ORGANIZATION STUDY @

Presented ByJishnu KReg no:60731

Introduction – Organizational Study

The organization study is carried out to have practical knowledge

about the whole organization. This study helps us to familiarize

with various departments of the organization and its different

functions. This also enables us to have throu understanding about

the industry as well as the company.

NEED OF THE STUDY:

Health care sector is the one of the fastest growing sectors in India. Also hospital is one of the most complex structured organizations amongst all industries at present because of IT revolution, consumerism, and specialization in different fields, hospital as an organization got new dimension

This study is being conducted at PVS Hospital, Kozhikode , this study tell us an overall view of organization and functions carried out by different departments like, Marketing, Human resource, Finance, public relation. The study is based on the relevant data and materials given from the organization.

OBJECTIVES OF THE STUDY

Primary objective:

The primary objective is to have a familiarity and practical experience towards a reputed service firm.

Secondary objective:

To learn about organization and its functions.

How they are taking decisions in the organization.

The organization study incorporates the structure, policies, different activities

and a SWOT analysis of the organization.

This study aims at generating the practical awareness about the management.

It help to interact with the organizational executives of the company,

The study helps to make a comparison between the class room knowledge

with real situation in the organization. To understand the relationship between

each department.

LIMITATIONS OF THE STUDY This study was mainly based on primary data obtained from the interviews with

managers and therefore there are chances of personal bias.

Due to non-availability of certain information critical evaluation was not possible

The top managements were reluctant to disclose matters related to the internal

affairs of the company.

To understand the organization and its working, the period of one month is not

enough. So time was the most important limiting factor of the study.

Because of the busy working schedule of various department heads full information

can’t be gathered

Some of the data are treated as confidential and hence the researcher could not get

the details of the same

INDUSTRIAL PROFILE

Health care industry comprises of providers of diagnostic, preventive, remedial,

and therapeutic services such as doctors, nurses, hospitals and other private,

public, and voluntary organizations. It also includes medical equipment and

pharmaceutical manufacturers and health insurance firms.

The health care industry is one of the world’s largest and fastest- growing

industry

health care industry have 13% growth in every year.

High level of education and greater health consciousness have played a key role

in the attainment of good health standards in Kerala.

It leads to mushrooming of private hospitals that offer quality services matching

international standards.

NABH ACCREDITED AND ISO 9001 : 2008 CERTIFIED HOSPITAL

RAILWAY STATION ROAD, CALICUT – 673 002

Phone : 0495-2705045, 3011222

Giving Light To Life…..

COMPANY PROFILE

Started in 1974 with just 10 beds and 2 doctors.

PVS has become a 350 bedded hospital.

Almost 100 doctors

PVS was awarded the ISO 9001:2008 certificate by BSI. PVS got prestigious NABH Accreditation in 2014

Focus on continuous development to serve the society

Board of Directors

Lt.Col.Ravi Menon(Retd)

General Manager

Dr. RAJESH SUBASHD.Ortho MS (Orth)

Medical Superintendent

TOP MANAGERS

Vision

To provide compassionate and affordable quality healthcare that fulfils the need and expectations of the patient.

To provide a good work environment that foster motivation and commitment in our staff.

To deliver a community focused healthcare services with ethical standard and social responsibility.

Mission

To provide a quality and cost effective care to

citizens of all walks of life with compassion and

commitment through expert healthcare

professionals and advanced technologies thus

assuring patient safety and security.

Quality Policy

PVS Hospital, Calicut is committed to serve the community by providing high quality medical care to patient at an affordable price to the satisfaction of its clientele and strive continuously to improve its service.

Doctors

 

Nursing Staff

 

Housekeeping

 

PRO

 

Managing Director

 

Director

 

Medical Superintendent

 

 

General Manager

 

Marketing Manager

 

Purchase Manager

 

Finance Manager 

Quality Dept.

 

Paramedical Staff

 

 

HR

 

Administration

 

Front Office

 

Insurance

 

 

Accounts

 

Personnel

 

Store

 

Organization chart

Educational Institutions….

PVS College of Nursing, Pantheerankavu. (Recognized by INC,KNC & KUHS)PVS School of Nursing, Near PVS Hospital (Recognized by INC & KNC)

VARIOUS DEPARTMENTS IN PVS HOSPITAL KOZHIKODE

Human Resource Department

Marketing Department

Administrative Department

Public Relation Department

IT Department

Front Office

Purchase Department

Finance Department

Medical Records Department

Radiology Department

Pharmacy Department

General Maintenance Department

Quality Department

Blood Bank And laboratory

Department

House Keeping Department

Director

 

General Manager

 

HR Manager

Management Tr.

 

Jr. Administrator

HR Assistant.

 

TR Office Asst.

 HR DEPARTMENT STRUCTURE

ADMINISTRATIVE DEPARTMENT STRUCTURE

Director

 

General Manager

 

Secretary (Cardiology)

 

Head Clerk

 

Security Officer

 

Insurance & Corporate

Client Coordinator

 

Peon

 

Office Asst. cum Typist

 

Typist

 

Tr. Office Asst.

 

 

PUBLIC RELATION DEPARTMENT STRUCTURE

Director

 

General Manager

 

Marketing/Public Relation Manager

 

Public Relation Officer

 

Asst. Public Relation Officer

 

FINANCE DEPARTMENT STRUCTUREDirector

 

General Manager

 

Finance Manager

 

Asst. Manager-Accounts & Finance

 

 

Asst. Accountant

 

Accounts Asst.

 

 

Jr. Clerk

 

Accounts Clerk

 

.Cashier

 

Asst. Cashier

 

IT DEPARTMENT STRUCTURE

Director

 

General Manager

 

IT in-charge

 

Jr. IT Technician

 

Multimedia Operator

 

Asst. - Marketing & Multimedia

 

MARKETING DEPARTMENT STUCTURE

Director

 

Marketing Manger

 

Marketing Executives

 

 

FRONT OFFICE DEPARTMENT STRUCTURE

Director

 

General Manager

 

Front Office Manager

 

Office Asst.

 

Tr.Telephone Operator

 

CashierTelephone Operator /

Receptionist

 

Asst. Office

 

Peon

 

Billing Clerk

 

TR.Office Asst.

 

 

PURCHASE DEPARTMENT STRUCTUREDirector

 

General Manager

 

Purchase Manager

 

Manager-Store & Pharmacy

 

Asst . Purchase Supervisor

 

 

General Stores Supervisor

 

Store Assistant

 

Tr. Stores Asst.

 

 

GENERAL MAINTENANCE DEPARTMENT STRUCTURE

Director

 

General Manager

 

Civil Engineer

 

Civil Supervisor

 

Maintenance Engineer

 

Maintenance Supervisor

 

Plumber cum STP Operator

 

Electrician

 

Plumber

 

A/C Mechanic

 

Tr. A/C Tech.

Mechanic

 

MRD DEPARTMENT STRUCTURE

Director

 

Medical Superintendent

 

 Medical Record Officer

 

Library Asst.

 

 Tr. MRD Tech.

 

 RADIOLOGY DEPARTMENT STRUCTURE

Head of Radiology

 

Director

 

Medical Superintendent

 

Radiographer (In charge)

 

Radiographer (C.T)

 

Radiographer

 

X-Ray Tech.

 

Tr. Asst. Radiographer (C.T)

 

Tr. Asst . Radiographer

 

PHARMACY DEPARTMENT STRUCTURE

Director

 

Medical Superintendent

 

Salesman

 

Cashier

 

Chief Pharmacist

 

Pharmacist

 

Pharmacy Aid

 

Tr. Pharmacist

 

 HOUSE KEEPING DEPARTMENT STUCTURE

Director

 

General Manager

 

Housekeeping Supervisor

 

Lift Operator/Attender

 

Attender

 

Tr. Sweeper

 

Dhobby

 

DriverDialysis

Technician

 

Office Asst.

 

 

Cleaner

 

SWOT ANALYSIS

STRENGTH Wide range of medical department

Modern sophisticated equipment and facilities

Advanced surgical facility with most modern equipment’s

24 hours working Emergency care unit, Ambulance, Pharmacy, lab,

Blood bank with blood component separation facility

Advanced key whole surgery unit

Comprehensive health checkup package for men and women

Goodwill of the company

Experienced employee

Advanced neonatal care unit with full time neonatologist

Modern neuro surgical unit with all latest facilities for all major cases

Good working environment.

A large group of experticed doctors

Hospital is providing homely atmosphere for both patients and workers

Hospital is providing a Training atmosphere for both para medical and

other students

WEAKNESS

PVS Hospital does not follow the decentralization in the

organization

Management and employees communication to be improved.

The hospital is not fully computerized

Need to improve specialities like cardiology, oncology etc

Hospital information system need to be improved

Need to reduce use of paper works including nursing departments,

all to be computerized

OPPORTUNITIES

No other specialty hospital near by

Mass demand for medical services in highly populated density urban

area of Calicut like Kallayi and Beypore and also located near

Calicut railway station

Referring from and to hospital

Implementing NABH standards

Health packages

provide more facilities in all other departments

Hospital is located in an easily reachable area.

THREATS

Emergence of new technologies and innovation in medical field

Facing Competition from MIMS (Malabar Institute of Medical

Sciences) Hospital, Baby Memorial Hospital, Iqraa Hospital and etc.

Employee turn over

The location of the hospital is highly sound polluted area

FINDINGS The organization uses modern technology

The hospital has experienced doctors providing quality services

The organization aim to ensure a safe working environment to all the staffs

Collecting opinions from the employees are good for creating better

working environment.

Working time is 8 hours including night shift,

PVS was awarded the ISO 9001:2008 certificate by BSI.

PVS got prestigious NABH Accreditation in 2014.

Providing ECHS SCHEMES

Health checkup packages

The staffs are satisfied with the medical facilities

There is a good co-ordination between departments of the organization

Arrange more Training and development programs to all the employees, like

personality development classes, and conducting seminars about general

topics,

24 hours working casualty, ambulance, radiology and imaging, CT scan, blood

bank, ultra sounds, pharmacy, lab, X-ray, ECG, and accident emergency

facilities.

Modern physiotherapy unit.

All the employees knows very well about their work

Qualified experienced employees

SUGGESTIONS

Organization should study about employee’s un-satisfaction in the work, arrange

more welfare activities

Conduct a committee once in a month, and collect feedback from all the

departments. It will ensure work efficiency of all such departments

Increase the amount of salary according to the work done by the employee

Proper training should give to the employees to get familiar with new software’s

To implement decentralization, it will help to increase the satisfaction level of the

employees

Computerization of all departments including nursing departments

Need proper time management for doctor’s consultation

Follows us on…

Web site : www.pvshospital.comE-mail : info@pvshospital.comFace book :

www.facebook.com/pvshospital

HR Dept. : hr@pvshospital.com