l'atelier e-commerce conference with arvato and iclick, hong kong, may 15th

Developing e-Commerce activities in ChinaHow to increase online sales through advanced technologies and processes

Organized by L’Atelier BNP ParibasIn partnership with

arvato BERTELSMANN & iClick Interactive

Presenter

Presentation Notes

The number of e-commerce shoppers in China will take off through 2015, growing from 145 million people to 329 million. Online shopping is exploding in China, having reached RMB 774 billion in total transaction value at the end of 2011. Business-to-consumer (B2C) component has been the most dynamic segment, accounting for more than 23% of online sales transactions. By 2015, China will be the world’s leading e-commerce market, and B2C e-commerce will represent more than 40% of total online sales. HOW TO SURF ON THIS WAVE?

iClick Interactivewww.i-click.asia

arvato BERTELSMANNwww.arvato.com

Our partners

Presenter

Presentation Notes

Front end - Back end ARVATO – BPO Company iClick – Performance marketing company – will change the advertising ecosytem in China DangDang, Joyo, M18, Moonbasa

Agenda

14:00 - 14:15 Welcome drink & Networking14:00 - 14:15 Welcome drink & Networking

14:15 - 14:35 Introduction to e-Commerce landscape in ChinaPatrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group


Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development

14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutionsGary CHU, Vice President, arvato Asia Business Development

14:50 - 15:15

From 15:45 Afternoon coffee / tea & Networking From 15:45 Afternoon coffee / tea & Networking

15:15 - 15:45 Q&A Session15:15 - 15:45 Q&A Session

14:35 - 14:50 Driving Online Sales through Performance MarketingAnna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive


a place to share industry practices & trends in China

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for Brands & RetailersDigital Business Club

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Agenda






14:50 - 15:15





The opportunity: e-Commerce will rank #1 soon

> 100

2011

Presenter

Presentation Notes

Globally, e-Commerce continues to be a strong dynamic across dimensions, regions and demographics, as well as between developed and developing markets. Here we can see the comparison between China and USA. For China, the market size increase around 6 times within 6 years. Moreover, this trend is set to continue.

Largest & Fastest Digital Market in the world

Presenter

Presentation Notes

Compared with Europe continent, the web user is almost the same. Whereas, concerning the total population, the penetration rate is still low in China. In other words, China still has plenty room for growth. In terms of e-Commerce user and market value, we can see the growth rate for each increases sharply.

Ranking list*

1.

2.

3.

4.

5.

The most well-known domestic platforms / retailers cross online and offline

Online channelOffline channel

*: according to a online survey conducted by PWC, the question is “Which of the following players have you shopped across multiple channels?”

We are in a multichannel world

Presenter

Presentation Notes

Let’s stay with the theme of e-Commerce in China. Here is the most well-know players in this segment. And the result is an online survey conducted by PWC.

Multichannel shopping amplify the Internet impact on retail

7 sec

How long will this person take to decide to buy or not?

P&G even created a position “Director of FMOT”

The store-focused vision: P&G’s First Moment of Truth

The traditional 3 steps mental model of marketing

ZMOT is that moment when you grab your laptop, mobile phone or some otherwired device and start learning about a product or service you’re thinking abouttrying or buying.

Redefining the Consumer Decision-Making Process

Zero Moment of Truth

Understanding the new non-linear online/offline customer path

18

What does it take to run an eCommerce site?

Amazon SCM Process

IT, Logistics, CRM, customer service,… and processes!

Presenter

Presentation Notes

http://www.netcoach.eu.com/index.php?id=226

20

Logistics IT CRM Payment

e-Commerce Strategy

Brand e-Store

E-Retailer Partner

Front end

Back end

Consumers

Brands need to setup adedicated team for

• products & price strategy

• e-merchandising

• marketing strategy

• market analysis, etc…

Open Platform Partner

Your e-commerce ecosystem

[email protected]

Agenda






14:50 - 15:15





Welcome to our next event!

l'atelier e-commerce conference with arvato and iclick, hong kong, may 15th

Business

ecommerce performance

ecommerce landscape

online sales

performance marketinganna

latelier shanghai

iclick interactive14

bnp paribas group14

chinapatrice nordey