Leveraging LinkedIn to do your job, keep your job and find the next one.

Rick Dunham Houston Chronicle, President of the Board of the National Press Club Journalism Institute

Lori Russo Managing Director,

Stanton Communications

Aim for 100% completion

More than just an electronic resume

Keywords are key Helps with jobs Helps others find you

Your Profile (probably sucks)

Story ideas Biographical

information on person

Third party connections

Company updates/news

Industry News

Research

Sources People you may

know Companies you

may want to follow Groups Follow vs connect Recommendations

& endorsements See who is looking

at you

Connect

Builds your community of readers and sources

Share stories through status updates

Update company page Drives web traffic for

pay per click (it could happen…)

Promote

Join LinkedIn for journalists Take tutorial Sign up for free executive membership Maximize connections – colleagues, trusted

sources, people you cover, experts (don’t forget Rick Dunham and Lori Russo) Join groups Follow companies

To-Do List