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Economic Backdrop to Motor Industry
JimPower
May 1st 2014
IRISH ECONOMY SO FAR IN 2014
• Economy gradually gaining momentum
• Retail Sales Q1 Volume +7.9% Value +5.6%
• Retail Sales Ex-Cars Volume +2.6% Value +0.5%
• Car Sales +27% Q1
• Merchandise Exports (J-F) +3.2% Food +11% Chemicals +3.7%
• Live Register <400K Unemployment 11.7%
• Exchequer finances improving
• Credit conditions still challenging
• Housing market improving
• Consumer confidence stronger
• Successful exit from Troika
EMPLOYMENT (000’S)
Q1 04
Q3 04
Q1 05
Q3 05
Q1 06
Q3 06
Q1 07
Q3 07
Q1 08
Q3 08
Q1 09
Q3 09
Q1 10
Q3 10
Q1 11
Q3 11
Q1 12
Q3 12
Q1 13
Q3 13
1,600.00
1,700.00
1,800.00
1,900.00
2,000.00
2,100.00
2,200.00
CONSUMER CONFIDENCE
Mar-9
7
Sep-
97
Mar-9
8
Sep-
98
Mar-9
9
Sep-
99
Mar-0
0
Sep-
00
Mar-0
1
Sep-
01
Mar-0
2
Sep-
02
Mar-0
3
Sep-
03
Mar-0
4
Sep-
04
Mar-0
5
Sep-
05
Mar-0
6
Sep-
06
Mar-0
7
Sep-
07
Mar-0
8
Sep-
08
Mar-0
9
Sep-
09
Mar-1
0
Sep-
10
Mar-1
1
Sep-
11
Mar-1
2
Sep-
12
Mar-1
3
Sep-
13
Mar-1
40
20
40
60
80
100
120
140
PERSONAL DISPOSABLE INCOME
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 201460
65
70
75
80
85
90
95
100
105€bln
GROWTH IN CONSUMER EXPENDITURE
2007 2008 2009 2010 2011 2012 201380
85
90
95
100
105
REAL NOMINAL
(2007=
100)
RETAIL SALES
2005 2006 2007 2008 2009 2010 2011 2012 201340
50
60
70
80
90
100
110
120
130
Motor Trade -Volume Motor Trade -ValueRetail Sales ex-Motor Trade Volume Retail Sales ex-Motor Trade Value
(2005 =
100)
THE MOTOR INDUSTRY Q1 2014
• New private cars licensed +26.6%
• New Goods Vehicles +50.9%
• New Tractors +28.6%
• Every county reported good growth in new car registrations
• Imported Cars +27.2% (25% of Total Cars Licensed)
• CO2 Emissions continue to fall
• SIMI member confidence survey much better
• Costs of motoring : Year to March – Petrol -5.3%, Diesel -4.7%, Insurance +4.4%, Average New Car price -2.7%
• Making stronger contribution to Exchequer
EMPLOYMENT IN THE MOTOR TRADE
Q3 98
Q1 99
Q3 99
Q1 00
Q3 00
Q1 01
Q3 01
Q1 02
Q3 02
Q1 03
Q3 03
Q1 04
Q3 04
Q1 05
Q3 05
Q1 06
Q3 06
Q1 07
Q3 07
Q1 08
Q3 08
Q1 09
Q3 09
Q1 10
Q3 10
Q1 11
Q3 11
Q1 12
Q3 12
Q1 13
Q3 13
0.0
10.0
20.0
30.0
40.0
50.0
60.0
(000s)
CARS LICENSED
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
50,000
100,000
150,000
200,000
250,000
NEW CARS IMPORTED CARS
GROWING PENETRATION OF IMPORTED CARS
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130.0
20.0
40.0
60.0
80.0
100.0
NEW CARS (%) IMPORTED CARS (%)
NEW CAR REGISTRATION AVERAGE CO2 EMISSIONS
2008 2009 2010 2011 2012 2013 2014 (Q1)100
110
120
130
140
150
160
170
MONTHLY REGISTRATIONS
Jan Feb March April May June July Aug Sept Oct Nov Dec0
5,000
10,000
15,000
20,000
25,000
201220132014
MARKET ISSUES
• Consumer demand
• Credit conditions
• Imported vehicles
• Age of car fleet : 77.8% 5 years or older
• Impact of split plates
• Important that Minister for Finance does not do anything to derail market recovery
ECONOMIC IMPACT & POTENTIAL OF INDUSTRY• Contributed €763 mln to Exchequer in 2013 VRT &
VAT (€1.8 billion in 2007)
• Every 10,000 extra new cars +€82 million to Exchequer
• Q4 2013: 37,400 employed in industry
• 130 new jobs for every 1,000 extra cars sold
• Market of 90,000 in 2014 possible
• 100,000 in 2015, 110,000 in 2016 and 120,000 in 2017?
• Makes strong contribution to national and local economies