INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

NameJessica Helen Falloon

NetIDJfal027

Group Number:300

Website Link:http://infosys110fcgroup300.blogspot.co.nz/

Tutorial DetailsTutor:Day:Time:

Kayur RamsonMonday3pm

Time Spent on Assignment:~40 hoursWord Count:1,644

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HydroMap: Encouraging healthy hydration habitsINTRODUCTIONDehydration is dangerous. Short-term effects of dehydration can range from fatigue, headache or dizziness, right through to extreme thirst and can be fatal. Chronic dehydration can lead to kidney failure, an increased risk of infection, and decreased blood supply to the vital organs, including the brain (European Hydration Institute, 2013). So it is obvious that hydration whilst performing endurance exercise is extremely important. In fact, you need at least 250mL of water every 15 minutes in order to remain adequately hydrated while exercising for one hour or more (Quinn, 2011). HydroMap is an app compatible with Apple iOS, as well as Android devices with the aim of revolutionising how people stay hydrated.3. BUSINESS SECTION 3.1 Vision To encourage healthier lifestyles, and be responsible for a physically and mentally healthier world.3.2 Industry Analysis: Health and Fitness App IndustryIndustry: Health and Fitness App Industry. Porters Five Forces was used to look at each component of the industry and determine the attractiveness of the industry.Force:High/Low:Justification:

Buyer power:LowOnly a few apps are in a similar vein as HydroMap, but they do not support New Zealand users.

Supplier power:LowThere are vast numbers of multiplatform app developers and graphic designers for our organisation to choose from. A Google search produces around 678,000 results for app developers in Auclkand, and 180,000 for graphic designers in Auckland (Google, 2014).

Threat of new entrants:LowThe market for specifically health-related apps seems to be quite small. In Apples top 50 iOS apps, Health and Fitness apps only take up 3% of that market, so it is unlikely for developers to delve into this market (Apple, n.d.).

Threat of substitutes:LowFor people to get the same benefit without HydroMap, they would need to carry a map, heart monitor, and know where public water stations are, among other totally impractical things.

Rivalry among existing competitors:LowAlthough there are a few apps with similar focus on hydration, none are compatible with the New Zealand market. Quench by TVO Apps is the only app to offer water station mapping, but is only available to the Greater Toronto area (Apple, n.d.). Our aim is to eventually support global locations, but our starting point of New Zealand is untapped.

Overall attractiveness of the industry: Relatively attractive. Buyers have few options in the way of substitutes or competitors, and as the threat of new entrants is also low, it is likely to remain this way. In addition, we have a huge amount of choices regarding suppliers, so we can choose those offering the best value for money. 3.3 Customers and Their NeedsOur customer base is segmented into three distinct groups: Regular Endurance Athletes, Health-Conscious Non-Athletes, and Rehabilitative Exercisers.Regular Endurance Athletes need to know the optimum amount of water to drink at the perfect frequency for them to maintain or improve their performance.Health-Conscious Non-Athletes exercise for their health, to lose weight, or generally stay fit. Their motivation is taking care of their body, and limiting the risk of diseases.The Rehabilitative Exercisers have suffered health problems and would benefit from gentle, prolonged movement to regain their strength. A recent study (Burtin et al., 2009) showed significantly higher feelings of functional well-being among participants that did gentle exercise whilst in intensive care. It is exceptionally important for this group to maintain proper hydration if they have been unwell.3.4 The Product and ServiceHydroMap is an app for iOS and Android devices that shows users where they can refill their water bottles on long distance cardio activity. It shows water stations along a customisable route, taking into account the users gender, height, weight, preferred distance or duration, and the type and intensity of exercise, ranging from a light walk for the Rehabilitative Exercisers, through to intense endurance running suitable for marathon training. These variables are customisable, all or in part by the user to create the perfect exercise and hydration routine for them.

3.5 Suppliers and PartnersOur main suppliers are cross-platform app developers to write and develop the code for and to program the app, and graphic designers to design the user interface and make the app design user friendly, look inviting and appealing.We would form partnerships with Google and IBM. Google develops Google Maps, which will be for HydroMaps water station mapping function, while also providing Google with data on the location of New Zealands public water stations. IBM is the current developer of SPSS statistical analysis software. We would require them to develop a system for us to analyse the data collected from HydroMaps users.3.6 Strategy: Focused Low CostThe app needs to be low cost to encourage customers to purchase it. Customers are unlikely to pay more than $2NZD for an app for personal use. We will produce a lite, free version, with limited functionality, and no access to extensions such as heart rate monitor hardware. These extended features can be purchased separately.We will target three market segments in the New Zealand market initially, making the market narrow. However, in the future we intend to expand our app into the Cost Leadership bracket, which is signified by marketing to a broad market, while retaining the apps low cost, by expanding into the global market.The overall strategy is therefore Focused Low Cost.3.7 Value Chain Activity: Technology (Research & Development)The most important value chain activity for this business is Technology (Research & Development). Technology is integral for this business. The medium of the product is an app, which requires technology to develop, design, install and use. Without technology, the value chain would collapse.

3.8 Business Processes3.8.1. User Input process Requires the user to enter data to calculate where they can refill their water bottles on their route and how much they need to take. Users are able to leave any of the fields blank, although they must enter the type and intensity of exercise. HydroMap reverts to default values if any or all of the optional fields are left blank. The user is then required to enter in the location they want to start from, or let GPS find their current location. HydroMap can then derive a route for the user, calculate the frequency they need to drink at, and use GPS to locate all the water stations along that route.

3.8.2. Feedback Provision process A customer-facing process where users will be given an optional survey to complete on their experience with the app. The user can postpone giving feedback either temporarily or indefinitely. We will loosely identify them with a series of demographic questions. They then rate the various functionalities on a scale of 1 to 5, and select the one they have found the most beneficial, allowing us to see what functions we need to focus our time on developing.

3.9 Functionalities 3.9.1. User Input process The user has the ability to either enter the address manually, or to use their current location via GPS. HydroMaps core functionality is to highlight water stations along a customisable route. 3.9.2. Feedback Provision process The user is able to postpone giving feedback for a week, or indefinitely. Rating systems allow each question to be sorted based on these ratings, and statistical data, such as the average score for each functionality-based question, can easily be derived from it.3.10 Systems

3.10.1. Location Acquisition System Using GPS and Google Maps, the Location Acquisition System locates the users location based either on their devices location services or the location the user manually enters. Based on this, and the answers to the questions during the User Input Process, outcome is a map with all the water stations on the route highlighted with an icon. The system will calculate how much supplementary water the user needs to take to drink the correct amount at the correct frequency.3.10.2. Feedback Analysis System A goal-seeking analysis system. It performs statistical calculations on the feedback data received during the Feedback Provision Process to find out extreme ratings, the mean and median rating for each functionality, and organise the most beneficial functionalities as voted by the user. It will also allow us to sort answers by demographic factors to identify patterns and trends. A digital dashboard will display a series of graphs, tables, and sortable lists. We will gain insights into where further development needs to be focussed, allowing us to improve service while reducing maintenance costs by only targeting functions actually requiring improvement. 3.10.3. Database Management System This system can be accessed by the app to derive the appropriate routes for users. The co-ordinates for each water station will be stored in this database, which will be able to be sorted by these two variables. It will allow developers to easily keep track of entries, make amends, and avoid entry duplication.9

3.11. Summary Table: Value Chain to Systems

Value Chain ActivityProcessesFunctionalitiesSpecific Information System(s)Broad Information System(s)

Technology(Research &Development)1. User Input Process 1. Acquire location using devices GPS feature.

2. Highlights water stations along route.Location Acquisition System

Database Management System

Transaction Processing System

Enterprise Resource Planning System

2. Feedback Provision Process 1. Ability to postpone giving feedback temporarily or indefinitely.

2. Rating system for questions makes deriving statistical data easy.

Feedback Analysis SystemCustomer Relationship Management System

Decision Support System

CONCLUSION HydroMap is a health and fitness app designed to help athletes, the health conscious, and those recovering from illness, stay hydrated while they exercise. This is achieved by making exercise planning easier, by having calculators and maps to show users where to go, where to get water, and how much extra to take. The use of this app will lead to less dehydration related hospitalisations and shorter recovery times for those recuperating after sickness. This app will make the world healthier and more hydrated.

REFERENCES

1. Apple. (n.d.).App Store. Retrieved from https://itunes.apple.com/nz/genre/ios/id36?mt=8

2. Burtin, C., Clerckx, B., Robbeets, C., Ferdinande, P., Langer, D., Troosters, T., . . . Gosselink, R. (2009).Early exercise in critically ill patients enhances short-term functional recovery. Critical Care Medicine, (37)9, 2499-2505. Retrieved from http://www.wolterskluwer.com/

3. European Hydration Institute. (2013). What is dehydration? Retrieved from http://www.europeanhydrationinstitute.org/consequences_of_dehydration.html?gclid=CjkKEQjwhoGcBRDlu9S3mo7-udIBEiQASEw7QjY8oF90Wt4DccG1D4zwI_3cWB0KRsTi75h04oY5KiHw_wcB

4. Google. (2014).Graphic designers in Auckland Google Search. Retrieved from https://www.google.co.nz/search?q=graphic+designers+in+auckland&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb&gfe_rd=cr&ei=AVSAU9OWIqmT8QffzIGoBQ 5. Google. (2014). App developers in Auckland Google Search. Retrieved from https://www.google.co.nz/search?q=graphic+designers+in+auckland&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb&gfe_rd=cr&ei=AVSAU9OWIqmT8QffzIGoBQ#channel=sb&q=app+developers+in+auckland&rls=org.mozilla:en-US:official 6. Quinn, E. (2011). How much water should you drink? Retrieved from http://sportsmedicine.about.com/od/hydrationandfluid/qt/How-Much-Water-Should-You-Drink.htm

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