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Page 1: Location-based services

• location-based services

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 2: Location-based services

Smartphone - Popular applications

1 According to a ComScore report released on May 12, 2011, nearly one in five smartphone users are tapping into check-in services like Foursquare and Gowalla. A total of

16.7 million mobile phone subscribers used location-based

services on their phones in March 2011.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 3: Location-based services

Mobile commerce - Mobile vouchers, coupons and loyalty cards

1 Mobile ticketing technology can also be used for the distribution of vouchers, coupons,

and loyalty cards. These items are represented by a virtual token that is sent to the mobile phone. A customer presenting a

mobile phone with one of these tokens at the point of sale receives the same benefits as if they had the traditional token. Stores may send coupons to customers using location-

based services to determine when the customer is nearby.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 4: Location-based services

Mobile commerce - Location-based services

1 The location of the mobile phone user is an important piece of

information used during mobile commerce or m-commerce

transactions. Knowing the location of the user allows for location-based

services such as:

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 5: Location-based services

Mobile social network

1 As mobile web evolved from proprietary mobile technologies and networks, to full

mobile access to the Internet, the distinction changed to the following types: 1) Web based

social networks being extended for mobile access through mobile browsers and

smartphone apps, and 2) Native mobile social networks with dedicated focus on mobile use like mobile communication, location-based services, and Augmented Reality, requiring

mobile devices and technology

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 6: Location-based services

Mobile social network - Location-Aware

1 They take advantage of growing interest in location-based services by

keeping track of all the contacts

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 7: Location-based services

Samsung Electronics - Mobile phones

1 The company's I9000 Galaxy S and S8500 Wave smartphones were the winners of the 2010 European EISA Awards in the smartphone and Social Media phone categories. The I9000 Galaxy S was

recognized for its superior-quality screen and excellent connectivity while the S8500 Wave for its Bada Operating

System with unparalleled social networking and location-based services.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 8: Location-based services

MTN Group - Iran

1 As the anti-government protests unfolded, MTN Irancell reportedly grew more interested in acquiring

location-based services, which could enable to Iranian government to

track users' locations

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 9: Location-based services

Galileo (satellite navigation) - Science projects using Galileo

1 The AGILE project is an EU-funded project devoted to the study of the technical and

commercial aspects of location-based services (LBS). It includes technical

analysis of the benefits brought by Galileo (and EGNOS) and studies the hybridisation

of Galileo with other positioning technologies (network-based, WLAN, etc.). Within these project, some pilot prototypes

were implemented and demonstrated.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 10: Location-based services

DASH7 - Commercial applications

1 Location-based services like Foursquare, Novitaz, or Facebook can exploit this capability in DASH7 and award loyalty points, allow users to

view the Facebook or Twitter addresses of those walking past, and

more.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 11: Location-based services

SK Telecom - Services

1 Mobile RFID (m-RFID): Phones with embedded RF readers give users vital information about products before users purchase them. SK

Telecom has tested this technology for six applications including, safety,

authentication, package tracking, supply chain management, digital content usage and location-based

services.https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 12: Location-based services

Mobile marketing - Location-based services

1 In the United Kingdom, which launched location-based services in

2003, networks do not use trilateration; LBS services use a

single base station, with a 'radius' of inaccuracy, to determine a phone's

location.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 13: Location-based services

Mobile marketing - Location-based services

1 Some location-based services work without GPS tracking technique,

instead transmitting content between devices peer-to-peer.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 14: Location-based services

Mobile app

1 However, public demand and the availability of developer tools drove

rapid expansion into other categories, such as mobile games,

factory automation, GPS and location-based services, banking,

order-tracking, and ticket purchases

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 15: Location-based services

Mobile banking - Future functionalities in mobile banking

1 Among digital channels, mobile banking is a clear IT investment priority in 2013 as retail banks

attempt to capitalise on the features unique to mobile, such as location-

based services

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 16: Location-based services

HTC Evo 4G - Screen and input

1 The device also features a GPS chip, allowing applications (with user

permission) to report device location allowing for location-based services

and can also be useful to turn-by-turn navigation apps.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 17: Location-based services

HTC Evo Shift 4G - Screen and input

1 The device also features a GPS chip allowing applications (with user's permissions) to report the devices

location allowing for location-based services and can also be useful to

turn-by-turn navigation apps.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 18: Location-based services

Mobile campaign

1 New technologies are being developed to maximize the

effectiveness of one’s mobile device as a personal marketing platform

including the facilitation of the GPS enabled smart-phone to provide

location-based services and near by coupons

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 19: Location-based services

Location-based services

1 'Location-based services (LBS)' are a general class of computer program-level services used to

include specific controls for location (geography)|location and time data

as control features in computer programs

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 20: Location-based services

Location-based services - History

1 Research forerunners of today's location-based services include the infrared Active Badge system (1989–1993), the Ericsson-

Europolitan GSM LBS trial by Jörgen Johansson (1995), and the master thesis

written by Nokia employee Timo Rantalainen in 1995.Rantalainen, Timo

(1995), Location of Mobile Station in the GSM network, Master's thesis available at Aalto University Otaniemi Main Library (P1

Ark S80).https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 21: Location-based services

Location-based services - History

1 The patent US6370629 - Controlling Access to Stored Information Based on Location And/Or Timehttp://www.thedailybeast.com/newsweek/1999/05/30/the-world-in-your-

hand.html The World in Your Handhttp://www.tarif4you.de/news/n10079.html Vodafone Friendzone: Mobile Community auf SMS-Basis Freunde mit Ortungs-Serviceim D2-Netz

findenhttp://www.navigationevent.com/pdf/tyntec_kunz.pdf LBS Positioning Methodshttp://www.icsi.berkeley.edu/pubs/speech/preciseindoor10.pdf Precise Indoor

Localization Using Smart Phoneshttp://webbusiness2go.com.au/location-based-marketing/ Location Based Marketing – LBS, NFC, Bluetooth and

LBAhttp://webbusiness2go.com.au/ Mobile Websitehttp://www.berginsight.com/ReportPDF/ProductSheet/bi-gps4-ps.pdf Berg

Insight – GPS and Mobile Handsetshttp://www.skyhookwireless.com/apps-enterprise/ Skyhook Wireless: Apps, Enterprise Deviceshttp://platform.altergeo.ru/index.php?

mode=products AlterGeo - global location technology provider: Productshttp://www.xtify.com/platform.html#tab=tab-nativepush Xtify: Xtify

Platformhttp://www.thecouponsapp.comhttp://www.centrl.comhttp://www.snewsnet.com/cgi-bin/snews/13748.html/ Mobile Technology provided by BluePont allows you to

find last minute workout buddyhttp://www.beamster.comhttp://whygeo.com/questions/26/what-are-the-

downsides-of-using-location-based-services WhyGeo , What are the downsides of using location-based services? (2010) Mobile content providers and app developpers are a

concerns

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 22: Location-based services

Mobile phone tracking

1 Mobile positioning, which includes location based service that discloses the actual

coordinates of a mobile phone bearer, is a technology used by telecommunication

companies to approximate the location of a mobile phone, and thereby also its user

(bearer). The more properly applied term locating refers to the purpose rather than a

positioning process. Such service is offered as an option of the class of location-based services (LBS)., Shu Wang, Jungwon Min and Byung K. Yi,

, Beijing, Chinahttps://store.theartofservice.com/the-location-based-services-toolkit.html

Page 23: Location-based services

DataWind - PocketSurfer series

1 PocketSurfer2 included a built-in GPS receiver for location-based services with page-load times of less than 7 seconds.Engadget referred to the original PocketSurfer devices as

“Iconic”

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 24: Location-based services

Tracking system - Mobile phone services

1 Location-based services or LBS is a term that is derived from the telematics and telecom

world

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 25: Location-based services

Mass surveillance - Commercial mass surveillance

1 At the Mobile World Congress in Barcelona on 16 February 2010, Google presented their vision of a new business model for mobile operators and trying to convince

mobile operators to embrace location-based services and advertising. With Google as

the advertising provider, it would mean that every mobile operator using their location-

based advertising service would be revealing the location of their mobile

customers to Google.https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 26: Location-based services

Location-based service - History

1 Research forerunners of today's location-based services include the infrared Active Badge system [http://www.cl.cam.ac.uk/research/dtg/attarchive/

ab.html Active Badge system, Cambridge University Computer Laboratory] (1989–1993),

the Ericsson-Europolitan GSM LBS trial by Jörgen Johansson (1995), and the master thesis written

by Nokia employee Timo Rantalainen in 1995.Rantalainen, Timo (1995), Location of Mobile Station in the GSM network, Master's

thesis available at Aalto University Otaniemi Main Library (P1 Ark S80).

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 27: Location-based services

Location-based service - LBS applications

1 For the carrier, location-based services provide added value by enabling services

such as:

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 28: Location-based services

Location-based service - LBS applications

1 the Federal Communications Commission|FCC requires that all carriers meet certain criteria for

supporting location-based services (FCC 94–102)

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 29: Location-based services

Location-based service - Privacy issues

1 As a result, there has been a focus on user-centric location-based

services and applications which give the user control of the experience,

typically by opting in first via a website or mobile interface (such as Text messaging|SMS, mobile Web,

and Java (Sun)|Java/Binary Runtime Environment for Wireless|BREW

applications).https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 30: Location-based services

Location-based service - Privacy issues

1 The European Union also provides a legal framework for data protection that may be

applied for location-based services, and more particularly several European directives such as: (1) Personal data: Directive 95/46/EC); (2) Personal data in electronic communications:

Directive 2002/58/EC; (3) Data Retention: Data Retention Directive|Directive

2006/24/EC. However the applicability of legal provisions to varying forms of LBS and

of processing location data is unclear.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 31: Location-based services

Location-based service - Privacy issues

1 One implication of this technology is that data about a subscriber's location and

historical movements is owned and controlled by the network operators,

including mobile carriers and mobile content providers.[http://whygeo.com/questions/26/w

hat-are-the-downsides-of-using-location-based-services WhyGeo], What are the

downsides of using location-based services? (2010) Mobile content providers and app

developpers are a concerns

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 32: Location-based services

Location-based advertising

1 'Location-based advertising' (LBA) is a new form of advertising that

integrates mobile advertising with location-based services. The

technology is used to pinpoint consumers location and provide

location-specific advertisements on their mobile devices.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 33: Location-based services

Location-based advertising - Types

1 There are two types of location-based services in general, i.e. push and pull.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 34: Location-based services

E911 - Technology

1 Mobile phone users may also have a selection to permit location

information to be sent to non-emergency phone numbers or data networks, so that it can help people who are simply lost or want other

location-based services. By default, this selection is usually turned off, to

protect privacy.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 35: Location-based services

Verizon Wireless - Network

1 Verizon Wireless offers voice services as well as 3G data services such as wireless

broadband based on EV-DO Rev A, text messaging|text and picture messaging, over-

the-air downloadable applications and content from its Media Center (previously

called, Get-It-Now) service, Video on Demand in the form of V CAST (which allows

customers to download and view video content), location-based services, and Push-

to-Talk.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 36: Location-based services

Map database management

1 Moreover, they are playing an increasingly important role in the emerging areas of Location-based

services, Active safety functions and Advanced Driver Assistance Systems

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 37: Location-based services

Map database management - Attaching auxiliary data

1 Various navigational functions, involving active safety, driver assistance and location-based

services require data that is not considered to be part of a map

database and is likely supplied by a vendor other than that of the map

provider

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 38: Location-based services

Mobile Internet device

1 They are designed to provide entertainment, information and

location-based services for personal use, rather than for corporate use

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 39: Location-based services

Mobile application

1 However, public demand and the availability of developer tools drove

rapid expansion into other categories, such as mobile games,

factory automation, GPS and location-based services, Mobile

banking|banking, order-tracking, ticket purchases and recently mobile

medical apps

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 40: Location-based services

Nokia N86 8MP

1 The N86 8MP is a 3.5G device with dual-band HSDPA support, quad-band GSM and

Wi-Fi. It has an Assisted GPS|A-GPS receiver, which links into location-based services via

Nokia Maps, and photographs can be automatically geo-tagged. There is also a built-in digital compass, and FM radio, and there is also a FM transmitter. It is rated to

give 6 hours talktime, 25 hours music playback and 11 days on standby on a full

charge.https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 41: Location-based services

MCommerce - History

1 More recently, brick and mortar business owners, and big-box store|big-box retailers in

particular, have made an effort to take advantage of mobile commerce by utilizing a

number of mobile capabilities such as location-based services,

Barcode_reader#Cell_phone_cameras|barcode scanning, and Apple Push

Notification Service|push notifications to improve the customer experience of

shopping in physical stores

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 42: Location-based services

MCommerce - Mobile vouchers, coupons and loyalty cards

1 Mobile ticketing technology can also be used for the distribution of vouchers,

coupons, and loyalty cards. These items are represented by a virtual token that is

sent to the mobile phone. A customer presenting a mobile phone with one of

these tokens at the point of sale receives the same benefits as if they had the

traditional token. Stores may send coupons to customers using location-based services to determine when the customer is nearby.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 43: Location-based services

SiRF - SiRFstarIII

1 SiRFstarIII architecture is designed to be useful in wireless and handheld location-based services (LBS) applications, for 2G,

2.5G, 3G asynchronous networks. The SiRFstarIII family comprises the GRF3w RF IC, the GSP3f digital section, and the GSW3 software that is API compatible with GSW2 and SiRFLoc. The chips have been adopted

by major GPS manufacturers, including Sony, Micro Technologies, Garmin, TomTom

and Magellan.https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 44: Location-based services

List of International Organization for Standardization standards - ISO 15000 – ISO 19999

1 * ISO 19134 Geographic information – Location-based services – Multimodal routing

and navigation

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 45: Location-based services

Esri - Mobile GIS

1 Mobile GIS conflates GIS, GPS, location-based services, handheld computing, and

the growing availability of geographic data. ArcGIS technology can be deployed on a range of mobile systems from lightweight devices to PDAs, laptops, and Tablet PCs.

The firm's products for this use are ArcPad, ArcGIS for Mobile, ArcGIS for Server (Server-

oriented APIs), ArcWeb Services (Web-oriented APIs), hosted geographic

databases, ArcGIS mobile.https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 46: Location-based services

Privacy rights - Privacy and location-based services

1 Several methods to protect user's privacy when using location-based

services have been proposed, including the use of anonymizing

servers, blurring of information e.a

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 47: Location-based services

ISO/TC 211 - Published standards

1 ISO 19134:2007 Geographic information -- Location-based

services -- Multimodal routing and navigation

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 48: Location-based services

Lycos - Corporate history

1 As part of a corporate restructuring to focus on mobile, social networks and location-based services, Daum sold Lycos for $36 million in August

2010 to Ybrant Digital Limited|Ybrant Digital, an internet marketing

company based in Hyderabad, India.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 49: Location-based services

Daum Communications

1 On August 2, 2004 Daum announced the purchase of Lycos for United States dollar|$95.4 million, and

closed the transaction on October 6. As part of a corporate restructuring to focus on mobile, social networks and location-based services, Daum sold Lycos for $36 million in August

2010 to Ybrant Digital Limited|Ybrant Digital, an internet marketing

company based in Hyderabad, India.https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 50: Location-based services

NFC Tag - Applications

1 * Check-in to Foursquare, or other

location-based services.

https://store.theartofservice.com/the-location-based-services-toolkit.html

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Web mapping

1 The term location-based services refers to web mapping consumer goods and services

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 52: Location-based services

Media independent handover - Functionality

1 • Information Service is of three types. A higher layer may request information from a

lower layer, e.g. the MIHF may request performance information, such as delay

from the wireless layer. A lower layer may request information from a higher layer,

e.g. the MIHF may request to know the ISP Name from the IP layer. One MIHF may

request information from another MIHF, e.g. the availability of location-based services.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 53: Location-based services

Positioning (telecommunications)

1 Such service is offered as an option of the class of location-based

services (LBS).[http://to.swang.googlepages.com/ICC2008LBSforMobilessimplifiedR

2.pdf Location Based Services for Mobiles: Technologies and

Standards“], Shu Wang, Jungwon Min and Byung K

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 54: Location-based services

Sony Ericsson Satio

1 In terms of connectivity, it is Wi-Fi-enabled and has a GPS chip for navigation and location-based

services

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 55: Location-based services

At-location mapping

1 'At-location mapping (ALM)' is closely related to location-based services (LBS)

https://store.theartofservice.com/the-location-based-services-toolkit.html

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Aruba Networks - *On 01/09/2008, [http://ir.arubanetworks.com/External.File?t2itemg7rqBLVLuv81UAmrh20Mp3OJij/

ftgZME8gxXap7skxVZl6NCSdhCrhBUgAO5uwo11oH/arKN4gzH2L6x9qORA

1 *On 05/16/2013, [http://www.arubanetworks.com/news-releases/aruba-networks-maps-out-new-indoor-location-based-services-

with-acquisition-of-meridian-apps Aruba Networks Maps Out New

Indoor Location-Based Services with Acquisition of Meridian.]

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 57: Location-based services

Activity recognition

1 Due to its many-faceted nature, different fields may refer to activity recognition as plan recognition, goal

recognition, intent recognition, behavior recognition, location estimation and location-based

services.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 58: Location-based services

MapInfo Corporation - Product history

1 In 2000, MapInfo partnered with Lucent to develop location-based

services for mobile communications devices.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 59: Location-based services

GNSS applications - Other uses

1 A phone's geographic location may also be used to provide location-

based services including advertising, or other location-specific information.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 60: Location-based services

Marketing Science Institute - Research Competitions

1 * Mobile Platforms, Location-based Services, and Their

Impact on Consumers

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 61: Location-based services

Traffic information - Providers

1 * Tele Atlas, a subsidiary of TomTom. delivers digital maps and other

dynamic content for navigation and location-based services, including

personal and Automotive navigation system|in-car navigation systems, and provides data used in a wide

range of mobile and Web mapping|Internet map applications.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 62: Location-based services

SK Teletech - Services

1 * 'Mobile RFID (m-RFID)': Phones with embedded RF readers give users vital information about products before users purchase them. SK

Telecom has tested this technology for six applications including, safety,

authentication, package tracking, supply chain management, digital content usage and location-based

services.https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 63: Location-based services

Motorola E1000

1 The 'E1000' is a 3G/GSM Bar (form)|candybar style mobile phone developed by Motorola. This product was announced in February 2004. The E1000 was made to

replace Motorola's older 3G phones such as the Motorola A835|A835 and Motorola A845|A845. The E1000 includes an mp3 player and stereo speakers. It is able to record video and taking

mega pixel stills. The features list includes assisted global positioning system (Assisted

GPS|AGPS) for location-based services

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 64: Location-based services

Galileo positioning system - Space segment

1 The AGILE[http://www.galileo-in-lbs.com/ galileo-in-lbs.com] project is an EU-funded

project devoted to the study of the technical and commercial aspects of Location-based

service|location-based services (LBS). It includes technical analysis of the benefits

brought by Galileo (and EGNOS) and studies the hybridisation of Galileo with other positioning

technologies (network-based, WLAN, etc.). Within these project, some pilot prototypes

were implemented and demonstrated.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 65: Location-based services

Localeze - Product description

1 As a local search business listings provider, Localeze collects and distributes business listings that can be verified by businesses themselves. Its business listings are used by search, social and mobile companies in the domain of Local Search and location-

based services. Such partners include Yahoo!, Bing (search engine)|Bing, Yellow

pages|Yellow Pages, TomTom, Siri (acquired by Apple Inc.|Apple), Twitter and Facebook.

https://store.theartofservice.com/the-location-based-services-toolkit.html

Page 66: Location-based services

Meetro

1 'Meetro' was a multi-network social messenger with location-based services (LBS). It was compatible with AOL Instant Messenger,

Yahoo! Messenger, MSN Messenger, Google Talk|GTalk, Extensible Messaging and Presence

Protocol|XMPP, and ICQ. Meetro's features made it useful for meeting people with similar interests in a given area, as well as bundling

multiple messaging protocols into one program. Meetro was located in San Francisco,

California.

https://store.theartofservice.com/the-location-based-services-toolkit.html