Who is the Customer: What do Jane Austen, Lady Gaga, and Video Games Have in

Common?

DIGITAL

PHYSICAL

MANY VENDORS TO CHOOSE FROMCONVERSEON RADIAN6 PEOPLEBROWSR

CYMFONY COLLECTIVE INTELLECT COLLIGENT

NM INCITE ACRONYM EVOLVE24

ALTERIAN VISIBLE TECHNOLOGIES SYSOMOS

AUTONOMY CRIMSON HEXAGON SYNTHESIO

Firms face challenges in managing social media data

MANY DIFFERENT WAYS TO USE SM ANALYTICS

CONSUMER SEGMENTATION

BRAND ANALYSIS SALES/LEAD GENERATION

MARKET RESEARCH PRODUCT RESEARCH COMPETATIVE ANALYSIS

INFLUENCER MARKETING CAMPAIGN ANALYSIS SENTIMENT ANALYSIS