linked in

Sarah Lamansky & Destiny Malone

Mannix Marketing, Inc.

LinkedIn: Networking Made Easy!

How to leverage LinkedIn to promote your brand online

www.mannixmarketing.com

The Purpose of LinkedIn

With over 35 million business professionals, you can:

Connect and network with like-minded business people on a local and national level

Promote business services to your connections

Build Your Sphere of Influence through this

‘virtual handshake’


Who Do I Connect With?

Colleagues Clients Local Business Owners Niche Industry Leaders Get introduced through current friends =

building contacts and potential sales


Let’s Learn About…

Building Your Network Receiving Network Updates Receiving Group Updates Receiving & submitting industry news LinkedIn ‘Answers’ & ‘Questions’ LinkedIn ‘Applications’



How Do I Build My Network?

Ways to Find People

Huge potential network


Update Status

See What Your Connections are Up To

RSS allows you to follow contacts closely


Read Recommended Articles

Add to discussions

Reconnect with networks

Start discussions

Stay up to date on conferences


• LinkedIn will send you industry related articles that they think might interest you

You Can…

• Start discussions

• Submit articles to your industry

• See articles that have the most activity


Recommended Applications

Share upcoming trips, meet up

Pulls in blog posts

See who’s talking about you via

Twitter

Market research tool


Pulls live feed every time blog is updated right on your profile


Or, pick and choose where

you update

Update All

Add Your Gravatar


Gravatar = Globally Recognized Avatar Picture, cartoon, symbol (picture

recommended) Appears when you blog, post, comment on

the web http://en.gravatar.com/

LinkedIn Pages Per Visit

www.mannixmarketing.comSource: http://www.nonlinearcreations.com, April 2008-2009

LinkedIn Average Time on Site


LinkedIn Conversion Rates


Showcase Yourself


February 2009 | Mannix Marketing Get Found! Newsletter

LinkedIn Conclusion

Promote personal brand Find other like-minded business

professionals Share knowledge, learn about industry =

could convert into sales Connect with groups and network Profile and activity in account shows that you

are an Expert in Industry


Happy Networking!

Thank You For Your Time!

Mannix Marketing

518-743-9424


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april 2008

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