iris + philips: convergence marketing
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11Confidential © 2014
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22Confidential © 2014
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33Confidential © 2014
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66Confidential © 2014
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1111Confidential © 2014
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1313Confidential © 2014
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1414Confidential © 2014
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1515Confidential © 2014 www.youtube.com/watch?v=41DflcblJz8
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1717Confidential © 2014 http://humanapi.co/
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1818Confidential © 2014http://vr-zone.com/articles/formula-e-racers-get-power-boost-social-media-
interaction/75559.html
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1919Confidential © 2014http://www.businessweek.com/articles/2014-03-07/disney-bets-1-billion-on-technology-
to-track-theme-park-visitors
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2020Confidential © 2014http://www.fastcodesign.com/1663780/at-911-memorial-name-placements-reflect-
bonds-between-victims-thanks-to-algorithm
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2121Confidential © 2014
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2222Confidential © 2014 http://www.mindfully.org/Technology/2004/Creativity-Machine-Thaler24jan04.htm
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2323Confidential © 2014
Version B, the one with the bottom pop-up,
increased home listings by 26.6% at a 95%
confidence rate.
http://whichtestwon.com/
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2424Confidential © 2014 www.bbc.co.uk/news/business-21640347
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2525Confidential © 2014
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2626Confidential © 2014
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2727Confidential © 2014
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2828Confidential © 2014
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2929Confidential © 2014
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3030Confidential © 2014 http://archive.ncsa.illinois.edu/Cyberia/NumRel/EinsteinTest.html
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3131Confidential © 2014
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