lean product management
Post on 21-Oct-2014
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DESCRIPTION
Lean product management is powerfull metadology. In order to use it effectively, learn more about itTRANSCRIPT
Lean Startup Means Product – Market Fit Product (validated with users) Quickly improve and iterating product Test hypotheses and learning
A product which achieve product-market fit means
o Meet customer need’so Different from alternativeso Easy to use o Has good value/price
High level of expertise
Self-sufficient
Wide array of skills
1
2
3
Why Ninja ?
1. Understand underserved customer needs2. Define your product’s value proposition3. Build wireframe/mockup4. Get user feedback5. Iterate
The Ninja Lean Product Way
“If I had asked people what they wanted, they would have said faster horses.” Henry Ford
Customer Needs
Ask yourself 3 to 5 times what the product doing, why i build this ?
The product should solve customer problems. In this field, the important thing find the true problem. In most times, customer does not know what is their problem. You have to find the real customer problem, like Henry Ford …
Problem & Solution
The solution must be working different than alternatives and dramatically beter at many fields. - Google is not first search engine- Youtube is not first video sharing platform- Facebook is not first social platform
All of them are not first, but they understand the customer problem well, and solve problems differently.
Prioritizing is critical in the product development.
You can’t build all features! Focus on just essential features …
Prioritization shoul be based on customer value …
Importance of user need and satisfaction with how well a product meets the user’s need
Prioritizing Benefits & Features
You can basicly visualization your product using wireframes!Wireframes are usefull for getting customer feedback …
Mockups are more improved than wireframes visually …
Prototype working version of mockups …
Wireframe & Mockups & Prototype
wireframe
The most important part of the process is the FEED-BACK part.
Do not get feed-back who you meet,
Do not ask leading questions,
Do not explain feature, especially UI,
Explain the comment is important for product,
Ask open-ended questions,
Take notes and observe user experience.
Learn From User
Product process is continous process!
Not build product, build both culture and product!
Finally,
