LAUNCHING YOUR STUDY OF COMMUNICATION THEORY

Chapter 1Em Griffin

A First Look at Communication Theory, 7th ed.

CLICKER QUESTION

• A THEORY IS:

• A. WHEN WE DON’T KNOW THE TRUTH• B. A FICTION• C. THE FINAL ANALYSIS OF HOW SOMETHING WORKS• D. AN EXPLANATION

• “This is a book about theories—communication theories”(p. 2).

• What is a theory?A theory offers an explanation;An integrated system of concepts, ideas

and the relationships among them;

What is a theory?

• Some images (metaphors):

– Theories as Nets• We work to make the mesh finer and finer

– Theories as Lenses• Theories shape our perceptions by focusing attention on some features while ignoring others;

– Theories as Maps• A guide through unfamiliar territory• Caution: “The map is not the territory.”

WHAT IS COMMUNICATION?

• Working definition: “Communication is the relational process of creating and interpreting messages that elicit a response.”

• MESSAGES:– SYMBOLIC ACTIVITY—

• CREATION OF MESSAGS:– The communicator is making a conscious choice of

message form and substance;

WHAT IS COMMUNICATION?• INTERPRETATION OF MESSAGES:

– “Messages do not interpret themselves.” The meaning of the message is not in the words or gestures.

• A RELATIONAL PROCESS:– Communication is a process—not a snapshot.– Relational meaning, communication affects the connections

among people• MESSAGES THAT ELICIT A RESPONSE:

– The effect of the message upon people who receive it—– Response—any cognitive, emotional, or behavioral reaction– If there is no response, there is not communication