lead generation tools that get results

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Lead Generation Tools That Get Results A look at some of the most popular and productive commercial tools available to the sourcing and recruiting community. By Mark E. Berger, CPC, CIR

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Mark Berger's presentation from the Fordyce Forum 2008

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Page 1: Lead Generation Tools that Get Results

Lead Generation Tools That Get Results

A look at some of the most popular and productive commercial tools available to the

sourcing and recruiting community.

By

Mark E. Berger, CPC, CIR

Page 2: Lead Generation Tools that Get Results

Today’s Agenda

Why Use the Tools?The Big Boards Resume Generating ToolsName Generating Tools Business NetworksSocial NetworksResume Distribution Services

Page 3: Lead Generation Tools that Get Results

Monster; CareerBuilder; HotJobs; et. al.

On the plus side…Database PopulationEasy to SearchActive Status of Candidates

On the minus side…Competition Among RecruitersCompetition Among ClientsActive Status of Candidates

Page 4: Lead Generation Tools that Get Results

Getting Passive Candidates

Page 5: Lead Generation Tools that Get Results

Random Resume from Search

Page 6: Lead Generation Tools that Get Results

Resume Generation Tools

Uses an interface to search the open web for resumes using your input.

Diver (Broadlook Technologies)ResumeFinder (eGrabber)Platinum Recruiter (InfoGIST)TalentHook (TalentHook)

Page 7: Lead Generation Tools that Get Results

Why Use Them?

Access to tens of millions of web resumes.Increases productivity by saving hours of manually searching and reviewing results.Easy to use interface.Solid ROI.

Page 8: Lead Generation Tools that Get Results

Broadlook Diver

Page 9: Lead Generation Tools that Get Results

eGrabber’s ResumeFinder

Page 10: Lead Generation Tools that Get Results

Platinum Recruiter by InfoGIST

Page 11: Lead Generation Tools that Get Results

TalentHook

Page 12: Lead Generation Tools that Get Results

Name Generation ToolsUses an interface to search a proprietary

database of names (profiles) resumes using your input.

SourcePoint (AIRS)ZoomInfo (ZoomInfo)SearchExpo (SearchExpo)SGA Executive Tracker (Sheila Greco)

Page 13: Lead Generation Tools that Get Results

Why Use Them?

Names are aggregated from lists, scraped from websites, or generated manually.Easy to use interface, usually searchable by industry, title, location, and other filters.Great ROI if the service has the type of person you are recruiting.

Page 14: Lead Generation Tools that Get Results

SourcePoint (AIRS)

Page 15: Lead Generation Tools that Get Results

ZoomInfo

Page 16: Lead Generation Tools that Get Results

SearchExpo

Page 17: Lead Generation Tools that Get Results

SGA Executive Tracker

Page 18: Lead Generation Tools that Get Results

Business NetworksUse an interface to search for contacts within

a group of business professionals.

LinkedInSpokeAt least dozens more.

Page 19: Lead Generation Tools that Get Results

LinkedIn – cpa audit public in or near 43210

Page 20: Lead Generation Tools that Get Results

LinkedIn – Results Page

Page 21: Lead Generation Tools that Get Results

Social NetworksUse an interface to search for contacts within

a group of individuals interested in dating and socializing. Tip - Turn your pc speakers off!

MySpace (100mm)FaceBook (40mm)Friendster (60mm)

Page 22: Lead Generation Tools that Get Results

MySpace – technology/internet/web designer/html

Page 23: Lead Generation Tools that Get Results

MySpace – Results Page

Page 24: Lead Generation Tools that Get Results

MySpace - Abi

abicushman.blogspot.com

http://maps.google.com/

Page 25: Lead Generation Tools that Get Results

Resume Distribution Services

Services that charge the job seeker a fee to distribute their resume to the recruiting community. Mostly free to recruiters. Status – Very Active.ResumeDeliver - www.resumedeliver.comResumeBlaster - www.resumeblaster.comResumZapper - www.resumezapper.comResumeAction - www.resumeaction.comResumeAdvance - www.resumeadvance.com ResumeSpider - www.resumespider.com

Page 26: Lead Generation Tools that Get Results

ResumeSpider.com – My Settings

Page 27: Lead Generation Tools that Get Results

My Outlook – 6022 Items

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Google – “resume distribution”

Page 29: Lead Generation Tools that Get Results

In Closing…Have a plan…create a process.Investigate ways to make the Internet help you.Experiment – try different sites, different techniques – learn what works best for your office.During slower times, use the Internet as a source of marketing leads.

Page 30: Lead Generation Tools that Get Results

Please contact me with any post-presentation questions or comments at:

Mark E. Berger

Swat Recruiting

314-962-7515

[email protected]

http://www.swatrecruiting.com

Invite me to your LinkedIn network!!!