it’s an “m” world - 9+1 learnings to build a path to success
TRANSCRIPT
![Page 1: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/1.jpg)
IT’S AN “M” WORLD9+1 Learnings to Build a Path to Success
Stefanos Karagos – Information Scientist – XPLAIN.co Mobifest - Bucharest – May 2015
![Page 2: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/2.jpg)
LET’S GET TO KNOW EACH OTHER
![Page 3: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/3.jpg)
I BELIEVE IN THE GOD OF DATA AND MARKETING
:-)
![Page 4: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/4.jpg)
XPLAIN.co
hello!
![Page 5: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/5.jpg)
XPLAIN.co
The Digital Marketing Auditors and Advisors
![Page 6: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/6.jpg)
We Transform Brands’ Poor Digital Performance Into Great Results
![Page 7: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/7.jpg)
Digital Strategy & Advisory
![Page 8: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/8.jpg)
Consumer Behavior Analysis
![Page 9: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/9.jpg)
Content Marketing
![Page 10: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/10.jpg)
Reputation Management
![Page 11: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/11.jpg)
30Countries
![Page 12: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/12.jpg)
132Beloved Brands
![Page 13: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/13.jpg)
Our Expertise After 10 Years
FMCG RetailTechnology
DestinationsTransportation
![Page 14: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/14.jpg)
LAST 3 MONTHS ACHIEVEMENTS
![Page 15: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/15.jpg)
LAY’S GLOBAL DIGITAL STRATEGY
![Page 16: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/16.jpg)
BEST APPROACH TO CONSIDERATION IN AUTOMOTIVE INDUSTRY
![Page 17: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/17.jpg)
BEST ONLINE BUSINESS MODEL IN SHOPPING CENTERS
![Page 18: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/18.jpg)
No More Spam :-)
![Page 19: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/19.jpg)
WHAT ABOUT YOU?let’s be interactive
![Page 20: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/20.jpg)
HOW MANY OF YOU VISIT FB VIA MOBILE?Every Day
![Page 21: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/21.jpg)
DO YOU GOOGLE VIA MOBILE?
![Page 22: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/22.jpg)
TOOK A SELFIE THE LAST MONTH?
![Page 23: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/23.jpg)
WTFWelcome To Facts!
#
![Page 24: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/24.jpg)
7 IMPORTANT STATSbecause you don't need to know more!
Sources: Ancom, Nielsen, Ipsos, Google, Facebook, XPLAIN, Monetate, Kantar - 2014
![Page 25: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/25.jpg)
113,9% MOBILE PENETRATIONRomania
![Page 26: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/26.jpg)
3RD COUNTRY IN EU IN TERMS OF 4G COVERAGE7.8 million hours spoken daily in 2014
![Page 27: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/27.jpg)
![Page 28: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/28.jpg)
27% GOOGLE SEARCHES ARE FROM MOBILE PHONESRomania
![Page 29: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/29.jpg)
50.3% OF ECOMMERCE WEBSITE TRAFFIC COMES THROUGH A MOBILE DEVICEEurope
![Page 30: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/30.jpg)
60% OF MOBILE CONSUMERS USE THEIR MOBILE DEVICE AS THEIR PRIMARY OR EXCLUSIVE INTERNET DEVICEGlobal
![Page 31: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/31.jpg)
Global
![Page 32: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/32.jpg)
LET’S AGREE
![Page 33: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/33.jpg)
WE ARE FULL OF BUZZ WORDING
1
![Page 34: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/34.jpg)
SO LET’S STOP THE BUZZ WORDING
![Page 35: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/35.jpg)
THERE IS NOT MOBILE MARKETING
![Page 36: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/36.jpg)
AS THERE NEVER WAS LAPTOP MARKETING
![Page 37: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/37.jpg)
MARKETING DOESN'T HAVE FLAVORStwitter marketing, ecommerce marketing, facebook marketing, mobile marketing etc
![Page 38: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/38.jpg)
MARKETING HAS OBJECTIVES
![Page 39: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/39.jpg)
MARKETING IS ALL ABOUT COMMUNICATION
![Page 40: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/40.jpg)
MARKETING IS ALL ABOUT REAL LIFE
![Page 41: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/41.jpg)
AND YES, TODAY WE ARE USING MOBILES EVERY MINUTE
PUNCH HIM NOW!
![Page 42: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/42.jpg)
THERE IS NOT OFFLINE AND ONLINE COMMUNICATION
2
![Page 43: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/43.jpg)
I KNOW! MOST OF TRADITIONAL MARKETERS SAY SO
![Page 44: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/44.jpg)
BECAUSE THEY ARE TRADITIONAL!
![Page 45: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/45.jpg)
REAL LIFE IS AN AMAZING MIX OF TOUCH POINTSfrom TV to FB News Feedand from Outdoor to my Watch
![Page 46: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/46.jpg)
MOBILES ARE THE BIGGEST COMMUNICATION PLATFORM IN THE HUMAN HISTORY!
3
![Page 47: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/47.jpg)
IT STARTED AS A HUMAN TO HUMAN COMMUNICATION PLATFORM
![Page 48: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/48.jpg)
(BRANDS ENTERED THE FIELD AFTER YEARS)
![Page 49: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/49.jpg)
IT CAN BE UTILIZED IN REAL TIME
![Page 50: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/50.jpg)
IT CAN BE USED AS A TWO WAYS COMMUNICATION TOOL
![Page 51: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/51.jpg)
IT CAN BE YOUR DISASTER TOOBecause most of the Marketers think that is Sexy to “Spam like a TVC!”
![Page 52: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/52.jpg)
STOP THE BLA BLA!
![Page 53: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/53.jpg)
LET’S BE PRACTICAL!
![Page 54: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/54.jpg)
[I'LL TELL YOU WHAT I HAVE LEARNED FROM RUNNING MORE THAN 130 BRANDS IN 30 COUNTRIES]
![Page 55: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/55.jpg)
NO FIREWORKS TODAY!Before Any Fancy things You Need To Secure your Digital Presence!
![Page 56: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/56.jpg)
THE MANDATORY CHECKLISTto survive in the M world
![Page 57: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/57.jpg)
OPTIMIZE YOUR WEB SITE. MOBILEGEDON IS HERE!Google ignores non-mobile optimized sites78% of the Romanian Websites Are not Optimized for Google’s New Algorithm!
1.
Check Your Web Page here:google.com/webmasters/tools/mobile-friendly
![Page 58: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/58.jpg)
OPTIMIZE YOUR ADS FOR MOBILE CONSUMPTION!Ads that are not designed for mobiles have 170% less performance71% of the FB Ads doesn't have a Mobile Version!
2.
![Page 59: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/59.jpg)
OPTIMIZE YOUR TRADITIONAL TVCFOR THE 5" PITCHBe Relevant at a Glance!
3.
![Page 60: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/60.jpg)
OPTIMIZE YOUR CONTENT FOR CONSUMPTION ON THE GOVideo Content and text with less than 110 characters are more visible
4.
![Page 61: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/61.jpg)
OPTIMIZE YOUR EMAIL CAMPAIGNS AND THE LANDING PAGESeMail is the best way for better conversion these days
5.
![Page 62: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/62.jpg)
TRIGGER MOBILE GENERATED CONTENT FOR YOUR MARKETING EFFORTSInstagram can be your Facebook Page partner
6.
![Page 63: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/63.jpg)
UTILIZE ZMOT IN YOUR MARKETING PLANSSearch through mobile is a Key Source of Information
7.
![Page 64: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/64.jpg)
VIDEO CONTENT IS ON THE RISE. OPTIMIZE IT BEFORE USE IT!On Facebook Non Promoted Video Content has even double Reach vs Promoted Posts with Photos.
8.
![Page 65: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/65.jpg)
DO NOT CREATE ANOTHER ONE USELESS APP BECAUSE YOUR COMPETITORS HAVE ONE.Only 8 applications have been used by the Romanian Consumer in the last 30 days
9.
![Page 66: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/66.jpg)
IT'S NOT ABOUT THE SCREEN SIZE IS ABOUT YOUR BRAND'S RELEVANCE SIZE!Less Space is not an Issue, Irrelevant Content is
10.
![Page 67: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/67.jpg)
YES, MOBILE IS A VITAL PILLAR OF YOUR MARKETING PLAN.
![Page 68: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/68.jpg)
AND YES IT’S A VITAL SOURCE OF CONSUMER INSIGHTS
![Page 69: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/69.jpg)
THROUGH MOBILE DATA YOU CAN
![Page 70: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/70.jpg)
UNDERSTAND THE PEOPLE WHO MATTER TO YOU,
![Page 71: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/71.jpg)
SO YOU CAN BE WHAT MATTERS TO THEM!
![Page 72: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/72.jpg)
WHAT ARE YOU WAITING FOR?
![Page 73: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/73.jpg)
YES, IT’S A MOBILE WORLD!Full of Opportunities for those who Strategize before tactics.
![Page 74: IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success](https://reader030.vdocuments.net/reader030/viewer/2022032618/55b6ce73bb61eb1e6c8b46b6/html5/thumbnails/74.jpg)
STRATEGIZE OR DIE HARD