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The Intermediate Guide To Lead Generation

First Things First

1. Who?2. Who?3. What?4. Why?

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Think About Topics of Your Offer

•First Time Home Buyer Information•Info for People Moving to the Area•Info for People with Life Changing Events (like Divorce, New Children, Empty Nestor's)•Info for People who need to Short Sale•Info for People who HAD Bad Credit but can now BUY•Info for Move Up Buyers Who Don't Need To Sell•Info for Seniors with Cash

What Can You OfferPR

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Look at Your Tags (keyword phrases)Learn To Consolidate! Writing 200 posts about 200 different topics, with 200 keyword phrases - not good

Relocation to Raleigh Buyer•Schools in N. Raleigh•Shopping in N. Raleigh•Parks in N. Raleigh•Walking Trails in N. Raleigh•Hospitals in N. Raleigh•Major Employers in N. Raleigh•Golf Courses in N. Raleigh•Top Selling Subdivisions in N. Raleigh•Equestrian Farms in N. Raleigh•Commute Times from N. Raleigh•Real Estate Taxes in N. Raleigh

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Best Practices for Each Page / Post

•One Topic Per Page

•Photo on Each Page

•Must Be "SKIMMABLE"

Must Contain Content that relates to the Keywords

•Video You Take on Many Pages, and a Consolidation Page (Portfolio Page) for just Videos

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But, the MOST IMPORTANT THING IS…

Have a “Call To Action”

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On Each Page!

And Use Buttons!

Finally, to convert that lead…PR

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Search Social NetworksFor things like:

Relocating To Raleigh

Moving To Triangle

Selling My House in Raleigh

Use Tools like Tweetdeck or Hootsuite

But, once you meet them and have contacted them, don’t send them to your landing page…in other words “turn off the firehose”.

Once again…