Lexus UX LaunchHills of Woodford Case Study

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How Datum helped Lexus Woodford experience amazing

With the launch of the new Lexus UX Hybrid on the horizon, we were

approached by the Lexus Woodford dealership to create an

impactful, engaging and compelling promotional video that could be

used across their social media channels. Not only did the video need

to stand out against their competitors’ messages, it also needed to

stand out amongst their Lexus dealership peer group as the best

dealership submitted video would be in the running for a £10,000

prize from Lexus UK.

Lexus Woodford had an initial idea about a gift box. The wonderment

of opening a package and finding something amazing inside. Our

challenge was how to get a full-sized Lexus compact SUV into, and

out of, a box and create a narrative that was consistent with the

brand’s focus on ‘experience amazing’.

Time was tight for delivery. We only had three weeks from the sign

off on the creative concept through to delivery of the final asset. That

wasn’t the only time constraint. The vehicle itself hadn’t yet been

released and we were only able to have access to it for less than six

hours, and that required special permission from Lexus head office.

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This is where our ‘all under one roof’ approach paid dividends for the

client. We were quickly able to firm up the creative concept and

artwork up a storyboard to illustrate the idea for the client to approve.

From there it was all about faithfully bringing that story to life. We

designed and engineered the boxes – both big and small. We

undertook the installation and made sure everything was true to the

concept and true to the brand. We brought on board a trusted film

crew who made sure that aspect ran smoothly. We undertook a lead

role in the post-production of the video and delivered it to the client

exactly on time.

We also worked with the client to plan their social media campaign

to ensure maximum impact and maximum return on the client’s

investment.

The client was delighted with the results and is fully expectant that

the launch of the video will kickstart enquiries for the Lexus UX from

customers both existing and new.

Lexus UX Launch Case Study

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“Datum were extremely professional from start to finish. They managed the

whole project flawlessly and made the whole

idea come to life.Thank you Datum!”

Rosa AitkenHead of Marketing

Lexus Woodford

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PLAY VIDEO Behind the scenes footage

Behind the Scenes Footage

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PLAY VIDEO Social Media Teaser Video

Social Media Teaser Video

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PLAY VIDEO Completed Video

Completed Video

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