life equals pitch deck
TRANSCRIPT
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LIFE EQUALS Is a progressive wellness brand.
We are focused on fixing the American Diet of Millennial consumers and their families by reintroducing the nutrients nature has always provided back into their daily lives.
10 PRODUCTLINE
PARTNER SINCE 2014 COMPLETED 2014
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POWERFUL ADVICE.
Bob Bernstein“You guys have a great brand and good products.But, you need a simple, convenient & unique product.”
BOB BERNSTEIN DAVID BERNSTEIN
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THE PROBLEMAmerica’s Eating Habits
1960 1980 2000 2020
PREVENTABLE DISEASE
FRUITS & VEGETABLES
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SHELF STABLE
BALANCETHE SUPERFOOD SHOT
INSTANTLY PROVIDES1/2 YOUR DAILY SERVINGS OF
FRUITS
VEGETABLES
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MARKET SIZING
COLDPRESSED
JUICES
ENERGYDRINKS
$280M $12.5B
FUNCTIONALBEVERAGES
DIETARYSUPPLEMENTS
$90B$33B
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MARKET DISRUPTION
FIRST-TO-MARKET
FIRST-TO-MARKET
MASS-APPEAL | RADICALLY SIMPLE | CONVENIENT | ECONOMICAL
FASTFOLLOWERFAST
FOLLOWER
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COMPETITION
AUTHENTIC
FRUITS & VEG.
CONVENIENT
PRICE
SIZE
$3.49 $5.49 $4.58
2oz 2oz 120 capsules 16oz46 oz
$50.00 $8.99
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TEAM & ADVISORS
KYLE FITZGERALDCEO
CO-FOUNDER
SCOTTHENDERSON
PREVIOUS PRESIDENT& COO,
5-HOUR ENERGY
BOB BERNSTEIN& DAVID BERNSTEIN
CO-FOUNDERSBEAUTY BRANDS
DANGINSBERG
PREVIOUS CEO,RED BULL
STEVEHUGHESFOUNDER
& PREVIOUS CEO,BOULDER BRANDS
CHRIS THOWECHIEF OPERATING OFFICER
CO-FOUNDER
ALICIA POOLECHIEF COMMUNITY OFFICER
OWNER
KEVAN GIBBSCHIEF MARKETING OFFICER
JOSHMOHR
DIRECTOR OFMARKETING,
MUSCLE MILKMAR
KET
ADVI
SOR
SO
UR
TEA
M
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ONLINENATIONWIDE
BRAND AMBASSADORDIRECT SALES
AMAZON.COM
CORPORATE WELLNESS
CONTENT MARKETING
CHANNEL STRATEGY
SATURATE KANSAS CITY( 60 METRO LOCATIONS )
FIELD MARKETING
POINT OF PURCHASE
DISTRIBUTORSHIP
WHOLESALE
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ONLINENATIONWIDE
BRAND AMBASSADORDIRECT SALES
AMAZON.COM
CORPORATE WELLNESS
CONTENT MARKETING
CHANNEL STRATEGY
SATURATE KANSAS CITY( 60 METRO LOCATIONS )
FIELD MARKETING
POINT OF PURCHASE
DISTRIBUTORSHIP
WHOLESALE
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FINANCIALS
TO DATE 2016 2017 2018 2019 2020
UNITS SOLD 9K 19K 190K 570K 1.1M 1.7M
REVENUE $150K $616K $6.2M $18.5M $37M $55M
GROSS MARGIN 47% 57% 60% 65% 70% 75%
GROSS PROFIT $70K $351K $3.7M $12M $26 M $42M
GENERAL & ADMIN $93K $150K $616K $1.8M $3.7M $5.5M
MARKETING & SALES $127K $591K $4.6M $7.4M $13M $16.6M
EBITA ($150K ) ( $390K ) ( $1.5M ) $2.7M $9M $19.4M
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EXIT STRATEGY: ACQUISITION
EST. 2004 2012
TIMELINE 11 YEARS 2 YEARS
ACQUIRED BY WHITEWAVE FOODS COCA-COLA
12 MO. REVENUE $100 M $70 M
ACQUISITION PRICE $550 M $90 M
REVENUE MULTIPLE 5.5 X 1.3 X
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RAISE & MILESTONES
RAISE: $525KFEB ‘16 FINISH R&D EARLY ADOPTION MFG RUN
APR ‘16 LAUNCH BALANCE™
SPECIALTY WSE & ONLINE
MAY ‘16 60 WSE KC LOCATIONS EXPAND ONLINE DISTRIBUTION
JULY ‘16 ADD 100 WSE LOCATIONS INCREASE GROSS MARGIN