juicy drop pop
DESCRIPTION
ADV 125 Pop Culture Engineering AssignmentTRANSCRIPT
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Juicy Drop PopRebrand & Relaunch
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Juicy Drop Pop?
Juicy Drop Pop is one of five candy products produced by Topps Company. Its siblings include: Ring Pop, Push Pop, Bazooka Gum, and Baby Bottle Pop. Due to a growth in aware-ness in childrens nutrition, this product has seen a drastic decline in sales. We hope to change this by tweaking the im-age for a new teenage target au-dience.
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Relaunch PlanShift target audience from children to young teenagersSocial media challenge with hashtag establishmentSponsor YouTubes SMOSH channelConvenient package modification2015 logo replaces 90s logo
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Facebook owns Instagram Teens who use Instagram can link those pictures to their Facebook newsfeedTherefore, non-Instagram users can view Instagram posts easily through Facebook
77.6 million Instagram users in U.S.51% of Instagram users are male49% of Instagram users are female
Statistics for Campaign
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Instagram Challenge
1. 2.
4.3.
Upload a video of your best reaction to a taste of Juicy Drop Pop, on Instagram
There will be a winner every week, for one month.
Tag and Hashtag@juicydroppop#juicydroppopchallenge
5 winners will be announced the following month.
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Sample Instagram Video Upload
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Winners will be
featured in...
2 SMOSH Youtube Videos!
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Redesigned Logo
CMYK # 59C6F2 CMYK #70BF44
CMYK #F8EC1ECMYK #ED2024
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Base area converted for keychain capabilities: open/close clasp
Allows for portability and snacking at leisure
Package Modification
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Thank You