leadformix lead generation made easy
DESCRIPTION
How to bring sales and marketing together to create powerful lead generation programmes.TRANSCRIPT
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So, you have Marketing
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Marketing’s key objective is to run highly effective online campaigns within limited budgets that will yield sale-ready leads to Sales. However,
Inability to provide Sales with ‘sale-ready’, ‘hot’ leads
No clarity on effectiveness of the campaigns - leads generated due to each campaign
Ineffective nurturing campaigns due to lack of Lead Intelligence and Lead Intent
No visibility on which enterprises are coming to the website and what are they interested in
No reliable means of measuring the ROI of the different campaigns
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And then, you have Sales
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Sales is under constant pressure to meet revenue targets. However,
Long sales cycles often resulting in sales targets not being met
Inadequate intelligence on what kind of solution the leads are looking for based on the leads’ behavior on the corporate website
Huge prospect lists, but no qualified pipeline of leads based on their intent and readiness to buy
No information about the contact persons or decision makers within the organization
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Not to forget the quarterly Marketing – Sales Blame Game
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The chasm between Marketing and Sales seems too wide to bridge
MARKETING SALES
We have done so many campaigns and given you
so many leads…
But most of them are not ready to take a
purchasing decision…You are not selling
effectively !
You are not giving us quality
leads !
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MARKETING SALES
There is a big difference between Marketing & Sales’ perception of how Marketing has enabled Sales Effectiveness
66.1(2007)
62.1(2008)
64.0(2009)
57.0(2007)
56.6(2008) 45.0
(2009)
Source: IDC. On a scale of 1 (low) to 100 (high)
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What if….
MARKETING
Runs highly effective, measurable online campaigns within limited budget that yield sale-ready, hot
leads
SALES
Reduces sales cycle time by pursuing leads who are ready to buy NOW and pitch the relevant
solution for a faster closure
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What if….
MARKETING
Runs highly effective, measurable online campaigns within limited budget that yield sale-ready, hot
leads
SALES
Reduces sales cycle time by pursuing leads who are ready to buy NOW and pitch the relevant
solution for a faster closure
Marketing and Sales collaborating with each other
Enhance Revenues Decrease Sales Cycle Increase ROI
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That would be the Holy Grail of B2B Marketing and Sales
The Truly Integrated Marketing Automation Platform
Introducing
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The most important part of generating the lead capsules is identifying VISITOR
INTENT.
LeadFormix’s patent pending method of identifying
VISITOR INTENT is the most critical piece in the exchange.
LeadFormix IP : Determining Visitor Intent
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The LeadFormix Platform enables Volume, Value and Velocity of Leads
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1. Marketing campaigns
Run Marketing campaigns to create awareness and drive visitors to the corporate website
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2. Prospects & Behavioral Analysis
LeadFormix’s patent pending technology revealsWho? What? When? How Much?
Still exploring
In the process of shortlisting
Decided on specs – is this the right solution?
Its time to make a decision
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2. Prospects & Behavioral Analysis
Who:All prospects currently demonstrating interest anywhere on the InternetContact details of possible visitors
Still exploring
In the process of shortlisting
Decided on specs – is this the right solution?
Its time to make a decision
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2. Prospects & Behavioral Analysis
What:Exactly what aspect of the solution they are interested inDetermine the Visitor Intent
Still exploring
In the process of shortlisting
Decided on specs – is this the right solution?
Its time to make a decision
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2. Prospects & Behavioral Analysis
When:When did they demonstrate interest
Still exploring
In the process of shortlisting
Decided on specs – is this the right solution?
Its time to make a decision
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Still exploring
In the process of shortlisting
Decided on specs – is this the right solution?
Its time to make a decision
2. Prospects & Behavioral Analysis
How Much:Aggregate, analyze, and package visits to give a Company level view Reveal company’s interest level and where they are in purchase cycle
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3. Nurturing Campaigns
Nurturing campaigns using LeadFormix tools bring prospects closer to a “sale-ready” state: Email, Webinar, Landing Pages, Whitepapers …
@@@@
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3. Nurturing Campaigns
Marketing monitors the performance and effectiveness of each campaignFocuses on specific campaigns to improve ROI
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4. Live Connect
LeadFormix helps Sales call and connect to those prospects who are in a “sale-ready” state
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4. Live Connect
Sales focuses only on sale-ready, hot leadsLead Intelligence from LeadFormix, helps them pitch the right solution since they know what they are interested in
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5. Conversion
SALES with the HELP of MARKETING has a higher success rate because they are in the RIGHT PLACE at the RIGHT TIME with the RIGHT SOLUTION
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Prospects & Behavioral
Analysis
Live Connect
Nurturing Campaigns
Marketing Campaigns
Conversion
The LeadFormix Integrated Marketing Automation Solution
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Next Steps
2 Week Pilot Project
Takes 2 minutes to deploy. Add one line of code on your website
Success Measured by:• Volume (increased number of new
leads)• Velocity (faster turnaround of leads) • Value (qualification and prioritization of
leads and decision makers)
Contact Email: [email protected] Phone : +447832998516
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