is your website googleized revised
DESCRIPTION
slides from October 21, 2011 presentation at Wasilla Small Business Development Center.TRANSCRIPT
Is Your Website Google-ized?: Tips for Small Business
Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
Outbound Marketing
What is Inbound Marketing?
Get Found Convert Analyze
What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
Anatomy of a SERP
Map and Location Based
Paid Positions
The 7 Pack
Anatomy of a SERP
Website Preview
Directories
Take Away – Be optimized in as many channels as possible
Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
What is Inbound Marketing?
Get Found Convert Analyze
SEOBloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
Blogging increases website visits by 55%
Create Great Content by Blogging
Blogging Attracts More Links
Blogging Attracts More Visitors
Take Away: Grow your network by creating more content to get more inbound links.
Create More Content
Get Into The Writing Mood
Turn email communications into a blog article
Key Product Information
Share key product information – what makes yours better?
Videos
Take videoso Eventso Interviewso Processes
Repurpose Data
Repurpose company data
Lists and Trends
Create lists of thoughts and trends
Plan a Mix of Posts
Blog
Videos
?
News
Opinions
Photos
Lists
Big Blog Projects
Create ebooks with lots of links and information on a relevant topic
Sweet Stuff
Poke fun once in a while
Share Relevant Articles
Balance Your Writing
•Chunked Content
•Hyperlinks
• Images
•Videos
Pick a Publishing Schedule
Create
Invest in Blogging
Blogging is best investment you can make.
Quick Start ….1. 10 Questions2. Comment on other blogs3. Interview some customers4. Create how-to article
It Is Never About You!
Start Writing
Conduct Keyword Search
o Identify target personaso What keywords would personas use? o Create blog posts with keywordso Find keywords with high traffic but low
competition
Any Questions?
Creating Content
Let’s Take 5
Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
Number of Pages Indexed by Google
www.Alexa.com
Optimize Content
Help Search Engines Find Your Content
o 1 Keyword in titleo 2-3 Keywords in texto Include images o Meta datao CTA
Page Descriptions
Headings
<h2>A website can no longer stand alone</h2>
<div id="content-header"><h1>Custom Website Design</h1> </div>
Can Google and People See Images?
How Old is Your Domain?
WHOIS information for alaskarama.com :
[Querying whois.verisign-grs.com][whois.verisign-grs.com]
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registeredwith many different competing registrars. Go to http://www.internic.netfor detailed information.
Domain Name: ALASKARAMA.COM
Updated Date: 15-jun-2010 Creation Date: 10-jul-2004 Expiration Date: 01-mar-2013
25% 75%
How many inbound links does Google
have?At the time of this report, they had over 1.7 billion! We all can’t really compete with that, but we can try to get quality inbound links!
How many inbound links does Google
have?At the time of this report, they had over 1.7 billion! We all can’t really compete with that, but we can try to get quality inbound links!
Inbound Links
Any Questions?
On Site SEO
Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
Promote in Social Media
800 Million and Counting
Each “FAN” has an average of 300 “FRIENDS”
Most Valuable Channels
Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
Blog + Social Media
Promote all your content through Facebook and other social media
Business Updates
Mini press releases
12:1
Contests
Use Apps or NotesBe Creative
Data
Share unique facts
Events
Fun
Helpful Tips
Like Me
Like Me!Share with your friends.
Answer Questions
Comment on Books
•Books that your target audience might benefit from reading•Link to Amazon
Different Strategies
Don’t send the exact same thingout to all your social media outlets
Static Facebook Pages
Zen
Commit to enlightenment and make a point to provide
Content that does not add to the noise.
Engage Your Audience
•End in a question•Use “You” and ”Yours”•Keep It Short
Engage Your Audience
•Post in High Traffic Times•Respond Promptly•Address Fans by Name•11 a.m. seems work best
Promote Your Facebook
•Email Signature•LinkedIn•Twitter•Articles•Events•All other Social Media•Printed Materials
Things To Do Right Now
1.Create a Business Facebook Page
2.Put “Follow Me on Facebook” on your email signature
3.Find blogs to follow in your industry
4.Schedule time to create a Social Media strategy
Do I have to do all these things?
Exponential Growth
Blog
SEOSocial Media
More trafficMore links
Why Blog?
Exponential Growth
Blog
SEOSocial Media
More trafficMore links
Even more trafficEven more linksMore content
Any Questions?
Promote with Social
Media
Agenda
What is Inbound Marketing versus Outbound MarketingGetting Found – Creating Fabulous ContentGetting Found – On-site SEOGetting Found – Social Media PromotionConverting Visitors to Customers
Capturing Leads – Calls To Action
Capturing Leads – Landing Page
Any Questions?