linkedin 101 2015 april
TRANSCRIPT
LinkedIn 101Kevin Dumcum
Employment and Community Outreach Specialist
Central Arizona Shelter ServicesRevised April 2015
LinkedIn is not…
•Your online resume
•“Facebook for professionals”
•A race to make the most connections
•Used only when job searching
LinkedIn is…
•A tool to help you manage your career
•Your online professional profile
Why use LinkedIn?• To help you manage your career• To control your own professional profile• To demonstrate subject-matter knowledge• To connect with others who can help you do
your job better / advance your career• Manage your professional network• To give and receive recommendations and
endorsements• To research companies and organizations
But really, why?
•Over 347 Million users world-wide• Over 107 Million in the US
As of February 2015
•90% of employers review a candidate’s online profile(s)• 70% have based a hiring decision on what
they find, or don’t find, online
The power of weak connections• LinkedIn no longer reports the
Size of Network.• Estimated Average # of
Connections from 140 to 360
If your total connections equal
140
And each of your connections is connected to
140
Then the total size of your network is
19,600
If your total connections equal
360
And each of your connections is connected to
360
Then the total size of your network is
129,600
How to use LinkedIn
STEP 1: CREATE AN ALL-STAR PROFILE
Sign up for free
• Create a profile at www.linkedin.com• Manage your Privacy Settings:
Create an All-Star Profile:Header
Overwrite the title:120 characters max
Customize URL
Headshot
Create an All-Star Profile:Summary
2,000 character limit (approximately 450-500 words).
Tip: find “top-view” summaries and use a Word Cloud for key words.
Create an All-Star Profile:Experience
Include all experience (minimum 3 previous).
Maximize the descriptions (1,000 character limits)
Create an All-Star Profile:Skills
Select up to 50 Skills.
Default order is the number of endorsements, but can re-order manually.
Create an All-Star Profile:Recommendations
Request recommendations.
Give recommendations to get recommendations.
Other Fields
Can also:
•Add media
•Attach publications
•Specify foreign languages
•New options added frequently
STEP 2: ADD CONNECTIONS
Who do you know: Search your address book(s)
Tip: Always connect from the Profile of the person with whom you want to connect
Who do you know:Search for current / former
colleagues / classmatesTip: Always connect from the Profile of the person with whom you want to connect
Connect with people you meet
Tip: Always connect from the Profile of the person with whom you want to connect
Connect with people you meet
Always personalize the invitation to connect.
Do you know any of these?
Tip: Always connect from the Profile of the person with whom you want to connect
Shows how many common connections
Four Connection Strategies
1. Don’t connect with anyone (Non-users)
2. Connect with only those whom you know (Rule Followers)
3. Connect with everyone (LIONs)
4. Selectively connect
STEP 3: SHOW YOUR EXPERTISE
Concentrate on driving people to view your profile
Status Updates
Post a blog
Join and Participate in Groups
Follow, to Participate
Follow Influencers, News, Companies…
…to get updates on your Pulse
STEP 4: FIND WHAT YOU NEED
Search for jobs
Filter by Location, Company Size, Industry
Search for connections within companies that are hiring
Follow companies where you want to work
How to reach out and connect with someone you don’t know
• Search by company
• Are you connected at all?
How to reach out and connect with someone you don’t know
• With whom do I want to connect?• How am I connected with them?• What can I know about them? Mr. Wenzel worked at Liberty
Mutual Insurance from 2005 to present, with a break in 2009-2011.
Member of the Local First AZ LinkedIn Group.
Graduated from Ohio State University.
We have one mutual connection.
How to reach out and connect with someone you don’t know
• Options:
1. Join LinkedIn Groups to create a commonality.
2. Send LinkedIn “Get Introduced” request to our mutual connection.
3. Craft a carefully worded LinkedIn Connection request, pointing out some commonalities from their profile.
4. Go Old School – pick up the phone and call a mutual connection and ask to be introduced.
