jones consulting team 4 written deliverable

8/13/2019 Jones Consulting Team 4 Written deliverable.

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Celeste Campbel l , Aubree Hutchiso n, Nikki Lawson and Noah Peppler

Tuesd ay, November 12, 2013


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Table of Contents

Executive Summary 2

Industry Research 3

Porter's Five Forces Analysis 6

Company Research 8

Process Model Improvements 9

Database Design 11

Business Intelligence Systems 12

Enterprise Systems Strategy 13

Social Media Strategy - Analysis and Recommendations 15

Mobile Strategy 17

International Expansion 19

Bibliography 21

Implementation Review 22


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Executive Summary

BackgroundSouth Fork Mountain Lodge and Outfitters is a well-established company within the Bed &

Breakfast & Hostel industry. It has been very successful in its industry, but South Fork lacks any

substantial technology system within their company. To match the ever-changing nature oftoday's technological world, South Fork must implement information systems that will facilitate

daily processes. These information systems will enable South Fork to grow internally, which will

ultimately help them grow internationally, if they choose to do so. South Fork's main mission isto achieve superior customer service in all aspects of their company. Due to the company having

only one location, South Fork is able to create meaningful relationships with customers, which

greatly increases the chance of establishing return customers. However, employees do not store

these customer relationships anywhere technologically, making it hard for South Fork to createstrategies based upon concrete data. To keep up with other technologically-advanced resorts in

the U.S., South Fork must expand their technology. Jones Consulting's main goal is to offer

recommendations for South Fork to implement new information strategies in a feasible and

adaptable way.

Recommendations

We at Jones Consulting have established recommendations that will increase customerawareness, facilitate data flow, and implement an enterprise system to organize communication

throughout all facets of the company. South Fork will implement these recommendations in a

series of steps, described below. They will:

1. Create a database management system that stores all the information of activities,customers, and bookings at South Fork.

2. Find a Customer Relationship Management (CRM) to outsource the companys customerdata, while improving the overall quality of data in the customer life cycle.3. Suggest a new and improved data process model to optimize communication throughoutthe company

4. Utilize outside systems to develop a mobile app that facilitates the booking process forcustomers

5. Develop more influential social media outlets that generates more interest for potentialcustomers

6. Expand internationally effectively by properly addressing the information technologyproblems that will arise.

Described below are more detailed descriptions of the recommendations that Jones Consulting

has to offer South Fork. These improvements will create efficient data flow, generate asignificantly larger customer base, and establish meaningful information technology systems.

These changes will allow for momentous growth within the industry, making South Fork adesirable vacation spot for families throughout the nation.


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Industry Research

Locally in the U.S.

Key Performance Indicators

For the Bed & Breakfast & Hostel Accommodations industry, there are a few external driversthat have an impact on the industry's performance. The most significant driver is consumer

spending. The consumers' willingness to spend money on vacations greatly affects this industry's

revenue. This variable relates to another driver, which is the Consumer Confidence Index.Americans will typically not spend money on vacations during hard economic times, which will

have a negative economic effect upon this industry.

The graphs below indicate that the industry revenue dropped significantly during the recessionfrom 2007-2009, which reflects the importance of consumer spending. Following the recession,

the industry revenue rose whenever consumer spending rose. This increase accentuates the

dependent relationship of those two factors. The industry recovered following recession, and it

has sustained steady growth since.

Revenue Growth

Year Revenue $ million Growth %

2000 1,819.9 0.0

2001 1,808.1 -0.7

2002 1,663.5 -8.0

2003 1,579.8 -5.0

2004 1,754.1 11.0

2005 1,748.2 -0.3

2006 1,741.6 -0.4

2007 1,726.3 -0.9

2008 1,639.1 -5.1

2009 1,545.3 -5.7

2010 1,584.4 2.5

2011 1,628.4 2.8

2012 1,680.0 3.2

2013 1,726.2 2.8


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Key Competitors

There are no major competitors for this industry in the United States. Most of the companies

within the industry are unique. They are owner-operated small businesses that have littleinclination to compete with other companies. There are similar industries that have major

competition, such as Hotels & Motels, and Campgrounds & RV Parks. These more competitive

industries include major nation-wide chains. Even though this industry lacks major competitors,it still thrives because of Americans' desire to explore and get away.

Trends

The current trend of growth for this industry will continue over the next five years. During thistime, revenue is expected to increase at a rate of 1.3% per year. Because of an increase of

demand for travel accommodations, the total number of establishments is expected to rise at an

average rate of .9% during this period, which will lead to an increase in employment at an

average rate of .5%.

Revenue OutlookYear Revenue $ million Growth %

2014 1,765.9 2.3

2015 1,803.0 2.1

2016 1,851.7 2.7

2017 1,835.0 -0.9

2018 1,840.5 0.3

2019 1,860.8 1.1

The growth that this industry is experiencing can be credited to the use of technology. Tomaximize occupancy rates, the industry is relying on the internet via booking sites. These

changes are being made because these booking sites increase customer satisfaction, and

ultimately the number of customers.

Stage in Industry Life Cycle

In the U.S., the bed and breakfast industry has

recently entered the mature phase of the lifecycle. However, the industry is still growing to

adapt to the changing needs of the domestic

and international tourism market because of itsrecent emergence in the mid-1980s. The

industry is mature because of its strength in

premier hospitality for high-income earners

looking for a get-away. The development ofnew technology and web-based information is

cementing the expansion of this industry in the

mature phase.


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Globally

Key Performance IndicatorsFor the Global H otels & Resortsindustry, revenue plays the most significant role for the

market's performance indication. The U.S. recession affected the global industry, impacting

tourism and all various forms of travel (airfare, tourism, transportation, etc.), creating a decreasein the demand for global travel. On the global scale, competition has changed greatly due to thenew emerging markets in the BRIC countries. This has influenced the number of tourists they

receive and the number of new hotels and resorts that will be built. These factors will ultimately

affect the total revenue growth for this industry. The chart below presents the global revenuegrowth.

Key Competitors

Globally, much like in the U.S., there is little competition in this industry. Two of the major

players are Marriott International and Hilton Worldwide, but they only have a combined 3.7% ofthe market share. The competition is starting to rise, however. There have been a number of hotel

buyouts and mergers that have increased the market share for larger companies, although thepercentage is still low.

Major Markets

The largest market for hotels and resorts at 83% is the domestic residents. The other 17% of the

revenue is from international travelers. The largest players in these global markets are spreadacross Europe, North America, and North Asia. However the regions currently with the least

revenue (Middle East China, India, South America, and the Asia-Pacific) are expected to have

the highest tourism growth over the next few years.

Trends

The Global H otels & Resortsmarket will gradually grow due to the rise in tourismaccommodation demand. Global economic growth within the next five years is expected toincrease, giving consumers extra spending money. This growth will yield stronger financial

performance for this industry. Global hotels and resorts have initiated franchising agreements for

their hotel operations, instituting a significant trend within this industry. The industry isbeginning to specialize into many different sub-industries, including boutique hotels, health

retreats, and extended stay resorts. Along with the increase of technology, bookings and

reservations made over the internet will become a significant factor in the growth of revenue.


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Porter's Five Forces Analysis

Power HIGH LOW Justify

Buyer Power

X This industry revolves around customer accommodations

and satisfaction, and because of that is very reliant on thebuyer. If buyers have low demand for the accommodations

that this industry provides, the overall financial rating will

decline. If the economy is struggling and individuals do not

have extra money to spend, this industry will take a hit.

Supplier Power

X Supplier power is low for this industry. There are many

supplies required to run a company such as a Bed &

Breakfast, but the supplies are very common and provided

by many companies. Although an industry like this is so

reliant on suppliers, the supplier power is still low becauseof the copious amounts of businesses that provide the

proper resources, such as generic food and bedding. It

should be noted that some companies in this industry have

unique services that require specialized resources (such as

hunting gear) that may have a higher supplier power.

However, theses suppliers have a small share in the industry

as a whole.

Thr eat of

Substitute

Products or

Services

X There are a number of major industries that can easily be

chosen over our industry when it comes to a vacation site.Other major industries include hotel chains, motels, resorts,

guest ranches, RV sites, camping grounds, etc. These

industries are an easy alternative to a Bed and Breakfast and

are a threat to their industry. However, it should be noted

that South Fork can supply one-of-a-kind experiences.

Threat of New

Entrants

X The Bed & Breakfast industry is a mature industry. There

are few new competitors that enter this market because of

the large number that are already well established and

would be hard to be supplanted. There are many barriers to

enter this industry because of the difficulty of competition

with the other major industries and other major companies

within this industry.


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Rivalry Among

Existing

Competitors

X This is a mature industry with a very spread out market

share. There is competition amongst the existing

competitors because the experience that each company

offers is virtually the same. Each may offer different

services, but the brand names are what set the companies

apart.


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Company Research

Background

Product/Service Description

South Fork Mountain Lodge and Outfittershas served in northern Wyoming since 1917.Originally a single-stay bed and breakfast, South Fork is now a thriving vacation getaway. Itprovides an array of outdoor activities that welcome the customer to an authentic wilderness

experience. South Fork is open to customers of diverse backgrounds, from international tourists

to local families. South Fork, which includes over a million acres of land, provides outdoorexperiences in backpacking, hunting, fishing, and horseback riding. They also provide a full

restaurant and individual cabins for overnight stays. This one-of-a-kind bed and breakfast is

more than just a place to sleep; it is a once-in-a-lifetime outdoor adventure.

Mission StatementSouth Fork Mountain Lodge and Outfitters seeks to provide the ultimate mountain getaway

through a variety of western outdoor excursions to each and every customer.

Locations in the United States

South Fork Mountain Lodge and Outfitters is located in Buffalo, Wyoming. This is the

company's sole location.

Current Strategy

Focused DifferentiationSouth Fork Mountain Lodge and Outfitters provides high end cuisine and lodging to its

customers who are willing to pay for the experience. They focus on quality service through

meaningful customer relationships. South Fork does not appeal to just any vacationer, but to theones that are seeking a truly unforgettable outdoor experience.


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Process Model Improvements

Our business process model describes a customer booking an activity that is available at SouthFork. The process starts within South Fork's management, when they analyze the cost of an

activity. After this analysis, they determine the sales price. After determining the price, the sales

department creates a marketing strategy for the activity. The customer then calls and it isdetermined whether there is a mutual time that fits both the customer and South Fork's

availability. If there is, a reservation is made. If there is not, the customer can negotiate to see if

there are other times available, or take their searches elsewhere. After a reservation is made, thecustomer gives their credit information to South Fork, who then determines if the customer's

credit passes. If their credit does not pass, the reservation is cancelled and the customer is

informed of the failed payment. If the credit passes, the information is stored and the reservation

is the implemented into South Fork's activity schedule. When the time for the activity comes, thecustomer checks in at South Fork, and signs a liability waiver. An employee assigned to that

activity then leads the customer to the appropriate location, where the activity commences.


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Database Design

Database UsersThe database information will be used by South Fork's management. The manager of marketing

will determine how much revenue each individual activity generates and then decide whatstrategies must be implemented to increase sales in lacking activities. The sales manager will usethis information to keep track of customer transactions. From this, the manager can see who has

paid and issue bills as needed. Operations managers can use the information to facilitate the

activity process by assuring the correct number of supplies at the assigned activity at theappropriate time. Essentially, the information generated from this database can be used by all the

different facets of the South Fork company. This information can be used to facilitate nearly any

process that takes place at South Fork.


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Business Information Systems

We believe that Business Intelligence (BI) systems are appropriate for usage within South Fork

Mountain Lodge's business. Many significant decisions could be made based upon theinformation provided by BI systems. Here are four examples of decisions:

1. Business Intelligence Systems have the ability to determine which of South Fork'sactivities are most popular by looking at the company's booking information. The

systems will enable manage to determine if South Fork should provide more times for a

certain activity as opposed to others based upon these results.2. South Fork could use BI systems to determine where most of their customers live by

looking at their Zip Codes. From this, South Fork could see local areas that they do not

sell particularly well to. This would allow them to focus their local advertising in those

specific areas.3. BI systems could be used to determine the current stock of supplies and whether more

supplies need to be ordered. This would increase the efficiency of the supply chain

process, and allow South Fork to avoid supply shortages.4. South Fork could use the booking information produce by BI systems to determine whatseasons are most profitable for the company, based upon each individual activity sales.

They could implement strategies based upon this information, such as introducing new

indoor activities during the winter season when outdoor activity sales are down.


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Enterprise Systems Strategy

Vendors Advantages Disadvantages

GoldMine GoldMine has leading tracking tools forindividuals and small offices that help

retain more customers. They are also geared

toward small business. They offer usertutorials online that make it easier to adopt

within a business.

GoldMine is considered to bea lower end CRM product and

difficult to use. This product

can only be used on Windows.

SalesLogix SalesLogix creates customer profiles which

would allow us to personalize each

customer interaction. It also has strong anddiverse management tools including sales

and marketing management tools. All data

stored on this CRM can also be stored on

mobile tablets, making necessary dataavailable to all employees.

SalesLogix is not an

innovative CRM platform, and

is considered to be outdated. Itproduces graphs and charts

that do not look professional,

and is slow. It is geared

towards bigger businesses thatserve more customers than

South Fork.

Type of System Appropriateness of Implementation

ERP Using an ERP system would allow South Fork to have a single

platform with more than just customer information. South Fork wouldbe able to incorporate all of the features of the CRM, while being able

to track their accounting information as well.

CRM Using a CRM system would allow the company to have a firm grasp onall interactions with their customers. South Fork would be able to track

all stages of the customer life cycle. This would allow them to attract

new customers through newly developed marketing strategies, while

maintaining meaningful relationships with their current customers.

Recommended

System

Our recommended system for South Fork would be a CRM. ERP

systems focus mostly on manufacturing, and this does not apply toSouth Fork. Although having an accounting application would be

beneficial, the extra applications that ERP offers are not applicable forour company. CRM offers what South Fork needs for effective

customer relationships.


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Recommended Vendor: GoldMine

GoldMine offers South Fork the tools that are necessary for a small business. GoldMines basic

tools include contact management, calendaring, and client information, which are critical to

South Forks operations. Since theydo not have a large number of customers, this small, cost-efficient, and easy to learn program fits our companys needs. The data is stored in cloudwhich

will be a benefit to South Fork in case of an emergency at the lodge that wiped out their data.

Potential Challenges

We expect to incur some challenges to arise when implementing the new CRM enterprise

system. They are:1. The current format of South Fork management is not technology based. We think that

employees will struggle with this new database program. There would have to be a

training program to educate the employees on the new technology, which could becostly and time consuming.

2. None of the current customer data is stored on a computer, so a significant amount oftime would have to be spent transitioning this data from paper to the computer, on top

of attempting to learn the new database.3. Implementing this system would require hiring someone to specifically manage this

database program and deal with problems associated to the database. If somebody

was not hired to manage the database program, employees from different areas of thecompany would be taken away from their work, ultimately hurting the overall

production of the company.4. The South Fork Mountain Lodge has an identity of a rustic, outdoor experience.

Changing its management towards a more technology based system may take a tollon the customers view of the company. The employees couldalso feel like their old-

fashioned culture is being threatened.


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Social Media Strategy- Analysis and Recommendations

Paradise Guest Ranch South Fork Mountain Lodge

Facebook The Facebook page has

information about the

founding of the company, aswell as all of the activities

that you can partake in at the

ranch. They do not offer any

specials on their page, butthey do update it consistently

with pictures and statuses

about the Ranch.

South Fork currently has a

Facebook page, but it should

be upgraded. The onlyinformation on the page is the

lodge's address, phone number,

and website information. They

could use Facebook to increasethe lodge's popularity by

including some background

information about the lodge,

while including more picturesand videos of the lodge. This

would lead to more activity on

the page, which would helpincrease the number of people

who know about the lodge.

Twitter Paradise Guest Ranch does

not have a Twitter account,

but another competitor,Grand Targhee Resort, does.

They used the Twitter

account to update the status

of the ski slopes, offerdiscounts to their followers,

and to upload pictures oftheir resort.

South Fork does not have a

Twitter. If they created an

account, they couldsignificantly increase their

customer base. By creating a

Twitter account that tweets

special offers or discounts forspecific activities at the lodge,

more company buzz is created.Potential customers will beexcited at the opportunity to

participate in activities at a

lower-than-normal price.

YouTube Paradise Guest Ranch does

not have YouTube channel,but they do have a YouTube

video on their website. The

video shows still images of

the resort and different

activities. This emphasizesthe beauty of the resort and

gives potential customers aglimpse of the experiences

they offer.

A YouTube video that

accentuates the beauty of thelodge would help potential

customers view what the lodge

has to offer. South Fork could

post activity "teaser" videos on

their website, which give briefsclips of what each individual

activity entails. This wouldentice people to book

activities.


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Blogosphere Paradise Ranch has a

employee blog on theirwebsite. The blogs are

mostly about the atmosphere

of the resort at the time the

blog has been written. Thisgives potential customers a

feel for the resort beyond justpictures of videos. This can

generate more interest for the

resort by offering a more

imaginative perspective ofthe ranch.

South Fork does not have a

Blogosphere, but shouldimplement one to enable

employee posts as well as

customer posts. Employees

could post about newsworthyevents happening at the lodge.

Customers could blog abouttheir experience at the lodge.

Customer blogs would be read

by potential customers, which

would give them an unbiasedview of the lodge.

Other Social Media The Paradise Ranch websiteincludes a link to

TripAdvisor, which is a

booking website. Thisfacilitates the bookingprocess for Paradise Ranch,

and allows customers to

book their trip whenever theywant.

South Fork does not haveTripAdvisor, but would greatly

benefit by offering this form of

social media. This independentwebsite makes bookingvacations very easy, and allows

customers to write reviews

about their visit. This wouldhelp South Fork compete with

their competitors as far as

online booking goes. Thisfacilitates the booking

experience, and is important in

this tech savvy world.


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Mobile Strategy

Appropriateness

Currently, South Fork Mountain Lodge does not have a mobile app. They have been profitable

without an app, but sales could increase after implementing one. Competitors in this industry

have apps that include different capabilities that facilitate the customer booking process. Theyinclude basic information about their lodge, the different activities offered, directions on how to

get to the lodge, and capabilities to book an activity. An app would be helpful for South Fork

because it would allow their customers to find information about the lodge on the go. However,because of unreliable cell service at South Fork, the app would be intended only for customers

who are not on the property of the lodge.

Three Ideas for Mobile App Usage for South Fork Mountain LodgeOne idea for the South Fork mobile app is to allow customers tobook a reservationon the go.

They would be able to view the available times for activities and decide which activity fits their

schedule. Another option is a customer review app. Following a customer's stay at the lodge,

they could use the app to assess how their vacation was and provide feedback for potentialcustomers. This feature could also help South Fork improve in areas they see fit. Finally, South

Fork could develop an app that would include activity, dining and room promotions.This apphelp customers obtain the best deal for their stay. This would also increase the chances of

bookings by customers who were hesitant because of high prices.

Best Usage IdeaThe best mobile app for South Fork would be one that has the capabilities of booking a

reservation, because this would facilitate the activity booking process for the company and

customers.

Detailed Functionality DescriptionThe South Fork Mountain Lodge Booking App is the primary operation for the Lodge's new

app. Other features will include information about the lodge, including the history, missionstatement and purpose, and information about the area, including a map and the upcoming

weather. The main purpose of the app is for customers to book their reservation before the trip.

The app will offer detailed schedules about the availability of rooms and activities. Customerswill be able to select whichever one that fits with their schedule, and check the weather to pack

properly for their vacation. South Fork will receive the times that the customer booked and

subsequently close off that time and activity to prevent double booking. They will also knowhow many supplies are needed for the activity at any given time, and be able to prepare

accordingly. This app allows better customer accessibility, as they are able to book their

reservation with ease. It also allows South Fork to maintain their schedule more efficiently.

Benefits of Mobile AppThe benefits of South Fork having a mobile app can be seen in a multitude of ways from both the

customer and the employee point of view. The app allows South Fork to create a stronger andmore accessible customer base, where both returning and potential clients can schedule their own

stay with the activities they want to partake in at the time that it best for them. The app alone


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gives clients easy browsing to any of the activities South Fork offers, as well as a detailed

description of everything they could possibly be signing up for, ensuring an answer to all their

questions. The accessibility the app brings to our clients also allows our customer service to begreater because there is no delay when trying to book a stay in the lodge or schedule an activity.

The app grants the ability to book the customers' stay and activity schedule by giving them the

option to pay for their stay at South Fork through the app. The customer's credit card will then beon file within the South Fork database, allowing operating costs to be lowered because the lodgewill not have to spend as much time and effort making personal transactions on site. South Fork's

app allows customers instant gratification into what they can expect from their stay, creating a

higher customer loyalty with a possibility in increased bookings, while also increasing employeecoherence.


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International Expansion

Location RecommendationSouth Forth, part of the bed and breakfast industry specializing in outdoor and lodging getaways,

could greatly benefit from expanding internationally. The bed and breakfast industry is

centralized in remote locations, where couples, typically older couples, go to immersethemselves in the beautiful scenery. South Fork should consider expanding their prosperous

lodge to Canada. Canada contains many remote mountainous locations, which are extremely

similar to the South Forks setting. If South Fork expanded internationally to Canada, they wouldbe able to expand their customer base while maintaining their rustic identity. Canada would be a

great fit because, although it is international, it is still within a manageable distance of South

Fork's original location.

Four Challenges of International Expansion for ITAs South Fork configures their strategies of expansion into Canada some challenges may arise.

Due to the fact that South Fork is a smaller company with a share of devoted customers that are

accustomed to South Forks location and accommodations it may be a challenge recruiting theexisting customers to a new location outside the realms of the United States. This cause IS

problems because many of these customers are not connectedto the company through a

database or even through form of social media, making it extremely hard for South Fork tocommunicate with their existing customers. This would, in turn, create a connection problem

with potential customers. The company has been linked to a smaller industry, which has caused

South Fork to lack a professional and dependable database system. This will cause a majorproblem when trying to expand internationally. South Fork will need to update their customer

and employee databases in order to be able to localize their data. Localizing datawill cause a

major challenge if South Fork proceeds to push back a database creation because data localizing

is extremely difficult if databases are not dependable and accurate. In order to succeed in the

industry internationally South Fork needs to create a stable information system that can be readwithin multiple settings in order for both lodges, Canada and United States, to function and

regulate their business properly. These implementations into the South Fork company will createthese challenges that will take an immense amount of time, add greater expensesand human

resources, and will also require clear communication through the countries. Expanding, if all

challenges are successfully met, will allow South Fork to obtain more recognition within

multiple countries.

Information System Implementation Recommendations

In order for South Fork to successfully become international they must first become international

in multiple mediums. South Fork company lacks the many forms of social media that customers

in todays world are using to obtain their information on the products they are willing to spendtheir money on. This flaw hinders South Forks ability to have a competitive edge in the

international market. The company should enhance their marketing capabilities by creating andoutsourcing to multiple sources of social media to allow the company to become known

internationally. To ensure compatibility within the locations of South Fork lodges in the United

States and Canada the company must create a single database that includes a single language.South Fork should use distributed database processing to create a single database within both

locations. Within those locations South Fork also needs to integrate data from both vendors, one


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Bibliography

Adamski, J., & Finnegan, K. (2011).New perspectives on microsoft access 2010. Boston, MA:

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Brennan, A. (2013, November 10).Bed & breakfast & hostel accommodations in the us.

Retrieved from http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1663

Goldmine. (2013, November 10). Retrieved from http://www.goldmine.com/

Grand targhee resort. (2013, November 10). Retrieved from http://www.grandtarghee.com/

Kroenke, D. (2012).Experiencing mis. (4th ed.). Upper Saddle River, NJ: Pearson.

Lucidchart. (2013, November 10). Retrieved from https://www.lucidchart.com/

Paradise guest ranch. (2013, November 06). Retrieved from http://www.paradiseranch.com

saleslogix. (2013, November 10). Retrieved from http://www.saleslogix.com/

Samadi, N. (2013, November 10). Global hotels & resorts. Retrieved from

http://clients1.ibisworld.com/reports/gl/industry/default.aspx?entid=1460

South fork mountain lodge & outfitters. (2013, November 06). Retrieved from

http://www.southfork-lodge.com

Wix. (2013, November 10). Retrieved from http://www.wix.com/


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Implementation ReviewNoah Peppler:

For the Written Deliverable part of the project, there were contributions by each individualthroughout the process. Nikki and I were typically the ones typing the material, but Celeste and

Aubree were there providing us with ideas as we worked. That resulted in, at some point and

time, each individual contributing directly to the text that will be turned in for the final draft. Forthe Access part, each individual was expected to contribute immensely because of the amount of

work required. I entered the data in for the initial database assignment, which was a one-person

assignment and demanded diligence. When creating the required queries, forms and reports,Nikki and Celeste manned the computer. While they performed the tasks, the other team

members sat and offered ideas for the next database entry. This was truly a collaborative effort,

despite the fact that only one person was at the computer. For SharePoint, each individual in the

team has contributed to the site via the calendar, survey, discussion, or by uploading documents.Obviously, individual work was done on each of the personal websites within the team page, but

extra effort was put in, especially by Aubree and Celeste, to create a theme and increase the

overall look of the team site. Each individual team member brought something unique to the

project that ultimately helped the overall success. Aubree was the group's connection to SouthFork, so her presence was vital for questions that arose at nearly every stage of the project. She

also was intent on finding times to meet that were available for all team members. Celeste was

very focused at all stages of the project. She was purposeful with the time available at eachmeeting, and was particularly helpful while completing the Access part. Nikki was the glue that

held the team together. She was there to help complete a part of the project when everybody else

had to attend to other work.. I was the team leader, and I focused my efforts on getting the jobdone properly and well, at the appropriate time. I think my efforts were felt and contributed to

the success.

Aubree Hutchison:

As a whole, we excelled in areas of communication, efficiency, and diligence, because we allhad the goal of getting the project completed successfully. Individually, Noah took on the

leadership role for the group. With his personality of Driver, Noah took hold of the project,organized group meetings, and made this project his number one priority. He helped keep us

focused, and even took the initiative to proofread parts of the project after each meeting and

submit them to the Dropbox. With his patience and diligence, Noah was a fantastic leader and

role model for the group. Nikki also took a leadership position as sort of the mediator of thegroup. She kept the group on-track, suppressed the chitchat, and calmed down a sometimes tense

and stressed atmosphere. Furthermore, Nikki picked up the slack that the group would leave

behind. She took home parts of the project for completion or just for further editing. Celeste also

played a major role in this project. She also possesses the personality of Driver andtherefore

always had the goal of completing each section of the project in each meeting to avoid having totake any work home. Celeste focused on the little details of the project that the other members

didnt necessarily see, for instance, the formattingof SharePoint, the formatting of the ProcessModel and Database Design sections, and edited the entire paper thoroughly. Celeste was present

at every meeting and shared excellent input, and the project would be filled with errors if it

werent for her attention to detail. As for my own input, I came up with the company we wouldbe consulting, researched information about the company, the industry, and competitors, and

took the lead on the SharePoint aspect of the project. Through the GroupMe app, I helped


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jones consulting team 4 written deliverable

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