jisc rsc eastern web 2.0 your new business partner? april 2010 'the "what" session-...
TRANSCRIPT
Social Networking101
Internet Marketing Progression
?Social Networking
PPCSEO
WebsiteEmail
Social Media & Social NetworkingWhat’s the Difference
• Social media - is still media: a means to transmit information. The difference is that social media offers the opportunity for anyone to create or disseminate the information.
• Social networking - refers to people with some shared characteristics associating together, and social networks or social networking sites are where this happens
Social Networking
What is Social Networking all about
• A recent report from Nielsen shows that 90% of consumers trust recommendations from people they know, while only 41% trust sponsored ads on Web pages.
• If you're thinking of hiring someone you might check out their Facebook page just to see if the person they presented in the interview is the person they are outside of work
‘There is no Greater Praise than Positive Word of Mouth’
What is Social Networking all about
• Easier than ever to become the Authority - wikipedia• Use current experiences/activities to Engage - facebook• Tell them something they’re likely to want to know
Like it or not it’s changing the traditional marketing landscape
What is Social Networking all about
March 2010• Facebook recently announced that they have now reached over 400
million worldwide users
• Twitter reached the benchmark of 50 million tweets per day.
• Facebook and Twitter both boasted a triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online.
• More than 700,000 local businesses have active Pages on Facebook
The (obligatory) Statistics
http://www.joesblogg.com/2010/03/social-media-usage-statistics-2010/
What is Social Networking all aboutThe (obligatory) Statistics
What is Social Networking all aboutThe (obligatory) Statistics
The popularity of Social Media continues to rise rapidly in the UK, now accounting for almost 11% of the share of UK Internet visits
What is Social Networking all about
Linkedin• Launched May 2003 it is mainly used for professional
networking. • As of October 2009, LinkedIn had more than 50 million
registered users spanning more than 200 Countries
The (obligatory) Statistics
Why Social NetworkingThe (obligatory) Statistics
Youtube• 15 hours video uploaded to YouTube – every minute
• Video is a great storytelling medium
• 4 / 5 internet users will click video if it is available
• The age groups most likely to watch video on the web are:-
24 - 34 year olds -15%35 - 44 year olds -19%45 - 54 year olds - 21%
What can it do for businesses ?
• inform people who want to know, build communities• find customers, suppliers, employees, friends• sell yourself• speed up communications• find out what people really think about you• test markets – respondents may be potential customers• improve customer service• allow you to feel part of the new world
Inform Social Networking Syndication
RSS FeedsMRSSBlinkxMetacafeGoogleWidget Sites
BlogsHow & Why WikisAffiliate sitesPublishing sitesEmail AttachmentsVideo News Releases
FacebookYouTubeDeliciousStumbleMy SpaceTwitterUbertwitterSMS Messaging
Some examples
There are huge numbers of tools out there but they fall into broad groups
– Blogs, eg Blogger, WordPress– Microblogs, eg Twitter– Social Sites,eg Facebook, MySpace, Youtube– Business Sites, eg LinkedIn – Social Bookmarking sites, Digg, Delicous
You need to have a good reason to do it, and then spend time planning how to do it
Mindmap of Tools
What follows is a small subset of the various tools and services available
The best way of learning about them is to give some a try
To start – have a purpose in mind
Be systematic, plan what you do
Other Resources
Business Tools
Cautions !
Get Started– Set aside some time – it’s a minefield starting
but gets easier and more interesting– Have a set of user names and passwords ready– Get a good photo of yourself– Start with Twitter – simple, fun– Get a LinkedIn or Facebook account– Start a blog– Play !
Thankyou
Bill HamblinIT & e-Commerce Specialist Adviser
Business Link Eastwww.businesslinkeast.org.uk