janus credentials deck 2016

DRIVEN BY IDEAS

412, New Delhi House, 27 Barakhamba Road, Connaught Place, New Delhi-110001

We know what a good idea can achieve and we are willing to go an extra mile for itA good idea demands constant innovation, patience and perseverance and these things runs in

our blood!

That is why we are willing to get fired for presenting a good idea.Good ideas have the potential to change world culture: George Lois

We support everything that we do at Janus with idea let it be brands, stand alone

campaigns or integrated campaigns that we undertake

HENCE, IDEAS AT THE CORE

DIGITAL ENGAGEMENT CAMPAIGN

Campaign Brief

Yepme became one of the sponsors of Shahrukh Khan’s upcoming

movie FAN.

For the same Yepme was looking for a way to drive sales on their portal

by generating a buzz among the SRK fans.

Strengthen the brand’s proposition & instil conversations

among SRK Fans to try out new collection at Yepme

To generate enough buzz in a short while and

get the Conversation On!

Campaign Objective

We came up with a unique approach to make 100 SRK fans to be a part

of the history by publishing their faces in the FAN movie poster.

To get the word out and to amplify the conversations, we used Bloggers

and Twitter Influencers.

We created a microsite where we ran campaigns to test the IQ of SRK

fans and to give them a chance to be the part of the history

We received over 22000 entries for the complete

campaign within 7 days of the campaign.

We also received around 8000 unique users who got to

make our SRK customized picture for their Facebook

profile

The Idea

Campaign Deliverables

Website Layout Sample for Yepme

360 DEGREE DIGITAL CAMPAIGN

Campaign Brief

Hindware was foraying into Air Purifier space with their new product

Moonbow.

They wanted to do this launch primarily over Digital medium and

promote sales and create a buzz around the same.

Generate maximum buzz and traction for the new launch of

Moonbow keeping in mind the sensitivity of being associated

with HSIL.

To create a website and to encourage website visits and to

encourage potential buyers to make a purchase.

Campaign Objective

The idea was to come up with a concept that registers the brand in the minds of people and also shows what brand stands for.

After research we can up with the theme of “Refreshed Living” This was going to serve as the central communication for the brand.

Keeping in mind the objective, we developed an aesthetic rich website that

conveys the purity and refreshed feeling among the users.

We took charge of the Digital PR, Social Media, SEO and Media for the brand.

• HSIL share soared by 1% just after digitally launching the brand.

• We got over 100 coverages without spending a single penny.• Over 2500 Facebook fans during the launch of the social handles. • Gained over 300 sales inquiries just on the day of launch.• With the success, we also have a plan in mind for the upcoming

campaign over Facebook.

The Idea


Website Layout Sample for Moonbow

360 DEGREE DIGITAL CAMPAIGN

Campaign Brief

Viridian Group was coming with a new World Trade Center in

Chandigarh for which they were looking for a dedicated agency who

can do the promotion of this upcoming property to attract new

businesses.

The key markets for WTC Chandigarh were India, Dubai and Canada.

Wide scale buzz in the online sphere among the Indian and the

NRIs located in Dubai and Canada.

Campaign Objective

The idea here is to come up with an all new website that convey WTC’s core philosophy and also a media campaign to makes sure that our message reach our

target audience and to ensure maximum queries for the same.

• A robust website conveying the core message of WTC.• Media campaign registered over 34000 visits on the website during a

tenure of 30 days.• The GDN campaign received over 3000 inquires solely based on the

campaign.

The Idea


Website Layout Sample for WTC Chandigarh

TWITTER ENGAGEMENT CAMPAIGN

Campaign Brief

HBO wanted to try out Twitter campaign for announcing the first time TV

premier of Transformers: Age of Ultron .

They wanted to see what impact does Twitter campaign have on overall

TRP of the premier.

Generate buzz among the Transformer fans and movie buffs

about the first time TV premier of Transformers: Age of Ultron

Campaign Objective

We roped in various Twitter entertainment movie blogger and influencers who generated a conversation around the movie and generate a buzz among the

movie buffs.

• The hahstag #TransformersonHBO trended for over 5 hours.• 1568 tweets were made out of 800 tweets were made by the influencers

and rest were organic traction• Campaign reached over 1,713, 480 people and generate impression

over 9,178, 756

The Idea


Campaign Brief

Micromax was coming up with a new range of mobile phone called YU

Yunique.

For the launch of the same they wanted to create a buzz among the

online sphere, where people were talking about the specs and the

overall experience of the phone.


about the new range of mobiles YU.

Campaign Objective

We roped in various Twitter entertainment movie blogger and influencers who generated a conversation around the the mobile device and who did their

independent review post launch of the product and posted their experience with the device and build excitement around the launch.

• The hahstag #Yunique trended for over 9 hours.• 10,000 tweets were made out of 4000 tweets were made by the

influencers and rest were organic traction• Campaign reached over 43,64,218 people and generate impression

over 9,00,22,241

The Idea


BRIEF

OBJECTIVE

Star Movies had planned to

telecast the Oscars event live on

February 27th

The Entertainment Channelwanted to bring in buzz as a Teaserto the entire gala!

The Goal was to bring in

thousands of conversations

which were not just Fun,

but also Witty…

All this while also ensuring

the whole activity turned

into a Viral Phenomenon!

THE PLAN

THE ROLL OUT

The brand took the advice

and decided to rollout a fun

activity rather than a

Serious one!

People had to give their

#AwardWinningExcusesto bunk office / college to sit

back and watch the

Oscars Live…

The Activity was

Kick-started with over

80 Key-Influencers who

were ideally movie buffs!

The trigger was followed by

400+ Conversationalists who were to buzz the

rest of the twitter crowd

in a way to join the gala!

BRIEF

THE PLAN

Tropicana Slice planned

out a new Product launch

TVC with their brand

ambassador Katrina!

The Brand wanted to

generate enough Teaser

Buzz resounding across the

Web and then rolling onto

Product Reveal…

A Gossipy Story was

scribed around the start,

Katrina and the plan was to

leverage the mileage to

while the Maximum Buzz

was ON…

Katrina Goes Missing was

the gist and it had to be

deployed with Top

Secrecy!

STRATEGY

ROLL OUT

It wasn’t any regular

campaign. Content Seeding

was split between

• Credible Publishers

• Interactive Bloggers

• Relevant Influencers

to bring about a tight knit

story…

Activation of every stake

holder was strategically

planned across different

phases…

Abiding the Essence,custom made briefs

and samples were

made

The roped in

Digital

Publishers

Ignite

d the

Spark

The Loop was closed

by the influential

Celebrity Bloggers

Campaign Brief

Renault was coming into the market with a new range by the name of

KWID.

For the brand promotion, Reanult has signed up A.R. Rahman and

Ranbeer Kapoor. The brand also wanted to popularize the theme song

“Re Re Rafter” music before the launch of the automobile.


about the #RenaultKWID and #RenaultRahman (Both were 2

different campaign happened at two different times)

Campaign Objective

We roped in various Twitter entertainment movie blogger and influencers who generated a conversation around AR Rahman fans and the people who were

looking for a new car and of course Ranbeer Kapoor.

• The hahstag #RenaultRahman trended for over 5 hours.• 10,536 tweets were made out of 3000 tweets were made by the

influencers and rest were organic traction• Campaign reached over 2,750,987 people and generate impression

over 90,228,999

The Idea


We tell engaging brand stories using the most appropriate communication platforms that help us

reach our target audience.

OUR SERVICES

social> video > media> experiential> search & adwords> mobile

THANK YOU.

janus credentials deck 2016

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