iridescence digital plan

Iridescence “bringing out the organic beauty in you”

Moné Burke [email protected]

Company Info

Grand opening of Iridescence will be May 2017, the first loca=on will be in Atlanta, Ga. Iridescence is a small LLC Make-‐up bou=que that only uses organic products. Iridescence is defined as “a play of lustrous, changing colors.” There are lots of women that like to wear make up but do not know how to apply make up properly and take care of their skin properly when while wearing make up. Our goal is to enhance the beauty of women while teaching them about taking care of their skin properly and provide them with less harmful products.

Products

Products will be purchased from 2 different Organic Distributors. •  Alima pure cosme=cs – will be used for founda=ons, concealers, blushes, and eye shadows.

•  Bare Minerals-‐ will provide mascara, brushes, eye liners, and eye shadow and lips=ck.

AQer 5 aQer company start up, iridescence will but launch a private cosme=c label.

Employees

•  I will be the one manager/owner/head make up ar=st.

•  There will be 4 other make up ar=st, with great sales skills.

•  They are required to wear all black professional aUre.

•  Required to have at least 3 to 5 years experience.

Location

Iridescence will be located in Fulton County, 486 Decatur Street, Atlanta, GA 30312. •  1,515 sq. / Q. •  $17.50 per sq. /Q. / yr. •  36 month lease •  Near Marta Sta=on and I-‐85 •  Near Beltline Total $2,209.38 a month

Operational Plan

Business Hours: 9 am -‐7pm Monday – Saturday 11am -‐6pm Sunday

Closed on for some na=onally recognized Holidays –  4th of July –  Christmas –  Thanksgiving There will be in addi=on to the Owner/Makeup ar=st. 4 other makeup ar=st with great salesmanship skills.

Services and Products

•  Full face •  Brows •  Eyes •  Founda=on ready

Products •  Eye shadow •  Eye/lip liners •  Mascara •  Concealer •  Founda=on •  Power •  Blush •  Bronzer •  Lips=cks/gloss

Services

Demographics

•  Gender: Females •  Age: 16-‐45 •  Ethnicity: All •  Income: Middle+ •  Educa9on: High School + •  Home Ownership: Rent, Own •  Employment: Part =me, Full=me, Working class •  AUtude: beauty and health conscious

Customer Profile

Financial Plan Income StatementBusiness Name IridescenceStart -Up Year 2017

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Total

Unit Sales 130 120 140 160 170 185 200 225 250 260 280 300 2420xAverage Sale 70 70 75 75 80 80 90 90 90 90 90 95 995Total sales 9100 8400 10500 12000 13600 14800 18000 20250 22500 23400 25200 28500 206250Less CGS 3,367 3,108 3,885 4,440 5,032 5,476 6,660 7,493 8,325 8,658 9,324 10,545 76,313Gross Profit 5,733 5,292 6,615 7,560 8,568 9,324 11,340 12,758 14,175 14,742 15,876 17,955 129,938

ExpensesPayroll 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 115,800Supplies 105 126 137 180 192 216 240 270 300 312 300 360 2,738Credit Card Fees 91 84 105 120 136 148 180 203 225 234 252 285 2,063Advertising 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000Insurance 150 150 150 150 150 150 150 150 150 150 150 150 1,800Depreciation 64 64 64 64 64 64 64 64 64 64 64 64 768Loan Payment 844 844 844 844 844 844 844 844 844 844 844 844 10,128Utilities 95 95 95 95 95 95 95 95 95 95 95 95 1,140

Total Expense 13,499 13,513 13,544 13,603 13,631 13,667 13,723 13,776 13,828 13,849 13,855 13,948 164,436

Net Profit -7,766 -8,221 -6,929 -6,043 -5,063 -4,343 -2,383 -1,018 347 893 2,021 4,007 -34,498