lev project-brief-january-2013-saleskit
DESCRIPTION
TRANSCRIPT
Project Briefing
January 18, 2013
Project Overview Size of
Development
14, 244 SQM (1.4 HAS)
Project Type Medium-Rise Residential
Development
Location Jenny’s Avenue, Rosario,
Pasig City
Unit Mix 369 Units:
2-Bedroom – 297
3-Bedroom - 72
No of
Buildings/
Floors
3 mid-rise buildings;
6 residential storey with
basement parking
Building Type Double-row building
Amenity Area 4,069 SQM (29% of land
area)
Parking
Spaces
390 slots
Street Parking – 12 slots
Covered – 318 slots;
Motorcycle – 60 slots
Parking Ratio 89%
Location
Project site is located in Jenny’s Avenue, Rosario, Pasig City.
Jenny’s Avenue is a place with high density
residential and industrial mixed-use.
PROJECT ACTUAL SITE
Tree-lined avenue
Location FROM
QUEZON CITY Take Kalayaan Avenue then turn left to E. Rodriguez Avenue. Turn right to
Julia Vargas Bridge heading towards C. Raymundo Avenue. Upon reaching
Puregold on the right side of the road, prepare to make right turn to
Francisco Legaspi Road the make left turn to Jenny’s Avenue to head to
Levina Place which is located on the left side of the road
Take E. Rodriguez
Avenue then make
a left turn to
Ortigas Avenue
Extension. Passing
through Rosario
Market, prepare
for a right turn to
C. Raymundo
Avenue. Upon
reaching Puregold
on the right side
of the road,
prepare to make a
right turn to
Francisco Legaspi
Road then make
left turn to Jenny’s
Avenue to head
to Levina Place
which is located
on the left side
of the road.
FROM MAKATI CITY
Nearby Areas COMMERCIAL
• SM Megamall – 6.5 Km
• Robinsons Galleria – 7.4 Km
• SM Center Pasig – 4.9 Km
• Tiendesitas – 4.7 Km
• Market-Market – 5.8 Km
SCHOOLS
• University of Asia and the Pacific – 5.6 Km
• St. Paul College – 5.2 Km
• Lourdes School – 5.9 Km
• Pasig Catholic College – 3.7 Km
• Pamantasan ng Lungsod ng Pasig – 2.6 Km
HOSPITALS
• New Medical City – 6.0 Km
• Rizal Medical Center – 3.5 Km
• Pasig City General Hospital – 1.4 Km
• St. Therese Hospital – 2.0 Km
Why choose to live in
Levina Place?
What The first three-tower mid-rise development designed with
an Asian Boutique condo concept in Pasig City
How providing a resort-living ambience through infusion of lush
landscape, refreshing water features, courtyards and an
array of amenities
Who perfect for growing young families from Pasig City and nearby areas
Why who desire to live in an exclusive, serene, and secured community
Where that offers proximity to commercial and business centers,
transport hubs, and major road networks
When in a time of limited living options in the city
Like a piece of cake for breakfast paired with a favorite cup of
tea or maybe coffee, create life’s sweetest moments in
the first Asian Boutique mid-rise development in Pasig City.
Perfect combination : Asian Boutique Charm &
Resort-Inspired Community
Bite into a delectable taste of condo-community living
and wake up each day to enjoy a wide array of ground-
level amenities characterized by open spaces, lush
landscapes, refreshing water features, and courtyard or
pocket parks truly creating the perfect resort-living
ambience.
Photo Credits: Jenny Epperson
Moves you further… yet keeps the family together
Located within a mixed of residential
and industrial enclave along Jenny's
Avenue, Rosario, Pasig City, the project
is in close proximity to major road
networks, transportation hubs, and
offers unparalleled city advantage as it is
strategically near key places of interest
like esteemed educational systems and
medical institutions as well as business
districts and commercial centers each
significant to the fulfillment of daily
needs or routine of your family.
Peace & Revelry
Find your own sanctuary of peace and revelry living in a secured
community with amenities that caters to the needs of your family.
A 24-hour roving security, CCTV at strategic locations are
among security features in place for your peace of mind.
Foster family or community relationships as you enjoy a wide
array of ground level amenities. From your unit's balcony or as
you lounge in the clubhouse amenity, enjoy a surrounding view
of the lush landscapes or take a dip at the lap pool or kiddie
pool to refresh your mind and senses.
In a weekend bonding, think of organizing cook-out party at the
picnic area while kids socialize and interact at the children's play
area or stay fit and active through a gym facility or basketball
court area. With this, truly feel the comfort of condo living
through PMO (Property Management Office) services that
ought to make your living worry-free.
Recognized by the consumers as a
Trusted Brand, Reader’s Digest
hailed DMCI Homes a Gold
awardee for 2012. Because the
project is built and developed by
DMCI Homes, you are assured of
getting optimum value for your
money, exceptional features and
amenities, and a world-standard
level of craftsmanship borne out of
almost 60 years experience in the
construction and development
industry.
Legacy above others
The Market DEMOGRAPHICS
Primary
• Upgraders from nearby East areas – Marikina, Antipolo, Cainta and Rizal aspiring to move to a nearer abode to the CBD (Ortigas/Makati),Early Nesters aged 31 to 40 yrs. old with gross monthly income of Php 120,000- above. They are career-oriented individuals with toddlers and pre-school children.
Secondary
• First time buyers and upgraders within Pasig. Young professionals in their late 20’s and 30’s employed in BPO Centers and multi-national corporations in nearby Ortigas and Libis area looking for a relaxing home near their place of work.
The Market
PSYCHOGRAPHICS (COCOONERS)
• They are practical individuals looking for a secured, protected and peaceful
home environment away from the daily stresses of work.
• They are settled individuals who want to live in an exclusive place detached
from the frenetic city environment where they can relax and rejuvenate their
mind, body and soul to enhance their overall well-being. They want a home
that is fresh, modest looking, a place where they can grow old in.
• They are dependable, caring family-oriented individuals who values the
essential things in life. They seek to attain a good balance in their career and
family life.
The Logo • The Levina Place logo consists of
three (3) vertical brush strokes that
represent the development’s three
(3) buildings. The brush strokes
represent the artisanal approach to
developing the project while the
shades of grey are used represent
the project’s quiet elegance. The
horizontal line represents the
development’s stability while the
blue-green color is used for a
premium appeal.
• Levina Place means ‘little beloved’
is a perfect name for a low-density
condo community enclave endearing
itself to the market with its
impressive list of amenities and
features.
Teaser Leaflet
Project Leaflet
Teaser Emailer
•Released as of January 3
Merchandising
On-site Billboard
Satin Flags (on-site)
Satin Flags (Information Center)
Board Up (Information Center)
Project in Focus
PROJECT INFORMATION
Location:
Jenny’s Avenue, Brgy. Rosario, Pasig City
Land Area (sqm):
14, 244 (1.4 HAS)
Building Footprint – 37%; Parking Level Footprint – 32%
Amenity Area - 4,069 SQM (29% of land area)
Total # of Buildings:
3 mid-rise buildings
(6 residential storey with basement parking)
Basement Parking – Selene (1) Callista (2) Amalthea (2)
Parking Slots:
Basement Parking -330 slots (Street Parking: 12 ; Covered: 318)
Motorcycle Parking – 60 slots
1st to be opened for selling
UNIT
TYPE
# OF
UNITS
GROSS FLOOR
AREA
(in SQ.M)
Price Range
(in Millions)
2BR A (inner) 7 72.00 3.34-3.37
2BR B (inner) 6 68.50 3.49-3.51
2BR C (inner) 40 64.00 3.02-3.39
2BR D (inner) 30 65.50 3.08-3.43
3BR A (end) 2 94.50 4.51-4.55
3BR B (end) 2 91.00 4.73-4.77
3BR C (end) 20 87.00 4.20-4.66
TOTAL 107
Note: inclusive of
7.5 sq.m service area
for all units
SITE DEVELOPMENT PLAN
Basketball Court
Clubhouse
Second Floor
AV Room, Function Room
Uppper Ground Floor
Lounge Area Game Area
Lower Ground Floor
Water Refill Station, Commercial Spaces
Fitness Gym, PMO Office
Kiddie Pool
Picnic
Area
Lap Pool
Gazebos/
Cabanas
Children’s
Play Area
Gate
ARCHITECTURAL THEME Asian Boutique Similar to successful Asian-inspired project
concepts with emphasis on close community ties,
pocket development, secure and serene
environment
Surrounded by lush greenery, natural lighting and
accented by courtyard & water features.
Essentially the concept is translated to the
following:
Asian
• Use of natural materials such as wood and
stone
• Taking advantage of natural lighting and
ventilation
• Use of earth tone colors to convey a relaxing
mood
Boutique
• Unique
• Distinct
• Exclusive
• Tailor-fit
Outdoor & Indoor
AMENITIES
Indoor Amenities
Function Room
Fitness Gym
Game Area
AV Room
Lounge Area
Outdoor Amenities
Clubhouse
Lap Pool
Kiddie Pool
Children’s Play Area
Picnic Area
Gazebos/ Cabanas
Basketball Court
Others – Building Features
Water Refill Station Commercial Spaces
Property Management Office
Double-row buildings Centralized Garden
Atriums Unit Balconies
Basement Parking (with motorcycle slots)
Project Perspectives
SITE DEVELOPMENT PLAN
Artist’s Illustration of Site Development Plan
BUILDING FACADE
Artist’s Illustration of Building Facade
LAP POOL
Artist’s Illustration of Lap Pool
KIDDIE POOL
Artist’s Illustration of Kiddie Pool
PICNIC AREA
Artist’s Illustration of Picnic Area
CHILDREN’S PLAY AREA
Artist’s Illustration of Children’s Play Area
CLUBHOUSE
Artist’s Illustration of Clubhouse
GATE
Artist’s Illustration of Entrance Gate
POOL LOUNGE AREA
Artist’s Illustration Pool Lounge Area
Development
FEATURES
SECURITY
Electrified Perimeter Fence
CCTV cameras placed in strategic locations
Entrance gate with guard house and car barriers
24/7 roving security personnel
UTILITIES
High-speed elevator in all buildings
Overhead Water Tank
Underground Cistern
Centralized Garbage Disposal Area
Sewage Treatment Facility
Back-up power for common areas
Automatic fire sprinkler & fire suppression system at
hallways
Mail area per building
PMO
24/7 Security Personnel
Housekeeping Services for Common Areas
Utilities Application Assistance
General Maintenance of Common Areas
Organizing of Community Events
Move-in Assistance
Taxi-call-in Service
FLOOR LAY-OUTS
SELENE BUILDING
SELENE BUILDING
UNIT MIX – Selene Building
Unit Type # of units %
Gross Floor Area
(inclusive of 7.5 sqm service
area for all units)
2BR A (inner) 7 6% 72.00
2BR B (inner) 6 6% 68.50
2BR C (inner) 40 37% 64.00
2BR D (inner) 30 28% 65.50
3BR A (end) 2 2% 94.50
3BR B (end) 2 2% 91.00
3BR C (end) 20 19% 87.00
Total 107 100%
* Inventory of 1st building to be launched
UNIT MIX
* Building A-C Inventory
Unit
Type
Number
of units % Gross Floor Area
2BR A (inner) 25 7% 72
2BR B (inner) 22 6% 68.5
2BR C (inner) 140 38% 64
2BR D (inner) 110 30% 65.5
3BR A (end) 6 2% 94.5
3BR B (end) 6 2% 91
3BR C (end) 60 16% 87
3BR TANDEM
99.00 (Unit Floor Area)
TOTAL UNITS: 369 2BR: 297 or 80% 3BR: 72 or 20%
UNIT LAY-OUTS
UNIT
TURNOVER FINISH 2BR (49.50 sqm) 3BR (65.00 sqm)
RESIDENTIAL UNITS
FLOOR FINISHES
Living, Dining & Kitchen Ceramic Tiles with baseboard
Bedrooms Vinyl Planks with baseboard
Toilet Unglazed ceramic tiles
Balcony Ceramic tiles with pebble washout
WALL FINISHES
Interior walls Painted finish
Toilet & Bath Ceramic tiles; painted cement finish above wall tiles
CEILING FINISHES
Living, Dining & Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet Painted ficem board ceiling
KITCHE AREA Granite finish kitchen countertop with cabinet system
DOORS Entrance Door Wooden panel door on metal jamb
Bedroom Door Wooden door on metal jamb
Toilet Door Wooden door with louver on metal jamb
Balcony Door Aluminum framed glass panel with insect screen
WINDOWS Aluminum framed glass panel
FINISHING
HARDWARE
Main Door Lockset Lever type keyed lockset
Bedroom Lockset Lever type keyed lockset
Toilet Lockset Lever type privacy lockset
UNIT
TURNOVER FINISH 2BR (49.50 sqm) 3BR (65.00 sqm)
TOILET & KITCHEN FIXTURES
Water Closet Top-flush, one-piece type
Lavatory Undercounter-type lavatory
Undercounter-type lavatory and wall-hung with
semi-pedestal tissue
Shower Head and Fittings Exposed Bath and Shower Mixer
Soap Holder White, recessed type
Toilet Paper Holder White, recessed type
Kitchen Sink Single Bowl with side drain, stainless steel kitchen sink
Kitchen Faucet and Fittings Lever-type faucet
Toilet Exhaust Ceiling-mounted exhaust fan
Kitchen Exhaust Fan Wall-mounted exhaust fan Rangehood provision
UNIT TURNOVER
FINISH 2BR (49.50 sqm) 3BR (65.00 sqm)
SERVICE AREA
FLOOR FINISH Straight to finish concrete
WALL FINISH Combination of cycone wire and ficem board
ROOF FINISH Fiberglass and pre-painted metal sheets
MISCELLANEOUS
Provision for tapping point of water
Provision for electrical outlet
COMMON AREA
FLOOR FINISHES
Stairs Ceramic tiles with pebble washout
Hallway Ceramic tiles with pebble washout
Roofdeck Straight to finish concrete
Driveway / Parking Straight to finish concrete
WALL FINISHES
Exterior Wall Finish Combination of plain and textured paint on cement finish
Hallway Painted plain cement finish
Stairwell Painted plain cement finish
CEILING FINISHES
Hallway Painted plain cement finish
Stairwell Painted plain cement finish
Driveway / Parking Painted plain cement finish
Selling program, payment terms,
implementation guidelines
• Effectivity of price list - January 21, 2013
• RFO Date of Selene Building –
November 2015
• Minimum down payment will be at 15%
DISCLAIMER
In its continuing desire to improve the project, DMCI Homes reserves the right to change
product features, prices and terms without prior notice and approval. Floor plans and
perspectives depicted in this material are for demonstration purposes only and should not
be relied upon as final project plans.
Thank you and
Happy Selling!