library services in the flow
TRANSCRIPT
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Programs and research
Library services in the flow: the network reconfigures everything
Lorcan DempseyWyoming Library Association
Cheyenne, September 13
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Network user environment
institutional operating environment
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Part 1: Network use environment
Part 2: Operational environment
Part 3: Discovery and disclosure. The example of the catalog
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Part 1:The network use environment
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Getting thingsdone
Workflow
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Brand is the new real estate
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The rich get richer
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Discovery happens
elsewhere
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Some findings
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What We Do Online
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
93%e-mail Search
Browse/ purchase itemsBrowsed / purchase books
IM
Browsing85%
77%56%
51%
Online banking Read a blog
Online question service Used chat rooms
Search/borrow from library siteRead e-books
Dating site
Interacting58%
45%40%
21%20%
15%10%
Total General Public
Social networkingSocial media
Created Web page/siteContributed other's site
Blogged or online diary/journalBusiness-related social networking
Creating28%28%
20%20%
17%6%
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Social Networking
Social Media
The Wave – Social Spaces
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~18 months oldNo FaceBook, MySpaceLibrary?
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Libraries will need to plan for and buildservices that fit new researcher workhabits, with an emphasis on theflexibility and remixing of their contentand services. ….
… The findings are that researchers are adopting socialnetwork technologies very fast and so far they have done so on their own: thelibrary has effectively been bypassed.
Researchers use of academic libraries and their services. Swan A and Brown S
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University of Minnesotahttp://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps
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Starting an information search
Only 2% of college students start their search at a library Web site.
Respondents were asked to indicate, from a list of 16 electronic resources, which they typically use to begin an information search.
Among total respondents, 84% of information searches begin with a search engine and 1% begin at a library Web site.
College Students
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Trustworthiness of library sources vs. search engines
Over half (53%) of college students indicate a similar trust of search engines as with library resources.
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Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html
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Now: Federated access to multi-institutional holdings with support for personal collection-building and sharing
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Some implications
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Then: the user built their workflow around the library
Now: the library must build its service around the user workflow
Get in the flow
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Then: resources were scarce and attention was abundant
Now: attention is scarce and resourcesare abundant
Compete for attention
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Then: people consumed information resources
Now: people construct digital identities online:
gather, create, share
Website > workflow
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Fragmentation = low gravitational pull
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Reduce unnecessary fragmentation and redundancies
Create systemwide efficiencies
Increase the impact of libraries
Make the network work for libraries
Put librariesat the point of need
Build the librarybrand on the network
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Webscale …A library experience which matches the experience of the web?
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RecombinantAdaptive
Navigation
Short path from discovery to fulfilment
Traverse from personal to global
Comprehensive
Machine interface:scale with use
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Part 2:The library operational environment
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libraryConsumer environmentsManagement environment
LicensedBought
Faculty&studentsDigitized Aggregations
Resource sharing
…
Institutional WorkflowPortals, CMS, IR, …
PersonalWorkflowRSS, toolbars, ..
Network level workflowGoogle, …
Integratedlocal user environment?Library web presenceResource sharing, …
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But …
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Print Licensed Digital Research&
learningoutputs
…
Catalog MetasearchResolver
Repositories …
Repositories …ILS ERMKnowledgebase
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…
Management environment
User environment
Switch: delivery, routing, resolution
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mmmm….
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Unified workflows across materials?
Move to the network/group level? Then
Cataloging/resource sharing Electronic journals
Now ?? Repository ?? Offsite storage ?? ERM ?? ??
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Part 3:From discovery to disclosure
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Local Discovery Environments
Shared Discovery Environments Syndicated Discovery Environments Leveraged Discovery Environments
Remember: focus on catalog
Requiredisclosure
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Local Discovery environment Some (not necessarily aligned) motivations
Make data work harder Integrate access to locally managed resources Escape from ILS limitations
NCSU Rochester SOLR Worldcat 2.0 Primo Encore …
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Making data work harder: simple search followed by rich navigation and participation
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Glancability
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Some remarks
How does MARC data play with other data Subjects, authors, .. Historic investment in structure?
Duplicate cost? Relationship to Metasearch?
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Shared discovery environment
Increase impact Create gravitational pull Aggregate demand and supply
Reduce costs
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Some comments
Integration of discovery to delivery becoming essential
A move to shared environments seems more likely with increased ability to ‘view’ different levels
Increased gravitational pull: greater use of collections Growing evidence
Integration of materials?
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Syndicated discovery experience
Syndicate data or service or links
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Syndicating services RSS Portlets APIs, Protocol-based
Projects Sakailibrary …
Not as rapid as one might expect?
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Susan Hollar - Inside the Course at Michigan Diane Dallis - Inside the Course at Indiana
Sakaibrary:Michigan
Indiana
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Some remarks
Syndication of data now common among data providers
Routing issue for non-unique materials Resolution Worldcat
Libraries exposing licensed content holdings interesting Google Scholar
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Service disclosure less common APIs Web services Portlets HTML fragments – ‘search boxes’ Toolbars Widgets, extensions, …
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The Leveraged discovery experience
In some ways the most interesting Use another discovery service to connect back to
your resources Compare to the situation with article databases
and resolvers
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Some remarks
Some of these are toy-like now, but indicate a direction
Increased capacity to ‘sense’ structure (microformats) will improve ability.
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So ….
The library website is not the front door We need to connect multiple discovery environments
to library fulfilment options We need to put library resources in users’ workflow We need to place library resources in places which
aggregate demand
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So …
How to get to webscale User environment Management environment
A new balance between Institutional development Shared activities
How to most release value in research and learning lives of users