James Anema | Advertising Design | Fall 2016

CONTENTS

COMMERCIAL

OVERVIEW

PRINT

OUTDOOR

INDOOR

SOCIAL MEDIA

2

4

10

18

26

32

Overview | 3

OV E RV I E WCLIENT

The Steam Machine By Valve

OBJECTIVE

Reinvigorate and reintroduce the Steam Machine to be more than just a stepping stone between PC and Console gaming, it needs to commit to being a console for both the competitive gamers as well as the more layed back gamers.

AUDIENCE

Console gamers of all shapes, sizes, and skill levels. More competitive gamers are the focal point of the campaign in order to show that our console means business.

FOCUS

To show that the Steam Machine can not only hold it’s own, but also offers a better experience than the competitors. This will be shown both through the consoles specifications as well as the community that exists around the gaming platform of Steam.

LEAD DESIGNER

James Anemaanema.james@gmail.com

PRODUCT BACKGROUND

The Steam Machine was a product introduced by Valve in 2014, a year late to be a part of the console wars between the PS4 and Xbox One. Since the release the sales have been nothing short of a flop, with less than half a million products sold. This is both impart to their main consumers prior to release consisting mostly of PC gamers, and the late entrance into the market when compared to the top competitors.

Print | 4

PRINT-ADS

These magazine ads will be placed primarily in gaming and technology

magazines. There is one spread and, front and back two pager,

and a conversion of the two pager into a single page ad. The ads were

designed to break down the barriers between real life and the world of

gaming, by mixing the two together.

Print | 5

2 PAGE SPREAD

Print | 6

This ad plays on people’s interest in a classic game that was produced by Steam, Portal.

Outdoor | 7

OUTDOOR-ADS

The outdoor ads all play off of the concept created through our social

media campaign. They consist of electronic billboards, projectors,

and promotional bus stop ads. The large scale ads will be hooked into the #StreamMachine to allow

live streams from our consoles to be played all around the world.

This will help create hype for our consoles specifications as well as

show off our awesome community.

Outdoor | 8

TIME SQUARE

DIGITAL BILLBOARD

LIVE STREAM

Outdoor | 9

PROJECTED LIVE STREAM

Outdoor | 10

Steam and Twitch have joined forces to bring live stream gaming to your favorite malls, billboards, and many other exciting venues. Use the #StreamMachine during your next session for a chance to be broadcasted around the world. With a chance of being streamed live to Time Square New York!

#StreamMachine

GET RECOGNIZED WORLD WIDE

www.twitch.tv/streammachine

Go to Steampowered.com/streampowered to fi nd a a public livestream near you.

Steam Machine® is a trademark of the company Valve® all rights reserved. Twitch® all rights reserved.

Indoor | 11

INDOOR-ADS

The Indoor ads will both promote the Steam Machine directly, as

well as our hash tag. The mediums we will consist of subway poster

advertisements, web ads, and monitors within public malls. The monitors will again be displaying

live streams found through the use of our #StreamMachine algorithms.

Indoor | 12

Steam and Twitch have joined forces to bring live

stream gaming to your favorite malls, billboards,

and many other exciting venues. Use the

#StreamMachine during your next session for a

chance to be broadcasted around the nation!

#StreamMachinewww.twitch.tv/streammachine

Go to Steampowered.com/streampowered to find a a public livestream near you.

Steam Machine® is a trademark of the company Valve® all rights reserved. Twitch® all rights reserved.

Indoor | 13

#StreamMachine

Steam and Twitch have joined forces to bring live stream gaming to your favorite malls, billboards, and many other exciting venues. Use the #StreamMachine during your next session for a chance to be broadcasted around the nation! Click for a full list of games that are applicable.

Indoor | 14

Social Media | 15

SOCIAL MEDIA

The Social Media aspect of this campaign is integral to the outdoor/

indoor ads. The community will partake in our campaign by using

the hash tag in their stream titles as well as linking to them on sites like

Facebook and Twitter. The more popular the stream the more likely

it will be live streamed to one of our billboards or projectors.

Social Media | 16

With the team up of Valve’s Steam Machine and the leading video game streaming site Twitch, we will be able to show our consoles capabilities to just about anyone anywhere. We will have a weekly game featured on the landing page of Twitch, as well as our own category allowing viewers to see any of the games currently being streamed from our consoles.

#STREAMMACHINE

Social Media | 17

Twitter will be the main on-line avenue that people will see us through. Gamers will use our #SteamMachine to advertise for both their own streams as well as our product making our hash-tag mutually beneficial to our consumers as well as ourselves.

Commercial | 18

COMMERCIAL

The commercial is supposed show the fun and energy of gaming along

with the vast variety of games that are playable on the Steam Machine.

Queen’s “Don’t Stop Me Now” is a hight energy song that is exciting

and full of action.

Commercial | 19

COMMERCIAL STORYBOARD

00:00 - 00:05

00:30 - 00:45 00:45 - 00:53 00:53 - 01:00

00:05 - 00:08 00:08 - 00:20 00:20 - 00:30Player enters from stage right, sits down and picks up his controller.

Cut to animation of the Steam logo, and the beginning of Queens, “Don’t Stop Me Now“

Slow flowing gameplay of Rocket League matching up with the song.

Switch up to the fast pace section of the song and fast pace Overwatch gameplay

“I’m a racing car” switch to racing gameplay footage.

“200 degrees“ switch to Battlefield gameplay.

“Don’t stop me now” revealing the Steam Machine and it’s starting Price