Kickoff Planning Session

January 2015

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Working Together to Increase Preparedness

The Ready Campaign promotes four universal building blocks of emergency preparedness: Be Informed, Make a Plan, Build a Kit, and Get Involved.

America’s PrepareAthon!SM builds on this awareness to motivate action—and encourages individuals and organizations to take simple, specific actions to increase their preparedness for a potential local disaster.

Citizen Corps and CERT provide grassroots infrastructure to engage the whole community.

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A national community-based campaign for action Emphasis on increasing emergency preparedness through

hazard-specific drills, group discussions, and exercises National PrepareAthon! Days every spring and fall Free resources and tools for different hazards:

Earthquake, flood, hurricane, tornado, wildfire, and winter storm

www.ready.gov/prepare

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Campaign Goal

Build a more resilient Nation by increasing the number of individuals

who: Understand which disasters could happen in their

community;

Know what to do to be safe and mitigate damage;

Take action to increase their preparedness; and

Participate in community resilience planning.

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Research-Based Design

Delivers preparedness information through trusted community members;

Promotes peer-to-peer discussions within and across community networks;

Supports behavior change through experiential learning; and

Provides platform to make preparedness a social norm.

Learn more: FEMA, Preparedness In America:

Research Insights to Increase Individual,

Organizational, and Community Action,

September 2013; and

Visit www.ready.gov/prepare.

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National PrepareAthon! Days: April 30 and September 30

Selection of Hazards Focus: Earthquake, flood, hurricane, tornado, wildfire, and winter storm

All Community Sectors are Called to Take Action: Workplace K–12 schools Houses of worship Community-based organizations Institutions of higher education

Participant Resources Available for All Hazards

National PrepareAthon! Days

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Hazard specific Protective actions, preparedness actions, mitigation measures

Sector specific K-12 schools, institutions of higher education, workplaces, faith-based organizations,

community organizations, individuals and families and local leaders

National Days of Action twice a year: Spring and Fall April 30th Tornado, Hurricane, Flood and Wildfire September 30: Earthquake, Hazardous Materials, and Severe Winter Weather October : Great Shakeout Day of Action earthquake drills held nationwide

National resources for local action Customize local events using the “PrepareAthon!” sub-brand.

Action at Three Levels: Individual: A preparedness action everyone can do that will make a difference for a specific

disaster; is no-cost, and can be done in many venues. Organizational: A scenario-based discussion to walk managers through their organization’s

plans for disaster response. Community: HSEEP-based TTXs emergency managers can use for whole community

planning.

Campaign Structure

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Benefits of America’s PrepareAthon!

Creates a model for others, spurring dialogue and action.

Complements and strengthens existing disaster awareness initiatives

Provides a forum to engage individuals of all ages on the importance of preparedness.

Demonstrates commitment to the health and safety of the community.

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Benefits of America’s PrepareAthon!

Provides a platform for volunteers to learn about and become force multipliers for disaster preparedness.

Is low cost and scalable.

Enables ownership – able to sub-brand through easily accessible, downloadable and customizable promotion materials.

Individuals

Families

Schools Workplaces

Community Organizations

Local Leaders

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Faith-Based Organizations

America’s PrepareAthon! is for Everyone

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How to Prepare for a Tornado

Day of Action: Prepare your People

Day of Action: Prepare Your Organization

Whole Community Tabletop Exercise

WORKPLACESINDIVIDUALS & FAMILIES

K-12 SCHOOLS

INSTITUTIONS OF HIGHER EDUCATION

COMMUNITY-BASED ORGANIZATIONS

FAITH-BASED ORGANIZATIONS

America’s PrepareAthon! Playbook(tailored for each sector above)

TORNADO

How to Prepare for a Hurricane

Day of Action: Prepare your People

Day of Action: Prepare Your Organization

Whole Community Tabletop Exercise

HURRICANE

How to Prepare for a Wildfire

Day of Action: Prepare your People

Day of Action: Prepare Your Organization

Whole Community Tabletop Exercise

WILDFIRE

How to Prepare for a Flood

Day of Action: Prepare your People

Day of Action: Prepare Your Organization

Whole Community Tabletop Exercise

FLOOD

Tools and Resources Make Implementation Easy

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Participant Resources

How to Prepare Guide

Day of Action For K-12 Schools: Prepare your People

Day of Action For K-12 Schools: Prepare Your Organization

WORKPLACESK-12

SCHOOLS

INSTITUTIONS OF HIGHER EDUCATION

COMMUNITY-BASED ORGANIZATIONS

FAITH-BASED ORGANIZATIONS

America’s PrepareAthon! PlaybookFor K-12 Schools

TORNADO

Individual Level Preparedness Action: • Discussions on tornado preparedness using How To Prepare Guide• Practice a school-wide drill to safely move students/employees to protective

location.

Organizational Level Preparedness Action: • TTX with tornado scenario tailored for schools . This scenario guide and PPT walks managers through their plans to prepare for, respond to and recover from a tornado.

Individual Level Preparedness Action: How To Prepare: Tornado

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Prepare Your Community:

Work with all members of your community to host interactive and

simple activities to increase preparedness throughout the year.

Prepare Your Organization:

Conduct a drill or preparedness activity that will make your

employees, staff, and volunteers more prepared at home and at

work.

Promote America’s PrepareAthon!

Use your organization’s networks to highlight and promote

America’s PrepareAthon! and National PrepareAthon! Day

Ways to ParticipateAmerica’s PrepareAthon! is designed to work within your organization’s

infrastructure to allow you to determine what preparedness activities

are best for your employees, staff, volunteers and the people you serve.

Overview handout and PowerPoint Fact sheet, FAQs, Talking points Communications Toolkit Media Event Planning Guide Bifold brochure for organizations Resource Catalog Digital invites, web badges,

banners Customizable general and

hazard-specific posters Animated Videos

Promotional Materials

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Promotional Materials – General

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Promotional Materials - Tornado

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Promotional Materials – Flood

Smyrna, Georgia’s PrepareAthon! Campaign

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Smyrna’s Example

Date: March 21st and 22nd, 2014 Key Partners: City of Smyrna EMA, Smyrna

Citizen Corps Council, Emory Adventist Hospital, Cobb County Schools, Cobb-Douglas Public Health Department, Atlanta Red Cross, Georgia Emergency Management Agency, National Weather Service, FEMA Region IV.

Event Type: Community-Wide Tornado Drill, Hospital Exercise, and Family Preparedness Expo

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Smyrna’s Example

March 21st Community Wide Tornado Drill Agenda 9-10:00 AM EST –Smyrna schools conduct

Tornado Drill 11:00 AM EST – Media Briefing 12:00 PM – Community Wide Tornado Drill 1:00 PM – 4:00 PM – FEMA Supported Full Scale

Exercise

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Smyrna’s Example

Saturday,March 22nd Family Preparedness Expo 10:00 AM EST – 2:00 PM EST Preparedness Expo to be held at Smyrna

Elementary Activities to include: Red Cross Education,

Generator Safety, Chainsaw Safety, Blood Drive, Disaster Kit Demonstration, Smyrna Swat Team, Food Safety (Public Health), private vendor demonstrating disaster preparedness items and classes, Boy Scouts demonstrating safety activities, Neighborhood HOA Cert Team registrations.

Food Trucks

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Ways to Customize Your Event

Ready Smyrna PrepareAthon Created Ready Smyrna Website Developed Outreach Collateral Materials Distributed outreach materials as inserts in

City Water Bill Targeted the Business Community and

Partnered with the Red Cross to promote the Ready Rating Program.

Partnered with the local Hospital to include major exercise as part of their Community Day of Action.

Involved local Emergency Management and Citizens Corps Council.

Launched a Ready Smyrna PrepareAthon App next Friday during their Community Preparedness Day activities.

Greg Padgett, Regional Preparedness Liaison (CTR)FEMA Region IV

Greg.Padgett@icfi.com (678) 232-9752

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Contact Information

An Overview of Spartanburg County’s

PrepareAthon!

Doug BrysonSpartanburg County Emergency Management

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Severe Weather Awareness Week March 8 – 14, 2015 Tornado Drill – 3/11 @ 9am GOAL: Increase the number of individuals and

businesses participating in the drill by utilizing our partners, websites, social media, local media, and the ENS System

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Dissemination of Information Website: www.scoem.org and

www.spartanburgcet.org Social Media – SCOEM’s Facebook and Twitter Social Media – CERT’s Facebook and Twitter Local Media Outlets – To include but not limited

to: Spartanburg Herald, Ch 7, Ch 4, Ch 21, etc ENS System – Code Red

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CODE Red Has agreed to reimburse the minutes utilized for

this campaign (therefore the notifications are free)

The Business call will reach approximately 14,314 contacts and the Residential call will reach 73,006 contacts.

At the end of each message, contacts will be prompted to press 1 if they plan on participating in the Tornado Drill or Press 2 if they plan are declining to participate in the Drill.

The final results will show us the percentage of county participants who plan to participate

This message will go out the day of the Tornado drill, no later than an hour before the drill and no earlier than 30 minutes prior.

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CONCLUSION Spartanburg County’s PrepareAthon! initiative will

result in the largest number of County Residents and Businesses simultaneously conducting Tornado drills at their respective homes/businesses in history.

The initiative will result in little to no costs due to the unbelievable support of our Code Red system, local media, FEMA, and followers on Social Media.

This event will allow Spartanburg EMA to gauge how participation in the Statewide Tornado Drill varied, if any, among individuals and businesses.

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Our call out will provide invaluable data that can show how successful our efforts really were.

Based on this data we can have a brief After Action meeting and create a better campaign from the lessons learned during this campaign

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Questions?

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