1. Gioca con ASF DRIVE THE CHANGE, THROUGH GAMIFICATION!

2. 40% of the air pollution is due to road transportation Noise exceed the limits suggested by World Health Organization (35 dB) 3. Goals and players ASF Autolinee is the local transportation company in Como Make children aware of environmental issues Improve company image 4. attitudes towards the environment already begin to develop in childhood, it may be imperative to focus on children and young people in order to address transportation in the future. Lyons and Breakwell, 1994 Social Psychology European Research Institute Department of Psychology University of Surrey, England 5. Approach Designing a gamified experience: Through a web application Contest between Primary Schools (8-10 y.o. children) Provide awards and prizes to best school and class 6. Web application 2 Learning through fun13Data collection & Real-life gameMeasurement through game 7. Supporting slide Photo of children compiling the survey 8. Children trial and follow-up Quiz: to assess the current children knowledge Web application trial: games, BTS and QR usages feedbacks 9. Measurement Source of information Quiz Web Application Subjects Mean of transportation Position Feedback Target: children knowledge improvement 10. Results will starting in Extend the be First editionprogram to presented to the all the Italian holding May 2014 in Como. European Holding subsidiaries. subsidiaries. Annual Conference.2M users (social and radio) 11. Future developments Self-generated games: next generation games High customization and improvement of the game experience. RFID integration (IoT) Provide a seamless interaction (where available)High customizationHigh engagementContinuous improvement 12. May Gaia our Great Mother, speak through me... may I be a channel, a conduit COMO PANORAMIC IMAGE (CLEAN VERSION) + ECO -POEM for Nature's words!Thanks and QAHelen Moore 13. Play now on http://gioca.asfautolinee.itQA and thank you!