list building
TRANSCRIPT
![Page 1: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/1.jpg)
1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren't already on your email list.
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2) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button in your marketing emails
![Page 3: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/3.jpg)
3) Promote an online contest, like a free giveaway, and have entrants sign up or submit using their email address. (And don't forget to promote your contest on social!)
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4) Add a link to your employees' signatures that leads people to a landing page where they can sign up for your mailing list.
![Page 5: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/5.jpg)
5) Create a new lead gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it
![Page 6: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/6.jpg)
6) Create a free, online tool, or resource and have users sign up with their email address.
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7) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. c
![Page 8: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/8.jpg)
8) Use your Facebook Page to promote an offer that requires an email address submission. Promote offers on your Timeline, and be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers.
![Page 9: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/9.jpg)
9) Add a call-to-action button to the top of your Facebook Business Page
![Page 10: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/10.jpg)
10) Leverage your company's YouTube channel. Add calls-to-action and URLs in your videos to encourage people to subscribe to your list, and include links to relevant landing pages in your videos' text descriptions.
![Page 11: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/11.jpg)
11) Promote offers and email sign-up through your Google+ Page by making use of your Google+ updates and your Google+ "About" section.
![Page 12: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/12.jpg)
12) Link to offers that capture email signups throughout your website. Keep your offers up front, andinclude calls-to-action on just about every page of your website. Key places to consider are your website's homepage, the main page of your blog, your 'About Us' page, and your 'Contact Us' page.
![Page 13: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/13.jpg)
13) When creating content for guest blogging opportunities, include a call-to-action as well as a link for readers to subscribe to your site's blog
![Page 14: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/14.jpg)
14) Collect email addresses at offline events like trade shows and import them into your database.
![Page 15: List building](https://reader036.vdocuments.net/reader036/viewer/2022070509/58a2e90c1a28abc9648b620f/html5/thumbnails/15.jpg)
15) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc., and collect registrations online using email addresses.
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16) Host an online webinar and collect email addresses at registration.