enhanced by opening up The Glades shopping centre to its side. This will enable 1,000sq m of new cafes and restaurants to flank the park and create a new family destination. Improved pedestrian access, seating areas and the inclusion of public art will all be part of the public realm improvements. A planning application is expected by the end of 2011.

    Site M

  • brom

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    18 Invest Bromley

  • invest bromley autumn 2011 19

    CentrAl librAry AnD ChurChill theAtreThis area is envisaged as Bromleys enhanced cultural quarter, with proposals for a new town square, complete with water feature, and improved pedestrian linkage from the High Street. Currently vacant floorspace will be used for cultural and community activities, and around 40 new homes will be created.

    SAinSburyS/bromley north villAGeAs one of the Mayor of Londons Great Space Initiatives, Bromley North Village will be revitalised with a focus on independent businesses and specialist retailers (below and above), with low-density housing and boutique shops. Studio Egret West is creating a masterplan for the scheme, which has received 3 million from the GLA and 1.5 million from Bromley Council. The council is in discussions with Sainsburys as to how their store will fit in with the Bromley North Village design scheme. Consultation with residents takes place in October 2011, with the scheme expected to start on site in summer 2012.

    left The Central Library and Churchill Theatre, which were both built in the Seventies.

    Site PSite N

  • elsewhere In bromleyWhile Bromleys town centre undergoes an extensive programme of regeneration, other parts of this London borough will also see transformation. A hotel and VIP terminal, with an adjacent heritage centre, are planned for Biggin Hill Airport; Orpington town centre has had improvements to its public realm; and an application will be submitted for a 150 million Beckenham mixed-use scheme. b

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  • Biggin HillA 3 million heritage centre is planned, subject to funding, for Biggin Hill (main image), to commemorate the groundbreaking aircraft technology developed in both world wars. It will house artefacts and memorabilia from pilots based there and will also act as a community centre. Bromley Council has pledged 40,000 for fundraising and design work and the Battle of Britain Supporters Club will contribute 20,000. The heritage centre

    OrpingtOnIn July 2010, the centre of Orpington (below), Bromleys second largest town, celebrated completion of a 2.2 million improvement scheme, opened by London mayor, Boris Johnson. The enhancements to the town centre, funded by the council in partnership with Transport for London (TfL), included reductions in street clutter, the narrowing of the road to allow more space for pedestrians, coloured paving and street furniture, with additional trees and vegetation.

    In May 2011, a new library opened to much improved membership and visitor numbers. The 1.5 million scheme relocated the library to the town centre, in a new building laid out over two floors with street-level access. The library has modern facilities behind a large reception area and modern structural glazing.

    BeckenHamPlans are under way to transform a former GlaxoSmithKline site, on South Eden Park Road, into a 150 million mixed-use scheme called Langley Court (below), that could create up to 200 jobs. Ideas by architect and masterplanner John Thompson and Partners include ample green spaces including a cricket pitch and pavilion making the most of the sites existing mature trees, water features and greenery. Subject to planning permission, the site will include affordable office provision and high-quality affordable housing alongside prestigious executive homes. These would be based on the idea of a design guide, enabling buyers to commission their own homes, or even build one themselves. A planning submission is anticipated for late 2011, with the three-phase development completing in 2015.

    is set to be based close to RAF buildings. Aviation group Rizon Jets 10 million facility opened in 2011. It includes a 737sq m VIP terminal, with an international lounge and 6,500sq m hangar, in-house workshops, and parking for private jets. Plans by EPR Architects for a 10 million, 76-bedroom hotel, a restaurant, viewing terrace, meeting rooms, a pilots lounge and a gym and sauna have been submitted for permission. The new hotel would create 50 jobs for local people.

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    invest bromley autumn 2011 21

  • markets fact fIle

    22

    Bromley By numBers: The viTal sTaTisTics

    Bromleys advantages include great education and transport the figures show market opportunities in Londons biggest borough

    Economy Londons largest borough, Bromley has a population of

    312,400 Bromleys economy is comparable to Oxford, Reading and Southampton

    43,000 average household income in Bromley

    39,000 in London 35,000 in the UK

    652 pwaverage earnings in Bromley

    607 in London502 in the UK

    EmploymentEconomically active (16+)

    156,700In employment 148,300(16-64)Employees 126,500Self-employed 21,900Unemployed 10,900

    10.4% self-employed in Bromley9.1% for Great Britain

    6.8% unemployment in Bromley8.7% across London7.7% for the UK

  • Invest Bromley

    Editor: Siobhn Crozier dEsignErs: Allan Sommerville, Gene Cornelius, Katrin Smejkal, Smallfury Designs contributors: Sarah Herbert, David GrayProduction Editor: Rachael Schofield hEad of businEss dEvEloPmEnt: Paul Gussar officE managEr: Sue Maparamanaging dirEctor: Toby FoximagEs: London Borough of Bromley, London Biggin Hill Airport, The Glades, Studio Egret West, Network Rail, Southeastern Railways, Bromley Mytime, Frontrow Productions - David Fernandes, Cathedral Group

    PrintEd by: Tradewinds

    PublishEd by:

    Lower Ground Floor, 189 Lavender Hill, London SW11 5TB T: 020 7978 6840 F: 020 7681 3468 Subscriptions and feedback: go to www.investbromley.com

    3Fox International Limited 2011. All material is strictly copyright and all rights are reserved. Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden. The greatest care has been taken to ensure accuracy of information in this magazine at the time of going to press, but we accept no responsibility for omissions or errors. The views expressed in this magazine are notnecessarily those of 3Fox International Limited.

    Enfield

    BarnetHarrow

    EalingHillingdon

    Hounslow

    Richmond

    Kingston

    Brent Camden

    Haringey

    IslingtonHackney

    WalthamForest Redbridge

    Barking &Dagenham

    Bexley

    BROMLEY

    Newham

    Greenwich

    Croydon

    Lewisham

    Tower HamletsCity

    Southwark

    WestminsterK&C

    LambethWandsworth

    Sutton

    Merton

    H&F

    Havering

    well connected bromley

    Bromley is

    51 24 025.2N00 01 015.6E

    Bromley South

    Bromley North Shortlands

    Beckenham Junction

    New Beckenham

    Kent House

    Clock House

    Elmers End

    Eden Park

    Elmstead Woods

    West Wickham

    Hayes

    Bickley

    Chislehurst

    Petts Wood

    Orpington

    Biggin Hill AirportDowne

    CudhamBiggin Hill

    locksbottom

    HayesWest Wickham

    Petts Wood

    Beckenham

    Chislehurst

    Penge

    Bromley

    Bromley is a borough with a long history of successful business and a major contributor to growth in South London. The wealth of talent in Bromley is impressive Thorsten Seeger Regional business director, Barclays

    invest bromley Autumn 2011 23

    Retail 3 town centres: Bromley, Beckenham and Orpington. Bromley town centre over 700 retail, commercial and leisure businesses and 20,000 jobs The Glades is one of the largest shopping centres in the region. Over 70% of visitors in aBC1 social grade.

    essential Bromley:Business

    There are over 12,000 VAT registered businesses in Bromley and the majority of local businesses are small companies with fewer than nine employees.

    Bromleys strongest employment sectors are business services, financial intermediation, construction, retailing and wholesale distribution.

    transport

    26 stations in BromleyConnections to Blackfriars, Charing Cross, Dover, Lewisham, London Bridge, Victoria, Waterloo

    Journey times in minutes Bromley Bromley South NorthBlackfriars 24 33London Bridge 36 26Victoria 16 29Waterloo 35 34

    A21 direct link to M25 and Greenwich and Lewisham

    A20 links to M20, leading to Folkestone and Dover

    Trams link Beckenham to Croydon, Merton, Sutton and Wimbledon

    45 minutes drive to Gatwick airport Heathrow airport is 60 minutes

    Bromleys Biggin Hill airport specialises in executive aircraft handling and group charter flights

    Housing

    76% of local homes areowner-occupiedPrices in 2011 are 82.1% of the average across the London region

    Land Registry property prices (May 2011)

    All homes 283,208Detached 558,964Semi-detached 313,798Terraced 249,899Flats/Maisonettes 199,516

    education

    175 nurseries in Bromley74 primary schools17 secondary schools15 primary schools currently rated outstanding by Ofsted

    Bromleys high performing secondary schools(% achieving 5 GCSE A* in 2010 national average is 53.4%) Type GCSE A* (pupils) score

    St Olaves & St Saviours (Boys) Voluntary aided (957) 100%

    Newstead Wood (Girls) Foundation (987) 100%

    Bromley High (Girls) Independent (891) 100%

    Bishop Challoner (Mixed) Independent (425) 89%

    Farringtons (Mixed) Independent (519) 83%

    Langley Park (Boys) Foundation (1681) 79%

    Langley Park (Girls) Foundation (1622) 78%

    Hayes (Mixed) Foundation (1628) 77%

    Ravens Wood (Boys) Foundation (1508) 76%

    Bullers Wood (Girls) Foundation (1439) 73%

    02

  • iinvestment o

    pportunities in the Lo

    ndon Bo

    rough o

    f Brom

    LeyInvestBrom

    leyaut

    umn

    2011

    www.investBromLey.com

    investment opportunities in the London Borough of BromLey

    Fact File: vital statisticslondons biggest, leaFiest borough

    12 development sites in bromley town centre

    platinum dozen

    Biggin Hill AirportBeckenHAmorpington

    Invest Bromley

    London Borough of BromLeytown centre manager and Business support civic centrestockwell closeBromley Br1 3uh020 8313 [email protected]/business

    cathedraL groupJames Bishophead of new Businesscathedral group plcst thomass churchst thomas streetLondon se1 9ry020 7939 [email protected]

    asprey homesBruce walker honorary chairmanasprey homes Limited mega housecrest view drive petts wood, orpingtonKent, Br5 1Bytelephone: 01689 [email protected]

    ward homes paul dawsonLand managerward homesweald house88 main roadsundridge Kent tn14 6er01959 568 [email protected]

    affinity suttonLisa Louishead of external communicationsaffinity suttonLevel 66 more London placetooley streetLondon se1 2da0300 100 [email protected]

    gLadeshoward oldstein general managerthe gladeshigh street Bromley Br1 1dndirect Line 020 8249 4343switchboard 020 8313 9292 [email protected] www.theglades.uk.com

    peLLingsdonald proudhead of Business developmentpellings LLp24 widmore roadBromley Br1 1ryt: 020 8460 9114e: [email protected] www.pellings.co.uk

    Key partners in BromLeys deveLopment: