likable content: 33 actionable tips to create content that gets clicks
DESCRIPTION
How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've gleaned through my blog (arikhanson.com) and through working with clients like Sleep Number, Starkey, Allina Health and others.TRANSCRIPT
![Page 1: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/1.jpg)
“Likeable” content: How to create social content that gets clicks
Arik C. Hanson
Principal, ACH Communications
![Page 2: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/2.jpg)
![Page 3: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/3.jpg)
Many brands are doing this…
![Page 4: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/4.jpg)
Your job: Help your brands do this!
![Page 5: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/5.jpg)
Help your brand master social content creation.
Here’s how.
32 actionable tips and examples.
![Page 6: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/6.jpg)
#1: Ask yourself: What would I want to read about?
![Page 7: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/7.jpg)
#2: Work hard to create “Bookmarkable” posts
![Page 8: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/8.jpg)
#3: Shine the spotlight your community (but not just anyone)
![Page 9: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/9.jpg)
![Page 10: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/10.jpg)
#4: Write about topics no one else is writing about
![Page 11: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/11.jpg)
#5: Develop list posts that are out of the ordinary
![Page 12: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/12.jpg)
#6: What’s on YOUR mind? (it IS blogging after all)
![Page 13: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/13.jpg)
#7: Always bring your publishing device (and know how to publish on the run)
![Page 14: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/14.jpg)
#8: Look for opportunities to share the heavy lifting
![Page 15: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/15.jpg)
#9: Take a contrarian viewpoint
![Page 16: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/16.jpg)
#10: Put your reporter hat on
![Page 17: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/17.jpg)
#11: Tell your story thru photos
![Page 18: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/18.jpg)
Brands that get social content: Intel
![Page 19: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/19.jpg)
#12: Scan hashtags within your industry on Twitter
![Page 20: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/20.jpg)
#13: Scan Twitter lists within your industry
![Page 21: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/21.jpg)
#14: Develop an industry blog list
![Page 22: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/22.jpg)
#15: Search Quora for common questions in your industry
![Page 23: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/23.jpg)
#16: Aggregate and curate
![Page 24: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/24.jpg)
#17: Review session topics at upcoming conferences
![Page 25: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/25.jpg)
#18: Review articles in industry enewsletters
![Page 26: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/26.jpg)
#19: Learn to art direct
![Page 27: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/27.jpg)
Brands that get social content: Starbucks
![Page 28: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/28.jpg)
#20: Use advertising as your post
![Page 29: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/29.jpg)
#21: Branded photos still work
![Page 30: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/30.jpg)
#22: Celebrate holidays creatively (just not too much)
![Page 31: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/31.jpg)
#23: Make quotes visual
![Page 32: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/32.jpg)
#24: Make the mundane visual
![Page 33: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/33.jpg)
Brands that get social content: Oreo
![Page 34: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/34.jpg)
#25: When possible—ZOOM!
![Page 35: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/35.jpg)
#26: Don’t be afraid to go “off brand” (if it’s “on audience”)
![Page 36: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/36.jpg)
Brands that get social content: Chobani
![Page 37: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/37.jpg)
#27: Play off internet memes (when it makes sense)
![Page 38: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/38.jpg)
#28: Try a different perspective
![Page 39: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/39.jpg)
#29: Don’t settle for posed shots
![Page 40: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/40.jpg)
Brands that get social content: B&Js
![Page 41: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/41.jpg)
#30: Get the shot no one else can
![Page 42: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/42.jpg)
#31: Fans like creativity—not necessarily your brand
![Page 43: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/43.jpg)
OK, one more…
![Page 44: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/44.jpg)
#32: KIRSS
![Page 45: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/45.jpg)
Questions?
![Page 46: Likable Content: 33 Actionable Tips to Create Content that gets Clicks](https://reader035.vdocuments.net/reader035/viewer/2022070301/54524a74af7959013f8b49d1/html5/thumbnails/46.jpg)
More:
arikhanson.com
@arikhanson
Talking Points