Is Your Website User-Friendly?

QITCOM 2012

Place a Focus on the Site’s Purpose

Explain site’s value.

Keep it short.

Provide easy access.

What can this site do for ME?

Highlight Location

Users should understand where they are.

Page title is clear.

Section is apparent.

Breadcrumbs provide a trail.

Use same colors to indicate action.

Develop a visual pattern.

Be predictable.

Create a style guide to stay consistent.

Use Consistent Design

Use Prominent Navigation

Navigation should always be at the top of every page.

Include major sections that users care about.

Use terms that are easy to understand.

Be Customer-focused

Use familiar words.

Simple, short sentences.

Get to the point quickly.

Say it with one sentence instead of a paragraph.

Ensure Accessibility

Follow W3C accessibility standards.

Provide enough contrast.

Use the right mark-up.

Avoid animation to convey key messages.

Leverage Multilingual Content

Consider your audience’s native languages.

Make it easy to toggle between languages.

Adjust font sizes and types when appropriate.

Remember Mobile Users

Mobile penetration in Qatar increased to 182 % in 2011.

Empower mobile users.

Key functionality should be possible.

Testing For Usability:

Conduct surveys.

Talk to users in formal interviews.

Perform usability tests.

Talk to users early and often!

Go forth and create usable websites.

Thank you!