jim craig presentation
DESCRIPTION
My slides from my Net.Finance presentation about using social media to strengthen internal culture. No audio at this point.TRANSCRIPT
© 2009 – Jim Craig, 1st Advantage FCU
The Social The Social Corporate Corporate IntranetIntranet
The Social The Social Corporate Corporate IntranetIntranet
Jim CraigJim CraigVice President – MarketingVice President – Marketing
11stst Advantage FCU Advantage FCUYorktown, VAYorktown, VA
Jim CraigJim CraigVice President – MarketingVice President – Marketing
11stst Advantage FCU Advantage FCUYorktown, VAYorktown, VA
© 2009 – Jim Craig, 1st Advantage FCU
Is this Your Intranet?
Is this Your Intranet?
Is this Your Intranet?
© 2009 – Jim Craig, 1st Advantage FCU
Or This?Or This?Or This?
© 2009 – Jim Craig, 1st Advantage FCU
The The GatekeeperGatekeeper
The The GatekeeperGatekeeper
OrOrOrOr
The The CollaboratorCollaborator
The The CollaboratorCollaborator
© 2009 – Jim Craig, 1st Advantage FCU
Can Giving Up Can Giving Up Control Be A Control Be A Good Thing?Good Thing?
Can Giving Up Can Giving Up Control Be A Control Be A Good Thing?Good Thing?
© 2009 – Jim Craig, 1st Advantage FCU
Who Are We?Who Are We?Who Are We?Who Are We?
Eastern Virginia CUEastern Virginia CU
12 Branches12 Branches
200 Employees200 Employees
$500 million in Assets$500 million in Assets
60,000 Members60,000 Members
Eastern Virginia CUEastern Virginia CU
12 Branches12 Branches
200 Employees200 Employees
$500 million in Assets$500 million in Assets
60,000 Members60,000 Members
© 2009 – Jim Craig, 1st Advantage FCU
What Are We What Are We Doing?Doing?
What Are We What Are We Doing?Doing?
Adopting versions of the Adopting versions of the
best social media best social media
applications for internal applications for internal
use.use.
Adopting versions of the Adopting versions of the
best social media best social media
applications for internal applications for internal
use.use.
© 2009 – Jim Craig, 1st Advantage FCU
News BlogNews BlogNews BlogNews Blog
© 2009 – Jim Craig, 1st Advantage FCU
News BlogNews BlogNews BlogNews Blog
© 2009 – Jim Craig, 1st Advantage FCU
News BlogNews BlogNews BlogNews Blog
© 2009 – Jim Craig, 1st Advantage FCU
MySpace/Yahoo GroupsMySpace/Yahoo GroupsMySpace/Yahoo GroupsMySpace/Yahoo Groups
© 2009 – Jim Craig, 1st Advantage FCU
WikiWikiWikiWiki
© 2009 – Jim Craig, 1st Advantage FCU
Other SitesOther SitesOther SitesOther Sites
• CEO BlogCEO Blog• Events CalendarEvents Calendar• Department PagesDepartment Pages• Documents & Documents & FormsForms
• CEO BlogCEO Blog• Events CalendarEvents Calendar• Department PagesDepartment Pages• Documents & Documents & FormsForms
© 2009 – Jim Craig, 1st Advantage FCU
Open ArchiveOpen ArchiveOpen ArchiveOpen Archive
© 2009 – Jim Craig, 1st Advantage FCU
How We Did ItHow We Did ItHow We Did ItHow We Did It
• Open Source LAMP Projects. Open Source LAMP Projects. (Linux+Apache+MySQL+Perl )(Linux+Apache+MySQL+Perl )
• Less than $200 annually in Less than $200 annually in licenses.licenses.
• Trial and Error.Trial and Error.
• Majority of time spent on site. Majority of time spent on site. integration for easier navigation. integration for easier navigation.
• Open Source LAMP Projects. Open Source LAMP Projects. (Linux+Apache+MySQL+Perl )(Linux+Apache+MySQL+Perl )
• Less than $200 annually in Less than $200 annually in licenses.licenses.
• Trial and Error.Trial and Error.
• Majority of time spent on site. Majority of time spent on site. integration for easier navigation. integration for easier navigation.
© 2009 – Jim Craig, 1st Advantage FCU
How We Did ItHow We Did ItHow We Did ItHow We Did It
• Content and structure developed Content and structure developed by by cross-function team: cross-function team:
• MarketingMarketing• HRHR• TrainingTraining
• Conducted surveys and focus Conducted surveys and focus groups.groups.
• Content and structure developed Content and structure developed by by cross-function team: cross-function team:
• MarketingMarketing• HRHR• TrainingTraining
• Conducted surveys and focus Conducted surveys and focus groups.groups.
© 2009 – Jim Craig, 1st Advantage FCU
How We Did ItHow We Did ItHow We Did ItHow We Did It
• Used representational group of Used representational group of colleagues to test site and colleagues to test site and develop training.develop training.
• Required all colleagues to attend Required all colleagues to attend training class for the new training class for the new Intranet.Intranet.
• After introduction, phased out After introduction, phased out the old site in stages.the old site in stages.
• Used representational group of Used representational group of colleagues to test site and colleagues to test site and develop training.develop training.
• Required all colleagues to attend Required all colleagues to attend training class for the new training class for the new Intranet.Intranet.
• After introduction, phased out After introduction, phased out the old site in stages.the old site in stages.
© 2009 – Jim Craig, 1st Advantage FCU
Lesson LearnedLesson LearnedLesson LearnedLesson Learned
• Give your employees Give your employees the tools and they will the tools and they will build what they need.build what they need.
• Be PATIENT!Be PATIENT!
• Give your employees Give your employees the tools and they will the tools and they will build what they need.build what they need.
• Be PATIENT!Be PATIENT!
© 2009 – Jim Craig, 1st Advantage FCU
Next StepsNext StepsNext StepsNext Steps
• Further navigational integration.Further navigational integration.
• Single sign-on.Single sign-on.
• Instant messaging, photo gallery, Instant messaging, photo gallery, directory.directory.
• Some content available via Some content available via Extranet.Extranet.
• Further navigational integration.Further navigational integration.
• Single sign-on.Single sign-on.
• Instant messaging, photo gallery, Instant messaging, photo gallery, directory.directory.
• Some content available via Some content available via Extranet.Extranet.
© 2009 – Jim Craig, 1st Advantage FCU
Questions?Questions?
Open Skepticism?Open Skepticism?
Questions?Questions?
Open Skepticism?Open Skepticism?
© 2009 – Jim Craig, 1st Advantage FCU
THANK YOUTHANK YOU
Jim CraigJim CraigVice President - MarketingVice President - Marketing
THANK YOUTHANK YOU
Jim CraigJim CraigVice President - MarketingVice President - Marketing