la ux come semi-cosa
DESCRIPTION
What we measure when we're talking about user experience? - Speech at UXCON 2011 in Lugano.TRANSCRIPT
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Karim Ben Hamida – [email protected] conference – www.uxcon.com - Lugano 29/10/2011
La UX come semi-cosa. Cosa misuriamo quando parliamo di user experience?
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#1. Definire
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Se nessuno me lo chiede, lo so.
Se voglio spiegarlo a chi me lo chiede, non
lo so più.
S. Agostino
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I invented the term because I thought human interface and usability were too narrow.
I wanted to cover all aspects of the persons’ experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.
Donald Norman
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Since then the term has spread widely, so much so that it is starting to lose it’s meaning… user experience, human centered design, usability; all those things, even affordances.
They just sort of entered the vocabulary and no longer have any special meaning.
People use them often without having any idea why, what the word means, its origin, history, or what it’s about.
Donald Norman
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User experience (UX) is about how a person feels about using a product, system or service.
User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. […]
User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.
User experience is dynamic, because it changes over time as the circumstances change.
Wikipedia
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#1. Definire
#2. Sentire
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Le atmosfere sono situazioni, date o progettate per creare stati di estetizzazione diffusa tra l’utente e il contesto.
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Le esperienze d’uso sono situazioni, date o progettate per creare stati di estetizzazione diffusa tra l’utente e il contesto.
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Percepire un’atmosfera
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Percepire un’atmosfera Cogliere un ‘non-so-che’ nello spazio intorno
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Percepire un’atmosfera Cogliere un ‘non-so-che’ nello spazio intorno Essere afferrati da un ‘di-più’ oltre la fattualità
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Sensazioni (esperienze) generate dall’incontro tra soggetto e mondo.
Percepire un’atmosfera Cogliere un ‘non-so-che’ nello spazio intorno Essere afferrati da un ‘di-più’ oltre la fattualità
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Impalpabilità Vitalità Affettività Spazialità Vaghezza
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Impalpabilità Vitalità Affettività Spazialità Vaghezza
Proprietà comuni alla esperienza atmosferica e d’uso
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#1. Definire
#2. Sentire
#3. Misurare
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Dobbiamo riconoscere l’indeterminato come un fenomeno positivo.
È in questa atmosfera che si presenta la qualità.
Merleau-Ponty
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Dunque, cosa misuriamo quando parliamo di UX?
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Misuriamo una semi-cosa
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Misuriamo una semi-cosa Misuriamo un vissuto oggettuale
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Misuriamo una semi-cosa Misuriamo un vissuto oggettuale Misuriamo dei sentimenti (spazializzati)
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Pensare la user experience come semi-cosa significa: non oggettivarla non immobilizzarla non ridurla a puro numero