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EXECUTIVE SUMMARY

Tagbilaran City is the principal gateway to Bohol. The city that is considered as

one of the eighth Philippine Dream Cities and was also recognized as one of the “20 Most

Competitive Cities in the Philippines” and “Pinoy Cities on the Rise”. Tagbilaran City has,

without a doubt, relative advantage as Bohol’s main business capital.

As the capital of Bohol, Tagbilaran City is the main center for education and work

in the province. All of the province’s universities are located in the city as well as other

well-known institutions of learnings and offices. Given that advantage, young people from

different towns of Bohol urge to fly to the city just to graduate in a good school that

explained the large population of students in the area.

The culture of passionate learning has always existed in Boholanos culture which

must be inspired by the distance they have with their family. Nowadays, reading culture is

still viable despite being impacted by technology but schools unfortunately have failed to

offer the best environment for them with small area, poor ventilation, and limited access to

wireless connection and uncomfortable chairs which is described by the students as a

boring place to study. Library Café must be the solution to this demand. A book-themed

café or a modern type of library for reading with a twist for having a cafe in it; a

combination of piles of books and a comfortable café that would make every reader feels

like it is a personal library. A café that is determined to become a daily necessity for local

coffee addicts, a place to dream of as people try to escape the daily stresses of life and just

a comfortable place to meet friends or to read a book, all in one.

TYPE OF BUSINESS

NATURE OF THE BUSINESS

The proposed business is a service cafe business that provides a friendly,

comfortable atmosphere where the customer can receive library service, quality food and

drinks at a reasonable price.

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NAME OF THE BUSINESS

The business will be named Lifé which is the short term for Library Café because

it simply describes the features and nature of the business.

PRODUCT/SERVICES

Lifé will be dedicated in providing service satisfaction to the customers. It will

provide a place for everyone to sip coffee and talk with their friends while enjoying their

books.

It was formed to provide a great chill-out place for its guests with its relaxing,

casual and cozy atmosphere; conducive to reading: soft lighting, music playing quietly in

the background, comfortable couches and chairs, good coffee and good food. The indoor

dining area resembled a large living room with big inviting sofas, soft lights and book

shelves to complement its intimate interior that allows guests to dine-in with comfort. Well-

equipped with a huge array of books and magazines, electrical power-points for laptop

users, foreign and local newspapers, free wireless access, to become a hot-spot for students

as well as professional occupation personnel. Foods and beverages are also offered in our

café, serving really affordable comfort food, you can eat slowly, leisurely, while you peruse

your reading material of choice.

MANAGEMENT, MARKETING AND FINANCIAL HIGHLIGHT

MANAGEMENT HIGHLIGHTS

Lifé is a general partnership between Hezell Leah Zaragosa, Jessica Caderao and

Jessa Mae Caderao, childhood friends who are book lovers and foodies themselves. Each

partner is equally involved in operation and management of the shop, each to their own

abilities. Ms. Hezell will be in the financial aspect of the business and the general manager,

Ms. Jessica in the marketing aspect, and Ms. Jessa Mae in the operations. In addition, two

full-time baristas will be hired and in charge of food and coffee preparation. Four more

part-time employees will be hired to fulfill the staffing needs who will be carefully

screened and trained to work to ensure that they have the passion and knowledge about the

café.

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Lifé will exist committing itself with the following vision and mission:

Vision

“To create a fun and enjoyable place and become a new entertainment trend for

young people and professionals”

Mission

“To become a place and a new trend of hanging out places, and the first and most

popular choice for young people and professionals where they can enjoy their coffee time

while reading, chatting or playing games with friends”

MARKETING HIGHLIGHTS

Lifé will be located at Remolador Extension St., Tagbilaran City. The facility is

100 square meter and is zoned for commercial use. It is the optimal location for the business

provided that:

Target market is available

The area is surrounded by 4 big schools, 2 professional offices, 1 bank, 1

hotel, 1 corporation and 1 subdivision with estimated more than 25,000

students and professionals. A great location for the café which focuses its

marketing activities on reaching the students (all levels) and faculty, people

working in offices located close to the café who are expected that would

visit library café considering the

Competition is at minimum

There are only 2 established coffee shops in the area. Given the unique

attribute (book-themed café), cozy environment and affordability of the café

as differentiation, the company has a competitive mental angle

Comprehensive marketing strategies will begin with product and service

development. Lifé will benefit from devoping a wide, customer-friendly suite of services

and affordable food and drinks with price no higher than Php100.00, word-of-mouth

advertising can be an effective way to turn large groups of people into loyal customers.

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Loyalty programs through membership cards will be available to ensure that customers are

always opting for the café as their preferred option. There will be promotional advertising

also through posters, flyers and tarpaulins. Furthermore, the café will use the social media

to post latest updates about the business, from new drinks mixes, foods and book to

upcoming promotions.

FINANCIAL HIGHLIGHTS

Each partner will contribute Php 500,000.00 to bring the start-up capital to Php

1,500,000.00. Majority of these funds will be used to remodel the building, pay deposits,

and provide capital for 3 months of operating expenses, initial inventory and other one-

time expenses. An equal profit-sharing arrangement for the partners will be considered and

allowed to withdraw 10% of net income per month beginning the second year of operation.

SOCIO-ECONOMIC CONTRIBUTIONS

Research shows that conclusively, academic achievement - how well students

perform at school - has a direct correlation to the quality of a school's library

services. Having the right place to study is as important as having good study skills. The

study environment can be a big factor in how successfully one learns and retains

information and be able to apply it in assessments and on the job. By considering the proper

music, lighting, temperature and humidity, comfort, associations with other activities and

people, the café will provide a study settings more conducive to learning.

The library café will advocate on fulfilling the needs and wants of many different

people not just the customers ranging from the local population, government, creditors and

suppliers to their own employees by providing benefits, payment of taxes, additional

income and employment opportunities.