syntracx location-based services

A product line of syntecX

SyntracXis an end-to-end LBS Solution and Platform

SyntecX’s flagship product

SyntecX issynergy of technologies

• A leading IT and Engineering Company established in 2005

• Offers specialized products for Telecom and Enterprise segments

• The largest LBS operator in the region with 100% market share in Pakistan.

• A rich clientele including Etisalat, Telenor, Orascom and Warid Telecom

• A team of highly skilled individuals with a collective experience of 120+ years

A little about us… “SyntecX”

Our notable Telecom Products and Services

SyntracX LBSEnd-to-End Location Based Service platform and suite of LBS applications

Centurion SMS GatewayCenturion is a telecom grade SMS & MMS Gateway and Content Delivery Solution

Calyph SDPCalyph is a next generation Service Delivery Platform, that provides ease to deploy complex service creation environment in minimal timeframes.

Qasyd USSD GatewayAn interactive, real-time session experience and convenience to end users.

Mursyl SMSCMursyl Short Message Service Centre is a high performance and feature-packed SMSC complimented with a suite of innovative applications

Industries we serve

Our Partners and Clients

LBS; not an essential for the future

IT IS THE FUTURE

Enough about us…lets talk LBS

Numbers say it all:– $10 billion in revenue expected by 2014

– 50% of this revenue to be from Location Based Advertising.

– Global LBS awareness has increased 450%+ from last year

– Adults aged 25-34 are frequent users of location services,

with 22 percent using them at least once a week.

Why is location the future?

Sources: Mobile Marketing Association (MMA), SNL and Forrester Research

Incremental Growth…. Still growing!

Food for thought:

Imagine the scale of what LBS can do for you

Why is location the future?

• Customer profiling based on frequent locations

• Targeted advertising.

• Find places / people / services on the go

• Track almost anything, assets, fleet of vehicles, family members.

• Social networking with location updates… priceless!

Back to SyntracX

What is SyntracX to a Telecom Operator?

• It’s the ONLY end-to-end LBS Solution and Platform in the region

• It enables your customers with the power of location

• Unlike other VAS; LBS generates steady revenues

• It can be bound to other VAS; and increase their usage

• It’s a sticky VAS

• No significant OPEX

What is SyntracX to a Business?

• A ridiculously low cost Tracking Solution for Assets/Fleet

• Know where your employees are

• Get daily tracking reports

• Focused Mobile Advertising (Think profiling based on location)

• No significant OPEX

What is SyntracX to a Consumer?

• Track your Friends and Family members (with consent…ofcourse!)

• Get alerts when you friends are near you

• Get alerts when you reach somewhere (Geo-Fencing)

• Games / Quizzes / Social Networking Sign ins

• The Fun Factor is great!

How do you get a location?

GPS & AGPS• Very precise, satellite dependant

• Requires extra hardware and software with handset

• High power consumption on mobile device

• Still Expensive

• Requires internet data on many devices

• Questionable awareness levels: GPS vs SMS

A quick “How it works”

Network based location• Also known as a ‘Poorman’s GPS’

• As accurate as upto 50m achieved in urban areas*

(Yes, Not as accurate as GPS, But…)

• Works with as little as a phone capable of sending SMS on a GSM network

• No special hardware required

• Extremely low cost

• Being less ‘Techy’, Consumer reach is way higher than GPS

A quick “How it works”

* when used with triangulation.

But how does it really work

Lets look at a simple example

How it works – a graphic explanation

A person wants to find out where his friend is?

So he sends an SMS to XYZ shortcode:

Find +92-333-123456

His friend, gets a consent request SMS, which he can accept or reject by replying to the same SMS

So he sends YES to XYZ shortcode

BAM! The person gets a message back with the current location of his friend

…and it costs him peanuts

There are many ways location can be utilized in our businesses and daily life

SyntracX; hosts a LARGE suite of applications

The show doesn’t stop there….

Did you knowSyntracX is the only LBS platform in the region, which has the largest number of applications in its suite

Like the earlier example

This application lets you find locations of people you know

Find someone! Application Name: iFind

Category: Personal Application

Good For: Personal Use

Do you want to share your location with (MSISDN)

Reply

1.Yes 2.No

Current location of +923xxxxxxxx is South West of Naz Market, Islamabad

Find +923xxxxxxxx

1 2 3

This application lets you

Know when your friends are near you

Socialize! Application Name: @Buddy


Good For: Personal Use

Following Buddies are near you

+923xxxxxxxxxx+923xxxxxxxxxx

Following Buddies are near you

+923xxxxxxxxxx+923xxxxxxxxxx

1 2


Know places of interest near you

Whats near you? Application Name: NearMe


Good For: Personal, Traveling

ATMs near you. Reply with 1-10 for details

1- StanChart bank2- City Bank

Choose a categoryReplay with 1-10

1- Attractions2- ATMs

3- Fuel Stations

1 2

StandChart Bank12-Walker Avenue

Near Shell FuelStation

1


Know where you are

Are you lost? Application Name: iAmWhere?


Good For: Personal, Traveling

Your current location is:

Central Park, NY, Newyork

iAmWhere

1 2


Know where your sales team is and how well they are performing

Want to Increase sales? Application Name: iSalesFox

Category: Corporate Application

Good For: SMB, Large Businesses



3- Fuel Stations


Know what products are selling where and lets you optimize

your sales strategy

Increase sales even more… Application Name: inventory

Category: Corporate Application

Good For: SMB, Large Businesses



3- Fuel Stations

Who’s using this?

More than 5000 organizations are currently utilizing services based on

SyntracX

Reaching more than 100 millionsubscribers in the region

SyntracX Positioning Platform (GAEA)

Inside the box

State-of-the-art GMLC/SMLC complying with international industry standards

• Location Mediation

• Supports CAMEL Phase 2 and 3

• MLP 3.0 complaint

• Modular Approach to connect with Positioning middleware

• Performance capacity is about 40 - 50 TPS per link to STP

Inside the box

SyntracX Finder (GMLC)

The architecture

A typical deployment of SyntracX is shown in this illustration

Week 1 2 3 4 5 6 7

Hardware and GMLC deployment

Call Flows and LA definition with MNOCall Flows implementation and customization

LS configuration with MNO STP

LA configuration and testing

End-to-end testing before going live

OVERALL PROGRESS

Deployment Timeframes

A timeline of a typical deployment of SyntracX

We support you all the way

SyntracX is backed by online administration panels, support systems and a support team of highly dedicated individuals

We’d love to have your feedback

Our support team will answer all your questions promptly

[email protected]

For information and queries please feel free to contact us. Our representative will get back to you soon.

Head Office658, Street 75, Sector I-8/3, Islamabad 44000, Pakistan. Tel: +92 51 49 000 98-99 Fax: +92 51 49 000 97

Overseas OfficeBlk 467 Hougang Ave 8, 06-1512, Singapore 530467Tel: +65 9187 5916

General Information: [email protected]: [email protected] Support: [email protected]